King Order
Shanghai King Order Co., Ltd. is a privately held Chinese manufacturer of CE-certified, EN ISO 20345-compliant safety footwear, selling directly via B2B field sales to mid-to-large international safety importers across five product categories including low cut shoes, ankle boots, and PVC boots.
- Company typePrivate
- Founded2005
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What King Order does
Shanghai King Order Co., Ltd., operating under the brand King Order, is a privately held Chinese manufacturer of safety footwear headquartered in Shanghai. Founded in 2005, the company produces five primary product categories — Low Cut Shoes, Ankle Boots, Half-knee Boots, Cement Shoes, and PVC Boots — across a manufacturing network spanning four Chinese provinces: Anhui, Jiangsu, Zhejiang (Ruian), and Fujian. Its products are CE certified and engineered to comply with the EN ISO 20345 standard, with technical specifications including 200J toe-cap impact resistance, penetration-resistant outsoles (1100N), heat resistant outsole compounds tested at 300°C, electrical hazard protection, water resistant uppers, and energy absorption systems.
The company sells exclusively on a B2B basis to mid-to-large scale safety importers worldwide through a direct field sales motion, bypassing retail and e-commerce channels. Sales engagement is centralized through a single named contact (Velma Zhang) reachable via email, phone, WeChat, WhatsApp, and Skype, and supported by downloadable PDF catalogs and a basic company website. Pricing is quote-based on bulk orders and not publicly disclosed. The customer base is described as 'mid-to-large scale safety importers worldwide' serving end users in manufacturing, construction, chemical laboratories, and firefighting, but no named customers, revenue figures, or hiring trends are disclosed.
King Order employs 51–100 people and reports no venture capital, private equity, or institutional investment backing. The firm is founder/owner-operated with no disclosed parent company, subsidiaries, or leadership team beyond the sales contact. There is no evidence of AI/ML capabilities, proprietary software products, mobile applications, or API offerings; the competitive position rests on regulatory certifications, multi-province manufacturing capacity, and cost-competitive Chinese production rather than on technology differentiation.
King Order firmographics
Firmographics- Name
- King Order
- Legal name
- Shanghai King Order Co., Ltd.
- Website
- https://kingorder.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shanghai King Order Co., Ltd. is a privately held Chinese manufacturer of CE-certified, EN ISO 20345-compliant safety footwear, selling directly via B2B field sales to mid-to-large international safety importers across five product categories including low cut shoes, ankle boots, and PVC boots.
- Ownership category
- akta.pro rank
King Order industry classification
Industry- Product category
- Industrial Safety Footwear
- NAICS
- Footwear Manufacturing (3162)
- SIC
- Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021)
- akta.pro primary industry
- Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)
- akta.pro secondary industries
- Work, Safety & Occupational Footwear (CRAAACAE), Boot Manufacturing (Work/Fashion/Western/Combat) (IMAOAIAF)
Keywords
Where King Order is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
King Order business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Safety Footwear Manufacturing and Sales: Direct B2B sales of safety shoes and boots to international industrial importers. Products include Low Cut Shoes, Ankle Boots, Half-knee Boots, Cement Shoes, and PVC Boots with various safety features. Revenue generated through bulk manufacturing orders for global distribution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
King Order product offering
Product offeringCore offering
Shanghai King Order Co., Ltd. manufactures and globally supplies CE-certified safety footwear including Low Cut Shoes, Ankle Boots, Half-knee Boots, Cement Shoes, and PVC Boots compliant with the EN ISO 20345 standard. Products are produced across manufacturing bases in Anhui, Jiangsu, Zhejiang (Ruian), and Fujian provinces and sold in bulk to international safety importers and PPE distributors through direct B2B sales channels.
Product overview
King Order is a safety footwear manufacturer offering five main product categories: Low Cut Shoes, Ankle Boots, Half-knee Boots, Cement Shoes, and PVC Boots. These products provide various safety features including heat resistance for high-temperature environments, chemical resistance for laboratory and industrial safety, slip resistance for complex working surfaces, and steel toe-cap protection compliant with EN ISO 20345 standard (200J resistance). Products are CE certified and manufactured across facilities in Anhui, Jiangsu, Zhejiang, and Fujian provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Low Cut Shoes Low-cut style safety shoes providing toe protection and slip-resistant soles for industrial workers across multiple style variants (JYTF001–JYTF064 series).
- Ankle Boots Ankle-height safety boots offering enhanced ankle protection with steel or composite toe caps, available in series including JYTF002-H, JYTF006-A, JYTF007, and JYTF021 through JYTF061.
- Half-knee Boots Mid-calf height safety boots providing extended leg protection for industrial environments, including HX053, HX062, and JY-038 series.
- Cement Shoes Heavy-duty safety footwear designed for construction and cement industry environments with reinforced outsoles and superior durability, in series including HX085B, HX085P, HX785-1, HX429, HX1792, HX1424, HX1422, HX1412, HX1366, HX1279, HX1278-3, HX1228-2, HX1228-1, and HX1127.
- PVC Boots Water-resistant PVC safety boots for wet or chemical-exposed work environments, including ZY001-1 and other style variants.
Companies that use King Order
Customer profileSegments2 records
Ideal customer profiles1 record
King Order technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
King Order partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
King Order competitors and assessment
Company assessmentBroad incumbents
- Ansell Limited: Australian-headquartered PPE manufacturer with limited safety footwear offerings adjacent to its hand and body protection portfolio. Thematically comparable as a global PPE compliance player rather than a direct footwear competitor.
- Delta Plus Group: European PPE conglomerate covering safety footwear, gloves, helmets, and protective apparel. Adjacent overlap with King Order's safety footwear category but operates as a broad incumbent with full PPE portfolio.
- Bata Industrials: Global safety footwear manufacturer serving industrial and professional users with EN ISO 20345-certified products. Broad incumbent competing at scale with King Order's importer customers.
- Uvex Safety Group: German-headquartered manufacturer of safety footwear and PPE with EN ISO 20345 compliance. Comparable end-product category and standards, though Uvex operates globally with own-branded retail channels at much larger scale.
- Honeywell PPE (Miller / North): Global industrial conglomerate with safety footwear as one product line inside a much broader PPE portfolio. Comparable regulatory certification depth but vast scale advantage over King Order.
- Red Wing Brands of America (Work / Safety): Heritage work and safety footwear brand serving industrial end-users with own-brand retail and distribution. Provides a meaningful comparator for King Order's end-user product category, though at much higher brand-value scale and via a branded distribution model.
Direct peers
- COFRA S.r.l. Italian safety footwear manufacturer producing work boots and safety shoes to EN ISO 20345 and additional European standards. Comparable mid-sized specialty footwear manufacturer competing in the importer distribution model.
- Safetoe (Fuzhou Safetoe Import & Export Co.): China-based safety footwear OEM manufacturing steel-toe boots and work shoes to EN ISO 20345 standards. Direct competitor serving the same international safety importer customer base with similar product categories.
- Mascot International: Danish manufacturer of safety footwear and workwear sold through industrial distributors and importers in Europe. Comparable mid-sized specialty competitor serving the same B2B distributor channel.
- Tiger Master / Hua Rui Group: China-based OEM manufacturer of safety boots, work shoes, and PVC Wellington boots with CE/EN ISO 20345 certification. Closely comparable in scale, product mix, and B2B exporter model from China.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
King Order social profiles
Digital presenceKing Order compliance and trust
Trust signalCompliance2 records
King Order financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Order leadership team
Management profileNumber of profiles
King Order funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Order M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Order
What does King Order do?
Shanghai King Order Co., Ltd. manufactures and globally supplies CE-certified safety footwear including Low Cut Shoes, Ankle Boots, Half-knee Boots, Cement Shoes, and PVC Boots compliant with the EN ISO 20345 standard. Products are produced across manufacturing bases in Anhui, Jiangsu, Zhejiang (Ruian), and Fujian provinces and sold in bulk to international safety importers and PPE distributors through direct B2B sales channels.
Is King Order a public or private company?
King Order is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was King Order founded?
King Order was founded in 2005. It employs 51 to 100 people.
Where is King Order based?
King Order is headquartered in Shanghai, China, in the Asia region.
How does King Order make money?
One revenue line is on record: safety Footwear Manufacturing and Sales.
Who are King Order's main competitors?
Broad incumbents on record are Ansell Limited, Delta Plus Group, Bata Industrials, Uvex Safety Group, Honeywell PPE (Miller / North) and Red Wing Brands of America (Work / Safety). Direct peers are COFRA S.r.l., Safetoe (Fuzhou Safetoe Import & Export Co.), Mascot International and Tiger Master / Hua Rui Group.
Does King Order have an API?
No public API is recorded for King Order.
What industry is King Order in?
King Order's product category is Industrial Safety Footwear. Its primary akta.pro industry code is IMAOAIAD, Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant), with a secondary code of CRAAACAE, Work, Safety & Occupational Footwear. Its NAICS code is 3162 and its SIC code is 3140.