Maccabi London
Maccabi London is a UK-registered charity operating a 50-acre multi-sport facility at Rowley Lane in Arkley, Barnet, serving over 7,000 monthly users across four affiliated clubs (football, cricket, athletics, netball) primarily serving the British Jewish community through venue hire, club memberships, donations, and grants.
- Company typePrivate
- Founded2002
- HeadquartersBarnet, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maccabi London does
Maccabi London is a UK-registered charity (Maccabi London Brady Recreational Trust, Charity Number 1149701; Company Number 08158445) operating a 50-acre multi-sport community facility at Rowley Lane, Arkley, Barnet. Founded in 2002 through the acquisition of Rowley Lane and consolidated via the 2012 merger of London Maccabi and Brady Maccabi, the organization serves as the central hub for Jewish community sport in Britain, serving over 7,000 monthly users across four affiliated clubs: Maccabi London FC (football, 44 teams, 700+ players ages 6–60+), London Maccabi Vale Cricket Club (Middlesex Leagues), Maccabi London Harriers (athletics), and Nat's Netball Club (350+ girls weekly, ages 6–18). Its mission is to provide quality sports and recreational facilities for the Jewish community while remaining non-denominational and open to all backgrounds.
The organization's core offering is physical facility hire — a 3G all-weather pitch (available 9am–10pm, configurable for 5/7/11-a-side formats), multiple grass pitches including a 2,000-capacity stadium with 250-seat stand, a cricket square, tennis and netball courts, and a 200-capacity function suite with licensed bar suitable for weddings, bar/bat mitzvahs, corporate events, and conferences. Underlying technology is minimal: a WordPress website with online booking (relaunched May 2020), Stripe-powered online donations with Gift Aid support, and standard social media presence on Facebook, Instagram, and Twitter. No proprietary software, AI/ML capability, or app is disclosed.
Maccabi London generates revenue through four streams: (1) facility hire (3G pitch, grass pitches, function hall) on a transactional basis; (2) recurring club memberships across the four affiliated clubs; (3) charitable donations from supporters (£30–£500+ tiers, Gift Aid-eligible) and community fundraising events (over £10,000 raised from a single Community Fun Run); and (4) government grants (e.g., £5,000 Pitch Preparation Fund from the Football Foundation in June 2020). Its go-to-market is community-led — direct booking via website/phone plus word-of-mouth engagement through the British Jewish community. The organization is governed by a board of trustees under Chairman David Kyte and is not backed by venture capital or private equity.
Maccabi London firmographics
Firmographics- Name
- Maccabi London
- Legal name
- Maccabi London Brady Recreational Trust
- Website
- https://maccabilondon.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maccabi London is a UK-registered charity operating a 50-acre multi-sport facility at Rowley Lane in Arkley, Barnet, serving over 7,000 monthly users across four affiliated clubs (football, cricket, athletics, netball) primarily serving the British Jewish community through venue hire, club memberships, donations, and grants.
- Ownership category
- akta.pro rank
Maccabi London industry classification
Industry- Product category
- Community Sports Facilities
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Maccabi London is headquartered
LocationHeadquarters
- HQ city
- Barnet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Maccabi London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Facility Hire: Revenue from hiring out 3G pitches, grass pitches, and function halls to teams, clubs, corporations, and individuals for sports and events.
- Club Memberships: Revenue from affiliated clubs including Maccabi London FC, London Maccabi Vale Cricket Club, Maccabi London Harriers, and Nat's Netball Club.
- Donations and Fundraising: Charitable donations from supporters, including Gift Aid scheme for UK taxpayers. Over £10,000 raised from Community Fun Run event.
- Government Grants: Grants from organizations such as the Football Foundation's £5,000 Pitch Preparation Fund for pitch maintenance and facility preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation tiers for supporter contributions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Maccabi London product offering
Product offeringCore offering
Maccabi London operates the Rowley Lane Sports Ground, a 50-acre sports and community facility offering 3G pitch hire, grass pitch hire, and function suite hire for sports teams, clubs, corporate event organizers, and private individuals. The organization also runs four affiliated sports clubs (football, cricket, athletics, netball) and an online donations platform supporting its charitable operations.
Product overview
Maccabi London is a sports and community organization operating as a single unified offering centered around the Rowley Lane Sports Ground (50-acre facility). The organization provides facility hire services (3G pitch, grass pitches, halls) and hosts multiple sports clubs including Maccabi London FC (football), London Maccabi Vale Cricket Club, Maccabi London Harriers (athletics), and Nat's Netball Club. An online donations platform enables community fundraising with Gift Aid support.
Differentiator
Problem solved
Functional benefit
Products and services
- 3G Pitch Hire All-weather artificial 3G pitch available for hire from 9:00am – 10:00pm Monday to Sunday. Configurable as one 11-a-side astro pitch, three 7-a-side pitches, or four 5-a-side pitches. Used by football clubs, teams, and individuals for matches and training.
- Grass Pitch Hire Multiple grass pitches including one stadium pitch (250 seated / 2,000 total capacity), three adult 11-a-side, two junior 11-a-side, four 9-a-side, three 7-a-side, and two 5-a-side pitches. Hired by clubs, teams, and event organizers.
- Hall Hire / Function Suite Function suite holding 200 people with a fully licensed bar available until 12:45am. Used for weddings, bar/bat mitzvahs, corporate events, conferences, and team-building activities.
- Maccabi London FC Affiliated football club with 44 teams across ages 6 to 60+ years and over 700 registered players. One of the largest Jewish community football clubs in the world and ranked among the top ten grassroots football clubs in the UK. Operates under the Maccabi London umbrella at Rowley Lane.
- London Maccabi Vale Cricket Club UK's leading Jewish cricket club, fielding two adult teams and five colts teams within the Middlesex Leagues. Plays out of the Rowley Lane cricket square.
- Maccabi London Harriers Running and athletics club that trains weekly at Bannisters Stadium and develops athletes for track, jumps, and throws events to compete at county/regional level and Maccabiah Games.
- Nat's Netball Club Community-based junior netball club affiliated to England Netball that coaches over 350 girls every week across 18 teams, ages 6–18, and runs in-school clubs at local primary schools.
- Rowley Lane Sports Ground 50-acre sports and community complex featuring seven full-size football pitches (including two floodlit, one all-weather 3G, and a stadium with a 250-seat stand), a cricket square, three tennis courts, and two netball courts. Serves over 7,000 users monthly.
- Donations Platform Online donations platform accepting preset amounts (£30, £60, £100, £250, £500 or custom) with Gift Aid support for UK taxpayers and Stripe-powered secure payment processing.
Quantifiable outcome
- Over 7,000 monthly users
- +2 more outcomes
Companies that use Maccabi London
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Maccabi London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Maccabi London partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights5 records
Maccabi London competitors and assessment
Company assessmentBroad incumbents
- David Lloyd Leisure: Premium UK health, racquets and family leisure club operator with multiple sites offering tennis, swimming, fitness and kids' programming. Comparable on the multi-sport recreational centre model and family/youth sports programming, though premium-priced and commercially owned.
- Everyone Active: Community-leisure operator (part of ELM Group) running local-authority leisure centres across the UK including pitches, pools and group fitness. Direct overlap on multi-sport community facility operation and public/charitable ethos, scaled across hundreds of UK sites.
- Better (GLL): UK's largest charitable leisure and sport facility operator running council-owned gyms, pitches and sports halls on a social-enterprise model. Comparable charity structure, multi-sport facility mix and reliance on grant/local-authority funding mechanisms for capital projects.
- JCC Association (Jewish Community Centers): North American network of Jewish Community Centers offering multi-sport facilities, recreational programming and event hire. Comparable on the Jewish-community-centered recreational model, multi-sport membership structure and charity-based operation, though at much larger individual scale.
Direct peers
- Goals Soccer Centres: UK-wide commercial operator of 5-a-side football centres with online booking, leagues and corporate events. Direct competitor for casual pitch hire in London and a benchmark for utilization-driven facility economics and digital booking flows that Maccabi London lacks.
- Fives Soccer Centres: UK operator of dedicated 5-a-side football centres including elite coaching and youth leagues. Comparable on the small-sided football hire model, club-affiliation structure and youth development pathways — a real competitor for Maccabi London's grassroots football catchment.
- Powerleague: UK's largest small-sided football facility operator, running leagues, corporate bookings and tournaments across dozens of sites. Comparable pitch-hire product, league-driven revenue model and target customer (adult recreational footballers) — direct head-to-head competition for evening/weekend slot utilization.
- Maccabi GB: The umbrella charity for Jewish sport in the UK, operating Maccabiah Teams GB and a network of regional Maccabi clubs including London. Direct comparable on mission (Jewish community sport), governance model (charity) and member-base, with overlapping club pathways and community positioning.
Others
- Sport England: Non-departmental public body funding grassroots sport and facility investment in England — through the Football Foundation Maccabi London already receives public funding. Relevant as both a funding counterparty and as the policy/strategy settor whose priorities shape community sport facility grants.
Regional players
- Middlesex County FA: Local County Football Association affiliated to The FA that runs competitions, coach education and facility grants in the exact same geography as Maccabi London. Comparable governance relationship (FA-affiliated), grassroots football focus and grant-funding mechanisms (same Football Foundation pipeline).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maccabi London social profiles
Digital presenceMaccabi London compliance and trust
Trust signalCompliance3 records
Maccabi London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maccabi London leadership team
Management profileNumber of profiles
Profiles1 record
Maccabi London subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maccabi London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maccabi London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maccabi London
What does Maccabi London do?
Maccabi London operates the Rowley Lane Sports Ground, a 50-acre sports and community facility offering 3G pitch hire, grass pitch hire, and function suite hire for sports teams, clubs, corporate event organizers, and private individuals. The organization also runs four affiliated sports clubs (football, cricket, athletics, netball) and an online donations platform supporting its charitable operations.
Is Maccabi London a public or private company?
Maccabi London is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maccabi London founded?
Maccabi London was founded in 2002. It employs 11 to 50 people.
Where is Maccabi London based?
Maccabi London is headquartered in Barnet, United Kingdom, in the Europe region.
How does Maccabi London make money?
Four revenue lines are on record. Facility Hire is the primary driver. The others are club Memberships, donations and Fundraising and government Grants.
Who are Maccabi London's main competitors?
Broad incumbents on record are David Lloyd Leisure, Everyone Active, Better (GLL) and JCC Association (Jewish Community Centers). Direct peers are Goals Soccer Centres, Fives Soccer Centres, Powerleague and Maccabi GB. Sport England is listed as an others. Middlesex County FA is listed as a regional player.
Does Maccabi London have an API?
No public API is recorded for Maccabi London.
What industry is Maccabi London in?
Maccabi London's product category is Community Sports Facilities. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.