Hygiene Concepts

What Hygiene Concepts does

Hygiene Concepts is a Perth-based, privately-held commercial hygiene services company founded in 1996 by managing director Carol Kingston. The company provides managed washroom hygiene services to businesses across Western Australia, including sanitary bin servicing, nappy and incontinence disposal, sharps and clinical waste removal, soap and sanitiser dispensers, air fresheners, hand drying solutions, BioClean enzyme-based deep cleaning, and first aid kit rental and servicing. Its core technology centres on physical equipment (proprietary sterilising granules, Oxy-Gen powered air fresheners, BioScreen and BioCaps biological urinal blocks, pH-balanced soaps) installed and maintained on customer premises, with technical differentiation in chemical-free and eco-friendly formulations rather than software or AI capabilities.

The business operates on a recurring managed-services model in which the company provides, installs, and regularly services equipment at customer locations, with waste collected and disposed of off-site in compliance with AS/NZS ISO 9001:2000 and government clinical waste legislation. Go-to-market is direct field sales and technician-led service delivery across Perth metro and regional Western Australia (Albany, Kalgoorlie, Broome), serving a customer base of approximately 2,000-2,500 locations spanning enterprise accounts (McDonald's, Western Power, Curtin University, Mirvac, Silverchain, Knight Frank) and mid-market and community customers. Pricing is quote-based with first aid and managed hygiene lines on annual or scheduled service fees, and consumables and hardware (hand dryers, dispensers) sold alongside. In April 2025, Hygiene Concepts was acquired by Fresh and Clean, joining a larger hygiene services platform while retaining its brand, WA customer base, and local operating model.

Name

Hygiene Concepts

Legal name

Hygiene Concepts

Website

https://hygieneconcepts.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Hygiene Concepts is a Perth-based, privately-owned commercial hygiene services company founded in 1996 that provides managed washroom hygiene, sanitary and sharps waste disposal, and first aid solutions to approximately 2,500 business locations across Western Australia. Acquired by Fresh and Clean in April 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Managed Hygiene Services: Recurring revenue model based on scheduled servicing of hygiene equipment including sanitary bins, nappy disposal units, sharps containers, soap dispensers, air fresheners, and sanitising units. Services include regular collection, replacement, cleaning, and waste disposal off-site. Complimentary ordering available for existing customers to have select products delivered with scheduled services.
2. First Aid Kit Rental & Servicing: Fixed annual fee for quarterly servicing of first aid kits, defibrillators, and eyewash stations. Includes content checking, replenishment, compliance verification, and compliance sticker placement.
3. Hand Dryer Solutions: Supply and installation of hand dryer equipment and automated paper towel dispenser systems with ongoing consumable supply.
4. Washroom Consumables: Sale of paper towels, paper towel dispensers, toilet rolls, waste bins, and refills for hygiene equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hygiene Concepts provides managed washroom hygiene services to commercial businesses across Western Australia, supplying, installing and regularly servicing sanitary bins, nappy disposal units, sharps and clinical waste containers, soap dispensers, air fresheners, hand dryers, sanitiser units, BioClean enzymatic cleaning, washroom consumables, and first aid kits and defibrillators. The model is a recurring managed-service offering where all equipment is provided and maintained by their own technician team and waste is collected and disposed of off-site. Service coverage extends across Perth metro and regional Western Australia.

Product overview

Hygiene Concepts is a washroom hygiene services company offering a portfolio of physical products and managed service subscriptions rather than a software platform. The core offerings consist of Sanitary Bins (slim-line disposal units with sterilising granules), Nappy Disposal Units (available in 26Ltr and 42Ltr sizes with fragrant granules), Sharps Disposal (lockable/tamper-proof containers), Soap Dispensers (manual and automatic variants), Air Fresheners (Oxy-Gen powered digital dispensers), Hand Drying Solutions (hand dryers and paper towel systems), Sanitising Services (automatic/manual sanitisers and seat sanitisers), BioClean (deep enzymatic cleaning with BioScreen and BioCaps), Clinical Waste disposal, First Aid Solutions (kits, defibrillators, eyewash stations), Washroom Consumables, and Incontinence Disposal Units. The portfolio operates as separate but complementary managed service lines — products are provided, installed, and regularly serviced by Hygiene Concepts technicians, with waste disposal handled off-site. In April 2025, the company joined the Fresh and Clean family, expanding its service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanitary Bins Slim-line sanitary bins containing extra-strong sterilising granules that destroy bacteria and odours, professionally collected and replaced at scheduled intervals with thoroughly cleaned, freshly sanitised units. Provided to commercial businesses with public and employee washrooms, including offices, hospitality, healthcare and retail.
• Nappy Disposal Units Sleek nappy disposal bins available in 26Ltr and 42Ltr sizes, containing strong, fragrant granules to eliminate germs and odours, with biodegradable bin liners with sanitising and deodorising agents. Servicing covers nursing homes, daycare centres, kindergartens, medical centres, restaurants, hotels and shopping centres.
• Sharps Disposal Safe sharps disposal service supplying lockable, tamper-proof and puncture-proof sharps containers compliant with government standards. Provided for doctors, dentists, healthcare facilities, schools, commercial and public washrooms, and entertainment venues, with fully compliant waste handling to all government and environmental legislation.
• Soap Dispensers Range of commercial soap dispensers in manual (push-button) and automatic (touchless) variants, supplied with pH-balanced liquid, foam, antibacterial and heavy-duty degreaser soaps containing alcohol and bactericides meeting COVID-19 standards. Packaged in biodegradable containers.
• Air Fresheners Automatic digital air freshener dispensers using Oxy-Gen Powered technology for continuous fragrance dispensing with no propellants, solvents or CFCs. Fully programmable spray intervals with 24-hour continuous operation and an optional Pyrethrum natural insect repellent setting.
• Hand Drying Solutions Modern hand dryer technology for medium to high-traffic areas plus automated paper towel dispensers that regulate usage to lower expenses, waste and cross-contamination risk. Suitable for offices, bars, restaurants, hotels, schools, airports and hospitals, with consumable supply included.
• Sanitising Services Range of seat and hand sanitiser solutions including automatic and manual hand sanitiser dispensers (wall-mounted or stand-alone), toilet seat sanitisers, and digital sanitisers targeting airborne bacteria released during toilet or urinal flushes.
• BioClean Enzyme Washroom Treatment Advanced chemical-free deep cleaning using biological enzyme treatment that eliminates bacteria and unseen dirt (uric acid, soap, skin deposits) on toilets, walls, drains, urinals, floors and grout. Includes BioScreen biological urinal block dosing and BioCaps bacterial-culture urinal blocks with citrus scent and water-soluble dosing for water savings.
• Clinical Waste Disposal 100% clinical waste-compliant service removing soft clinical waste (bandages, blood-soaked dressings, swabs, gloves) and regulated items (needles, syringes, scalpels, human tissue, disinfectants, pharmaceuticals) from surgeries, first aid rooms, nursing homes and medical institutions, in adherence with the latest government legislation.
• First Aid Solutions Managed first aid rental program with fixed annual fee and quarterly servicing, supplying small and large wall first aid kits, food-grade, motor and portable kits, defibrillator units, eyewash stations and first response station boards. Includes content checking, replenishment, compliance verification and sticker placement to meet Work Health and Safety Laws.
• Washroom Consumables Full range of paper products including paper hand towel dispensers and refills, toilet tissue and functional, stylish waste bin solutions for washrooms. Delivered complimentary to existing customers alongside their scheduled hygiene services, or sold separately.
• Incontinence Disposal Units Discreet disposal solutions for male incontinence products using airtight containers with biodegradable bin liners. Deployed in nursing homes, retirement villages, medical centres, restaurants, hotels and shopping centres.

Quantifiable outcome

• 2000+ Perth businesses serviced monthly
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Caversham Wildlife ParkminorOthersHygiene Concepts sponsors two wombats (Melissa and Annie-Jean Wombat) residing at Caversham Wildlife Park as part of their community giving-back initiative. This is part of their commitment to supporting Western Australian wildlife rehabilitation.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rentokil Initial: Global hygiene and pest-control services giant with dedicated Initial Hygiene washroom services division. Directly comparable in core offerings (sanitary bins, soap dispensers, air fresheners, clinical waste) but competes at far greater scale and geographic reach than Hygiene Concepts' WA-focused operation.
• Compass Group: Global contract food-services and support services major with a hygiene and washroom services overlay. Comparable as an enterprise-scale incumbent whose bundled offerings compete with Hygiene Concepts for multi-site accounts.
• Sodexo: Global facility-management and hygiene services company with significant Australian operations. Comparable on multi-site managed washroom hygiene and first-aid compliance contracts for large enterprise, education and healthcare customers.
• Stericycle: Global regulated waste-management firm covering sharps and clinical waste disposal. Comparable as an incumbent competing for the same healthcare and aged-care accounts that Hygiene Concepts serves with its sharps disposal and clinical waste lines.
• Spotless Group: Large Australian facility-services and hygiene provider serving enterprise and government accounts. Comparable because it bundles washroom hygiene, consumables and waste services into multi-site contracts that compete head-to-head with Hygiene Concepts' WA enterprise roster.

Direct peers

• Eco-Mist Hygiene Solutions: Australian washroom hygiene services provider (sanitary bins, soap dispensers, air fresheners) competing for the same commercial customer base as Hygiene Concepts in the ANZ market.
• Initial Hygiene (Rentokil Initial ANZ): The ANZ arm of Rentokil Initial specifically focused on commercial washroom hygiene — sanitary bins, soap, air care, clinical waste. Closest direct substitute to Hygiene Concepts across the same product categories and managed-service commercial model.
• Cleanaway: Australia's largest waste-management company with a clinical-waste and sharps disposal division. Overlaps with Hygiene Concepts' sharps disposal and clinical waste service lines, particularly for healthcare and enterprise customers.
• Pinnacle Hygiene: ANZ commercial washroom and hygiene services company offering sanitary bins, nappy disposal, sharps and consumables under a recurring managed-service model — closely comparable to Hygiene Concepts' core offerings.

Others

• Fresh and Clean: Hygiene Concepts' strategic parent company following the April 2025 acquisition, providing washroom hygiene and cleaning services in Australia. Most relevant as the acquiring platform and immediate integration/expansion counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hygieneconceptswa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hygiene Concepts