What Wattage Media does

Wattage Media Limited is a privately held, founder-operated web design and printing company headquartered in Liverpool, United Kingdom (registered office at 54 St James Street, L1 0AB), founded in 2015 as Frodsham Web by Jack Watson. The company designs and builds bespoke WordPress websites for UK small businesses, sole traders, schools, and select mid-market clients, and operates an in-house graphic design and print production service covering business cards, flyers, stationery, brochures, and school yearbooks. The technology stack is built on the professional WordPress platform with custom builds from blank canvas (no templates), an internal 50+ point quality control checklist, and bundled hosting, SSL, security scanning, daily backups, and uptime monitoring on subscription packages.

The commercial model is a hybrid of recurring subscriptions and transactional project work. Website design is sold as three monthly subscription tiers — Spark (£69/month), Glow (£99/month), and Spotlight (£179/month) — on 12-month auto-renewing contracts with no setup fees, complemented by optional standalone maintenance plans. Printing is sold on a quote-and-fixed-price basis (business cards from £40 per 250 units; yearbooks from £19 each) and is largely one-time revenue. Go-to-market is entirely inbound via the company website, local SEO targeting Liverpool, Cheshire, Merseyside and surrounding areas, Google reviews (5-star), a referral programme, and a white-label website design service for agency and print partners; no paid advertising or field sales infrastructure is in place, and all client work is delivered remotely.

Wattage Media is entirely bootstrapped with no external investment. The founder runs the business part-time alongside a role as an NHS Innovation Consultant and is supported by a small team. The company holds ICO registration, FSB North West membership, North West Cyber Resilience Centre membership, and the Fair Payment Code Gold award from the UK Small Business Commissioner, and its client base spans healthcare, education, recruitment, aviation, agriculture, retail, and local SMBs across the UK.

Name

Wattage Media

Legal name

Wattage Media Limited

Website

https://wattagemedia.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wattage Media is a Liverpool-based, bootstrapped web design and printing company that builds bespoke WordPress websites and produces printed materials for UK small businesses, sole traders, and schools via subscription packages and one-off projects.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Marketing & Branded Content Agencies (MPAAAAAF)

Keywords

• Web design services
• Website maintenance plans
• Printing services
• Business card printing
• School yearbook printing

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Website Design Subscription (Monthly): Monthly subscription packages for website design, hosting, and maintenance. Available in three tiers (Spark, Glow, Spotlight) ranging from £69-179/month on 12-month auto-renewing subscriptions. Includes all hosting, security, and content updates depending on tier.
2. Printing Services: One-time fees for design and printing of business cards, flyers, leaflets, stationery, brochures, yearbooks, and other print materials. Business cards start from £40 for 250 cards. School yearbooks from £19 per unit.
3. Website Maintenance Plans: Optional monthly maintenance plans for ongoing website support, content updates, and technical management beyond the initial design subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wattage Media designs and builds bespoke WordPress websites for small businesses on a pay-monthly subscription model (Spark, Glow, and Spotlight tiers from £69 to £179 per month with no setup costs), and provides ongoing website maintenance, hosting, and security. The company also runs a graphic design and printing division producing business cards, flyers, leaflets, stationery, brochures, and bespoke school yearbooks, plus white-label website design services for agencies.

Product overview

Wattage Media is a web design and printing company based in Liverpool offering a unified portfolio of services for small businesses. The core offering consists of three WordPress-based website design packages (Spark, Glow, and Spotlight) with pay-monthly pricing from £69-179 per month, complemented by website maintenance plans. Their printing division provides graphic design and print production including business cards (with dedicated team business card services), flyers and leaflets, business stationery, books/brochures/folders, and school yearbooks. They also offer white-label website design services for agency partners. The company was founded in 2015 as Frodsham Web and operates primarily with small businesses across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Spark Package Entry-level website design subscription offering up to 3 custom-built, mobile-responsive WordPress pages with premium hosting, maintenance, SEO optimisation, monthly performance report, free .co.uk domain, daily backups, custom blog/news pages, custom forms and surveys, premium stock images, and included content updates. Priced at £69 per month on a 12-month auto-renewing subscription with no setup costs, aimed at small businesses and sole traders getting online.
• Glow Package Mid-tier website design subscription offering up to 6 custom WordPress pages with free quarterly content updates, premium stock images (up to 5), and custom blog/news pages. Priced at £99 per month on a 12-month auto-renewing subscription with no setup costs, designed for established small businesses looking to grow their online presence.
• Spotlight Package Premium website design subscription offering up to 12 custom WordPress pages with free .co.uk and .com domain names, hourly backups, unlimited website updates, multiple advanced forms, blog/news facility, and 2 hours of free training. Priced at £179 per month on a 12-month auto-renewing subscription with no setup costs, targeting advanced business websites.
• Website Maintenance Plans Monthly maintenance and support plans for WordPress websites including hosting, domain management, regular servicing (WordPress core, theme and plugin updates), security scanning, patching, backups, speed analysis, ongoing support, and monthly reporting for clients needing continuous upkeep beyond their initial design package.
• Business Card Printing Custom business card design and printing service offering premium 400gsm matt laminated cards (85mm x 55mm, double-sided colour) with options for embossed designs, foil finishing, and textured finishes. Starts from £40 for 250 cards, includes free UK delivery, with quantities available from 250 cards, targeted at small businesses and professionals needing branded stationery.
• Team Business Cards End-to-end team business card service covering administration, design, printing, and delivery to individual team members at office or home addresses. Features a master design with quick amendments for new starters, suited to companies onboarding multiple employees needing consistent branded cards.
• Flyer & Leaflet Printing Bespoke flyer and leaflet design and printing service offering folded, unfolded, eco-friendly, glossy, tri-fold, and laminated options in A4 and A5 sizes with both premium and economy specifications. Standard 5-day turnaround with next-day options available.
• Business Stationery Custom company stationery design and printing covering letterheads, compliment slips, envelopes, pens, mouse-mats, and notebooks with brand-consistent design across all items, targeted at small businesses seeking a unified stationery set.
• Books, Brochures & Folder Printing Professional printing service for company brochures, presentation folders, hardcover books for exhibitions, and custom publications including controlled drug record books and annual prospectuses. Priced per project with bespoke design support.
• School Yearbook Printing Bespoke yearbook design and printing service for UK schools featuring custom hardback premium style with full-colour printing on typically 70+ pages, with options for ribbons, cover jackets, and gold or silver detailing. Includes a dedicated personal designer, free delivery, and student yearbook pack, starting from £19 per yearbook with a typical minimum order of 100 copies.
• White Label Website Design White-label website design service allowing agencies, printing companies, and media companies to offer web design to their clients under their own brand. Wattage Media executes the work behind the scenes while partners add their own mark-up, with custom referral rates available for long-term partnerships.

Quantifiable outcome

• Websites designed since age 14 by founder Jack Watson, with many original clients from 2015 still working with the company today.

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Referral Partners (Agencies, Freelancers, Small Business Owners)minorGTM or Marketing PartnerWattage Media offers a referral programme for anyone who recommends them to new clients, with thank-you payments for successful referrals. They also offer custom referral rates for long-term partnerships. Additionally, white-label website design services are available for printing or media companies looking to expand their service offerings without managing the project themselves.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GoDaddy: Global SMB-focused website builder, hosting, and domain provider. Competes for the same SMB customer segment Wattage Media targets, though GoDaddy occupies the do-it-yourself, low-touch end of the market while Wattage Media offers bespoke done-for-you service with bundled hosting/maintenance.
• Squarespace: Global website builder platform widely used by small businesses and creatives for portfolio/marketing sites. Comparable in serving SMB customers seeking professional web presence, though provides self-service tools rather than bespoke agency service. Represents the primary DIY alternative Wattage Media's pricing competes against.
• Wix.com: Global DIY website builder platform targeting small businesses and sole traders, the same primary customer Wattage Media serves. Significant overlap in target segment and use case (SMB online presence), though operates as a self-service platform rather than done-for-you service. Wattage Media explicitly migrates clients off Wix onto WordPress.

Regional players

• Evoluted: UK digital agency offering web design, development, and digital marketing services to SMEs and mid-market clients. Comparable in core web design offering and SMB-to-mid-market positioning, but operates at a larger scale and broader digital scope than Wattage Media.
• Cool Blue Brand Communications: UK-based web design and digital marketing agency serving SMEs with bespoke WordPress builds and ongoing support. Closely comparable in target customer (UK SMBs), service mix (web design + recurring maintenance), and subscription-style pricing model. Regional peer given shared UK focus and similar scale.

Direct peers

• Solopress: UK printing company offering business cards, flyers, brochures, and stationery with next-day delivery. Direct competitor for Wattage Media's printing services line, especially for time-sensitive SMB customers in the UK.
• Instantprint: Large UK online printing company offering business cards, flyers, leaflets, brochures, and stationery at competitive prices. Primary competitor on Wattage Media's printing revenue stream (business cards, flyers, stationery, school yearbooks), though Instantprint is a self-service online-only operation versus Wattage Media's hybrid design + print service.
• Red Website Design: UK-based WordPress web design agency targeting small businesses with pay-monthly packages and bundled hosting/support. Highly comparable in business model, target customer, technology choice, and pricing approach to Wattage Media's subscription-led offering.
• DotGO: UK SME-focused web design agency offering fixed-price WordPress websites with bundled hosting and support on monthly payment plans. Directly comparable in their explicit targeting of small businesses with pay-monthly packages and similar tiered subscription structure to Wattage Media's Spark/Glow/Spotlight line.
• Web Creation UK: Small UK web design agency specialising in WordPress sites for small businesses and sole traders, with ongoing maintenance plans. Closely matches Wattage Media's customer segment (SMBs, sole traders), technology stack (WordPress), and service model (bespoke design + maintenance subscription).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wattagemedia
• Facebookfacebook.com/wattagemedia
• LinkedInlinkedin.com/company/wattage-media

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wattage Media