Purley Sports Club

What Purley Sports Club does

Purley Sports Club is a not-for-profit multisports members' club established in 1905 and located on The Ridge in Purley, Surrey (CR8 3PF). It operates as a registered Community Amateur Sports Club (CASC), which means all revenue is reinvested into the facility rather than distributed to owners. The club offers an unusually broad portfolio of sports under one membership umbrella, including tennis (16 courts across four surfaces), padel (three newly built courts), squash and racketball (five courts with six men's competitive teams), cricket (17 teams on five-star-rated pitches), bowls (six rinks with 80+ members), hockey (grass surface with men's, ladies', and vets' teams), netball, table tennis, and a newly refurbished gym.

The club monetizes this footprint through six distinct revenue streams: recurring membership subscriptions (gym from £18/month), usage-based court and facility hire (pay & play for squash, racketball, tennis, and table tennis), professional coaching services (personal training at £50/hour, plus tennis, cricket, and squash coaching), venue hire for private events, bar and catering (including carvery events and private functions), and holiday sports camps for juniors. Customer acquisition is largely community-driven — word of mouth, local events (car shows, social nights, comedy nights), digital presence via the website and social media, and direct outreach such as Park Tennis sessions at local parks.

The underlying technology stack is minimal and non-proprietary: the club runs a self-serve member booking portal (mypurleysportsclub.com), uses a ManageOurClub administration portal for operations, and uses Spond for hockey team scheduling. There are no disclosed proprietary systems, AI capabilities, or integration platform. Strategically, the club is accredited by ECB Clubmark, affiliated with the LTA and Sport England, and receives National Lottery funding, which supports its competitive positioning and access to sanctioned competitions such as the Play Your Way To Wimbledon Surrey Area finals.

Name

Purley Sports Club

Legal name

Purley Sports Club

Website

https://purleysportsclub.co.uk

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Purley Sports Club is a not-for-profit, CASC-registered multisports members' club in Purley, Surrey, established in 1905, offering tennis, padel, squash, cricket, bowls, hockey, netball, gym, coaching, and venue hire to local members and the community.

Ownership category

akta.pro rank

Headquarters

HQ city

Purley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Recurring membership fees providing access to club facilities including gym, courts, and sports sections. Gym membership starts from £18 per month.
2. Court & Facility Hire (Pay & Play): Pay-and-play options for squash, table tennis, and tennis for non-members or members using facilities outside their membership tier.
3. Coaching Services: Personal training sessions and sports coaching programs for tennis, cricket, squash, and other sports. Personal training at £50/hour or £190 for 5 sessions.
4. Venue Hire & Events: Function room and venue hire for private events, social functions, and community gatherings. Includes bar and catering services.
5. Bar & Catering: On-site bar and catering services including fish nights, Sunday roasts, carveries, and event catering. Food service provided by Lucy ([email protected]).
6. Sports Camps & Programs: Holiday sports camps for juniors, including cricket, squash camps during half-term and Easter holidays.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Purley Sports Club is a not-for-profit Community Amateur Sports Club providing members and the local public with access to multi-sport facilities including a gym, 16 tennis courts, 3 padel courts, 5 squash/racketball courts, cricket pitches, bowling rinks, hockey, and netball courts. Revenue is generated from membership subscriptions, pay-and-play access, sports coaching and personal training, venue hire for private events, and on-site bar and catering. Founded in 1905 and operating from a single site in Purley, Surrey, the club reinvests all revenue into facility improvements.

Product overview

Purley Sports Club is a Community Amateur Sports Club (CASC) established in 1905, operating as a not-for-profit organization on a members' club basis. The club offers a comprehensive portfolio of sports facilities and services including tennis (16 courts across 4 surfaces), padel (3 courts), squash & racketball (5 courts), cricket (17 teams), bowls (6 rinks), hockey (grass surface), and netball (2 courts). Additional offerings include a newly refurbished gym (£18/month), personal training, group fitness classes, coaching programs, sports camps, bar & catering, venue hire, and a treatment room. The club's various sports products and facilities operate together as an integrated members' club where membership fees support facility improvements for all users.

Differentiator

Problem solved

Functional benefit

Brands

• Purley Bowls Club: A section of Purley Sports Club dedicated to bowls, with open days and 80+ members.
• Purley Hockey Club
• Purley Cricket Club

Products and services

• Gym Membership Newly refurbished gym facility open 7am-11pm Mon-Sat and 7am-9pm Sun, with membership starting from £18 per month for members and the local community.
• Classes & Activities A range of fitness classes and group activities held in the Studio and around the club facilities for members.
• Personal Training One-on-one and small group personal training delivered by a team of six certified trainers, covering weight loss, muscle building, sports performance, and injury rehabilitation. Standard rate £50/hour, with a new client offer of 5 x 60-minute sessions for £190.
• Tennis 16 tennis courts across 4 different playing surfaces available to members, with pay-and-play options for non-members. Park Tennis sessions also offered at local parks.
• Padel Three newly built padel courts offered as part of the club's racquet sports portfolio.
• Squash & Racketball 5 high-quality squash and racketball courts supporting 6 men's competitive teams, with pay-and-play access for casual players and regular tournaments including annual open events.
• Cricket Cricket section fielding 17 teams across age groups on 5 star-rated pitches, with junior and senior coaching programs available.
• Bowls 6 top-class bowling rinks hosting 80+ members, with open days offered for beginners to try the sport.
• Hockey Hockey section with a top-quality grass playing surface, fielding men's, ladies', and vets' competitive teams, with home games hosted at Trinity School's astro facility.
• Netball 2 netball courts, including 1 floodlit court, available as part of club membership.
• Table Tennis Pay and play table tennis access available as part of club membership.
• Sports Camps Holiday sports camps for children, including cricket and squash camps during half-term and Easter holidays, designed for ages 7+.
• Coaching Services Professional coaching across tennis, cricket, and squash for all ages and skill levels, delivered by accredited coaches.
• Venue Hire Function room and club facilities available for private hire for events, parties, corporate functions, and community gatherings, with bar and catering packages available.
• Bar & Catering On-site club bar and catering services including carvery events (Christmas and Mother's Day carveries), fish nights, Sunday roasts, and private function catering.
• Treatment Room Treatment room offering massage therapy and sports-related treatments for members and visitors.
• Social Membership Social membership tier for community members who wish to access club facilities, social events, and the bar without participating in active sports.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lawn Tennis Association (LTA)coreStrategic or Co-development PartnerLTA affiliation provides the club with access to tennis development programs, competitions, coach development, and the ability to host LTA-sanctioned events such as Play Your Way To Wimbledon qualifiers.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development PartnerECB Clubmark accredited club with access to cricket development programs, coaching resources, and competitive structures through the ECB network.
• Sport EnglandcoreStrategic or Co-development PartnerOfficial Sport England affiliation providing access to grassroots sports funding, development programs, and national sports initiatives.
• Tennis NutsminorGTM or Marketing PartnerClub members receive 10% discount on rackets, shoes, and clothing plus 5% on balls at tennisnuts.com. Username: purley, Password: discount.
• CPN Financial ServicesminorGTM or Marketing PartnerAlan Page, Managing Director of CPN Financial Services (local financial advisor), contributed substantial funding to provide trophies and prizes for the 2025 Squash & Racketball Tournament.
• The Winning MarginminorChannel Partner/ Reseller/ DistributorSupplier of PLTC branded sportswear available to club members. Members can purchase club-branded clothing and accessories.
• Trinity SchoolminorOthersHockey training sessions held at Trinity School facilities (Upper astro). Ladies home games also played at Trinity School.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Virgin Active: Premium UK health club chain offering gym, classes, swimming and racquet sports under a membership model. Competes with Purley for the same affluent family and adult fitness market but with broader geographic reach.
• David Lloyd Clubs: UK's largest premium racquet and fitness club chain with racquets (tennis, squash, padel), gyms, pools and family amenities. Operates a broader commercial version of Purley's multi-sport, membership-based model across the UK.
• Nuffield Health: UK-wide not-for-profit health and fitness operator offering gyms, swimming, racquet sports, fitness classes and wellbeing services. Comparable to Purley in multi-sport community access and not-for-profit ethos, but at far larger scale.

Direct peers

• Surbiton Racket & Fitness Club: Surrey-based private members' club offering tennis, squash, padel, gym and fitness programs. Operates the same multi-sport, membership-based model as Purley Sports Club in an adjacent catchment, making it the closest geographic and structural peer.
• Roehampton Club: Premium private members' club in south-west London offering tennis, squash, padel, gym, and broad sport and social amenities. Comparable to Purley in offering a full multi-sport ecosystem under a single membership, though at a higher price tier.
• Queen's Club: Iconic London private members' club famous for racquet sports (tennis, squash, real tennis) plus gym and event facilities. Overlaps directly with Purley's racquet-centric programming and multi-sport member club model.
• The Hurlingham Club: Prestigious London private members' club with extensive racquet sports, croquet, swimming, gym and event facilities. Comparable multi-sport, members-only model though at the premium end of the market.
• Wimbledon Club: Private members' club in south-west London with tennis, squash, padel, gym, bowls and croquet. Mirrors Purley's breadth of disciplines and community membership positioning in a nearby geography.
• The West Hants Club: Historic UK private members' club (est. 1892) in Bournemouth offering tennis, squash, padel, gym, fitness classes and F&B. Closely comparable to Purley in heritage, multi-sport community model, and not-for-profit-like reinvestment philosophy.
• Dulwich Lawn Tennis Club: South London private members' club offering tennis, squash, padel and gym. Comparable to Purley as a community-based racquet and fitness club operating in a similar commuter-belt catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PurleySC
• Facebookfacebook.com/PurleySportsClub
• LinkedInlinkedin.com/company/purley-sports-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purley Sports Club