HOLDEN
Holden Outerwear is a privately held, Venice, California-based direct-to-consumer apparel brand selling contemporary men's and women's performance outerwear and ski apparel via a Shopify storefront, with international fulfillment handled by Passport Global Inc.
- Company typePrivate
- Founded2002
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HOLDEN does
Holden Outerwear is a privately held, Venice, California-headquartered (PO Box 270) contemporary performance apparel brand selling men's and women's outdoor and ski-oriented outerwear and activewear. The company operates a direct-to-consumer (DTC) model through its owned e-commerce storefront at holdenouterwear.com, built on Shopify, with no confirmed physical retail or headquarters presence beyond a mailing address. Product lines include core Men's and Women's collections, a seasonal Summer collection, the artist collaboration line "Olivia Arthur x Holden: Perpetual Motion," and a third-party-operated Resale Program for pre-owned garments (hosted on Treet).
Revenue is generated through one-time apparel sales at unstated standard pricing, currently promoted at 50% off sitewide under a "Summer Sale" (code SUMMER50) with free shipping on orders over $250 and all-sales-final terms during the promotional period. International customers in the EU, UK, and other markets are served via Passport Global Inc, which acts as merchant-of-record and handles cross-border payments, customs, and fulfillment — effectively a reseller relationship rather than a direct operational footprint. Marketing is executed through owned social channels (Facebook, Instagram, YouTube), email newsletter, and paid digital advertising through Rakuten Advertising, Google Ads, Bing Ads, and Facebook Ads, with Google Analytics used for site behavior tracking.
The underlying technology is commodity e-commerce infrastructure: Shopify for storefront and checkout, Google Analytics for analytics, and standard ad-platform integrations for acquisition. No proprietary technology, AI/ML capabilities, patents, certifications, or funded capital structure are disclosed. No management team, headcount, ownership, or institutional investor information is available in the source data, and the company appears to operate as an independent, privately-held brand with a small organizational footprint.
HOLDEN firmographics
Firmographics- Name
- HOLDEN
- Legal name
- Holden Outerwear
- Website
- https://holdenouterwear.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holden Outerwear is a privately held, Venice, California-based direct-to-consumer apparel brand selling contemporary men's and women's performance outerwear and ski apparel via a Shopify storefront, with international fulfillment handled by Passport Global Inc.
- Ownership category
- akta.pro rank
HOLDEN industry classification
Industry- Product category
- Performance Outerwear Apparel
- NAICS
- Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where HOLDEN is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HOLDEN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Apparel Product Sales: Revenue generated from direct-to-consumer sales of performance outerwear and apparel through the company's e-commerce website. Products include men's and women's performance apparel, ski apparel, and outdoor garments sold directly to consumers at retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Seasonal promotional pricing with 50% discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HOLDEN product offering
Product offeringCore offering
Holden Outerwear designs, produces, and sells contemporary performance apparel — including outerwear, ski apparel, surf-inspired clothing, and seasonal lifestyle pieces — for men and women. The brand distributes primarily through its own direct-to-consumer e-commerce website, with product lines organized as Mens, Womens, Summer (Season 25), and the Olivia Arthur x Holden "Perpetual Motion" designer collaboration, supplemented by a brand-operated Resale Program for pre-owned garments.
Product overview
Holden Outerwear is a contemporary performance apparel brand offering a unified portfolio of men's and women's outerwear and activewear collections. The product lineup includes core Men's and Women's collections, seasonal Summer collections, and special collaboration pieces like the Olivia Arthur x Holden 'Perpetual Motion' line. Additional services include a Resale Program for pre-owned items. The brand positions itself at the intersection of fashion and function, targeting style-conscious consumers who value outdoor performance.
Differentiator
Problem solved
Functional benefit
Brands
- Olivia Arthur x Holden: Collaboration with photographer Olivia Arthur featuring a collection titled Perpetual Motion
Products and services
- Mens Collection
Companies that use HOLDEN
Customer profileSegments2 records
Ideal customer profiles1 record
HOLDEN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
HOLDEN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopifycoreShopify powers Holden's online e-commerce store, providing the platform infrastructure for product listings, shopping cart, checkout processing, and order management.
- Rakuten AdvertisingminorRakuten Advertising collects personal information and serves targeted advertisements to Holden customers across the internet. Customers can opt out of this tracking.
- Passport Global InccorePassport Global Inc serves as the merchant of record for international orders. Products are sold first by Holden to Passport, then by Passport to the customer. Passport handles payment processing, shipping, customs declarations, and compliance for cross-border orders to the EU, UK, and other international destinations.
Recent moves5 records
Expansion highlights3 records
HOLDEN competitors and assessment
Company assessmentDirect peers
- Helly Hansen: Performance outdoor and ski apparel brand with comparable product categories (technical outerwear, base layers) and overlapping customer base of ski/outdoor consumers.
- Mountain Hardwear: Performance outdoor apparel brand specializing in technical outerwear for climbing, skiing, and hiking — comparable product mix and target consumer to Holden.
- Obermeyer: Heritage ski apparel brand focused on technical ski outerwear and performance apparel, directly comparable to Holden's ski category focus.
- Burton: Snowboard and ski apparel/outerwear brand serving the same action-sports winter consumer that Holden targets with its ski apparel line.
- Spyder: Specialty ski and performance apparel brand whose product focus on technical ski outerwear directly overlaps with Holden's ski apparel offering.
- Arc'teryx: Premium technical outerwear brand with strong DTC channel; comparable to Holden in ski/outdoor performance positioning and premium price-point strategy.
- Patagonia: Iconic outdoor performance apparel brand with strong DTC and wholesale presence, comparable to Holden in target customer (outdoor/active lifestyle) and product category (technical outerwear and apparel).
- Marmot: Outdoor apparel and outerwear brand serving hiking, climbing, and ski consumers with comparable technical apparel products.
Emerging players
- Volcom: Action-sports apparel brand with crossover appeal into snow and outdoor categories; comparable to Holden at the lifestyle/performance intersection for younger consumers.
Broad incumbents
- The North Face: Largest-scale outdoor and ski apparel brand, overlaps directly with Holden's ski and performance outerwear assortment and serves similar consumer segments at far greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
HOLDEN social profiles
Digital presenceHOLDEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOLDEN leadership team
Management profileNumber of profiles
HOLDEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOLDEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOLDEN
What does HOLDEN do?
Holden Outerwear designs, produces, and sells contemporary performance apparel — including outerwear, ski apparel, surf-inspired clothing, and seasonal lifestyle pieces — for men and women. The brand distributes primarily through its own direct-to-consumer e-commerce website, with product lines organized as Mens, Womens, Summer (Season 25), and the Olivia Arthur x Holden "Perpetual Motion" designer collaboration, supplemented by a brand-operated Resale Program for pre-owned garments.
Is HOLDEN a public or private company?
HOLDEN is a private company. It is classified as unknown and is currently operating.
When was HOLDEN founded?
HOLDEN was founded in 2002. It employs 1 to 10 people.
Where is HOLDEN based?
HOLDEN is headquartered in Venice, United States, in the North America region.
How does HOLDEN make money?
One revenue line is on record: apparel Product Sales.
Who are HOLDEN's main competitors?
Direct peers on record are Helly Hansen, Mountain Hardwear, Obermeyer, Burton, Spyder, Arc'teryx, Patagonia and Marmot. Volcom is listed as an emerging player. The North Face is listed as a broad incumbent.
Does HOLDEN have an API?
No public API is recorded for HOLDEN.
What industry is HOLDEN in?
HOLDEN's product category is Performance Outerwear Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAMAJAB, Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks). Its NAICS code is 315 and its SIC code is 5600.