Tatone Fiori

What Tatone Fiori does

Tatone Fiori srl is an Italian privately held B2B wholesale distributor of decorative items, confectionery, packaging materials, and seasonal decorations, headquartered in Casamassima (Puglia), Italy. Founded in 1967 by Saverio Tatone, the company operates a 5,000 sqm self-service Cash and Carry showroom at the Il Baricentro commercial center, complemented by a 400 sqm exhibition space refreshed quarterly. Its catalog spans over 30,000 articles across confectionery (chocolate, confetti, marshmallows, baked goods, savory snacks), ceramics, glassware (including Apulian-themed Trulli and Pumo pieces), dried flowers, bomboniere and ceremony accessories, packaging, party supplies, and ecological Christmas trees (produced directly since 1988). The company serves professional decorators, event planners, confectioners, cake designers, florists, and retail shop owners, with sales restricted to Partita IVA (business tax ID) holders or Tessera Unika card holders.

The business operates a hybrid distribution model combining a physical wholesale showroom with a transactional e-commerce website offering 48-hour shipping within Italy and internationally. Tatone Fiori sources directly from manufacturers in China, Philippines, Taiwan, Korea, Thailand, Vietnam, India, and Sri Lanka, relationships established since the founder's first China trip in 1987. The company also offers monthly professional training courses (packaging, floral decoration, bomboniere wrapping, window dressing) in an on-site laboratory, plus on-site consulting services. Pricing is structured as a 50% discount on generic decorative products plus VAT, with net-price structures for food and alcohol-containing items. The business is family-owned across two generations, with four family members (Saverio, Giuseppe, Lorenzo, and Genni Tatone) in operational roles and a total headcount of approximately 30 employees.

Name

Tatone Fiori

Legal name

Tatone Fiori srl

Website

http://www.tatonefiori.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tatone Fiori srl is a family-owned Italian B2B wholesale distributor of decorative items, confectionery, packaging, and seasonal decorations, serving 40,000+ professional decorators, confectioners, florists, and retailers via a 5,000 sqm Cash and Carry showroom and e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Casamassima

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale B2B Sales: B2B sales of decorative items, confectionery, ceramics, glassware, packaging materials, and seasonal decorations to professional customers including confectioners, event decorators, retailers, and floral designers.
2. Professional Training Courses: Monthly creative courses for professionals including packaging, floral decoration, bomboniere wrapping, and window dressing. Courses conducted in the on-site training laboratory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tatone Fiori is a B2B wholesale distributor of decorative items, confectionery, ceramics, glassware, packaging materials, bomboniere, dried flowers, and seasonal decorations, selling through a 5,000 sqm self-service Cash and Carry and an e-commerce storefront to VAT-registered professional customers. It also offers monthly professional creative courses, on-site consulting, and fast 48-hour shipping, with a catalog exceeding 30,000 articles.

Product overview

Tatone Fiori is a B2B e-commerce platform offering decorative and scenic solutions for professionals. The product portfolio consists of a broad catalog organized into main categories: Dolciario (confectionery including chocolate, candies, baked goods, marshmallows), Confetti (artisanal confections and dragées including Maxtris brand products), Snack Salati (savory snacks), Ceramiche (ceramic home décor including plates, cups, jugs, and inspirational message items), Bomboniere (ceremony bomboniere and accessories), Fiori Secchi (dried flowers and decorative grasses), Vetro (decorative glass including Apulian-themed pieces like Trulli and Pumo), and Idee Regalo (gift ideas including packaging and scented candles). The company also offers services including creative courses, self-service shopping, 48-hour shipping, and on-site consulting. Founded in 1968, Tatone Fiori operates a 5,000 sqm Cash and Carry and 400 sqm exhibition space updated quarterly, with a catalog of over 30,000 articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Dolciario Category (Confectionery) Wholesale confectionery category covering chocolate, candies (gummy and tablet forms), baked goods, and marshmallows, supplied to confectioners, cake designers, and event decorators.
• Confetti Category Confetti and dragées for celebrations (weddings, baptisms, communions), including artisanal chocolate-covered nuts and sugar-coated confections, supplied to confectioners and event professionals.
• Snack Salati Category (Savory Snacks) Savory snack category including Lingue di Suocera, Tarallini, and Grissini, supplied to retailers and event caterers.
• Ceramiche Category (Ceramics) Wholesale ceramic products including decorative plates, cups, jugs, bottles, oil dispensers, containers, piggy banks, spoon rests, and decorative figurines with inspirational messages, for resale and for decoration setups.
• Bomboniere Category Bomboniere and bomboniere accessories including personalized candles for weddings, baptisms, communions, and other ceremonies, supplied to confectioners, event decorators, and retailers.
• Fiori Secchi Category (Dried Flowers) Dried flowers and decorative grasses including Phleum, Phalaris, Lagurus, Nigella, Gypsophila, Craspedia, Amaranthus, and Avena, supplied to florists and event decorators.
• Vetro Category (Decorative Glass) Decorative glass items including vases, containers, bowls, and Apulian-themed pieces such as Trulli and Pumo shapes, intended for retail resale and decorative setups.
• Idee Regalo (Gift Ideas) Gift ideas category including milk-themed products, gift packaging, and scented candle compositions for sale to retailers and event professionals.
• Alberi di Natale (Christmas Trees) Ecological Christmas trees with direct production since 1988, marketed as the largest tree selection in Italy with personal quality control during manufacturing and packaging.
• Corsi Creativi (Professional Creative Courses) Monthly professional creative courses covering packaging, floral decoration, bomboniere wrapping, and window dressing, conducted on-site by industry masters for professional decorators, confectioners, and window dressers.
• Consulenze a Domicilio (On-site Consulting) On-site consulting services delivered by qualified technicians to professional customers for decoration, scenic, and event projects.
• Spedizioni Rapide (Fast Shipping) Fast shipping service delivering orders within 48 hours across Italy and internationally.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Il Baricentro Commercial CentercoreOthers · 1 January 1989Headquarters relocated to Il Baricentro wholesale commercial center in 1989. This strategic location at the commercial hub provides visibility and access to wholesale customers.
• Asian Manufacturers (China, Philippines, Taiwan, Korea, Thailand, Vietnam, India, Sri Lanka)coreTechnology or Integration · 1 January 1967Partnerships established since 1987 for direct import of decorative items and products. First trip to China in 1987 led by founder Saverio Tatone and son Giuseppe. Partnerships expanded to multiple Asian countries enabling direct sourcing and competitive pricing.
• LeoneminorOthersBrand partnership for confectionery products
• MaxtrisminorOthersBrand partnership for confectionery products
• PremiersminorOthersBrand partnership for confectionery products
• MucciminorOthersBrand partnership for confectionery products
• BulgariminorOthersBrand partnership for confectionery/chocolate products
• Baratti & MilanominorOthersBrand partnership for confectionery/chocolate products
• ZiccatminorOthersBrand partnership for confectionery products

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Decorator's Warehouse Corporation: US-based wholesale distributor of event, party, and decorative supplies serving professional event planners, retailers, and decorators. Operates a similar B2B wholesale-plus-showroom model to Tatone Fiori with broad multi-category SKUs spanning decor, packaging, and themed merchandise.

Regional players

• Stamperia Bertozzi: Italian manufacturer and seller of decorative paper, hand-printed gift packaging, and artisanal home décor items sold to professional and retail customers. Comparable as a fellow Italian decorative-goods producer serving the same bomboniere, gift, and event-supply customer base.

Broad incumbents

• Seda International Packaging Group: Global Italian-origin packaging manufacturer serving FMCG and foodservice with printed cartons, food packaging, and decorative paperboard solutions. Overlaps with Tatone Fiori's packaging and bomboniere category at the upstream materials level, though at vastly greater scale and B2B orientation.
• Mondi Group: Austria/UK-headquartered global packaging and paper group producing corrugated, kraft paper, and specialty packaging used across retail, e-commerce, and decorative applications. Adjacent to Tatone Fiori's packaging business but operating at industrial scale with different customer profile.
• Smurfit Kappa: Irish-headquartered global packaging giant with operations across Europe and the Americas producing corrugated, consumer, and bag-in-box packaging. Comparable only at the broad packaging-industry level rather than the decorative/B2B retail channel.
• DS Smith: UK-headquartered global packaging supplier specializing in corrugated, retail-ready, and sustainable packaging solutions across Europe. Industry-adjacent rather than directly comparable, given the difference in customer base and decorative focus.

Emerging players

• PartyLite: US-based direct-seller of candles, home fragrance, and giftware through in-home party demonstrations and online channels. Comparable in the candle and gift-idea product category carried by Tatone Fiori (e.g., scented candles, gift packaging), though operating a different B2C/party-plan GTM model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TatoneFioriSrl
• Instagraminstagram.com/tatonefiorisrl
• TikToktiktok.com/@tatone.fiori
• LinkedInlinkedin.com/company/tatone-fiori-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatone Fiori