Deri

What Deri does

DERI Srl is an Italian value-added distributor (VAD) of industrial automation, robotics, fluid power, and railway components, founded in Turin in 1974 and headquartered operationally in Grugliasco (Turin area). The group operates through two wholly-owned entities: DERI Srl, which handles fluidic, oleodynamic, pneumatic, electropneumatic, and robotics components; and DERI Automation Srl (established 1993), which handles electrical and electronic components for industrial automation and railway sectors. Both entities are ISO 9001 certified and GDPR compliant.

The company represents 50+ international industrial brands as an official or exclusive distributor for the Italian market, including ABB, Harting, Molex, Gates, Graco, Stauff, Walther Praezision, Eisele, WIKA, COVAL, BizLink, Lucas France, Robot Phoenix (Delta and SCARA robots), Kyokutoh, IVOSTUD, Masterflex, Panduit, and Hengstler. Its product portfolio spans connectors, quick couplings, hydraulic and pneumatic hoses, robot tool changers, vacuum gripping systems, cable protection, welding automation, industrial ceramics, fluid control valves, precision mechanical components, and measurement instrumentation. DERI also performs value-added assembly services, notably flexible hose assembly with fittings, and offers technical consulting and rapid post-sale delivery.

Commercially, DERI runs a sales-led motion via a specialized technical team serving industrial customers directly, complemented by an event-driven presence at trade fairs (Hydrogen Expo 2025, Expo Ferroviaria 2025, Gastech, SPS IPC Drives, OMC Med Energy). The company serves nine verticals — robotics, industrial automation, railway, aerospace/defense, steel, chemical/pharmaceutical, medical technology, offshore, and agriculture — with the first three marked as primary. In 2025, it expanded a European Robot Phoenix distribution network through partners in Italy (Damon Robotics, Stima Spa), Bosnia and Herzegovina (Orion Automation), and Romania/Hungary (Delta Group), signaling incremental geographic and channel extension beyond the Italian core market.

Name

Deri

Legal name

DERI Srl

Website

https://deri.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Deri is an Italian value-added industrial distributor, founded in 1974, representing 50+ international brands across fluid power, robotics, automation, and railway components for enterprise customers in Italy and select European markets.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Conveyor and Conveying Equipment Manufacturing (333922), Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560), Electrical Industrial Apparatus (3620)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Industrial component distribution
• Value-added distributor
• Industrial automation components
• Robotics and pneumatics
• Fluid power systems

Headquarters

HQ city

Grugliasco

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Industrial Component Distribution: Distribution of industrial components including oleodynamic, pneumatic, and electropneumatic components for robotics and automation sectors. DERI distributes products from 50+ leading brands in the industry.
2. Value-Added Services: Post-sale services including technical consultation, rapid deliveries, and assembly of flexible hoses with fittings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Deri is a value-added industrial distributor that supplies hydraulic, pneumatic, electropneumatic, robotics, and electrical/electronic components from 50+ leading international brands to Italian and European industrial customers. The company complements distribution with technical consultation, rapid delivery, post-sale service, and in-house assembly of flexible hoses with fittings. Its portfolio is organized across industrial verticals including robotics, industrial automation, railway, aerospace/defense, steel, chemical/pharmaceutical, medical, offshore, and agriculture.

Product overview

DERI Srl is a Value-Added Distributor (VAD) specializing in industrial automation, robotics, and railway components, founded in Turin in 1974. The company operates two legal entities: DERI Srl (fluidic, electropneumatic, automation, and robotics components) and DERI Automation Srl (electrical and electronic components for industrial automation and rail sectors). DERI distributes over 50 brands across these sectors, including Robot Phoenix industrial robots (Delta and SCARA), BizLink energy supply systems, COVAL vacuum technology, Eisele fluidic connectors, HARTING electrical connectors, Walther Praezision quick couplings and robot tool changers, Lucas France robotic linear systems, Kyokutoh and TIPMAN welding automation, IVOSTUD stud welding, AVS Romer fluid control, Masterflex hoses, Gates hydraulic products, WIKA instrumentation, Studer Cables, Anamet cable protection, and dozens of other specialist brands. The portfolio is organized by industry verticals (robotics, industrial automation, railway, aerospace/defense, steel, chemical/pharmaceutical, medical technology, offshore, and agriculture) and is supported by post-sale service, technical consulting, rapid delivery, and a network of distribution partners across Italy and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Robot Phoenix Delta Robot

Named customers3 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Orion AutomationcoreChannel Partner/ Reseller/ Distributor · 6 November 2025Distribution partner for Robot Phoenix robots in Europe. Located in Ljubuški, Bosnia and Herzegovina. Provides local sales support and technical services for Robot Phoenix customers in the European market.
• Damon Robotics SrlcoreChannel Partner/ Reseller/ DistributorItalian distribution partner for Robot Phoenix industrial robots. Located in Brescia, Italy. Provides sales and technical assistance for Robot Phoenix products in Italy.
• Stima S.p.acoreChannel Partner/ Reseller/ DistributorItalian distribution partner for Robot Phoenix robots. Located in Bologna, Italy. Provides sales and technical support services.
• Delta GroupcoreChannel Partner/ Reseller/ DistributorDistribution partner for Robot Phoenix in Romania and Hungary. Provides local sales support and technical services for industrial robotics customers.
• Drim RoboticsminorChannel Partner/ Reseller/ DistributorNew partnership established in 2018 for robotics distribution and integration.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hoffmann Group: German quality tool, machining, and industrial supplies distributor operating a value-added model with technical consulting and own-brand products. Directly comparable to DERI in combining multi-brand distribution with technical services for industrial customers.
• Rutronik: German broadline distributor of electronic components with strong focus on industrial automation, embedded, and automotive markets. Comparable to DERI Automation's role as a value-added electronic component distributor for industrial customers across Europe.
• ERIKS: Netherlands-based industrial distributor specializing in fluid power, sealing, and industrial components — directly overlapping with DERI's core fluidic and electropneumatic distribution focus. ERIKS operates a similar multi-brand technical distribution model across European industrial verticals.
• RS Group (RS Components): UK-headquartered industrial product distributor serving electronics, automation, and maintenance customers globally. Comparable as a multi-brand industrial distributor with significant automation, robotics, and component portfolio, though operating at much larger scale.
• Distrelec: European industrial electronics and components distributor (owned by RS Group) serving automation, maintenance, and R&D customers. Comparable to DERI in distributing industrial automation and electronic components to European industrial customers, though with a more digital/online-led model.
• Würth Industrie: German value-added industrial distributor supplying fasteners, tools, and technical components to industrial customers across Europe. Operates a comparable VAD model with multi-brand representation and technical consulting, making it the closest scaled peer to DERI's distribution approach.
• Bürklin: German distributor of electronic components, connectors, and industrial supplies with strong focus on technical service and stock availability. Comparable to DERI in serving industrial customers requiring components plus technical support, particularly in DACH-region industrial markets.

Broad incumbents

• Rexel: Global electrical distribution major operating across Europe. Comparable to DERI Automation in distributing electrical installation components (cable protection, connectors, ABB products) to industrial customers, but at significantly larger scale and broader scope.
• Sonepar: Global electrical distribution leader operating across 40+ countries. Comparable to DERI Automation's electrical components distribution, but operates as a much broader incumbent serving electrical contractors and industrial customers with a wider portfolio than DERI's specialized offering.
• Grainger: North American-headquartered industrial distribution giant with global operations. Operates a comparable multi-brand industrial MRO and OEM distribution model, though at vastly larger scale and more digitally-led than DERI's relationship-driven Italian operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCc2RK3VYpRYboSKylVMmdgQ
• LinkedInit.linkedin.com/company/deri-s.r.l.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deri