DDB Warsaw

What DDB Warsaw does

DDB Warsaw (legally DDB Warszawa Sp. z o.o., operating commercially as TBWA\Warsaw) is a full-service creative advertising agency headquartered in Warsaw, Poland. The firm delivers creative campaign development, TV and video production, social media content, digital marketing, event production, public relations, and brand strategy for large enterprise clients across multiple verticals — including food and beverage (McDonald's Polska, Pepsi Max, Tymbark/Maspex, Łowicz), automotive (Porsche Polska, Volkswagen), telecommunications (T-Mobile Polska), e-commerce (Allegro, OLX Polska, eobuwie.pl), entertainment (HBO Max, Spotify), technology (Huawei), and insurance (UNIQA, Nationale Nederlanden) — as well as Polish nonprofit foundations such as Fundacja Rak'n'Roll, Fundacja Biedronki, Fundacja Słonie na Balkonie, Amnesty International, and Equaversity Foundation. The agency is organized around creative strategy, multi-channel campaign execution, and production partnerships rather than a proprietary technology platform or software product.

The agency operates as a wholly owned subsidiary of Omnicom Advertising Group (OAG), the advertising division of Omnicom Group Inc., and is commercially branded TBWA\Warsaw. It is led by a CEO of DDB Group Polska and a Managing Director for DDB Warszawa, supported by a CCO, Chief Strategy & Innovation Officer, Chief Creative Culture Officer, Executive Business Director, and functional directors covering finance, people, and creative project management. Revenue is generated through professional services engagements — project-based fees and retainer arrangements negotiated per client — with no publicly disclosed pricing. Distribution is direct sales to enterprise marketing teams, supplemented by industry reputation, creative awards, and referrals. Operations are confined to a single country (Poland), with a headcount of 51–100 employees at the Warsaw headquarters.

The firm relies on an ecosystem of third-party production and media partners to execute campaigns: production companies (Moon Films, Papaya Films, Lucky Luciano Pictures, DOBRO, OTO Film, OPUS Film, DYNAMO Film), post-production and audio houses (Juice Sound, TELEVISOR, Xantus TV), and media agencies (PHD Media, OMD Poland, Starcom). No proprietary technology, AI/ML capability, patents, software products, independent fundraising, or M&A activity is evidenced in the input data.

Name

DDB Warsaw

Legal name

DDB Warszawa Sp. z o.o.

Website

https://ddb.pl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DDB Warsaw (operating as TBWA\Warsaw) is a Warsaw-based full-service creative advertising agency within the Omnicom Advertising Group network, serving major Polish enterprise brands and nonprofits with creative campaigns, TV/video production, social media, and multi-channel brand strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Revenue is generated through creative advertising services including campaign development, TV/video production, social media content, digital marketing, and brand strategy for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DDB Warsaw is a full-service creative advertising agency that develops and produces integrated marketing campaigns for enterprise clients. Its offering spans creative campaign concepting, TV and video production, social media content, digital marketing, brand strategy, event production, and public relations support, delivered under the TBWA brand within the Omnicom Advertising Group network.

Product overview

DDB Warsaw (operating as TBWA\Warsaw) is an advertising and creative agency within the Omnicom Advertising Group network. The agency provides advertising and marketing services including creative campaign development, social media content, TV and video production, digital marketing, events, and public relations. The portfolio showcases campaigns produced for major clients including McDonald's, Porsche, T-Mobile, Allegro, Spotify, HBO Max, UNIQA, and various charitable foundations. The agency's service offering is organized around creative strategy, campaign production, and multi-channel marketing execution rather than a packaged software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development End-to-end creative concepting and campaign development for enterprise brand clients, covering strategy, ideation, and multi-channel campaign design across TV, digital, social, and print.
• TV and Video Production Production of television commercials and video content for brand campaigns, delivered with broadcast production partners such as Papaya Films, Lucky Luciano Pictures, DOBRO, OTO Film, OPUS Film, and DYNAMO Film.
• Social Media Marketing and Content Social media strategy and content development for brand clients, producing channel-specific creative assets and campaigns across major social platforms.
• Digital Marketing Digital marketing campaign development including online video, interactive content, and digital-first creative executions for brand clients.
• Brand Strategy and Consulting Strategic brand consulting including positioning, brand narratives, and long-term brand strategy work led by the agency's Chief Strategy & Innovation Officer.
• Event Production Creative and production support for live events and brand activations, including events for the Fundacja Rak'n'Roll 'Dzień na U' campaign and 'Cold waves by Porsche'.
• Public Relations (PR) PR strategy and execution for client campaigns, with PR partner agencies such as Big Picture supporting the agency's campaigns (e.g., Fundacja Rak'n'Roll 'Dzień na U').

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TBWA (part of Omnicom Advertising Group)coreOthersDDB Warsaw operates under the TBWA brand within the Omnicom Advertising Group network. The agency is listed as one of the Omnicom Advertising Group entities in Poland alongside Gutenberg Agency Warsaw and DDB basket Sp. z o.o.
• Moon FilmsminorOthersProduction partner for projects such as the Allegro Christmas campaign and UNIQA campaigns. Provides broadcast and video production services.
• PHD MediaminorChannel Partner/ Reseller/ DistributorMedia agency partner for Fundacja Rak'n'Roll campaigns and Porsche Polska campaigns.
• OMD PolandminorChannel Partner/ Reseller/ DistributorMedia planning and buying partner for McDonald's campaigns including 'Tutaj jesteś numerem 1'.
• StarcomminorChannel Partner/ Reseller/ DistributorMedia agency partner for Tymbark campaigns.
• Big PictureminorStrategic or Co-development PartnerPR agency partner for Fundacja Rak'n'Roll 'Dzień na U' campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• VMLY&R Poland: Polish operation of VMLY&R (WPP network), combining creative and digital commerce capabilities. Directly comparable as a network agency delivering integrated creative, digital, and commerce solutions to enterprise clients in Poland.
• Dentsu Creative Poland: Creative arm of Dentsu in Poland. Competes with DDB Warsaw for enterprise creative mandates, particularly digital and brand experience work for multinational clients active in the Polish market.
• Grey Poland: Polish office of Grey (WPP network), a global creative agency with full-service capabilities. Competes with DDB Warsaw for major Polish brand accounts across advertising, digital, and social.
• Ogilvy Poland: Polish office of Ogilvy (WPP network), one of the largest creative advertising agencies in Poland. Directly comparable to DDB Warsaw as a full-service network agency serving the same enterprise client base (multinationals operating in Poland) with creative, digital, and PR services.
• McCann Poland: Polish office of McCann (IPG network), a long-standing full-service creative agency serving multinational brands. Comparable to DDB Warsaw in offering, scale, and target client base of major Polish and international advertisers.
• BBDO Poland: Polish office of BBDO, part of the Omnicom network alongside DDB. Sister agency within the same parent group, directly competing for Polish enterprise clients with comparable full-service creative capabilities.
• Publicis Warsaw: Polish lead agency of the Publicis network (Leo Burnett, Publicis, Saatchi & Saatchi brands). Competes head-to-head with DDB Warsaw for major Polish and multinational accounts across creative, media, and digital services.

Regional players

• Scholz & Friends: Leading creative agency network based in Germany (Serviceplan Group), with Central European operations. Comparable as a network creative agency serving major Central European brands, but with primary strength in DACH rather than Poland.

Emerging players

• BRAVE (Poland): Warsaw-based independent creative agency that has broken into Polish enterprise accounts with award-winning work. Competes with DDB Warsaw on creative-led pitches and brand campaigns for mid-sized and large Polish advertisers.
• GONG (Polish agency): One of the largest independent Polish creative agencies, consistently ranked among Poland's top agencies by creativity. Comparable to DDB Warsaw in targeting major Polish enterprise clients but operating without global network affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DDBWarszawa
• LinkedInlinkedin.com/company/ddb-warszawa
• Instagraminstagram.com/tbwa_warsaw
• Xtwitter.com/home?status=Agency+https%3A%2F%2Fddb.pl%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDB Warsaw