Sand Martins Golf Club

What Sand Martins Golf Club does

Sand Martins Golf Club Ltd. is a privately held, single-site 18-hole golf club located in Wokingham, Berkshire, operating since 1993 under private ownership with no institutional or public capital backing. The course is distinguished by two contrasting nine-hole loops — a parkland outward nine with lakes and water hazards, and a back nine with a links-style feel atypical for inland South East England. The club serves a diversified customer base including individual members (across at least eight tiers), corporate members (Gold, Silver, Bronze), day visitors, golf societies, corporate golf day clients, event and wedding clients, and conference delegates of 20-150 people.

The operating model is a hybrid of recurring membership subscriptions and transaction-based revenues, supported by a third-party technology stack comprising TrackMan radar and G.A.S.P video for coaching and club fitting, intelligentgolf for membership and tee-time management, and GiftPro for digital voucher sales. PGA professionals Chris MacKenzie and Terry Wild anchor a tiered coaching and custom fitting offering, while the clubhouse hosts weddings, celebrations, conferences, and a food and beverage operation. A reciprocal access agreement with The Lambourne Golf Club in Buckinghamshire extends the effective product for full adult members. Demand is evidenced by a membership waiting list extending to 2027 and open competition capacity regularly filled to 92-96 teams.

The business is run as a capacity-constrained lifestyle hospitality and leisure operator rather than a venture or growth-equity-backed enterprise. Growth has historically been achieved through continuous capital reinvestment under a Five Year Course Vision program (originally introduced 2012, updated 2022 with architect David Jones) rather than through new site acquisition or aggressive member acquisition. Revenue is not publicly disclosed, and the company holds no subsidiaries, has completed no mergers or acquisitions, and has no recorded funding rounds.

Name

Sand Martins Golf Club

Legal name

Sand Martins Golf Club Ltd.

Website

https://sandmartins.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sand Martins Golf Club is a privately held 18-hole golf club in Wokingham, Berkshire, serving individual and corporate members, day visitors, corporate golf day clients, and event and conference customers across the South East of England. Revenue is generated from memberships, green fees, PGA coaching, club fitting, events, and F&B.

Ownership category

akta.pro rank

Product category

Golf club and leisure hospitality services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course
• Golf memberships
• Golf tuition
• Corporate golf days
• Event hosting

Headquarters

HQ city

Hungerford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions across multiple categories including 7-day, 5-day, joint, intermediate, colt, junior, academy, and social memberships. Members receive loyalty discount of 1% per year of continuous membership.
2. Corporate Membership: Corporate membership packages (Gold, Silver, Bronze) with named cards, bearer cards, and complimentary golf days for client entertainment
3. Visitor Green Fees: Day visitor green fees ranging from £80-£105 depending on day and season, with twilight and county card rates available
4. Golf Tuition: PGA professional coaching services including individual lessons, junior coaching, custom fitting sessions, and playing lessons
5. Club Fitting Services: Custom club fitting using TrackMan technology for wedges, putters, woods, irons, and full bag fitting
6. Event Hosting: Private event hosting including weddings (up to 150 guests), celebrations, christenings, funeral receptions, Christmas parties with catering services
7. Conference & Meeting Facilities: Conference and meeting room hire with delegate packages from £30 per person, accommodating 20-150 delegates
8. Open Competition Entry Fees: Entry fees for open competitions including Ladies Open (£210/team), Men's Open (£210/team), and Mixed Open (£125/pair)
9. Pro Shop Sales: Online professional shop and golf shop retail sales of equipment and merchandise
10. Food & Beverage: Clubhouse food and beverage service including seasonal menus, stone-baked pizzas, Fish and Chip Fridays, and event catering

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sand Martins Golf Club operates an 18-hole golf course with two distinct nine-hole loops and delivers golf membership subscriptions, visitor green fees, TrackMan-enabled PGA professional tuition and club fitting, society and corporate golf days, clubhouse food and beverage, open competitions, and private event hosting including weddings, celebrations, conferences, and meetings across the clubhouse and course facilities.

Product overview

Sand Martins Golf Club operates as a single-site golf club offering a comprehensive portfolio of golf and hospitality services. The core product is an 18-hole golf course with distinct parkland and links-style nines, supported by membership programs, professional tuition with TrackMan technology, corporate golf days, and event hosting for weddings and celebrations. The clubhouse provides dining services, while an online pro shop and gift voucher system serve as additional revenue streams. Members receive reciprocal access to The Lambourne in Burnham. The Five Year Course Vision (updated 2022) guides ongoing course improvements including covered driving range and performance studio facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course 18-hole golf course designed in two contrasting nine-hole loops: a parkland outward nine with lakes and water hazards, and a links-style back nine with deep revetted bunkers, offering member and visitor play since 1993.
• Golf Membership Programs Subscription memberships across 7-Day Individual, 5-Day Individual, Joint 5 and 7-Day, Intermediate, Academy, Colt, Junior, and Social tiers, including corporate Gold, Silver, and Bronze packages, with loyalty discounts and reciprocal access to The Lambourne for full adult members.
• Professional Golf Tuition PGA professional coaching using TrackMan and G.A.S.P video technology, delivered as 30-minute, 60-minute, and 9-hole playing lessons for individuals, juniors (with discounted rates), and students, including a 10%-discounted six-lesson package.
• Corporate Golf Days Tailored corporate and society golf day packages featuring TrackMan swing analysis on the 1st tee, nearest-the-pin and longest-drive challenges, golf clinics, gift bags, and post-round food and beverage, priced per team.
• Celebration Events Private event hosting in the Georgian-style clubhouse function suite accommodating up to 110 formal seated guests and 150 informal reception guests, covering weddings, christenings, birthdays, anniversaries, funeral receptions, and Christmas parties with full catering.
• Meetings and Conferences Conference and meeting room hire with full-day delegate packages from £30 per person (minimum 20 people) for up to 150 delegates, including room hire, refreshments, buffet lunch, data projector, and WiFi, suitable for 20-150 people.
• Clubhouse Dining Clubhouse restaurant and bar with seasonal menus including stone-baked pizzas, light meals, and hearty winter dishes, plus regular events such as Fish and Chip Fridays and sun-terrace service, open to members, visitors, and event guests.
• Open Competitions Open golf competitions including the Ladies Open and Men's Open at £210 per team and Mixed Open at £125 per pair, with inclusive coffee, 18 holes, carvery lunch, and prizes, capped at 92-96 teams.
• Online Pro Shop Online professional golf shop accessible through the members area, retailing golf equipment, apparel, and merchandise.
• Golf Gift Vouchers Sand Martins Golf Experience gift vouchers purchased online through GiftPro, suitable as gifts for golfers or aspiring golfers to use against lessons, fittings, or rounds.
• Visitor Green Fees Day visitor green fees priced from £80 to £105 per player depending on day of week and season (£280-£370 for fourballs), with twilight rates from £52.50 and county card rates from £50 for midweek play.
• Corporate Membership Packages Tiered corporate membership packages — Gold (2 named + 1 bearer + 32 guest golf days), Silver (2 bearer + 24 guest golf days), and Bronze (1 named + 1 bearer + 16 guest golf days) — designed for client entertainment, relationship building, and corporate hospitality.
• Custom Club Fitting TrackMan-enabled custom club fitting sessions priced from £45 for a 45-minute wedge, putter, or wood fitting up to £90 for a full bag fitting, plus 1-hour iron fittings at £60.

Quantifiable outcome

• Membership waiting list for 2027 indicates strong demand and brand desirability
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• The Lambourne Golf ClubcoreStrategic or Co-development PartnerReciprocal access agreement where full adult members of Sand Martins Golf Club receive free access to The Lambourne, Burnham, Buckinghamshire. This partnership enhances membership value by providing access to a second golf club.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xtwitter.com/sandmartinsgc
• Facebookfacebook.com/sandmartinsgc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sand Martins Golf Club