What Neomed does

Neomed (legal name NEOMED SRL) is a Romanian importer, distributor, and retailer of medical equipment, orthopedic devices, rehabilitation products, home care supplies, and medical apparel, founded in 1996 and headquartered in Oradea, Bihor County. The company operates across 14 core product categories — including medical apparatus (surgical aspirators, ECGs, electrocauters, vital signs monitors), diagnostic instruments (otoscopes, ophthalmoscopes, stethoscopes, blood pressure monitors), surgical and examination lamps, sterilization equipment, medical furniture, emergency/resuscitation equipment, rehabilitation devices (orthoses, walking aids, wheelchairs), home care products (bathroom safety, anti-bedsore mattresses, patient lifts), health monitoring devices (pulse oximeters, thermometers, nebulizers, glucometers), protective equipment, and medical uniforms/clogs — sourced from international brands including 3M Littmann, Omron, Rossmax, Riester, Dr. Mach, ERKA, and Moretti.

The company operates a hybrid distribution model spanning four channels: a direct-to-consumer e-commerce platform (neomed.ro) with free delivery over 350 RON; nine physical retail stores across Romania (Oradea, Cluj-Napoca, Bucharest, Arad, Bistrita, Sibiu, Brasov, Iasi, and Baia Mare, including a Medicmag-branded store); a dedicated B2B sales team for hospital, clinic, and medical office procurement (with dedicated phone lines and the [email protected] contact); and a wholesale/distribution arm serving resellers and medical equipment stores with special pricing via [email protected]. The company is enrolled as a provider under the Romanian public health insurance system (CAS), enabling reimbursement on 523+ rehabilitation products.

Neomed is a privately-held company with no disclosed funding rounds, parent company, subsidiaries, acquisitions, or strategic investor involvement. The organization operates with 11–50 employees and serves four primary customer segments: healthcare facilities (hospitals, clinics, medical offices), individual consumers and home care patients, patients requiring rehabilitation/mobility products, and wholesale resellers. Pricing is unit-based for retail customers, transactional for wholesale, and one-time license for hospital equipment, with no subscription or recurring revenue model.

Name

Neomed

Legal name

NEOMED SRL

Website

https://neomed.ro

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Neomed is a Romanian importer, distributor, and multi-channel retailer of medical equipment, orthopedic devices, rehabilitation products, home care supplies, and medical apparel, serving healthcare facilities, individual consumers, and wholesale resellers across Romania through nine physical stores and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution & Retail

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

Keywords

• Medical equipment distribution
• Orthopedic devices retail
• Home care products
• Rehabilitation equipment
• Medical uniforms supply

Headquarters

HQ city

Oradea

HQ country

Romania

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2C): Direct retail sales of medical equipment, rehabilitation devices, and health monitoring products to individual consumers through e-commerce and physical stores.
2. Product Sales (B2B): Sales of medical equipment, furniture, and supplies to hospitals, clinics, and medical offices. The company has dedicated contact numbers and staff for hospital/clinic procurement (dotari spitale, clinici, cabinete medicale).
3. CAS Reimbursement Products: Many rehabilitation and orthopedic products (523+ items) are covered by Romanian health insurance (CAS) and can be reimbursed. The company serves as a provider under health insurance contracts.
4. Wholesale/Distribution: The company operates as a distributor for resellers and medical equipment stores (magazine tehnico-medicale), offering special pricing and distribution terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Neomed imports and distributes medical equipment, orthopedic and rehabilitation devices, home care products, medical furniture, sterilization equipment, and medical apparel (uniforms and clogs) through an e-commerce platform (neomed.ro) and 9+ physical retail stores across Romania. The company serves healthcare facilities (hospitals, clinics, medical offices) with professional equipment and furnishings, individual consumers with home care and personal health monitoring devices, and resellers through wholesale distribution. Many rehabilitation and orthopedic products are eligible for reimbursement under the Romanian health insurance system (CAS).

Product overview

Neomed is a Romanian medical equipment and devices e-commerce retailer offering a comprehensive portfolio of medical products across 14 main categories. The core offerings include medical apparatus (surgical aspirators, electrocauteries, vital signs monitors, oxygen therapy), diagnostic equipment (otoscopes, ophthalmoscopes, stethoscopes, blood pressure monitors), rehabilitation devices (orthoses, walking aids, wheelchairs), and home care products. The company also provides medical furniture, sterilization equipment, surgical lamps, emergency equipment, and medical apparel (clogs and uniforms). Products span both professional medical equipment for hospitals and clinics, as well as consumer health monitoring devices for home use. The business operates physical retail stores across Romania alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Aparatura medicala (Medical Equipment)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Medline Industries: Largest privately held manufacturer and distributor of medical supplies and equipment in the US, with growing European presence. Comparable as a broad-line medical supplies distributor serving hospitals, clinics, and retail channels.
• McKesson: One of the world's largest medical distribution and healthcare services companies, distributing pharmaceuticals, medical-surgical supplies, and equipment. Comparable as a broad medical equipment/supplies wholesaler though at vastly greater scale and breadth than Neomed.
• Cardinal Health: Major US-headquartered global medical products distributor serving hospitals, ambulatory care, and home health. Comparable as a broad medical equipment and supplies wholesaler, though operating at significantly larger scale and with global reach.
• Medlife: Romania's largest private healthcare operator with a network of clinics, hospitals, laboratories, and pharmacies, including medical product distribution. Comparable as a broad Romanian healthcare ecosystem player that also distributes and retails medical equipment and supplies, though healthcare services are its primary business.
• Henry Schein: Global distributor of medical, dental, and veterinary supplies and equipment with a strong presence in Europe. Comparable as a large medical/dental equipment and consumables distributor, though at vastly greater scale and geographic breadth than Neomed.

Direct peers

• Allmed: Romanian supplier of medical equipment, instruments, and consumables with a multi-channel retail and B2B presence. Comparable as a domestic Romanian medical supplies retailer/distributor with overlapping product breadth and customer segments.
• Drive DeVilbiss Healthcare: International manufacturer and distributor of durable medical equipment including wheelchairs, walking aids, hospital beds, and respiratory products. Comparable as a DME-focused player covering mobility, rehabilitation, and home care equipment overlapping with Neomed's largest category.
• Performance Health: Global distributor of rehabilitation, recovery, and mobility products serving physical therapy, occupational therapy, and home care markets. Comparable as a specialty distributor of orthoses, walking aids, and rehabilitation equipment.
• Medist Group: Romanian distributor of medical devices, hospital furniture, and laboratory equipment. Comparable as a domestic Romanian importer and wholesaler of medical equipment serving hospitals, clinics, and laboratories.
• Dorna Medical: One of Romania's largest medical equipment and supplies distributors, serving hospitals, clinics, and consumers across the country. Directly comparable as a domestic Romanian medical equipment wholesaler/retailer with overlapping product categories in DME, diagnostics, and clinical equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neomed