Beslag Design

What Beslag Design does

Beslag Design i Båstad Aktiebolag is a privately held Swedish wholesale supplier of architectural hardware and interior details, headquartered in Båstad, Sweden, and operating since 1972 with between 11 and 50 employees. The company sells handles, knobs, hooks, door handles, toilet turns, door stops, lighting, storage solutions, bathroom accessories, and table legs through authorized retailers — including kitchen stores, building material retailers, and online platforms — across Sweden, Norway, and the UK. Distribution is exclusively indirect, with a dealer-locator and retailer login (eline.beslagdesign.se) on the company website, and revenue is generated through one-time product sales rather than licensing or subscription.

Name

Beslag Design

Legal name

Beslag Design i Båstad Aktiebolag

Website

https://beslagdesign.se

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Beslag Design is a Swedish wholesale supplier of architectural hardware and interior details — handles, knobs, hooks, lighting, storage, and bathroom accessories — founded in 1972 and sold through authorized retailers in Sweden, Norway, and the UK.

Ownership category

akta.pro rank

Product category

Architectural Hardware and Interior Fittings

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Cabinet hardware
• Door handles
• Interior fittings
• Bathroom accessories
• Scandinavian design

Headquarters

HQ city

Båstad

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware and Interior Details Sales: Beslag Design generates revenue through the sale of hardware products including door handles, knobs, hooks, bathroom accessories, lighting, and storage solutions. Products are sold through authorized retailers, kitchen stores, and building material retailers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Beslag Design designs, develops, and distributes a comprehensive range of Scandinavian interior hardware and design details, including handles, knobs, hooks, door handles, lighting, storage solutions, bathroom accessories, and table legs. Products are sold through authorized retailers in Sweden, Norway, and the UK, alongside direct project sales to architects, interior designers, and commercial clients. The company's proprietary 'Signatures' collection and partnerships with brands such as BLANCO, Furnipart, Roberto Marella, Viefe, Domus Line, Elektra, and IMA extend the offering.

Product overview

Beslag Design is a physical hardware manufacturer offering a comprehensive range of interior design details and fittings. Their core product portfolio includes Handles (Handtag), Knobs (Knoppar), Hooks (Krokar), Door Handles (Dörrhandtag), Toilet Turns (Toalettvred), Door Stops (Dörrstopp), Lighting (Belysning), Storage Solutions (Förvaring), Bathroom Accessories (Badrumstillbehör), and Table Legs (Stödben). They operate through a hybrid model combining proprietary products under the 'Signatures' sub-brand (developed in Båstad with focus on proportions, materials, and enduring design) alongside partner brands including BLANCO (kitchen sinks and faucets), Domus Line, Elektra (lighting), Furnipart, IMA (storage), Roberto Marella, and Viefe. Notable proprietary collections include Helix, Helix Stripe, Riff, Spira, Ethel, and the new Signatures series (Solo, Petit, Flow, Copenhagen). Products are distributed through a network of online retailers, kitchen stores, and building material retailers across Sweden, Norway, and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Beslag Design Signatures: The company's own-designed collection of products including handles, knobs, hooks, bathroom accessories, and other details for both home and public environments. Developed in Båstad with focus on proportions, materials, and enduring design language.

Products and services

• Handles (Handtag) Cabinet and furniture handles and pulls in stainless steel, chrome, matte black, brass, leather-wrapped, and wooden finishes, including long handles, profile handles, recessed handles, bowl handles, and latching pulls for kitchen, bathroom, and furniture applications.
• Knobs (Knoppar) Decorative cabinet and furniture knobs in wood, porcelain, brass, stainless steel, and matte black finishes, including T-knobs and ridged (räfflade) designs.
• Hooks (Krokar) Wall and coat hooks including kitchen rails, stainless steel, single, double, triple, leather, and wooden hooks in various finishes.
• Door Handles (Dörrhandtag) Interior door handles and levers in stainless steel, chrome, matte black, brass, and leather-wrapped finishes, with matching key plates and spring-loaded options.
• Toilet Turns (Toalettvred) Toilet thumb turns and bathroom locks in matte black, brass, and stainless steel finishes, providing privacy and clear locking status.
• Door Stops (Dörrstopp) Wall-mounted and floor-mounted door stops with rubber shock-absorption surfaces to protect walls and door surfaces.
• Lighting (Belysning) LED lighting solutions including spots, profiles, strips, fixtures, bathroom lighting, D-Motion controls, drivers, dimmers, sensors, electrical outlets, cables, and connection terminals.
• Storage (Förvaring) Storage solutions including waste sorting systems, felt mats, GRASS systems, wardrobe inserts, corner carousels, drawer inserts, cleaning-cabinet inserts, and cabinet pull-outs.
• Bathroom Accessories (Badrumstillbehör) Bathroom accessories including soap pump holders, shelves, hooks, toilet paper holders, toilet brushes, reserve paper holders, towel bars, public-environment accessories, and handicap accessories.
• Table Legs (Stödben) Adjustable table and furniture legs in chrome and other finishes with height adjustability and load capacity specifications.
• Beslag Design Signatures Proprietary sub-brand collection of handles, knobs, hooks, bathroom accessories, and other interior details developed in-house at the Båstad headquarters with focus on proportions, materials, and lasting design.
• Signatures Series — Solo, Petit, Flow, Copenhagen Four new product series within the Signatures collection: Solo, Petit, Flow, and Copenhagen, designed with a shared foundation focusing on materials, proportions, and lasting details.
• BLANCO Kitchen Products (Sweden) Kitchen sinks, faucets, and accessories distributed in Sweden through Beslag Design's partnership with BLANCO, including the Luneoo-S faucet and Oovalon sink.
• Träkoncept (Wood Concept) Collection of handles and knobs made in oak, untreated oak, and walnut, focused on sustainability, authentic materials, and timeless Scandinavian design.
• Helix Handle and Knob Collection Handle and knob collection with ridged texture available in dark bronze, antique bronze, brushed brass, matte black, and stainless steel-look finishes.
• Helix Stripe Handle and Knob Collection Handle and knob collection with a stripe/ridged surface design providing an industrial feel with good grip, available in multiple finishes.
• Ethel Handle and Knob Series Handle and knob series with ergonomic design focused on user comfort, designed by Beslag Design's product development team including Kristian Gunnemo.
• Spira T-Knob Minimalist T-knob with clean lines and balanced proportions providing a stable grip while harmonizing with various interior styles.
• Riff Handle and Knob Collection Industrial-elegance collection of handles and knobs with ridged surfaces for good grip, providing a sense of exclusivity and suitable for kitchen cabinets, drawers, and wardrobes.
• Kastrup Door Handle Modern door handle in stainless steel wrapped with environmentally friendly naturally-tanned leather from Tärnsjö Garveri, available in black, brown, and natural leather finishes.
• Cubic Recessed Handle (Infällnadshandtag) Recessed handle designed specifically for sliding doors, with a modern, elegant design suitable for wardrobes and other sliding doors.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BLANCOcoreChannel Partner/ Reseller/ DistributorBLANCO is a partner for kitchen sinks and faucets. Beslag Design distributes BLANCO products in Sweden, featuring new products like Luneoo-S faucet and Oovalon sink designed for modern kitchen aesthetics.
• FurnipartminorStrategic or Co-development PartnerFurnipart provides handles and knobs, expanding Beslag Design's product portfolio with additional design options.
• Roberto MarellaminorStrategic or Co-development PartnerRoberto Marella provides handles and knobs, adding to the range of design options available through Beslag Design.
• ViefeminorStrategic or Co-development PartnerViefe provides handles, knobs, and hooks that expand Beslag Design's product offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Others

• Grass (GRASS): GRASS is an Austrian specialist in drawer slides and movement systems, sold through kitchen and furniture manufacturers/retailers. Beslag Design carries GRASS products as a partner brand and the two compete/cooperate in fitting out the same kitchen channel.
• Domus Line: Domus Line is an Italian LED lighting specialist for furniture and kitchens. Comparable adjacent product (LED lighting for interiors) and a listed Beslag Design partner, addressing the same kitchen/interior specifier audience.
• BLANCO: BLANCO is a German manufacturer of kitchen sinks and faucets (e.g., Luneoo-S, Oovalon). It is Beslag Design's core channel partner for kitchen sinks/faucets in Sweden, making it the most directly comparable adjacent player on the kitchen fixtures side.
• IMA (Sweden): IMA is a Swedish supplier of kitchen storage and waste sorting solutions (Källsortering, Förvaring). It is a listed Beslag Design partner and a comparable adjacent player in the kitchen interiors fittings segment.

Direct peers

• Furnipart: Furnipart is a Danish designer and supplier of handles and knobs, sold through kitchen and furniture retailers across Europe. It is the closest direct competitor to Beslag Design's core handles/knobs business and is explicitly one of Beslag Design's partner-brand suppliers, highlighting the head-to-head overlap.
• Roberto Marella: Roberto Marella is an Italian manufacturer of designer handles and knobs distributed through kitchen and furniture retailers across Europe. Direct overlap with Beslag Design's handles and knobs range; another listed partner brand.
• Viefe: Viefe is a Spanish/European designer and manufacturer of handles, knobs, and hooks sold through furniture and kitchen channels. Direct product overlap with Beslag Design's Handtag, Knoppar, and Krokar categories; Viefe is also listed as a Beslag Design partner brand.

Broad incumbents

• Häfele: Häfele is a global German hardware and fittings group offering furniture handles, knobs, lighting, and architectural hardware at much larger scale than Beslag Design. Comparable product portfolio and channel (kitchen retailers, architects), but Häfele operates as a broad incumbent across many categories.
• Sugatsune: Sugatsune is a long-established Japanese manufacturer of architectural and furniture hardware, including handles, knobs, hooks, and lighting components distributed globally. Larger and more diversified than Beslag Design but with overlapping product categories and a similar design-led positioning.

Emerging players

• Vauth-Sagel: Vauth-Sagel is a German maker of kitchen storage, waste sorting, and larder systems sold through kitchen retailers. Strong product overlap with Beslag Design's Förlaring (storage) line and a similar specification-driven channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beslag-design
• Instagraminstagram.com/beslagdesign
• Pinterestpinterest.se/beslagdesign
• Facebookfacebook.com/profile.php

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beslag Design