CA Tech Kids

What CA Tech Kids does

CA Tech Kids is a Japan-based private educational services company and wholly-owned subsidiary of CyberAgent Group, founded in June 2013 to deliver programming education to elementary school children. The company operates four primary products: (i) Tech Kids School, a long-term continuous-learning programming program (36 sessions per year) delivered at its Shibuya flagship classroom in Tokyo, online, and through 15+ certified partner locations; (ii) Tech Kids CAMP, a short-term 2-4 day workshop series held during school breaks using Minecraft Education Edition and Roblox Studio, with 10,000+ cumulative participants since 2013; (iii) Tech Kids Grand Prix, Japan's largest elementary-school programming contest, launched in 2018 and scaled to 11,554 entries by 2025 with ¥1,000,000 in annual prize money; and (iv) QUREO, an online programming learning platform co-developed with Splinx through the Cureo joint venture (established 2019) and deployed via franchise in 3,000+ classrooms across all 47 prefectures. Since founding, the company reports 30,000+ Tech Kids School students taught and 50,000+ cumulative across programs.

The proprietary technology stack centers on a multi-stage curriculum covering visual programming (Scratch), text languages (JavaScript, Swift, C#, Lua), Minecraft Education Edition, Roblox Studio, and design/presentation modules, supported by 150+ original teaching plans. Cygames-supplied game assets (Granblue Fantasy and others) are integrated as student-facing content. Headcount is reported at 11-50 employees, with curriculum development, instructor management, and contest operations concentrated in Tokyo (Shibuya headquarters at AbemaTowers 15F and Shibuya Scramble Square 17F).

Revenue is generated through multiple streams: recurring Tech Kids School tuition, one-time CAMP fees (¥77,000 for a 2-day plan; ¥132,000 for a 4-day JavaScript certification plan), QUREO licensing royalties from franchisees, fees for international STEM programs (¥1,650,000 per participant for Germany), and public-sector contracts such as the Ibaraki Prefecture Programming Expert Training Program. Go-to-market mixes direct-to-consumer enrollment for Shibuya-based programs with a channel-partner model for the QUREO franchise network. 2024-2026 expansion has prioritized outbound international STEM programs (Singapore/ASEAN, Germany, Switzerland), adjacent age segments (high-school Microsoft Copilot programs), and government-backed talent development.

Name

CA Tech Kids

Legal name

株式会社CA Tech Kids

Website

https://techkidsschool.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CA Tech Kids, a CyberAgent subsidiary founded in 2013, provides programming education for Japanese elementary school students through long-term schools, short-term camps, Japan's largest elementary programming contest, and the QUREO online platform deployed in 3,000+ classrooms nationwide.

Ownership category

akta.pro rank

Product category

Children's Programming Education

NAICS

Computer Training (61142), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Text-Based Programming (Python, Java, C/C++) (EDAMACAB)

akta.pro secondary industries

Group & Class-Based Live Tutoring Platforms (EDANAGAB), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• Programming education services
• Children's coding schools
• Youth STEM programs
• Programming curriculum licensing
• Technology education contests

Headquarters

HQ city

Shioya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tech Kids School Tuition: Year-round programming courses for elementary school students at dedicated classroom locations. Students pay tuition for ongoing enrollment (36 sessions per year).
2. Tech Kids CAMP Fees: Short-term seasonal programming workshop fees. Plans range from 2-day to 4-day programs. Fee varies by plan length. Includes programming instruction and project-based learning.
3. QUREO Licensing: CA Tech Kids co-founded Curo (キュレオ) with Splinx in 2019 to license QUREO programming curriculum to tutoring centers nationwide. QUREO has expanded to 3,000+ classrooms across 47 prefectures, making it the largest elementary school programming classroom network in Japan.
4. Text Programming Examination Event: Short intensive JavaScript programming courses with programming certification exam (Programming Ability Test). Fee-based short-term programs (¥77,000 for 2-day plan, ¥132,000 for 4-day plan including exam fee).
5. International STEM Programs: Overseas STEM programs (Germany STEM Program, Switzerland Global STEM Program) with program fees charged to participants. Managed in partnership with travel agencies.
6. Public Education Support Services: Programming education support for local governments and schools, including the Ibaraki Prefecture Programming Expert Training Program.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

CA Tech Kids runs programming education for Japanese elementary school students, delivered through year-round enrollment courses at Tech Kids School (Shibuya classroom and certified partner classrooms nationwide) and short-term intensive workshops in Tech Kids CAMP during school breaks. The proprietary QUREO online learning platform is licensed to tutoring centers via the Curo joint venture (with Splinx), reaching 3,000+ classrooms across all 47 prefectures, while the annual Tech Kids Grand Prix contest operates as Japan's largest elementary school programming competition with 11,554 entries in 2025.

Product overview

CA Tech Kids operates a multi-product portfolio centered on elementary school programming education. The core offerings include Tech Kids School (long-term continuous learning courses in Shibuya and partner classrooms nationwide) and Tech Kids CAMP (short-term intensive workshop programs during school breaks). The company also runs Tech Kids Grand Prix, Japan's largest elementary school programming contest, and distributes the QUREO online learning platform through a franchise model with over 3,000 classrooms across Japan. The product lineup is complemented by overseas Global STEM programs (Germany, Switzerland, Singapore), JavaScript certification courses, and B2B tools for educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Tech Kids School: 小学生のための継続学習プログラミングスクール（渋谷校・オンライン校）
• Tech Kids CAMP
• QUREOプログラミング教室

Products and services

• Tech Kids School (テックキッズスクール) Long-term continuous programming education course for elementary school students (Grades 1-6), delivering a multi-stage proprietary curriculum in small mentor-led groups (3-4 students per mentor) at the Shibuya classroom and at certified partner classrooms across Japan. Designed for parents seeking real-world outcomes such as app releases and contest wins for their children.
• Tech Kids CAMP (テックキッズキャンプ) Short-term (2-day, 3-day, 4-day) intensive programming workshop for elementary school students held during seasonal school breaks (Spring, Summer, Winter) in Tokyo Shibuya and partner locations, using over 150 original teaching materials across Minecraft Education Edition and Roblox Studio tracks; programs conclude with a project presentation event.
• QUREO (キュレオ) Programming Classroom Online programming learning platform with 300+ game-based lessons supervised by Tech Kids School, distributed nationwide through a franchise model that licenses the QUREO curriculum to tutoring companies and educational institutions for use with programming beginners.
• Tech Kids Grand Prix (テックキッズグランプリ) Annual national programming contest for elementary school students with area preliminary rounds across 6 regions of Japan culminating in a national final presentation event; co-hosted with TV Asahi from 2024 onward and supported by major technology sponsors (Cygames, Microsoft Japan, Adobe, Meta Japan, LINE Yahoo and others).
• Tech Kids Grand Prix ASEAN International spin-off of the Tech Kids Grand Prix programming contest for children in Southeast Asian countries (including Thailand, Indonesia, Singapore), with finalists gathering for presentation judging in Singapore.
• QUREO Programming Classroom for Business (教育事業者向けQUREO) B2B-tier offering of the QUREO online programming learning tool, sold/licensed to educational institutions and tutoring companies to introduce beginner programming education to their students under the QUREO brand.
• Global STEM Program (Germany and Switzerland) Overseas STEM education program for Japanese elementary and junior high students that combines collaborative programming with local students (Farning in Munich; Tech Spark in Zurich) and visits to science and academic institutions (DLR German Aerospace Center in Germany; ETH Zurich and University of Zurich in Switzerland), with travel logistics handled through partner travel agency HIS.
• JavaScript Text Programming Exam Course (テキストプログラミング入門講座) Short intensive 2-day or 4-day course teaching JavaScript text programming to elementary students with prior Scratch experience, preparing them for Programming Ability Test (Progken) Levels 1 and 2.
• Tech Kids Online Coaching Online coaching service that delivers Tech Kids School programming learning support to students nationwide as a distance-learning offering.

Quantifiable outcome

• Over 30,000 elementary school students have been taught at Tech Kids School since 2013
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered major, minor, flagship and core.

• Tech Spark (Switzerland)majorStrategic or Co-development Partner · 1 January 2026Swiss education provider offering AI and application design workshops for the Global STEM Program in Switzerland. Serves students globally and provides curriculum for the international STEM program.
• Farning (Germany)majorStrategic or Co-development Partner · 23 July 2025Munich-based programming school and Tech Kids School's partner for the Germany STEM Program. Japanese students visit Farning to collaborate on web application development with local German students using HTML/CSS and JavaScript.
• 株式会社エイチ・アイ・エス (HIS)majorImplementation/ SI/ Consulting Partner · 23 July 2025HIS (travel agency) serves as the travel organizer and operator for the Germany and Switzerland STEM programs, handling flights, accommodation, and logistics while CA Tech Kids manages the educational content.
• 文部科学省 (Ministry of Education, Culture, Sports, Science and Technology)majorGTM or Marketing Partner · 1 January 2025MEXT is an official supporter/backer of Tech Kids Grand Prix, along with the Ministry of Economy, Trade and Industry (METI) and the Digital Agency (デジタル庁).
• 経済産業省 (Ministry of Economy, Trade and Industry)majorGTM or Marketing Partner · 1 January 2025METI is an official supporter of Tech Kids Grand Prix, providing governmental backing for the contest alongside MEXT and the Digital Agency.
• デジタル庁 (Digital Agency)majorGTM or Marketing Partner · 1 January 2025Japan's Digital Agency is an official supporter of Tech Kids Grand Prix, backing the contest alongside MEXT and METI.
• Facebook Japan (Meta)majorGTM or Marketing Partner · 1 January 2024Facebook/Meta Japan sponsors Tech Kids Grand Prix and provides Facebook/Meta employee judges for the contest. Facebook/Meta Japan has been a contest sponsor since 2023.
• 日本，微软株式会社 (Microsoft Japan)majorGTM or Marketing Partner · 1 January 2024Microsoft Japan sponsors Tech Kids Grand Prix, provides judges from Microsoft Japan for contest evaluation, and has partnered with CA Tech Kids for Microsoft 365 Copilot programming education programs for high school teachers and students.
• アドビ株式会社 (Adobe)majorGTM or Marketing Partner · 1 January 2024Adobe sponsors Tech Kids Grand Prix and provides judges for the contest. Adobe has also provided Creative Cloud materials and learning resources for contest participants.
• 株式会社MIXImajorGTM or Marketing Partner · 1 January 2024MIXI is a sponsor of Tech Kids Grand Prix and participates in the Kids VALLEY coalition with CyberAgent and other tech companies.
• GMOインターネットグループ株式会社 (GMO Internet Group)majorGTM or Marketing Partner · 1 January 2024GMO Internet Group sponsors Tech Kids Grand Prix and participates in the Kids VALLEY coalition. GMO operates Coeteco, a major programming education portal site.
• 株式会社ディー・エヌ・エー (DeNA)majorGTM or Marketing Partner · 1 January 2024DeNA sponsors Tech Kids Grand Prix, participates in the Kids VALLEY coalition, and provides the Programming-zemi platform for the contest's Programming-zemi Award category.
• 公益財団法人 孫正義育英財団 (Masason Foundation)minorGTM or Marketing Partner · 1 January 2024The Masason Foundation (founded by SoftBank's Masayoshi Son) sponsors Tech Kids Grand Prix as a standard sponsor, providing scholarships or prizes for contest participants.
• 株式会社ジンズ (JINS)minorGTM or Marketing Partner · 1 January 2024JINS eyewear company is a standard sponsor of Tech Kids Grand Prix.
• LINE雅虎株式会社 (LINE Yahoo)majorGTM or Marketing Partner · 1 January 2024LINE Yahoo is a sponsor of Tech Kids Grand Prix and provides the Programming-zemi Award in partnership with DeNA.
• 株式会社キュレオ (Curo)flagshipStrategic or Co-development Partner · 1 January 2024Joint venture with Splinx operating the QUREO programming classroom franchise network. Manages 3,000+ partner classrooms across 47 prefectures of Japan.
• 北海道〜沖縄 各都道府県 教育委員会 (Prefectural Boards of Education)majorGTM or Marketing Partner · 1 January 2024Over 40 prefectural boards of education across Japan serve as official supporters of Tech Kids Grand Prix, including Hokkaido, Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima, Ibaraki, Tochigi, Gunma, Chiba, Tokyo, Niigata, Toyama, Fukui, Yamanashi, Nagano, Shizuoka, Aichi, Mie, Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, Tottori, Shimane, Okayama, Hiroshima, Kagawa, Ehime, Kochi, Fukuoka, Oita, Kumamoto, Nagasaki, Miyazaki, Kagoshima, Okinawa.
• 株式会社テレビ朝日 (TV Asahi)coreStrategic or Co-development Partner · 1 January 2019TV Asahi is a co-organizer of the Tech Kids Grand Prix programming contest since 2024. The partnership brings media expertise, venue access (Hikarie Hall), broadcast capabilities, and national visibility to the contest. TV Asahi contributes to the contest's marketing, operations, and live streaming.
• 株式会社スプリックス・株式会社キュレオ (Splinx / Curo)flagshipStrategic or Co-development Partner · 1 January 2019CA Tech Kids co-founded Curo (キュレオ) with Splinx in 2019 to franchise the QUREO programming curriculum. QUREO has grown to 3,000+ classrooms in 47 prefectures, becoming Japan's largest programming classroom network for elementary students.
• 渋谷区教育委員会 (Shibuya Ward Board of Education)majorGTM or Marketing Partner · 1 January 2019Shibuya Ward Board of Education partners with CA Tech Kids and other tech companies through the Kids VALLEY project to support programming education in Shibuya ward elementary and middle schools since 2019.
• 株式会社CygamesflagshipGTM or Marketing Partner · 1 January 2018Cygames is the title sponsor of Tech Kids Grand Prix and provides game development assets (Granblue Fantasy, etc.) for student use. The partnership provides significant sponsorship funding and game assets, and Cygames employees serve as judges in the contest.
• 東日本旅客鉄道株式会社 (Tokyu Corporation)majorGTM or Marketing Partner · 1 January 2018Tokyu Corporation is a sponsor of Tech Kids Grand Prix and participates in the Kids VALLEY project along with CyberAgent, DeNA, GMO Internet Group, and MIXI to support youth programming education in Shibuya.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Khan Academy: Global free online education platform including introductory programming and computing content. Not a direct competitor in Japan but represents the free/substitute benchmark that constrains pricing for paid K-12 programming offerings like Tech Kids School.
• Benesse Corporation (進研ゼミ / こどもちゃれんじ): Major Japanese educational publisher offering children's correspondence courses including programming components via Shinken Zeminar and Kodomo Challenge. Broader incumbent in K-12 supplemental education that competes for the same parental wallet share with more limited programming depth.

Direct peers

• LITALICO: Japan-listed education company whose LITALICO Kids division offers children's programming and STEM courses (Scratch, Minecraft, etc.) in a small-group classroom format directly comparable to Tech Kids School. Same end customer (elementary-age children and parents), same pedagogy, overlapping competitive set in major Japanese cities.
• Human Academy (ヒューマンアカデミー): Operates one of Japan's largest nationwide children's programming school chains (Robot School and programming courses) through franchise and direct classroom delivery. Directly comparable to QUREO and Tech Kids School in targeting elementary students with a multi-channel, branded curriculum.
• Kids Programming Lab (キッズプログラミングラボ): Japanese after-school programming school chain offering visual programming and STEM courses for elementary students. Same customer profile and class-based delivery model as Tech Kids School, with overlapping partner-school distribution in Japan.

Emerging players

• Progate (プロゲート): Japan-origin online programming learning platform offering self-paced visual and text-based courses. Comparable technology and curriculum stack to QUREO's online component, but serves a broader age range and is self-serve rather than classroom/franchise-led.
• Tynker: US-based children's coding education platform offering self-paced visual programming courses and a classroom/school distribution channel. Comparable as a coding-curriculum platform serving K-6, but operates outside Japan as a potential international benchmark for QUREO-style school distribution.
• CodeCamp: Online programming education provider in Japan focused on live online lessons with mentors. Comparable live-instructor + online delivery model to Tech Kids School's online coaching and QUREO online, though it serves mainly adult and high-school learners rather than the elementary segment.
• Avilen: Tokyo-based AI and programming education company that runs practical coding and AI literacy courses, including for younger learners. Comparable in its technology-forward programming curriculum orientation but serves a broader age range and emphasizes AI, where CA Tech Kids is only beginning to extend.

Others

• GMO Internet Group (Coeteco): Tech Kids Grand Prix sponsor and operator of Coeteco, a major Japanese programming education portal/comparison site. Functions as a partner and ecosystem participant — channeling demand to QUREO and Tech Kids School rather than competing directly with their classrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TechKidsSchool
• Facebookfacebook.com/tech.kids.school/?fref=ts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CA Tech Kids