Auto-IES
Auto-IES is a French online car broker founded in 1987 that purchases new, zero-kilometer and recent used vehicles in bulk and resells them through its e-commerce platform to individual French consumers at discounts of up to 32% versus manufacturer retail price, with LOA financing, trade-in, delivery and administrative services.
- Company typePrivate
- Founded1987
- HeadquartersCreuzier-le-neuf, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto-IES does
Auto-IES is a French online car brokerage (mandataire automobile) founded in 1987 and headquartered in Hauterive, Allier, in the Auvergne region. The company purchases new vehicles, zero-kilometer vehicles and recent used cars in bulk from French and European dealerships and resells them through its auto-ies.com e-commerce platform at discounts of up to 32% versus manufacturer retail price, with a delivered record of more than 115,000 customers since inception and a 4.80/5 satisfaction score over 7,000+ verified reviews.
Its core product is the brokerage service, executed through a multi-brand web platform covering Peugeot, Renault, Citroën, Dacia, DS, Hyundai, Nissan, Toyota, BMW, Audi, MG, Cupra and others across categories (SUV, citadine, berline, break, electric, hybrid, gasoline/diesel). The platform supports category and brand-level browsing, vehicle configuration and comparison, integrated monthly-payment and LOA (leasing with option to purchase) simulators, and order capture. Fulfillment combines nationwide carrier-based home delivery with two physical delivery/warehouse hubs in Mougins (Provence-Alpes-Côte d'Azur) and Magny-en-Vexin (Île-de-France), typically within 3-5 business days for stock vehicles (~650 average stock).
The business model blends multiple revenue streams: one-time vehicle sale gross margin (the spread between discounted purchase price and customer sale price, including 20-32% off MSRP), financing spread and recurring monthly revenue through the LOA partnership with Capitole Finance – Tofinso, transaction-fee revenue on vehicle trade-in (reprise), and professional-services revenue from warranty extensions, administrative paperwork handling, and the Synergie insurance add-on. GTM is sales-led inside-sales with dedicated advisors, supported by SEO/content marketing, social channels, email newsletters and Trusted Shops-validated reviews. Customers are predominantly B2C French individual consumers, including traditional vehicle buyers, budget-constrained buyers using the budget-tier LOA offerings, and eco-conscious buyers targeted through dedicated EV/hybrid inventory.
Auto-IES firmographics
Firmographics- Name
- Auto-IES
- Legal name
- Auto-IES
- Website
- https://auto-ies.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto-IES is a French online car broker founded in 1987 that purchases new, zero-kilometer and recent used vehicles in bulk and resells them through its e-commerce platform to individual French consumers at discounts of up to 32% versus manufacturer retail price, with LOA financing, trade-in, delivery and administrative services.
- Ownership category
- akta.pro rank
Auto-IES industry classification
Industry- Product category
- Online Automotive Brokerage and Retail
- NAICS
- Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where Auto-IES is headquartered
LocationHeadquarters
- HQ city
- Creuzier-le-neuf
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Auto-IES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales (New, 0km, Used): Auto-IES generates revenue through the sale of new vehicles, '0km' (never-driven vehicles with prior registration), and recent used cars. They purchase vehicles in bulk from French and European dealerships and negotiate discounted prices to pass savings to customers. Revenue is generated on each vehicle transaction with pricing that is typically 20-32% below manufacturer retail prices.
- LOA/Leasing Financing Services: Auto-IES offers Location avec Option d'Achat (LOA) - a leasing with purchase option financing model. They partner with Capitole Finance – Tofinso to provide financing. Revenue is generated through the spread between the purchase price and the total lease value, including interest and fees.
- Vehicle Trade-in/Reprise Services: Auto-IES offers vehicle trade-in services where customers can sell their current vehicle as part of purchasing a new one, with the trade-in value deducted from the new vehicle price.
- Warranty Extensions: Auto-IES offers extended warranty options for vehicles beyond the standard manufacturer warranty, providing additional revenue from after-sales services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle purchase at discounted prices |
| Subscription | Monthly | LOA/Leasing financing options |
| Unit Pricing | Monthly | Budget-based financing tiers |
| Transaction based/ take rate | Pay-as-you-go | Vehicle trade-in value deduction |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Auto-IES product offering
Product offeringCore offering
Auto-IES is an online multi-brand car broker (mandataire auto) that purchases new, zero-kilometer, and recent used vehicles in bulk from French and European dealerships and resells them to individual consumers at discounts of up to 32% versus manufacturer retail prices. The offering bundles vehicle brokerage with LOA leasing and credit financing, vehicle trade-in, home or regional delivery, administrative registration handling, and extended warranty options. Customers browse, compare, configure, and finance vehicles through the auto-ies.com platform and are supported by dedicated sales advisors from selection through delivery.
Product overview
Auto-IES is a multi-brand automotive distributor and car brokerage (mandataire auto) established in 1987, offering new vehicles, zero-kilometer vehicles, and used cars at discounted prices. The company operates primarily as a service platform combining vehicle sales brokerage (Mandataire Auto), flexible financing solutions (LOA leasing and credit), delivery services, vehicle trade-in programs, and extended warranty options. The product portfolio centers on the brokerage service that negotiates bulk purchases from dealerships across France and Europe to secure competitive pricing, complemented by financing options through LOA/credit, nationwide delivery services, and administrative support. The company offers vehicles across all major brands including Peugeot, Renault, Citroën, Dacia, Hyundai, Nissan, Toyota, BMW, Audi, and many others, spanning vehicle categories from electric and hybrid to SUV, sedan, and compact cars.
Differentiator
Problem solved
Functional benefit
Products and services
- Mandataire Auto (Multi-brand Car Brokerage) Online car brokerage service that negotiates bulk purchases of new, zero-kilometer, and recent used vehicles from French and European dealerships on behalf of individual consumers, reselling them at discounts of up to 32% below manufacturer retail prices.
- LOA (Location avec Option d'Achat) Leasing Leasing-with-purchase-option financing that lets customers rent vehicles with monthly payments and a purchase option at end of contract, with terms of 25–79 months and monthly payments from approximately €126 to €320 depending on vehicle, down payment, and term.
- Crédit Auto Classique (Traditional Auto Loan) Classic auto credit provided via partnership with Capitole Finance – Tofinso, allowing customers to become immediate vehicle owners with installment payments over a defined period instead of LOA leasing.
- Vehicle Home Delivery Service Delivery of purchased vehicles to the customer's home or workplace anywhere in metropolitan France via specialized carrier, including delivery centers in Mougins (near Nice) and Magny-en-Vexin for in-person handover; stock vehicles typically delivered within 3–5 business days.
- Reprise de Véhicule (Vehicle Trade-in) Trade-in service that purchases the customer's existing vehicle with a valuation guaranteed at order time, deducting the trade-in value from the new vehicle price; usable without obligation to purchase.
- Démarches Administratives (Administrative Handling) Administrative processing service that handles vehicle registration documentation and certificate preparation on behalf of customers following purchase.
- Extension de Garantie (Extended Warranty) Optional extended warranty plans that provide coverage beyond the standard manufacturer warranty for additional peace of mind after purchase.
- Satisfait ou Remboursé (Satisfied or Refunded Guarantee) 15-day money-back satisfaction guarantee valid up to 1,000 km driven, allowing customers to return the vehicle if not satisfied within that window.
- Complémentaire Auto Synergie (Synergie Supplementary Auto Coverage) Supplementary auto coverage offer delivered in partnership with Synergie, providing additional protection options alongside standard and extended warranties.
- Pack Fidélité (Loyalty Program) Returning-customer loyalty program offering benefits and advantages for repeat Auto-IES purchasers.
Quantifiable outcome
- Up to 32% savings compared to manufacturer retail prices on new vehicles
- +4 more outcomes
Companies that use Auto-IES
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Auto-IES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Auto-IES partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Auto-IES competitors and assessment
Company assessmentEmerging players
- Virtuo: Virtuo is a French online car subscription and leasing platform offering flexible monthly access to multi-brand vehicles. It competes with Auto-IES for French consumers who prefer LOA/leasing over outright purchase, particularly in urban segments.
Direct peers
- Auto1 Group: Auto1 Group is a publicly listed European online multi-brand used-car platform (Autohero, wirkaufendeinauto.de) operating a similar broker/inventory hybrid model across multiple European countries, with comparable supply sourcing and B2C delivery.
- Reezocar: Reezocar is a French online car broker that aggregates discounted new and used vehicles from dealers across Europe for French consumers. Its brokerage-led, discount-driven value proposition closely mirrors Auto-IES's mandataire auto model.
- La Centrale: La Centrale is the leading French online marketplace for used vehicles, part of the Pierre Motors group. It connects buyers and sellers across France and serves the same B2C online vehicle discovery and purchase funnel that Auto-IES targets.
- Aramisauto: Aramisauto is a major French online multi-brand used and new car retailer (now owned by Stellantis). It serves the same French B2C segment with a similar online-first, multi-brand, discounted-pricing model, making it the closest direct competitor to Auto-IES.
Others
- Caradisiac: Caradisiac is a leading French automotive content and listings platform with reviews, news, and classified ads. It functions as an ecosystem participant that drives vehicle purchase intent and is comparable as a French online auto discovery channel.
- Leboncoin: Leboncoin is France's largest C2C classifieds platform with a sizable vehicles vertical. While not a broker, it is a primary alternative channel where French consumers discover and transact vehicles, and thus an indirect competitor for buyer attention.
Broad incumbents
- Renault (direct): Renault sells directly online in France alongside its dealer network and represents a key supplier brand for Auto-IES. As an OEM moving toward direct online sales, Renault is both a supply source and a structural threat to the independent broker model.
- Vroom: Vroom was a US-based online used-car retailer that pioneered online multi-brand vehicle purchase and home delivery at scale. While US-focused, it represents the broader online auto retail incumbent model that informs the strategic trajectory for French online brokers like Auto-IES.
- Cazoo: Cazoo is a European (primarily UK) online used-car retailer offering multi-brand inventory with home delivery. Although now restructured, it pioneered the online multi-brand car retail model that Auto-IES operates at a smaller scale in France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Auto-IES social profiles
Digital presenceAuto-IES financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto-IES leadership team
Management profileNumber of profiles
Auto-IES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto-IES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto-IES
What does Auto-IES do?
Auto-IES is an online multi-brand car broker (mandataire auto) that purchases new, zero-kilometer, and recent used vehicles in bulk from French and European dealerships and resells them to individual consumers at discounts of up to 32% versus manufacturer retail prices. The offering bundles vehicle brokerage with LOA leasing and credit financing, vehicle trade-in, home or regional delivery, administrative registration handling, and extended warranty options. Customers browse, compare, configure, and finance vehicles through the auto-ies.com platform and are supported by dedicated sales advisors from selection through delivery.
Is Auto-IES a public or private company?
Auto-IES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto-IES founded?
Auto-IES was founded in 1987. It employs 11 to 50 people.
Where is Auto-IES based?
Auto-IES is headquartered in Creuzier-le-neuf, France, in the Europe region.
How does Auto-IES make money?
Four revenue lines are on record. Vehicle Sales (New, 0km, Used) is the primary driver. The others are LOA/Leasing Financing Services, vehicle Trade-in/Reprise Services and warranty Extensions.
Who are Auto-IES's main competitors?
Virtuo is listed as an emerging player. Direct peers are Auto1 Group, Reezocar, La Centrale and Aramisauto. Others are Caradisiac and Leboncoin. Broad incumbents are Renault (direct), Vroom and Cazoo.
Does Auto-IES have an API?
No public API is recorded for Auto-IES.
What industry is Auto-IES in?
Auto-IES's product category is Online Automotive Brokerage and Retail. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 4412 and its SIC code is 5500.