Kumulani Vacations & Realty

What Kumulani Vacations & Realty does

Kumulani Vacations & Realty is a privately held vacation rental and real estate management company operating under Stay Maui LLC, founded in 1984 and headquartered at 115 E Lipoa St, Kihei, Hawaii. The company manages a portfolio of nine condominium resorts in South Maui's Kihei and Wailea submarkets — including Maui Sunset, Maui Banyan, Kamaole Sands, Mana Kai Maui, Kamaole Beach Royale, Wailea Ekahi Village, Maui Parkshore, Hale Kamaole, and Haleakala Shores — offering fully furnished one-, two-, and three-bedroom units with amenities such as pools, kitchens, and beach access. Its core business is short-term vacation rental management for property owners, complemented by real estate sales brokerage in the same submarkets and small ancillary services (rental car referrals and island activity bookings).

Name

Kumulani Vacations & Realty

Legal name

Stay Maui LLC

Website

https://kumulani.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Kumulani Vacations & Realty, operating as Stay Maui LLC, manages a portfolio of furnished condominium vacation rentals across nine Kihei and Wailea, South Maui resorts, primarily serving individual vacation renters and second-home property owners with real estate brokerage as a complement.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (THAMAKAA), Condos & Apartments (Entire Unit) (THAMAAAB)

Keywords

• Vacation rentals
• South Maui condos
• Property management
• Real estate sales
• Hawaii accommodations

Headquarters

HQ city

Kihei

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vacation Rental Bookings: The company generates revenue through vacation rental bookings. Property owners pay for property management services while guests pay for accommodations. Rates are quoted in US dollars plus 17.96% Hawaii State sales tax. The company also offers real estate sales services.
2. Real Estate Sales: Kumulani also generates revenue from real estate sales in the South Maui market, helping clients buy and sell properties in Kihei and Wailea areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kumulani Vacations & Realty (dba Stay Maui LLC) manages and markets fully furnished condominium vacation rentals across South Maui's Kihei and Wailea areas, operating a portfolio of nine condo resorts. The company also provides complementary property management services for unit owners, real estate sales in the same sub-market, and guest concierge referrals for rental cars and island activities.

Product overview

Kumulani Vacations & Realty is a vacation rental management company offering a portfolio of condominium properties in South Maui, primarily in Kihei and Wailea areas. The company operates as a property management platform offering fully furnished vacation rentals ranging from affordable to luxury accommodations. Their property portfolio includes named condo resorts (Maui Sunset, Maui Banyan, Kamaole Sands, Mana Kai Maui, Kamaole Beach Royale, Wailea Ekahi Village, Maui Parkshore, Hale Kamaole, and Haleakala Shores), each offering various unit types with amenities such as pools, kitchens, and beach access. The company also provides complementary services including property management for owners, real estate sales, rental car referrals, and island activity bookings. The booking system is powered by Escapia (bookkumulani.escapia.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Maui Sunset Condo Oceanfront vacation rental resort in North Kihei offering one-, two-, and three-bedroom condominiums with ocean views, pool, jacuzzi, tennis/pickleball courts, shuffleboard, and putting green, targeting vacation travelers staying in South Maui.
• Maui Banyan Vacation rental property in Kihei featuring spacious one-bedroom, two-bath condominiums with private lanais, two pools, two jacuzzis, tennis court, and BBQ facilities for guests visiting Maui.
• Kamaole Sands Vacation rental property near Kamaole Beach III in Kihei offering spacious one-, two-, and three-bedroom condominiums with private lanais, partial ocean or garden views, large pool, jacuzzi, and tennis courts.
• Mana Kai Maui Beachfront vacation rental on Keawakapu Beach in South Maui offering ocean views, swimming pool, on-site beauty shop and general store, convenient to shopping, dining, and golf.
• Kamaole Beach Royale Vacation rental property in Kihei featuring spacious three-bedroom condominiums accommodating up to six guests, with rooftop pavilion overlooking the Pacific Ocean, swimming pool, and BBQ area.
• Wailea Ekahi Village Oceanfront resort on 34 acres overlooking Keawakapu Beach offering studio, one-, and two-bedroom condos with access to four swimming pools, shuffleboard, paddle tennis, pickleball, and direct beach access.
• Maui Parkshore Four-story condominium complex in South Kihei featuring spacious two-bedroom, two-bathroom units with ocean views, heated swimming pool, BBQ grills, and free parking.
• Hale Kamaole Spacious condo resort on 7.8 acres across from Kamaole Beach Park III offering one- and two-bedroom condos with solar-heated pools, tennis courts, and BBQ areas.
• Haleakala Shores Condo resort directly across from Kamaole Beach Park III featuring spacious two-bedroom, two-bath condominiums with fully equipped kitchens, swimming pool, and Tiki Lounge BBQ area.
• Property Management Full-service property management for vacation rentals and real estate in South Maui, handling bookings, maintenance, and guest services for condo owners in Kihei and Wailea.
• Real Estate Sales Real estate sales services for properties in South Maui, including the Wailea and Kihei areas, specializing in vacation rental properties and condominiums.
• Rental Cars Car rental referral services for vacation guests visiting Maui.
• Island Activities Booking services for island activities including water sports, tours, and excursions for vacation guests in Maui.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EscapiacoreTechnology or IntegrationEscapia provides the property management and online booking technology platform that powers Kumulani's reservation system at bookkumulani.escapia.com

Scale indicators2 records

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Vacasa: Broad incumbent: a large national full-service vacation rental manager with significant Hawaii presence that competes for both property owners and guests in South Maui.
• Evolve Vacation Rental: Broad incumbent: a national vacation rental manager offering professional management and marketing for short-term rental owners, with active recruitment of Maui properties.
• Airbnb: Broad incumbent: the dominant global short-term rental marketplace; competes for guest bookings on every South Maui condo and increasingly competes for property owners via its co-host program.

Direct peers

• Destination Residences Hawaii: Direct peer: manages upscale vacation residences and condos in Wailea and other Hawaiian resort areas, directly competing for the same high-end Wailea guest and owner pool.
• Ali'i Resorts: Direct peer: Hawaii-based vacation rental management company with a substantial condo portfolio on Maui, Oahu, and Kauai, offering similar hands-on guest services and owner management.
• Chase 'N Rainbows: Direct peer: another established Maui-based vacation rental manager focused on West Maui (Kaanapali, Napili, Kapalua) with a similar owner-management model and target guest profile.
• Hawaii Vacation Condos by Outrigger: Direct peer: manages a portfolio of Maui and Hawaii Island vacation condos under the Outrigger brand, competing for the same family and leisure travelers booking South Maui accommodations.
• Maui Condo and Home: Direct peer: a long-standing, locally owned vacation rental management company serving South Maui (Kihei/Wailea) and West Maui with a similar portfolio of condo units and a comparable direct-booking model.

Regional players

• Waikoloa Vacation Rentals / Hawaii Life Vacations: Regional peer: sister operation to Hawaii Life Real Estate, offering vacation rental management across multiple Hawaiian islands with an integrated real estate brokerage, similar in structure to Kumulani's dual rental/real estate model.
• Coldwell Banker Island Properties: Regional peer: a Hawaii-focused real estate brokerage that also offers vacation rental services, comparable on the real estate brokerage side of Kumulani's business and overlapping on the rental side in South Maui.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kumulani Vacations & Realty