didim

What didim does

didim Communication Co., Ltd. (디딤커뮤니케이션) is a Seoul-based, privately held Korean B2B professional services company founded in 2007 (operational since at least 2013) that operates as a knowledge-based service platform exclusively for the public sector. The firm positions itself around the tagline of connecting people, technology, and information, and delivers three integrated service lines: MICE (organization of meetings, incentives, conventions, and exhibitions including forums, seminars, and award ceremonies), PR/Marketing (publicity systems, PR consulting, promotion, new-media PR, digital marketing, influencer marketing, and SNS management), and Creative (promotional videos, motion graphics, key visual development, CI/application design, digital content design, YouTube and shorts production, and SNS viral marketing).

The underlying business is project-based execution rather than software or product delivery. didim's core technology is its service platform integrating people, technology, and information across online and offline channels; there are no disclosed proprietary software products, APIs, SDKs, or patented systems. Revenue mechanics rely on government tenders and direct client engagement with ministries, agencies, state-owned enterprises, and local governments, with pricing not publicly disclosed.

The customer base is concentrated in Korean public-sector institutions, including Korea Expressway Corporation, the National Information Society Agency (NIA), APEC, the Korea Credit Guarantee Foundation, Daegu Metropolitan City Dalseong-gun, and various regional innovation and startup support programs. International activity to date is limited to a single documented cross-border engagement supporting Korean companies in Northern India under the ICT Growth program. The firm has no disclosed subsidiaries, parent company, funding rounds, or institutional investors, and is led by CEO Lee Tae-joo, who received a 2023 ministerial commendation from the Minister of SMEs and Startups.

Name

didim

Legal name

didim Communication Co., Ltd.

Website

https://ididim.co.kr

Company type

Private

Founded year

2007

Operating status

Operating

Short description

didim (디딤커뮤니케이션) is a Seoul-based B2B professional services firm that plans MICE events, PR/marketing campaigns, and creative content exclusively for Korean government agencies and public institutions.

Ownership category

akta.pro rank

Product category

Event Management & Public Sector Marketing Services

NAICS

Convention and Trade Show Organizers (561920), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

akta.pro secondary industries

Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Public sector events
• MICE event management
• Creative content production
• Government PR services
• Digital marketing campaigns

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. MICE Event Operations: Planning and operating conventions, forums, conferences, seminars, and award ceremonies for government agencies and public institutions.
2. Public Relations and Marketing Services: Promotional campaigns, media relations, influencer marketing, supporter operations, and digital marketing services for public sector clients.
3. Creative Services: Visual creative services including promotional videos, motion graphics, infographics, key visual development, CI/application design, digital content design, brochure/poster/flyer production, YouTube video production, shorts, and SNS viral marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

didim is a knowledge-based service platform that organizes and operates MICE events (meetings, incentives, conferences, and exhibitions), delivers PR and marketing campaigns, and produces creative visual content for public sector clients in South Korea. The company integrates online and offline channels to plan forums, seminars, award ceremonies, promotional campaigns, and digital content production including promotional videos, motion graphics, infographics, CI design, and SNS viral marketing.

Product overview

Didim Communication operates as a knowledge-based service platform offering three integrated service lines: MICE (meetings, incentives, conferences, and exhibitions), PR/Marketing, and Creative services. The company specializes in public sector projects, providing end-to-end event management, publicity and marketing campaigns, and digital creative content production. These services work together as a unified offering where MICE handles event execution, PR/Marketing drives communication strategy and media relations, and Creative produces visual content and digital assets.

Differentiator

Problem solved

Functional benefit

Products and services

• MICE (Meetings, Incentives, Conferences, and Exhibitions) Organization and operation of meetings, incentives, conferences, and exhibitions for public sector clients, including forum and ceremony planning, professional staffing, content production, and on-site operations. Services cover conventions, seminars, award ceremonies, and promotional events for government agencies and public institutions in South Korea.
• PR/Marketing (홍보 마케팅) Target-optimized publicity and trend-aligned PR/marketing services for public sector clients, including PR consulting, promotion, MIC (Media Information Center), new media PR, digital marketing, press coverage, supporters operations, influencer marketing, and official SNS management.
• Creative (크리에이티브) Digital-era optimized visual creative services for public sector clients, including promotional videos, motion graphics, infographics, key visual development, CI/application development, digital content design, brochure/poster/leaflet planning and production, YouTube video production, shorts production, and SNS viral marketing.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• I&T (아이앤텍)coreStrategic or Co-development Partner · 9 June 2023didim entered into a business partnership (MOU) with I&T and Korea Teacher's Campus to operate the 'Kkebina' webinar platform. The partnership aimed to provide customized webinar solutions suitable for the non-contact era, leveraging didim's event planning and promotional expertise alongside I&T's technology platform.
• Korea Teacher's Campus (한국교원캠퍼스)coreStrategic or Co-development Partnerdidim partnered with I&T and Korea Teacher's Campus to operate the 'Kkebina' webinar platform, providing tailored webinar solutions suitable for the non-contact era.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cheil Worldwide: Samsung-affiliated global advertising and marketing services network headquartered in Korea, providing creative, media, digital, PR, and event/experiential services. Comparable to didim in MICE/PR/creative services but with vastly greater scale, multinational footprint, and integrated media-buying capability.
• HS Ad (formerly LG Ad): LG Group-affiliated Korean advertising and communications agency providing integrated marketing, digital, and event/experiential services. Comparable to didim in offering MICE/event and PR/marketing services, though with significantly larger headcount and conglomerate-backed scale.
• Innocean Worldwide: Hyundai Motor Group's global marketing and communications agency offering advertising, brand experience, digital, and event services. Comparable to didim in marketing communications and event capabilities, but operating at much larger scale and with global reach.

Direct peers

• CJ LiveCity: CJ ENM-affiliated Korean event and concert production company that produces concerts, MICE events, and exhibitions. Comparable to didim in MICE event execution capability, but with CJ Group backing and stronger entertainment/IP content production scale.
• Edelman Korea: Korean office of Edelman, a global communications marketing firm specializing in public relations, public affairs, and event programming. Comparable to didim in PR/marketing and event programming services, particularly for public-sector and corporate clients.
• Ogilvy Korea: Korean operation of WPP-owned Ogilvy network, offering advertising, PR, digital, and brand experience/event services. Comparable to didim in providing integrated communications and event marketing, though at much larger scale and with international network resources.
• DAEHONG COMMUNICATIONS: One of Korea's largest established advertising and PR agencies, offering integrated creative, marketing communications, and event services. Comparable to didim as a full-service communications firm, though substantially larger in scale and with broader private-sector client base.
• DDB Korea: Korean office of DDB Worldwide network providing creative advertising, digital marketing, and brand experience services. Comparable to didim in integrated communications offerings, with global network resources and broader creative capabilities.
• Plan B Group: Korean integrated marketing communications and PR firm with strengths in public relations, digital marketing, and event operations. Comparable to didim as a similarly-sized Korean communications agency offering MICE, PR, and marketing services.
• TBWA\Korea: Korean office of global advertising network TBWA, providing creative, digital, and marketing communications services including event and brand activation work. Comparable to didim in integrated communications and event marketing, though with global network backing and broader client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about didim