What Wetend Technologies does

Wetend Technologies Ltd is a privately-held Finnish industrial equipment manufacturer, founded in 2001 in Savonlinna, Finland, specializing in TrumpJet flash mixing technology for injection of chemicals and additives into large-volume process streams at paper, board, and tissue mills. The company's core offering consists of custom-engineered mixing stations that inject process chemicals close to the paper machine headbox, achieving homogeneous mixing within seconds and enabling 20-60% reductions in chemical consumption and up to 100% elimination of fresh water use in chemical post-dilution. The product platform spans standard TrumpJet Flash Mixing, MFC/NFC mixing, extra-long fiber injection, specialized variants (TrumpJet Poco for defoaming, Trombone self-cleaning, Forte G gas mixing), Web Break Eliminator fittings, WetValves, and an In-Line PCC filler-fiber composite process, supported by 160+ international patents.

The business model combines one-time capital equipment sales with installation and commissioning services, recurring maintenance contracts, spare parts, upgrades, paper machine audits, and laboratory/pilot test services operated in cooperation with South-Eastern Finland University of Applied Sciences. Revenue is generated under quote-based pricing with each project custom-configured to the customer's paper machine specifications. Wetend sells primarily through an enterprise field-sales motion supplemented by an authorized regional agent network spanning 30+ countries across Europe, North America, Asia-Pacific, and Africa, with direct sales offices in Savonlinna (HQ) and Beijing. The company has deployed 680+ mixing stations globally to enterprise customers including Valmet, UPM, Metsä Group, Stora Enso, International Paper, Sun Paper, Mitsubishi Paper Mills, SCA, Oji Paper, YFY, Smurfit Westrock, Billerud, Guangxi Jianhui Paper, Asia Symbol, Liansheng Paper, Silvamo, Nine Dragons Paper, Aralar, Delfort, Hamburger Containerboard, Sappi, Mondi, Nippon Paper, April, and APP. The company is owned primarily by founder-inventor Jouni Matula (Chairman) and his successor CEO Jussi Matula (since February 2021), with no disclosed institutional or venture capital backing.

Name

Wetend Technologies

Legal name

Wetend Technologies Ltd

Website

https://wetend.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Wetend Technologies is a Finnish industrial OEM that designs and supplies TrumpJet flash-mixing equipment for chemical injection in paper, board, and tissue mills, serving global pulp-and-paper producers across 30+ countries with patented, custom-engineered systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Savonlinna

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TrumpJet Mixing Equipment Sales: Wetend Technologies generates revenue primarily from selling TrumpJet Flash Mixing systems and equipment to paper, board, and tissue mills. Systems include mixing stations, injectors, pumps, and accessories configured for each customer's specific production requirements.
2. Installation and Project Services: The company provides installation services, commissioning, and project management for TrumpJet system implementations at customer sites.
3. Maintenance and Support Services: Ongoing maintenance services, spare parts, upgrades, and technical support for installed TrumpJet systems. Includes paper machine audits and wet end optimization consulting services.
4. Analytical Services and Piloting: Laboratory services, pilot-scale test runs, mixing tests, and problem-solving support in cooperation with South-Eastern Finland University of Applied Sciences.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wetend Technologies Ltd designs, manufactures and supplies TrumpJet Flash Mixing systems that perform high-speed injection mixing of chemicals, additives and wet end substances into large-volume process streams in paper, board and tissue production. The company sells the mixing hardware, install-and-commission services, and ongoing maintenance/audit/optimization support to paper mills worldwide.

Product overview

Wetend Technologies offers a unified product portfolio centered on TrumpJet Flash Mixing technology for injection mixing of chemicals and additives in paper/board production. The core offering consists of TrumpJet Flash Mixing systems (available in multiple configurations including standard, MFC/NFC, extralong fibers, and other applications) along with specialized mixers (TrumpJet Poco, TrumpJet Trombone, TrumpJet Forte G) for diverse industrial applications. Supporting products include Web Break Eliminator and WetValves for pipe connection management, and In-Line PCC for integrated calcium carbonate filler production. The portfolio also includes comprehensive services (maintenance, upgrades, paper machine audits, analytical services/piloting) that enable customers to optimize chemical mixing performance throughout the equipment lifecycle. The TrumpJet product family includes 7 different mixers and numerous specialized nozzles designed for various chemical types and process requirements.

Differentiator

Problem solved

Functional benefit

Brands

• TrumpJet: Injection chemical mixing technology for efficient and sustainable paper production that saves water, energy, and chemicals

Products and services

• TrumpJet Flash Mixing Advanced injection technology for fast, homogeneous mixing of chemicals and additives into large volume process streams in paper, board and tissue production. Replaces fresh water-based post-dilution with headbox feed stock, delivering 100% water savings, 20-60% chemical savings and significant energy savings while improving machine runnability and paper quality.
• TrumpJet Flash Mixing for MFC and NFC TrumpJet configuration that fluidizes nano- and microfibrillated cellulose (MFC/NFC) gels and uniformly mixes them into paper pulp just before the headbox, minimizing additive loss and improving product characteristics.
• TrumpJet Flash Mixing for Extralong Fibers TrumpJet configuration for trouble-free mixing of very long and extra-long synthetic or bio-based fibers, preventing fiber spins, kinks and large flocs to enable new sheet composite structures.
• TrumpJet Flash Mixing for Other Applications Versatile TrumpJet configurations used for defoaming, water treatment, sludge dewatering, dissolved air flotation and white liquor oxidation across paper, water treatment and mining industries.
• TrumpJet Poco Mixer Specialized TrumpJet mixer for very small chemical flows such as defoaming agents into large process streams, guaranteeing homogeneous distribution and up to 50% reduction in defoamer consumption.
• TrumpJet Trombone TrumpJet variant with automated self-cleaning mechanism, most suitable for thick stock or applications with risk of obstructive particles in injection stock, including sludge dewatering.
• TrumpJet Forte G Gas Mixer TrumpJet gas mixer for efficient flash mixing of gases into large volume process streams, generating micro air bubbles (less than 50 µm) for dissolved air flotation applications.
• Web Break Eliminator Flush-fit sleeve and plug assemblies that completely eliminate blind pockets from process pipes, reducing web breaks and sheet defects while improving cleanliness and runnability. Sizes 35-210 mm, stainless steel.
• WetValves Reusable valve assemblies that replace Web Break Eliminators when a plugged connection needs to be brought back into service. Standard sizes DN20, 40, 50 or by special order.
• In-Line PCC Machine-integrated process for production and mixing of precipitated calcium carbonate (PCC) filler-fiber composite directly in the paper machine short circulation, completing precipitation in less than one second. Offers low investment and operating costs, high filler retention, improved strength and optical properties, and potential to use reclaimed CO2 emissions.
• Maintenance Services Regular maintenance, spare unit packages and on-site support to ensure maximum equipment performance, undisturbed operation and minimum downtime for installed TrumpJet systems.
• Paper Machine Audits Wet end auditing service that examines chemical storage, dosing, pumps, flow rates, mixing points and headbox area to identify weaknesses and opportunities to improve efficiency, machine runnability and sheet quality.
• Analytical Services and Piloting Laboratory, pilot and factory-scale test runs, equipment tests, mixing tests and problem-solving support conducted in cooperation with the South-Eastern Finland University of Applied Sciences FiberLaboratory.
• Upgrades Customized upgrades to keep installed TrumpJet systems current with the latest innovations, technology advancements, and optimized performance for new requirements, process changes or product development.

Named customers27 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• South-Eastern Finland University of Applied Sciences (XAMK) Fiber LaboratoryminorStrategic or Co-development PartnerWetend Technologies works in close cooperation with the FiberLaboratory of South-Eastern Finland University of Applied Sciences for laboratory services, pilot-scale test runs, and process piloting support.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EKATO Group: German specialty manufacturer of industrial mixing technology for chemical, pharmaceutical, and process industries. Comparable to Wetend in designing engineered mixing reactors and process-specific mixing solutions for industrial customers requiring precise fluid dynamics and chemical dispersion.
• Sulzer: Swiss process equipment and injection pump manufacturer with deep paper industry presence. Notably, Sulzer supplies the Hygienic Injection Pump used within Wetend's TrumpJet system, and both companies compete in process fluid handling and chemical injection for pulp and paper mills.
• SPX FLOW: Global manufacturer of industrial mixing, blending, and process equipment for food, beverage, chemical, and industrial markets. Directly comparable to Wetend as both sell high-shear and flash mixing technologies to process industries requiring precise fluid handling and chemical dispersion.
• Philadelphia Mixing Solutions: US-based industrial mixing technology provider serving chemical, water treatment, and process industries. Comparable to Wetend as a specialty mixer manufacturer targeting process applications where flash mixing, homogeneous chemical dosing, and process uptime are critical.

Broad incumbents

• Alfa Laval: Swedish multinational providing mixing, separation, and heat transfer equipment to process industries including pulp and paper. Comparable as a broader incumbent offering mixing solutions to the same paper mill customers Wetend serves, though Alfa Laval covers a much wider portfolio beyond wet-end chemical injection.
• ANDRITZ: Austrian global supplier of pulp, paper, and hydropower equipment, with full paper machine systems and process technology. Comparable as a broad incumbent serving the same paper mill customers with broader process offerings that could encompass or substitute for Wetend's wet-end chemical mixing technology.
• Valmet: Finnish global leader in paper machinery manufacturing and a customer of Wetend. Comparable as a broad incumbent supplying the same paper mills with full machines and processes; Valmet could integrate competing wet-end chemical mixing technology into its complete paper machine offerings.
• Kadant: US-based supplier of process equipment and consumables for paper and pulp mills, including stock preparation, fluid handling, and doctoring systems. Comparable as a broad incumbent serving paper industry wet-end process needs; Kadant's fluid handling business overlaps directly with Wetend's injection mixing territory.
• Voith Group: German family-owned technology group with a paper division supplying complete paper machines, stock preparation, and wet-end process systems. Comparable to Wetend as an incumbent serving the same paper mill engineering customers with process equipment that may include chemical mixing and dosing components.

Emerging players

• Xylem: Global water technology company providing pumps, mixers, and treatment solutions for water and wastewater applications. Comparable as a peer in Wetend's secondary water treatment vertical (where TrumpJet Forte G serves dissolved air flotation), with overlapping mixing and chemical dosing capabilities for industrial water customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wetend-technologies-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wetend Technologies