Investing for Good

What Investing for Good does

Investing for Good is a UK-based impact investment intermediary structured as a Community Interest Company (CIC) that mobilises investment capital toward social outcomes by operating at the intersection of capital markets and social-purpose organisations. Founded in 2004 by Geoff Burnand, the firm connects charities, NGOs, foundations and social enterprises with private and institutional impact investors, providing intermediation services across the investment lifecycle. The company is regulated by the UK Financial Conduct Authority (FCA No. 463260) through its wholly-owned subsidiary, The Social Investment Market Community Interest Company, and acts as Lead Manager on charity bond programmes. Investing for Good operates from London with a small core team supplemented by an extensive bench of specialist consultants.

The company's core technology is The Good Analyst, a proprietary impact analysis methodology developed over more than five years of research and refined over three years, which uses a weighted scoring system of more than 100 individual considerations across three perspectives — mission fulfilment, beneficiary experience, and wider societal/environmental impact. The methodology has been applied to over 100 impact investments representing more than $1bn of socially-motivated capital. Investing for Good also publishes The Good Investor, a best-practice framework for social investors originally commissioned by Big Society Capital, and uses both tools in its Social Bond Programme and Blended Finance Solutions engagements. The firm pioneered the UK charity bond market with the Scope bond — the first UK operational charity bond listed on an established stock exchange — and co-launched the Arts Impact Fund, the first global blended capital unsecured loan fund measuring financial, artistic and social returns.

The business model is built on three professional services revenue streams: (1) investment structuring and advisory, including Lead Manager roles on charity bond programmes; (2) social impact evaluation and investment readiness consulting, including through the Big Potential Advanced grant-funded programme that delivered approximately £10m of grants to social enterprises until late 2017, with individual grants of £50k–£150k; and (3) commissioned research publications and frameworks funded by foundations such as Big Society Capital and Esmée Fairbairn Foundation. The firm directly employs 1–10 people but draws on a wider consultant network with backgrounds spanning Credit Suisse (former Global CTO for Securities Research), J.P. Morgan Emerging Markets Research, the Soros Economic Development Fund and Monitor Company. Customer engagement is bespoke and relationship-driven, with named engagements spanning disability (Scope, Thera), arts (Sisters Grimm, Creative Land Trust), homelessness (Change Please), education (School for Social Entrepreneurs), and a 2022 partnership with North Devon UNESCO Biosphere targeting £50m of private-sector green investment.

Name

Investing for Good

Legal name

Investing for Good Community Interest Company

Website

https://investingforgood.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Investing for Good is a UK-based, FCA-regulated impact investment intermediary that structures blended finance solutions, leads charity bond programmes, and applies proprietary impact assessment methodologies to mobilise socially-motivated capital for charities, NGOs, social enterprises, foundations, and impact investors.

Ownership category

akta.pro rank

Product category

Impact Investment Advisory

NAICS

Miscellaneous Intermediation (52391), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)

akta.pro secondary industries

Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG), Impact Investing (Intentional, Measurable Social/Environmental Outcomes) (FSAAALAC), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

Keywords

• Impact investment advisory
• Social impact measurement
• Blended finance structuring
• Charity bond programmes
• Investment readiness support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Investment Structuring & Advisory Services: Structuring blended capital solutions and corporate bond programs for social organisations. Acts as Lead Manager for charity bond programmes, including arrangement and execution services.
2. Social Impact Evaluation & Consulting: Providing social audit services, impact measurement consulting, and investment readiness support to social purpose organisations. Worked with Big Potential Advanced providing grant-funded investment readiness support (grants of £50k-£150k).
3. Research Publications & Frameworks: Developing and publishing best practice frameworks including The Good Analyst and The Good Investor, commissioned by leading social investors and foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Investing for Good is an FCA-regulated impact investment intermediary that structures blended capital solutions (notably charity bond programmes) and provides social impact measurement and investment readiness advisory services. The firm connects NGOs, charities, and foundations with private and institutional impact investors, using its proprietary Good Analyst methodology to support due diligence, impact reporting, and investment decision-making across diverse social impact sectors.

Product overview

Investing for Good operates as a single integrated impact investing platform offering proprietary methodologies, financial structuring services, and research publications. The core offerings consist of The Good Investor (investment decision-making framework) and The Good Analyst (impact measurement methodology), supported by the Social Bond Programme that applies these tools. The company also provides Social Audit Services, Blended Finance Solutions for structuring Impact First bonds, and publishes research including the Oranges & Lemons Report. The Big Potential Advanced programme delivers investment readiness grants in partnership with Buzzacott. Together, these products and services form a comprehensive suite for driving impact investment from analysis through execution.

Differentiator

Problem solved

Functional benefit

Brands

• The Good Analyst: A methodology for impact analysis and guidelines for measuring and reporting on impact, providing an end-to-end set of social impact practices for social-purpose organisations, providers of capital, and sector experts.
• The Good Investor

Products and services

• The Good Analyst Proprietary impact analysis methodology and guidelines for measuring and reporting on impact. Uses a weighted scoring system of over 100 individual considerations across three perspectives (Mission Fulfilment, Beneficiary perspective, Wider impact) to produce comparable impact ratings for social-purpose organisations, providers of capital, and sector experts.
• The Good Investor Best practice guide providing social investors with a standard framework to support rational and effective decision-making throughout the investment process. Maps essential terms and concepts across impact investment management from screening through to exit.
• Social Bond Programme IFG's bond programme using the Good Analyst methodology as an impact due diligence and analysis tool, providing investors with annual impact reports on each issuer. Includes arrangements such as the first UK operational charity bond listed on an established stock exchange (Scope bond).
• Social Audit Services Services evaluating an organisation's current impact processes against best practice, identifying gaps and recommendations for improvements, and strengthening relationships with grant makers, social investors and commissioners.
• Blended Finance Solutions Bespoke blending to structure Impact First bonds that leverage well understood financial products to promote broad participation in impact investing, providing social organisations with unrestricted funding at scale.
• Oranges & Lemons Report Research publication on the state of play of impact measurement practices among social investment finance intermediaries, detailing how UK leading social investors incorporate social impact in screening, assessing investments, pricing, structuring and making investment decisions.
• Big Potential Advanced An approved grant programme working in conjunction with partner Buzzacott, providing investment readiness support for established social organisations looking to raise in excess of £500k, with grants of £50k-£150k for specialist support. Programme delivered approximately £10m of grant funding until late 2017.

Quantifiable outcome

• Over 100 impact investments analysed representing over $1bn of capital using the Good Analyst methodology
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• North Devon UNESCO BiospherecoreStrategic or Co-development Partner · 9 February 2022Working to promote green growth and investment in North Devon through nature-based solutions, supporting ambitions to raise £50 million of private sector investment and create up to 1,300 new jobs by 2026.
• GIIN (Global Impact Investing Network)coreStrategic or Co-development Partner · 30 November 2018Attended GIIN Conference 2022 as key industry event; contributed to Gender Lens Investing Initiative resources and industry development.
• J.P. MorganminorStrategic or Co-development Partner · 30 November 2018Co-published survey with GIIN on impact investing market, providing data on sector size and growth trends.
• Sisters GrimmminorOthers · 13 November 2018Worked with Sisters Grimm, creators of Grammy-nominated show INALA, supporting their new show development and schools outreach programme.
• Arts Council EnglandcoreStrategic or Co-development Partner · 4 February 2018Collaborating on the Creative Land Trust initiative to provide secure and affordable studio space to creatives in London, working alongside the Mayor of London and Outset Contemporary Art Fund.
• Mayor of LondoncoreStrategic or Co-development Partner · 4 February 2018Partner in Creative Land Trust design to protect creative workspaces in London through blended finance using public grants to underpin private investment.
• Outset Contemporary Art FundcoreStrategic or Co-development Partner · 4 February 2018Partner in Creative Land Trust initiative to safeguard affordable creative workspaces in London through innovative blended finance structures.
• Change PleaseminorOthers · 1 January 2018Featured as an example of innovative social enterprise addressing homelessness through sustainable employment model, supported by impact measurement partners.
• CAN InvestcoreStrategic or Co-development Partner · 29 August 2017Equal partnership for social impact evaluation of School for Social Entrepreneurs. Both organisations have extensive experience with intermediary organisations and capturing, measuring and attributing impact. Investing for Good acted as lead on the project.
• School for Social Entrepreneurs (SSE)coreOthers · 29 August 2017Charity with network of 11 schools across UK, Canada and India. Investing for Good and CAN Invest conducted social impact evaluation supporting £2.55m Big Lottery Fund grant renewal.
• BuzzacottcoreImplementation/ SI/ Consulting Partner · 15 November 2016Approved provider to the Big Potential Advanced fund, offering professional investment readiness support to social organisations. Buzzacott brings accounting and financial expertise while Investing for Good contributes impact measurement and investment structuring capabilities.
• ScopecoreOthers · 1 January 2004Disability organisation for which Investing for Good arranged the first UK operational charity bond listed on an established stock exchange.
• TheracoreOthers · 1 January 2004Disability organisation for which Investing for Good arranged a Bond Programme as part of pioneering UK charity bond market.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridges Ventures (now Bridges Fund Management): UK impact investment manager explicitly cited as a peer SIFI by IFG. Manages venture, growth, and property funds focused on social and environmental outcomes, with a similar blended value-creation thesis to IFG's Impact First bond structuring work.
• Big Issue Invest: UK-based social investment finance intermediary specifically named by IFG as a comparable SIFI. Operates social enterprise investment funds and provides investment readiness support to charities and social enterprises, directly competing with IFG's intermediary and advisory services.
• Social Investment Business (SIB): UK social impact investor where IFG's founder Geoff Burnand previously served as Director of Fund Development. Provides debt and equity to charities and social enterprises, overlapping with IFG's bond and blended finance intermediation.
• Charity Bank: UK ethical bank where IFG's founder previously served as CIO. Provides loans to charities and social enterprises, intersecting with IFG's bond and investment readiness work for the same customer base.

Emerging players

• Resonance: UK impact investment firm that raises and manages social impact funds for areas such as homelessness, health, and social lending. Overlaps with IFG on blended finance structuring and impact fund design for UK social issues.
• ClearlySo: UK-based impact investment advisory and platform that helps match investors with impactful enterprises. Competes with IFG on the investor-intermediation side, particularly in sourcing and screening impact investment opportunities.

Broad incumbents

• Big Society Capital: UK's social investment wholesaler and a key commissioner of IFG's Good Investor publication. Operates at much larger scale as the market-shaping capital provider, making it both a partner and a competitive benchmark for IFG's structuring advisory work.
• Acumen: Global impact investment organisation operating impact funds and pioneering patient capital approaches. A comparable player at greater scale, particularly relevant to IFG's emerging markets blended finance expertise.
• Triodos Bank: European sustainable bank specifically named as a comparable SIFI by IFG. Provides banking, lending, and investment products to sustainable organisations, operating at significantly greater scale and geographic reach than IFG.
• British Business Bank (BBB): UK government-backed development finance institution operating multiple social and impact investment programmes. A potential source of and competitor for large-scale UK blended finance mandates that IFG is targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Investing4Good
• LinkedInlinkedin.com/company/investing-for-good

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investing for Good