SPORT MEDICAL

Name

SPORT MEDICAL

Legal name

MC SPORTMEDICAL SRL

Website

https://sportmedical.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Medicine Retail

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Sports medicine supplies
• Physiotherapy equipment
• Orthopedic supports
• Nutritional supplements
• Fitness equipment retail

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: E-commerce retail of sports medicine products, physiotherapy equipment, orthopedic supports, fitness gear, and nutritional supplements through own online storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

SPORT MEDICAL operates sportmedical.ro, a Romanian e-commerce storefront and national distributor selling sports medicine products (tapes, wound care, hot/cold therapy, trauma protection), physiotherapy and kinesiology equipment (foam rollers, resistance bands, recovery boots, bioimpedance analyzers, cryotherapy systems), orthopedic supports, nutritional supplements, and fitness/outdoor gear. The company serves both individual consumers directly online and rehabilitation clinics/providers through a B2B distribution network, and has expanded into the US market via a strategic partnership with GaitBetter to distribute VR-based fall-prevention technology.

Product overview

SPORT MEDICAL operates sportmedical.ro, a Romanian e-commerce platform and national distributor of sports medicine, physiotherapy, rehabilitation, orthopedics, fitness, and nutritional supplement products. The company offers a broad product portfolio across multiple categories including: sports medicine products (tapes, wound care, hot/cold therapy, trauma prevention via brands like ELYTH, REHBAND, MUELLER); physiotherapy and kinesiology equipment (BLACKROLL fascia tools, FLEXVIT bands, bioimpedance analyzers eBIODY, REBOOTS recovery boots, cryotherapy systems like Avant°pool Ice Pool and icebein Cryo Recovery System); nutritional supplements (AMSPORT protein, vitamins, ergogenic aids, amino acids; innova Mulsin vitamins; innovazym enzyme preparations; NORSAN Omega-3); orthopedic supports; and outdoor/sports-specific gear. The company also has a strategic collaboration with GaitBetter to distribute VR-based dual-task gait training and fall prevention technology across the United States. The B2B division serves rehabilitation providers with coordinated procurement and implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportmedical Romania E-commerce Platform Romanian e-commerce platform selling sports medicine, physiotherapy, orthopedics, fitness, outdoor, and nutrition supplement products, with national distribution and B2B services.
• GaitBetter Dual-Task Gait Training and Fall Prevention Technology VR-based motor-cognitive training platform for dual-task gait training and fall prevention, clinically validated for use in rehabilitation settings, distributed to US clinics via the GaitBetter partnership.
• Medicina Sportiva (Sports Medicine) Products Product category including tapes/bandages, hygiene/body care products, creams/ointments/anti-inflammatories, wound care/first aid, trauma prevention/protection, and hot/cold therapy products.
• Fizioterapie & Kinetologie (Physiotherapy & Kinesiology) Products Product category including BLACKROLL foam rollers and fascia tools, FLEXVIT resistance bands, Theraputty therapeutic putty, medical equipment and furniture, hygiene/disinfectants, massage creams, rubs/tonics, massage oils/lotions, and massage accessories.
• Aparatura si Mobilier (Medical Equipment and Furniture) Professional medical equipment including eBIODY bioimpedance analyzers (COACH and XPERT ZM II models) and REBOOTS recovery boots and pants systems for physiotherapy and rehabilitation.
• Avant°pool Ice Pool Portable cold water pool for cold water therapy (cryotherapy), available in HANKY and standard Ice Pool models, priced from approximately 32,500 to 49,315 lei.
• icebein Cryo Recovery System Advanced cryotherapy system with adjustable temperature, including Chiller unit, cooling pad, cryo recovery system, and pants set for cold water therapy recovery.
• Suplimente de Nutritie (Nutritional Supplements) Category including vitamins/minerals, superfoods, ergogenic aids/pre-workout, proteins, vegan products, energy/hydration, post-workout recovery, amino acids, antioxidants, immunity, enzymes, and tea.
• Ortopedie (Orthopedics) Products Orthopedic products including cervical braces, body orthoses, knee braces, wrist/finger orthoses, foot/ankle orthoses, and shoulder/elbow orthoses.
• Fitness & Antrenamente Functionale (Functional Training) Products Fitness equipment including accessories, functional training tools, compression products, and sports equipment for sports/strength training.
• Outdoor Products Outdoor gear including biking, hiking/travel, and fitness/running equipment.
• Sporturi (Sports-Specific) Products Sports-specific products for cycling, basketball, crossfit/fitness, football (soccer), weightlifting, handball, MMA/boxing, rugby, tennis, triathlon, and volleyball.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GaitBettercoreStrategic or Co-development Partner · 3 March 2026Strategic collaboration to expand access to GaitBetter's clinically validated dual-task gait training and VR-based motor-cognitive training and fall prevention technology across the United States. The partnership combines GaitBetter's VR-based platform with Sport Medical's national distribution network, clinical expertise, and established relationships with rehabilitation providers. Clinics will benefit from streamlined procurement and coordinated implementation support, allowing them to offer advanced fall-prevention programs without large capital investments.

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Sportmedical-Romania-247593196132530

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORT MEDICAL