Jimmy's

What Jimmy's does

Jimmy's is a privately held Bulgarian premium and super-premium ice cream manufacturer and cafe operator founded in 1997 in Sofia by current CEO Rosen Nedelev (Росен Неделев). The company runs a vertically integrated model anchored by its own ice cream factory in Kostinbrod — a 2,800 sq.m. facility equipped with Italian machinery, capable of producing a minimum of 15 tons of ice cream per day and uniquely designed to run 33 different flavors simultaneously in 33 separate containers. Production uses only natural ingredients, with no artificial flavors, sweeteners, or colorings, and incorporates Bulgarian terroir elements such as yogurt cultures, rose, and locally sourced fruits, nuts and coffee.

The product portfolio spans multiple themed collections targeting distinct occasions: Slimline (low-calorie, fiber and low-fat milk base), ROMA (Italian-inspired year-round gelato), Colosseo (classic three-flavor family box), Gourmet Collection (eight premium flavors including French vanilla, dark walnut, Ethiopian coffee with caramel and sea salt), Retro (nostalgic milk-ice flavors), Artist Collection (ice cream cakes inspired by Michelangelo, Da Vinci, Picasso, Van Gogh, Dali and others), plus seasonal ranges for Easter, Valentine's Day and Children's parties. Jimmy's also offers Mediterranean Panini sandwiches at its cafe locations, extending the daypart beyond dessert.

Jimmy's monetizes through three channels: (1) packaged retail ice cream sold via Bulgarian mass-market chains including Kaufland and FF-BG; (2) handcrafted ice cream cakes and pastries, including custom orders; and (3) direct-to-consumer sales through 17 ice cream salons across Sofia plus a flagship cafe at 18 Shipka Street (1504 Sofia), open 07:30–23:00 with 55 seats. The customer base spans premium ice cream consumers, families with children, business professionals (Panini), health-conscious buyers (Slimline) and mass-market retail shoppers; marketing runs primarily through Facebook, Instagram, and a content-rich product portfolio website. No external investors, funding rounds, parent company or M&A activity are disclosed in the source material.

Name

Jimmy's

Legal name

Jimmy's

Website

https://jimmys.bg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Jimmy's is a Bulgarian premium ice cream manufacturer founded in 1997, operating a 2,800 sq.m. factory in Kostinbrod with 15+ tons daily capacity and 33 simultaneous flavors, distributing through Kaufland and 17 own ice cream salons across Sofia.

Ownership category

akta.pro rank

Product category

Premium Ice Cream / Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Specialty Food Retailers (4452)

SIC

Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYAFAKAKAE

Ice Cream, Frozen Desserts & Novelties Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYCRADACAE

Ice Cream & Refrigerated Desserts

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

SECONDARYTHAFAGAA

Ice Cream & Gelato Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Artisanal ice cream
• Premium ice cream
• Ice cream manufacturing
• Frozen desserts
• Ice cream parlors

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ice Cream Retail Products: Factory produces ice cream for mass market distribution through retail chains. Products include packaged ice cream in various formats (1-liter home containers, multi-flavor boxes).
2. Ice Cream Salon/Cafe Sales: Own cafe at 18 Shipka Street, Sofia serves ice cream treats, Panini sandwiches, coffee, and tea directly to consumers.
3. Handmade Ice Cream Cakes and Pastries: Factory produces handcrafted ice cream cakes and pastries, including custom orders for special customers.
4. Gourmet Panini Brand: Mediterranean cuisine Panini sandwiches brand targeting business professionals who prefer strong, flavorful lunch food.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Jimmy's manufactures and sells premium and super-premium artisanal ice cream in Bulgaria. The company produces packaged ice cream (1-liter home containers, multi-flavor boxes) through its factory in Kostinbrod, operates 17 ice cream salon locations plus a flagship cafe in Sofia, and distributes through major Bulgarian retail chains including Kaufland. The product portfolio spans multiple themed collections (Gourmet, Slimline, ROMA, Colosseo, Retro, Artist, Easter, Valentine's, Children's).

Product overview

Jimmy's is an ice cream company based in Sofia, Bulgaria, founded in 1997. The company operates a multi-product portfolio comprising both manufactured products and retail locations. The core manufactured products include multiple ice cream collections: Slimline (low-fat line), ROMA (Italian-inspired), Colosseo (classic trio), Gourmet Collection (premium 8-flavor line including strawberry, French vanilla, vanilla with chocolate chip and cookies, dark walnut, coconut with chocolate chip, blueberry with chocolate chip, mint with chocolate chip, and dark chocolate cocoa), Retro Collection (nostalgic flavors), and Artist Collection (art-themed ice cream cakes inspired by Michelangelo, Rembrandt, Leonardo da Vinci, Pablo Picasso, Raphael, Ferrero, Van Gogh, and Salvador Dali). Seasonal collections include Easter (Easter Bunny and Easter Eggs), Valentine's Day (Amore Mio, Diavoletto, Romeo & Juliet, Saint Valentine), and Children's (Ladybug/Ladybug-Malinka, Penguin, Pirate, Strawberry). The company also produces Panini Mediterranean sandwiches under the same brand. Operations include an ice cream factory in Kostinbrod (2,800 sq.m., minimum 15 tons/day capacity, 33 simultaneous flavors) and multiple ice cream salon locations, plus one flagship cafe at Shipka Street 18 in Sofia.

Differentiator

Problem solved

Functional benefit

Brands

• Jimmy's Coffee: Coffee beverages and related products
• Jimmy's Gourmet Ice Cream
• Roma
• Colosseo
• Made for Love (Направени за Любов)
• Easter Collection
• Children's Series
• Retro Collection
• Slimline
• Gourmet Collection
• Ice Cream Masterpieces (Artist Collection)

Products and services

• Gourmet Collection Premium gourmet ice cream collection with eight flavors including strawberry, French vanilla, vanilla with chocolate chip and cookies, dark walnut, coconut with chocolate chip, blueberry with chocolate chip, mint with chocolate chip, and dark chocolate cocoa. Also includes specialty flavors such as French vanilla with caramel and sea salt, Ethiopian coffee with salt and caramel, and dark cherry with vanilla and chocolate chill. Targeted at consumers seeking premium artisanal ice cream in 1-liter home packaging.
• Slimline Low-fat ice cream series for health-conscious consumers, featuring cocoa and vanilla flavors. Made with fiber and low-fat milk for a healthier dessert option while maintaining harmony with dietary goals.
• ROMA Italian-inspired gelato series inspired by Rome, produced year-round. Available in vanilla and stracciatella flavors.
• Colosseo Ice cream collection in home boxes with three distinct flavors: chocolate with cocoa, mint with strawberry, and vanilla. Inspired by the Colosseum in Rome.
• Retro Collection Nostalgic ice cream collection inspired by childhood flavors. Made from natural products with four unforgettable flavors including violet milk ice cream, chocolate milk ice cream, and vanilla milk ice cream.
• Artist Collection (Сладоледени Шедьоври) Deluxe art collection of ice cream cakes inspired by famous artists including Michelangelo, Rembrandt, Leonardo da Vinci, Pablo Picasso, Raphael, Ferrero, Van Gogh, and Salvador Dali. Each cake represents artistic themes with corresponding ice cream flavors.
• Easter Collection Seasonal Easter-themed ice cream cakes including 'Easter Bunny' with banana ice cream with chocolate and walnut pieces, and 'Easter Eggs' with blueberry and French vanilla with forest fruit filling.
• Children's Collection

Quantifiable outcome

• Factory capacity minimum 15 tons ice cream per day

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kaufland BulgariamajorChannel Partner/ Reseller/ DistributorJimmy's ice cream products are available for purchase at Kaufland Bulgaria retail stores, one of the major retail chains in the country. This provides widespread distribution for Jimmy's products to consumers shopping at hypermarkets.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Algida (Unilever): Unilever's mainstream European ice cream brand that competes with Jimmy's in Bulgarian retail, freezer cabinets, and impulse-buy occasions, with substantially larger marketing and trade-marketing budgets.
• Ben & Jerry's: Unilever-owned premium ice cream brand with branded scoop shops and retail tubs that competes with Jimmy's salons and packaged ice cream in cafes and modern-trade outlets in Bulgaria.
• Froneri: Global ice cream manufacturer (Nestlé-R&R JV) supplying private label and branded ice cream across European retailers, directly competing for shelf space and private-label contracts that Jimmy's could also pursue.
• Nestlé Ice Cream: Multi-brand ice cream manufacturer (Carte d'Or, Extreme, Mövenpick) that competes against Jimmy's across Bulgarian retail and foodservice with both mainstream and premium offerings.
• Häagen-Dazs: Global super-premium ice cream brand that overlaps with Jimmy's premium/super-premium positioning in Bulgarian cafés, hotels, and the upper-end retail tier.

Direct peers

• Pagura: Bulgarian ice cream brand competing with Jimmy's in domestic retail and food-service channels, with comparable artisanal positioning and Bulgarian retail distribution.
• Carmika: Bulgarian ice cream manufacturer and salon operator that directly competes with Jimmy's in the Bulgarian market with parallel manufacturing-plus-retail operations and similar flavor portfolios.

Emerging players

• Gelato Festival: International gelato festival and artisan gelato-maker network that engages Bulgarian consumers and competing artisanal producers, representing a brand-building and competitive overlap with Jimmy's premium positioning.

Regional players

• Gelato & Latte: Italian-style gelato chain operating in select European cities, comparable to Jimmy's in its artisanal scoop-shop model and Italian-inspired flavor range, though primarily present outside Bulgaria.
• Dolce Italia: Bulgarian gelato/ice cream chain in Sofia and other Bulgarian cities that competes with Jimmy's in the ice cream salon and café segment with similar Italian-inspired product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/I.Love.Jimmys.Ice.Cream
• Instagraminstagram.com/jimmysicecream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jimmy's