Independence Village Senior Living

What Independence Village Senior Living does

Independence Village Senior Living operates a network of senior living communities across 10 U.S. states — Illinois, Indiana, Iowa, Kentucky, Massachusetts, Michigan, Ohio, Tennessee, Texas, and Wisconsin — with metro-area density in markets such as Indianapolis, Grand Rapids, Cleveland, Columbus, Louisville, Memphis, and Des Moines. The company is a brand within StoryPoint Group, which has operated senior housing communities for over 40 years. Independence Village delivers a full care continuum: Active Adult (55+ maintenance-free retirement), Independent Living, Enhanced Living (flexible a-la-carte services in an apartment setting), Assisted Living (24-hour licensed care with medication and daily-activity support), and Memory Care (licensed dementia neighborhood with specially trained staff and intentional programming). Additional services include Respite Care, Skilled Nursing, and Personal Care.

The underlying technology stack is a community-management platform supporting website-based tour scheduling, a Resident & Family Portal, a Senior Living Cost Calculator, a resource center, and a community finder tool. No proprietary AI, no application programming interface (API), and no mobile application are disclosed; the platform functions as a standard senior-living digital front door. Independence Village runs a sales-led go-to-market motion combining direct phone outreach (1-844-275-9990), in-person community tours, and self-service website discovery, supported by referral partnerships with A Place for Mom and Caring.com.

Revenue is generated through monthly recurring subscription-style residency fees that vary by living option, apartment size, and care level. Pricing is quote-based and not publicly disclosed. The company targets two end-decision-maker personas: seniors selecting for themselves and adult children selecting for a loved one. Independence Village has received the A Place for Mom 2025 Best of Senior Living Award and the Caring.com 2025 Caring Stars Award, with multiple communities earning each recognition. The company operates as a private subsidiary of StoryPoint Group; no funding rounds, headcount, or revenue figures are disclosed in the source material.

Name

Independence Village Senior Living

Website

https://independencevillages.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Independence Village Senior Living, a brand within StoryPoint Group, operates 100+ senior living communities across 10 U.S. states, offering a full care continuum from Active Adult and Independent Living through Enhanced Living, Assisted Living, and licensed Memory Care.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Active Adult (55+) Independent Living Communities (HLADAAAD), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Assisted living
• Memory care
• Independent living
• Residential eldercare

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Senior Living Residency Fees: Monthly recurring fees for residential senior living services across various care levels (Active Adult, Independent Living, Enhanced Living, Assisted Living, Memory Care). Fees vary by living option, apartment size, and level of care services required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Independence Village Senior Living, part of StoryPoint Group, operates a portfolio of residential senior living communities offering a full care continuum from Active Adult (55+) through Independent Living, Enhanced Living, Assisted Living, and Memory Care, along with Respite Care, Skilled Nursing, and Personal Care. Services are delivered across communities in 10 U.S. states (Illinois, Indiana, Iowa, Kentucky, Massachusetts, Michigan, Ohio, Tennessee, Texas, Wisconsin) with 24-hour licensed care, specialized dementia programming, and a flexible Enhanced Living tier.

Product overview

Independence Village Senior Living, part of StoryPoint Group, offers a comprehensive portfolio of senior living services across a multi-tiered care continuum. The core offerings include Active Adult (for independent retirees 55+), Independent Living (maintenance-free retirement), Enhanced Living (flexible care without full assisted living services), Assisted Living (24-hour daily assistance), and Memory Care (specialized dementia care with licensed neighborhoods). Additional services include Respite Care, Skilled Nursing, and Personal Care. The company also provides digital tools including a Resident & Family Portal and a Senior Living Cost Calculator. All services are delivered through a network of over 100 senior living communities across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Active Adult: Living option for retired adults 55 or older who enjoy freedom from chores and maintenance, exclusive perks, convenient amenities, and social opportunities.
• Independent Living
• Enhanced Living
• Assisted Living
• Memory Care

Products and services

• Active Adult Maintenance-free living designed for retired adults 55 or older, offering freedom from chores and home maintenance, exclusive perks, convenient amenities, and social opportunities.
• Independent Living Maintenance-free retirement living with convenient amenities designed to provide peace of mind and allow residents to spend their days as they wish.
• Enhanced Living Flexible apartment-based living for residents who are not ready for assisted living care, allowing them to pay only for the specific services they need.
• Assisted Living 24-hour licensed care in a community setting, including help with medication, support with daily activities, and appointment coordination.
• Memory Care Licensed memory care neighborhood for individuals with dementia or other memory impairments, offering specially trained employees, 24-hour care, intentional programming, and unique community features.
• Respite Care Short-term care services for seniors needing temporary assistance or supervision.
• Skilled Nursing Professional nursing services provided for residents requiring medical supervision and care.
• Personal Care Individualized personal care assistance for residents needing help with daily activities.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• A Place for MomcoreGTM or Marketing PartnerA senior living referral service partnership. A Place for Mom provides referral services connecting families with Independence Village and StoryPoint Group communities. The partnership includes co-branded recognition with Independence Village communities receiving A Place for Mom's annual Best of Senior Living award.
• Caring.comcoreGTM or Marketing PartnerSenior living review and referral platform partnership. Independence Village communities receive recognition through Caring.com's Caring Stars award program based on consumer reviews. The partnership helps connect families seeking quality senior care with communities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/ivseniorliving
• LinkedInlinkedin.com/company/independence-village-1440

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independence Village Senior Living