What Bertrand Puma does

Bertrand Puma (legal entity SEBP - Société d'Exploitation Bertrand Puma) is a French industrial manufacturer of dough preparation equipment for bakeries, pastry shops, and Viennese pastry professionals. Founded in 1952 by Engineer Monsieur Bertrand as Machines Bertrand, the company has operated continuously for over 70 years and now manufactures a complete and homogeneous range of equipment spanning mixing (spiral, planetary, twin-arm), dividing and rounding, proofing, moulding, dough sheeting, water dynamization, sourdough processing (Fermentolevain), and automatic bread plants (Archipel, DOLINE, PANORAMA). Production is anchored at a 6,500 m² facility in Nevers, France, with additional sites in Saint-Eloi and Portes-lès-Valence, and an in-house brand portfolio featuring trademarked product lines such as Nova Trad, Nova Soft, DiviTrad, OXYGENE, Tornado, Abyss, Stratus, and Alizé. The company's technology centres on ergonomic, robust mechanical equipment designed to respect artisan baking traditions while delivering productivity gains, supported by modern control interfaces (V-Touch, touchscreen panels) and a proprietary water-treatment subsystem.

The company is majority-owned through Italy's ALI S.p.A., which acquired the business in 2007 when AGA Food Service divested its BtoB division; it sits alongside sibling entities Pavailler Solution (ovens and after-sales service) and CFI (refrigeration) within the group's bakery-equipment vertical. Bertrand Puma sells through dedicated regional sales directors covering four French regions (North-Northeast, Southeast, Southwest, West) with national key-account coverage, supported by international market managers spanning North America, Africa, South America, Asia-Pacific, the Middle East, Europe, and Russia. Marketing combines the company website (multi-language: French, English, German, Italian), active social channels (Facebook, LinkedIn, Instagram, YouTube), trade-show participation (SIRHA Europain; events from Melbourne to Las Vegas), and high-profile brand ambassador activity including masterclasses with Meilleur Ouvrier de France 2023 Rodolph Couston.

Revenue is generated primarily through direct hardware sales of bakery equipment, with a secondary after-sales service and spare-parts stream delivered through the Pavailler Solution service division. Pricing is quote-based, negotiated through regional sales managers, and described as multi-year contract orientation; no public price list is disclosed. The customer base centres on SMB artisan bakeries in France (e.g., Bäckerei Vignon, Bäckerei Fouraison) and on selected semi-industrial customers, with named ambassador endorsements and competition wins (Coupe de France de Boulangerie partnership) supporting long-tail demand. As a private SAS with disclosed share capital of €5,479,054.27, headquartered in Portes-lès-Valence, Bertrand Puma operates as a stable, mid-sized industrial subsidiary without current fundraising, IPO, or major M&A in the public record.

Name

Bertrand Puma

Legal name

SEBP (Société d'Exploitation Bertrand Puma)

Website

https://bertrand-puma.fr

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

251–500 employees

Short description

Bertrand Puma is a French industrial manufacturer, founded in 1952 and owned by Italy's ALI S.p.A., that designs and produces dough preparation equipment (mixers, dividers, proofers, moulders, sheeters, automatic bread plants, and sourdough processors) for artisan bakeries, pastry shops, and semi-industrial bakery customers worldwide.

Ownership category

akta.pro rank

Product category

Commercial Bakery Equipment

NAICS

Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)

Keywords

• Bakery equipment
• Dough preparation machines
• Commercial mixers
• Bread production lines
• Industrial bakery machinery

Headquarters

HQ city

Portes-lès-valence

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bakery Equipment Manufacturing and Sales: Designs, manufactures and distributes a complete range of bakery, pastry and Viennese pastry equipment including mixers, dividers, proofers, moulders, dough sheeters, and automatic bread production lines. Revenue generated from hardware sales to artisan bakeries, pastry shops, and semi-industrial producers.
2. After-Sales Service and Support: Provides customer service and after-sales support for equipment maintenance, repairs, and spare parts. Offered through Pavailler Solution service division.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Bertrand Puma manufactures and sells dough preparation and bakery equipment — including spiral, fork, and planetary mixers, dough dividers, moulders, sheeters, proofing cabinets, and complete automatic bread production lines — for artisan bakeries, pastry shops, and industrial bakeries worldwide. The company, founded in 1952 and based in Portes-lès-Valence, France, supplies a full range of equipment from standalone machines to turnkey bread plants.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum: Premium equipment line offering the most technical options for precise work and unequalled bakery results
• Stentor
• Compact
• Cargo

Products and services

• Spiral Mixers Heavy-duty spiral mixers designed for kneading bread and pizza dough in artisan and industrial bakeries.
• Fork Mixers Fork-type mixers suited for kneading heavier doughs, particularly in artisan bakery settings.
• Planetary Mixers Planetary-action mixers used by pastry shops and bakeries for mixing pastry doughs, creams, and lighter preparations.
• Bowl Elevators Automated bowl lifting and transfer equipment for moving heavy mixer bowls to downstream equipment, used in industrial bakery operations.
• Dough Sheeters Sheeters that flatten and laminate dough to consistent thicknesses for pastries, croissants, and specialty breads.
• Dough Dividers Volumetric or weight-based dough dividers that portion dough into uniform pieces prior to shaping, used in artisan and industrial bakeries.
• Moulders
• Proofing Cabinets Controlled-humidity and temperature proofing cabinets for the final fermentation stage of bread and pastry production.
• Automatic Bread Plants Fully integrated automatic bread production plants combining dividing, moulding, proofing, and baking stages for industrial bakeries.
• Bread Production Lines

Quantifiable outcome

• ARCHIPEL automatic bread plant produces up to 1,200 pieces/hour
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• ALI S.p.A.coreStrategic or Co-development PartnerItalian industrial group that acquired the BtoB division of AGA Food Service in 2007, which included Bertrand Puma. The group oversees the Pavailler Solution division that manages Bertrand Puma operations.
• Pavailler SolutioncoreStrategic or Co-development PartnerParent company division that manages Bertrand Puma brand. Houses headquarters in Portes-lès-Valence and provides services including after-sales support. Responsible for corporate communications and ARCHE environmental program.
• Rodolph CoustonflagshipOthersMeilleur Ouvrier de France Boulangerie 2023, consulting baker and teacher at CFA Saint-Roch in Avignon. Serves as brand ambassador supporting Bertrand Puma equipment at prestigious competitions and sharing expertise through masterclasses.
• KyxarminorImplementation/ SI/ Consulting PartnerWeb agency based in Romans-sur-Isère (Drôme) responsible for website design, hosting, and development. Site credits and hosting information provided in legal notices.
• AGA Food ServiceminorOthersEnglish industrial group that owned Bertrand Puma from September 8, 2004 until selling to ALI S.p.A. in 2007.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• König (WP Haton Group): Austrian bakery equipment brand, now part of WP Haton Group, producing dough processing and proofing equipment. Directly comparable product line and Austrian/Central European customer base.
• Sottoriva: Italian manufacturer of spiral mixers and dough processing equipment for bakeries. Comparable in spiral mixer technology (overlaps with OXYGENE) and target segments of artisan/industrial bakeries.
• WP Haton: Dutch manufacturer of bakery equipment including mixers, dividers, moulders and automatic bread lines. Directly comparable to Bertrand Puma in product scope, target customer (artisan-to-semi-industrial bakeries) and European/global distribution footprint.
• Diosna: German specialist in mixing and dough preparation equipment for bakeries. Comparable in proprietary mixing technology (spiral, planetary) and mid-sized industrial bakery target customers across Europe.
• Salva (Industrial Salva): Spanish/Basque manufacturer of bakery equipment including ovens and dough processing machinery. Competitor in European artisan bakery equipment markets with a similar heritage and product breadth.
• Rondo (Migros Industry): Swiss manufacturer of dough processing, sheeting and laminating equipment. Directly overlaps with Bertrand Puma's dough sheeter (Stratus) and moulding product lines for bakery and Viennoiserie customers.
• VMI (Vibrateurs Multiples Industriels): French manufacturer of dough processing equipment, including mixers, dividers, rounders and automated bread lines. Most direct domestic competitor to Bertrand Puma in France.
• JAC (Jac Machines): Belgian-origin manufacturer of bakery equipment (mixers, dividers, rounders) with strong global presence. Direct competitor in dough processing equipment for artisan and semi-industrial bakeries worldwide.
• Bongard: French bakery equipment manufacturer headquartered in Alsace, producing ovens, dividers, moulders and proofers. Competes head-to-head with Bertrand Puma across the French artisan bakery segment and increasingly in export markets.

Broad incumbents

• Middleby Corporation: US-listed global leader in commercial foodservice and bakery equipment. Competes broadly with Bertrand Puma through subsidiary brands (e.g., bakery lines acquired globally), but operates as a multi-category conglomerate rather than a specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PavaillerCFIBertrand
• Facebookfacebook.com/BertrandPuma
• LinkedInlinkedin.com/company/bertrand-puma
• Instagraminstagram.com/bertrand_puma

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertrand Puma