Long Island Loyalty

What Long Island Loyalty does

Long Island Loyalty, operated as a trade name of CosmoLI Inc. (New York corporation, Massapequa Park, NY), is a community-anchored, Long Island-only loyalty program that launched in July 2014. The company issues a free 16-digit loyalty card (with a companion mobile app supporting QR-code redemption) to local consumers, who earn 10% of purchase amounts (excluding tax and tip) loaded back onto the card and redeemable at any participating merchant. A searchable online directory and category landing pages (Beauty & Wellness, Business to Business, Education, Entertainment & Events, Food & Drink, For The Home, Shopping & Retail) drive consumer discovery, while contests, giveaways, and social media channels (Facebook, Instagram, Twitter) support top-of-funnel engagement.

The platform is built on WordPress with a third-party Azure-hosted iframe for real-time balance checking, and the merchant-facing IMPACT program — including point-of-sale equipment, stored-value card management, and ACH-based fund disbursement — is operated in partnership with CARD GROUP, a contracted service provider in Hauppauge, NY. The founders also operate the sibling event-planning business CosmoLI, which supports community activation through Moms and Dads Groups and events. No public API, SDK, or formal developer integration exists.

The business model is a hybrid of merchant subscription fees (monthly IMPACT program fees billed via ACH or credit card, specific amounts undisclosed), small transaction-based fees ($5 card replacement, $5 referral credits awarded to both parties), and consumer-side freemium distribution. The customer base comprises two primary segments: local Long Island consumers (free) and locally-owned SMB merchants (paying), with the company staffed at 1-10 employees and operating exclusively within the Long Island geography. No external funding, M&A activity, or institutional capital is disclosed.

Name

Long Island Loyalty

Legal name

CosmoLI Inc. d/b/a Long Island Loyalty

Website

https://longislandloyalty.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Island Loyalty, operated by CosmoLI Inc., is a free community-focused loyalty card program launched in 2014 that gives Long Island consumers 10% cashback at participating local SMBs. The company monetizes through monthly merchant subscription fees for its IMPACT point-of-sale reward program.

Ownership category

akta.pro rank

Product category

Customer Loyalty Programs

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Community loyalty program
• Merchant reward program
• Stored value card
• Local business marketing
• Point-of-sale rewards

Headquarters

HQ city

Ronkonkoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Merchant Subscription Fees: Businesses pay monthly subscription fees for IMPACT programs, which provide point-of-sale gift/reward program services and equipment. Fees are billed monthly via ACH or credit card.
2. Card Replacement Fees: $5 fee charged for replacement of lost loyalty cards, with full balance transferred to the new card.
3. Referral Credits: $5 credit awarded to both referrer and referee when a friend signs up for the loyalty program.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Long Island Loyalty operates a free consumer loyalty card and mobile app that returns 10% of purchase amounts (excluding tax and tip) back to consumers for redemption at any participating Long Island business. On the merchant side, it sells the IMPACT point-of-sale gift and reward program, including POS equipment and services billed via monthly subscription, with stored value card management and ACH-based disbursement of redeemed rewards handled through partner CARD GROUP. A searchable online directory helps consumers discover participating merchants across categories such as Beauty & Wellness, Education, Food & Drink, and Retail.

Product overview

Long Island Loyalty is a community-focused loyalty rewards program consisting of a free consumer loyalty card (with mobile app), a merchant-facing POS reward program, and a business directory. Consumers earn 10% cashback on purchases at participating Long Island businesses, redeemable at any participating merchant. The program operates via CARD GROUP for backend processing and is run by CosmoLI Inc. The mobile app enables QR code-based redemption while the business directory helps consumers locate participating merchants across categories including Beauty & Wellness, Business to Business, Education, Entertainment & Events, Food & Drink, For The Home, and Shopping & Retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Island Loyalty Card A free physical 16-digit stored-value loyalty card that rewards consumers with 10% cashback on purchases (excluding tax and tip) at participating Long Island businesses. Balances are redeemable at any participating merchant and can be replaced for a $5 fee with full balance transfer to the new card.
• LI Loyalty Mobile App A mobile application allowing Long Island Loyalty cardholders to display a QR code at participating merchants in lieu of their physical card, enabling mobile-based loyalty redemption and real-time balance checking.
• Merchant Point of Sale Gift and Reward Program (IMPACT) A business-facing loyalty solution providing participating Long Island merchants with point-of-sale equipment and services to manage gift and reward programs. Includes stored-value card functionality and ACH-based fund disbursement for redeemed rewards via partner CARD GROUP, billed through a monthly subscription model with an ACH reject fee of $35 per occurrence and 1.5% per month interest on outstanding balances.
• Searchable Long Island Business Directory An online directory of participating Long Island businesses searchable by keyword, location, and category, with mapping functionality to locate nearby participating merchants across categories including Beauty & Wellness, Business to Business, Education, Entertainment & Events, Food & Drink, For The Home, and Shopping & Retail.

Quantifiable outcome

• 10% of purchase amount loaded back onto loyalty card (excluding tax and tip)
• +1 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CARD GROUPcoreTechnology or IntegrationProvides point-of-sale gift/reward program technology, equipment, and services. Manages the stored value card system including ACH processing for merchant fund disbursements. Located at 175 Commerce Drive, Ste I, Hauppauge, NY 11788.
• CosmoLI Inc.coreStrategic or Co-development PartnerParent company and co-founder of Long Island Loyalty. Also operates event planning company CosmoLI that focuses on planning outings for residents as well as sporting events and leagues. Manages funding for card activities viaPooling/Funding Account. Located at PO Box 117, Massapequa Park, NY 11762.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• GiftYa: GiftYa is a digital gift card platform sold to local merchants with stored-value functionality. It is comparable to Long Island Loyalty because both issue merchant-funded stored-value instruments usable only at participating businesses and operate SMB-focused loyalty/gift programs.
• Smile.io: Smile.io provides loyalty, referral, and rewards programs for Shopify-based SMB merchants. It is comparable to Long Island Loyalty because both sell merchant-funded points/rewards programs that drive repeat consumer purchases, although Smile.io is a SaaS platform rather than a closed-network stored-value card.
• Yotpo Loyalty: Yotpo offers a loyalty and referrals product layered onto its reviews/SMS platform for SMB and mid-market merchants. It is comparable to Long Island Loyalty because both offer merchant-funded loyalty programs, although Yotpo is a software-SaaS play rather than a stored-value card network.

Direct peers

• Punchh: Punchh is a loyalty and CRM platform serving restaurant and convenience-store chains. It is comparable to Long Island Loyalty because both monetize merchant-funded consumer rewards programs with stored-value and visit-tracking, though Punchh focuses on multi-location enterprise brands.
• Paytronix: Paytronix provides gift, loyalty, and stored-value solutions for restaurants and convenience stores. It is comparable to Long Island Loyalty because both sell stored-value/loyalty infrastructure to merchants that funds consumer rewards usable at participating locations.
• Belly: Belly (historically bellycard.com) was a digital loyalty platform serving independent retailers and restaurants. It is comparable to Long Island Loyalty because both target local SMBs with tablet/app-based loyalty programs and consumer reward mechanics, though Belly operated at multi-city rather than single-region scale.
• Thanx: Thanx is a digital loyalty and engagement platform built for restaurant and retail chains. It is comparable to Long Island Loyalty because both sell merchant-funded loyalty/rewards programs and operate a multi-merchant consumer engagement layer, although Thanx focuses on larger chains rather than independent SMBs.

Broad incumbents

• Square Loyalty: Square Loyalty is a point-of-sale loyalty module bundled with Square payments for SMB merchants. It is comparable to Long Island Loyalty because both offer merchants a turnkey loyalty/rewards program tied to consumer purchases, although Square's solution is POS-software-integrated rather than card/stored-value based.
• Rakuten: Rakuten is a national cashback and loyalty shopping platform offering consumers rebates at thousands of online and in-store merchants. It is comparable to Long Island Loyalty because both monetize the same consumer-cashback-at-merchants mechanic, but Rakuten operates at national scale rather than within a single geography.
• Ibotta: Ibotta is a digital cashback app offering rebates on grocery and everyday purchases. It is comparable to Long Island Loyalty because both sell cashback-driven consumer engagement to local merchants, though Ibotta is a national, app-first platform rather than a regional card-based network.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/liloyalty
• Facebookfacebook.com/LILoyalty
• Instagraminstagram.com/longislandloyalty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Island Loyalty