F1F9

What F1F9 does

F1F9 is a UK-headquartered financial modelling training and consulting firm founded in 1999 by Morten Siersted. The company delivers instructor-led and self-paced training courses, custom financial model build services, and standalone model review engagements, all anchored to the FAST Standard — a proprietary, independently governed spreadsheet modelling methodology co-developed by the founder. Its core technology stack is Microsoft Excel-based, augmented by proprietary productivity macros, keyboard-shortcut tooling, and structured templates for project finance, renewables, and corporate finance use cases.

F1F9 monetises across four revenue streams: (i) one-time course fees for classroom training in London and Dubai (£1,900 per seat), live online sessions (£1,595), and perpetual-access video courses (£495–£595); (ii) bespoke in-house corporate training programmes at variable pricing; (iii) fixed-fee financial model build engagements for project finance, renewables, and corporate finance clients; and (iv) scoped model review services priced at £4,000–£8,000. Delivery is supported by offices in London, Dubai, and New Delhi, with the India team providing a lower-cost build capability and bilingual instructors enabling EMEA and Middle East reach.

The company's customer base spans sovereign wealth funds (Mubadala), regulators (Ofwat), utilities and renewables operators (Eneco, Masdar, Power NI), infrastructure investors (Amber Infrastructure), professional services firms (Deloitte, KPMG, Grant Thornton), and corporates (Siemens, Virgin Trains). F1F9 operates as a privately held, founder-influenced firm with 11–50 employees, no disclosed institutional funding, and a hybrid sales-led plus content-led GTM anchored by free downloadable resources, a blog, and an SEO-optimised course catalogue.

Name

F1F9

Legal name

FIF9

Website

https://f1f9.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

F1F9 is a UK-founded financial modelling firm (est. 1999) delivering FAST Standard-based training courses, custom model build services, and model reviews to finance professionals, project finance sponsors, and renewables operators across the UK, Middle East, and India.

Ownership category

akta.pro rank

Product category

Financial Modelling Training & Consulting

NAICS

Educational Support Services (61171), Custom Computer Programming Services (541511)

SIC

Finance Services (6199)

akta.pro primary industry

Finance, Banking & Capital Markets (EDAAAPAG)

akta.pro secondary industries

Banking, Credit & Lending (Underwriting, Credit Risk) (EDABAJAH), Management Accounting & FP&A (EDABAJAC), Financial Data, Analytics & FinTech Tools (BI, ERP, Automation) (EDABAJAM), Financial Accounting & Reporting (GAAP/IFRS) (EDABAJAB)

Keywords

• Financial modelling training
• Project finance modelling
• Spreadsheet consulting
• Financial model review
• Renewables financial modelling

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Education Services: Revenue from delivering financial modelling courses through multiple formats including classroom-based training in London and Dubai, live online sessions, and pre-recorded video-based courses. Courses range from £495 for video-based entry-level courses to £1,900 for classroom-based advanced courses.
2. Financial Model Build Services: Custom financial model development services for clients. The company builds models for project finance, corporate finance, renewables, and infrastructure sectors. Services include initial proposal and scoping, project management, build phase with weekly updates, QC checks, peer review, and handover with documentation.
3. Model Review Services: Review services for existing financial models, providing increased confidence through technical review, logical review, sensitivity testing. Reviews are scoped to an agreed scope of work and are suitable for clients needing confidence without contractual reliance.
4. In-House Corporate Training: Customized in-house training programs designed around specific client case studies and organizational requirements. Delivered in-person or live online on client-preferred dates for team-based training.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

F1F9 delivers financial modelling training courses (Best Practice Financial Modelling, Project Finance Modelling, Financial Modelling for Renewables, Working with Financial Models) in classroom, live-online and video formats, plus professional services for custom financial model builds and reviews. All offerings are built on the FAST Standard methodology co-developed by founder Morten Siersted and delivered by senior practitioner-instructors.

Product overview

F1F9 is a financial modelling training and consulting company offering a portfolio of instructor-led and video-based training courses, custom financial model build services, and productivity tools. The core training offerings include Best Practice Financial Modelling (entry-level), Project Finance Modelling – Offshore Wind (advanced), Financial Modelling for Renewables, and Working with Financial Models courses. These are delivered through classroom, live online, and pre-recorded formats. The company also provides custom in-house training design and financial model build/review professional services. All offerings follow the FAST Standard methodology developed by the company's founder.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Practice Financial Modelling Course
• Project Finance Modelling – Offshore Wind Course
• Financial Modelling for Renewables Course
• Working with Financial Models Course

Quantifiable outcome

• Trainees learn to become fluent modellers who can build models while engaging in other activities - their muscle memory is that good
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FAST Standard OrganisationcoreStrategic or Co-development PartnerThe FAST Standard Organisation is an independent not-for-profit organisation that governs the FAST Standard. F1F9's founder Morten Siersted played a key role in developing the FAST Standard and set up the organisation in 2011. The relationship is foundational to F1F9's methodology and value proposition.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Breaking Into Wall Street: Breaking Into Wall Street provides financial modelling and valuation training focused on investment banking, private equity, and corporate finance roles — comparable in audience and modelling depth to F1F9's courses.
• Corality: Corality is a specialist financial modelling training and consulting firm focused on project finance and infrastructure — directly comparable to F1F9's project finance and renewables course and model build offerings.
• Training The Street: Training The Street is a specialist financial modelling and valuation training provider for investment banking and corporate finance professionals — comparable in curriculum, audience, and instructor-led delivery to F1F9.
• AMT Training: AMT Training is a UK-based provider of financial modelling, Excel, and business analysis courses — directly comparable to F1F9 in geography, audience, and instructor-led delivery model.
• Wall Street Prep: Wall Street Prep delivers financial modelling, valuation, and Excel training to professionals and corporates globally — directly comparable to F1F9 in target audience and instructor-led course format.
• Financial Training (Excel & Financial Modelling): Financial Training is a UK specialist in Excel-based financial modelling courses, serving finance professionals and corporate clients — closely comparable to F1F9 in target market and course content.
• GridLines: GridLines provides financial modelling build, review, and training services for project finance, PPP, and infrastructure — directly comparable to F1F9's build/review practice and project finance training curriculum.

Broad incumbents

• KPMG: KPMG is a Big 4 firm providing corporate finance modelling advisory and training across its deal advisory and finance transformation practices — comparable as a broad incumbent and is also an F1F9 training client.
• Deloitte: Deloitte is a Big 4 firm that delivers financial modelling advisory, build, and training services through its broader consulting practice — comparable as an incumbent competitor and is also an F1F9 client.
• Euromoney Learning: Euromoney Learning offers a broad catalogue of corporate finance, banking, and capital markets training — overlapping with F1F9 in audience but covering a much wider subject range than F1F9's specialist modelling focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/f1f9
• Xx.com/f1f9

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F1F9