What Kanchan Metals does

Kanchan Metals Pvt. Ltd. is a privately held Indian industrial company that designs, manufactures, and sells food processing equipment — covering snack food, bakery, meat, instant food, confectionery/Indian sweets, and packaging/hygiene machinery — and operates large-scale contract manufacturing of branded snack foods. The company's machinery stack is built on SolidWorks and AutoCAD 2D/3D CAD for design and BOMs, with Allen Bradley and Schneider PLC/HMI programming, servo drives/motors, and VFDs for automation; proprietary innovations include a Vertical Tray Lifting System (VTLS), a weight-controlled seasoning system, and a high-speed industrial potato peeler. It also distributes international OEM equipment (WALTER, Deighton, Kawashima, Chain-Vey, Gocmen, HPE, Woody Stringer, Brokelmann, MPE, Tecno-pack, NIEROS, Freemantle) into the Indian market with local after-sales support.

The company earns revenue from five streams: (1) sales of its own food processing equipment (standardized lines plus bespoke/customized solutions), (2) contract manufacturing of branded snacks — notably BINGO for ITC since 2012 and Indian ethnic namkeens for ITC since 2020 — across three ISO 22000 certified plants in Greater Noida totaling 175,000 sq ft on 5.5 acres, (3) distribution of imported international equipment, (4) after-sales service and spare parts, and (5) customized engineering solutions. Its equipment and contract manufacturing serve marquee Indian FMCG and foodservice customers including ITC, Nestle, Pepsico, Britannia, Amul, Haldiram, Vadilal, Bikaji, Balaji Wafers, Domino's Pizza, Jubilant Foodworks, Godrej, Dabur, General Mills, Hatsun, Cremica, and Reliance Industries. Founded in 1984 in Kolkata as a non-ferrous metals trading firm by Sanjeev Gupta and pivoted into food processing machinery in the late 1990s, the company is now led by Sanjeev Gupta (Director/MD), Raghav Gupta (Director/MD, joined 2011), and Vikas Gupta (President – Technical), with ownership concentrated within the Gupta family and no external institutional investors disclosed.

Name

Kanchan Metals

Legal name

Kanchan Metals Pvt. Ltd.

Website

https://snackfoodmachines.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Kanchan Metals Pvt. Ltd. is an Indian food processing equipment manufacturer and snack food contract producer, designing customized machinery for snack, bakery, confectionery, meat, and packaging applications while running BINGO and Indian namkeens production for ITC since 2012.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Food Processing Equipment Sales: Primary revenue stream from designing, manufacturing and selling food processing equipment across categories: snack food machinery, bakery, meat processing, instant food, confectionery, Indian sweets, and hygiene/packaging machinery. Includes both standardized equipment lines and bespoke/customized solutions.
2. Contract Manufacturing: Contract-based snack food manufacturing as third-party manufacturer for branded companies including ITC Limited (BINGO snacks and Indian ethnic namkeens). Started in 2012 with ITC snack food plant, expanded in 2020 with second unit for Indian ethnic namkeens.
3. Customized/Bespoke Equipment Solutions: Custom machinery solutions designed and manufactured to unique needs of snack food production, with flexible configurations, quality craftsmanship, and innovative design tailored to customer specifications.
4. After-Sales Service & Spare Parts: Comprehensive equipment evaluations, spare or replacement parts support, and technical service to extend equipment life. B2B support team delivers equipment lifecycle services to extend customer equipment investment.
5. Imported Equipment Distribution: Distribution of renowned international food processing equipment manufacturers' products to Indian market, with quality equipment and after-sales services of the highest standard for Indian and international markets.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kanchan Metals designs, manufactures and supplies industrial food processing machinery and complete production lines across snack food, bakery, meat, instant food, confectionery/Indian sweets, and hygiene/packaging categories for food producers in India and international markets. In addition to its own equipment lines, the company distributes international partner brands of food processing equipment and operates as a contract manufacturer producing branded snack products (notably BINGO snacks and Indian ethnic namkeens) for FMCG companies such as ITC Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Western Snack Food Machinery Complete machinery line for Western-style snack foods covering extrusion, frying, flavoring and conveying, targeted at industrial snack producers.
• Indian Snack / Namkeen Machinery Machinery for Indian ethnic snacks including moong dal fryers, bhakarwadi makers, bhujiya/sev making machines, south Indian snack machines, namkeen automation, roasted nut and dehydrated fruit/vegetable systems for industrial namkeen producers.
• Potato Processing Machinery

Quantifiable outcome

• Combined manufacturing facility footprint of 5.5 acres with 175,000 sq ft built-up space across three Greater Noida plants
• +11 more outcomes

Named customers34 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• ITC LimitedflagshipStrategic or Co-development Partner · 1 January 2012Contract-based manufacturer relationship. Kanchan Metals operates as third-party manufacturer for ITC's BINGO snacks since 2012, with a second unit added in 2020 for Indian ethnic namkeens. Snack food and Indian namkeens plants for ITC have large capacities and employ approximately 400 persons. The plant and machinery are best in class, fully automated with no human intervention, ISO 22000 certified. Combined space is 5.5 acres with 175,000 sq ft built-up.
• KawashimacoreTechnology or IntegrationInternational packaging equipment partner. Kanchan Metals distributes Kawashima's KBF-6000UXR Vertical Pillow Packaging Machine - a high-speed form fill sealing (VFFS) machine reaching speeds of up to 200 bags per minute. Features composite can frame, icon-based touch panel, and integrated troubleshooting.
• FreemantlecoreTechnology or IntegrationInternational packaging equipment partner. Kanchan Metals distributes Freemantle's Continuous Carton Sealer with quick changeovers between sizes, available in semi-automatic and fully automatic models, reaching speeds of up to 60 cartons per minute.
• NIEROScoreTechnology or IntegrationHygiene equipment partner. Kanchan Metals distributes NIEROS Hygiene Station URK W - a compact, single-lane hygiene solution for production lines with limited space, allowing 3-4 persons to pass through per minute, available in two versions with different brush heights.
• BrokelmanncoreTechnology or IntegrationWorld partner for Hygiene and Packaging Machinery. Listed as partner in the Hygiene and Packaging Machinery category on the Kanchan Metals website.
• MPEcoreTechnology or IntegrationWorld partner for Hygiene and Packaging Machinery. Listed as partner in the Hygiene and Packaging Machinery category on the Kanchan Metals website.
• Tecno-packcoreTechnology or IntegrationWorld partner for Hygiene and Packaging Machinery. Listed as partner in the Hygiene and Packaging Machinery category on the Kanchan Metals website.
• GocmencoreTechnology or IntegrationWafer baking oven partner. Kanchan Metals distributes Gocmen's Advance Wafer Baking Oven engineered for high-efficiency production of wafer sheets (flat or hollow) with customizable surface patterns, automatic sheet-taking system, energy efficiency, and pneumatic back tension system.
• WALTERcoreTechnology or IntegrationIce cream cone making machines partner. Kanchan Metals distributes WALTER's JUPITER series high-performance wafer-baking machines renowned for over 60 years for producing premium ice cream cones, rolled sugar cones, wafer rolls, and snack wafers. JUPITER A Series: 3,000-10,000 rolled sugar cones/hour; JUPITER C Series: up to 20,000 wafers/hour. Customers in over 80 countries.
• Deighton Manufacturing (UK) LtdcoreTechnology or IntegrationUK food processing equipment partner. Kanchan Metals distributes Deighton's Formatic S4,000/180 Peda Forming and Portioning Machine - the industry standard capable of producing up to 8,000 drops per hour with forms up to 135mm diameter, for peda sweets, dairy products, meat, fish, potato, vegetable, butter, cheese, and bakery products.
• HPEcoreTechnology or IntegrationConfectionery equipment partner. Kanchan Metals distributes HPE Series Dough Portioner with MMP223 Attachment for jelly bars, marzipan blocks, fondant production. Supports ingredients including nuts, almonds, chocolate chips, dried fruits with oil-free operation and clean-cut edges.
• Chain-VeycoreTechnology or IntegrationTubular drag conveyor partner. Kanchan Metals distributes Chain-Vey Tubular Drag Conveyors - versatile and customizable material handling solution with multi-directional capability, bi-directional flexibility, dust-tight and air-tight environment. Handles long horizontal and vertical distances with high-strength chains.
• Woody StringercoreTechnology or IntegrationConfectionery decoration equipment partner. Kanchan Metals distributes Woody Stringer Bakery Model for string icing decoration - engineered for continuous, high-capacity operation with heavy-duty construction, zigzag pattern production, motor-driven strainer, and multiple optional attachments (single-loop, double-loop, nozzle heater, heated enclosure, washdown construction).
• Renowned International Equipment Manufacturers (General)coreStrategic or Co-development PartnerKanchan Metals partners with renowned international food processing equipment manufacturers to offer the Indian market quality equipment and after-sales services of the highest standard. The enterprise manufactures snack food processing equipment and partners with international manufacturers to provide complete solutions.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Baker Perkins: UK-based manufacturer of bakery, confectionery, and biscuit processing equipment. Direct peer to Kanchan Metals in bakery product machinery (cakes, cookies, bread, rusks) and confectionery lines including wafer and chocolate production.
• Heat and Control: US/Australia-based manufacturer of snack food processing and packaging equipment. Direct peer in extruded snacks, seasoning systems, frying, and conveying — overlapping closely with Kanchan Metals' Western snack machinery line.
• Nichrome India: Indian packaging machinery manufacturer headquartered in Pune. Closest India-domestic peer to Kanchan Metals in food packaging lines (form-fill-seal, vertical bagging) and serves an overlapping FMCG customer base.

Broad incumbents

• Tetra Pak: Global leader in liquid food and packaging processing. Compares to Kanchan Metals in food safety engineering (ISO-aligned processing), packaging machinery (form-fill-seal), and dairy/snack customer segments such as Amul, Britannia, and Hatsun that both companies serve.
• GEA Group: German broad-line supplier of food processing and packaging machinery. Overlaps with Kanchan Metals across bakery, dairy, and meat processing equipment, but competes as a global incumbent with much larger R&D and service networks.
• Bühler Group: Swiss global leader in food processing equipment for snacks, bakery, chocolate, and feed. Directly competes with Kanchan Metals in snack food processing lines (extruded snacks, namkeen-style products) and wafer/chocolate systems, but at far greater scale and with a multinational footprint.
• JBT Corporation: US-listed supplier of food processing and air transport technology. Overlaps with Kanchan Metals in meat, poultry, and ready-meal processing equipment, serving similar FMCG and QSR customers globally.
• SPX Flow: US-listed provider of food and beverage processing solutions including mixing, blending, and conveying. Comparable to Kanchan Metals in bulk material handling, conveying systems, and hygiene equipment for food plants.
• Marel: Iceland-based global leader in food processing equipment for meat, fish, and dairy. Direct overlap with Kanchan Metals' meat processing machinery line and shares similar automation/digitalisation roadmap for processing plants.

Emerging players

• TNA Solutions: Australia-headquartered manufacturer of snack food processing and packaging systems with strong presence across Asia. Direct competitor in seasoning, conveying, and snack packaging lines for similar emerging-market FMCG customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanchan Metals