Privaty

What Privaty does

Privaty BV is a Dutch professional services firm specializing in Information Security and Privacy (IBP) consulting under the AVG/GDPR regulatory framework, founded in 2017 and headquartered in Zoetermeer, Netherlands. The firm provides certified Data Protection Officers — known in Dutch as Functionarissen voor de Gegevensbescherming (FG) — and broader privacy compliance advisory services to organizations that are legally required to appoint an FG under article 37 of the AVG. Its two core managed offerings are an External FG (DPO-as-a-Service) engagement structured around 24-month contracts to satisfy the AVG's independence requirement, and a project-based AVG Compliance Baseline Assessment (Nulmeting AVG) that identifies privacy risks and delivers an action plan for compliance. Delivery is underpinned by a Governance, Risk and Compliance (GRC) methodology that follows a three-step cycle of risk assessment, risk mitigation, and continuous improvement intended to raise each client's IBP maturity over time.

Privaty operates from three offices in the Netherlands — Den Bosch, Utrecht, and Zoetermeer — and serves approximately 100 clients distributed across primary and secondary education (po and vo), municipalities, healthcare, and the commercial sector. Education is positioned as the primary vertical, with subsequent expansion into other regulated sectors described as multi-year. Go-to-market is consultative and sales-led: educational content on the website and a monthly newsletter drive top-of-funnel awareness, with direct email and phone contact converting prospects into long-cycle FG engagements. Pricing is not publicly disclosed; contracts vary with organizational scope and required FG hours.

The firm is privately held with no documented external investors, parent entity, funding rounds, or M&A activity. Revenue figures are not disclosed, headcount is reported as 1–10 employees, and management team composition is not detailed in available sources. Privaty is registered in the Netherlands as Privaty BV and operates as an independent consultancy without any disclosed partnerships, certifications, or AI/ML capabilities.

Name

Privaty

Legal name

Privaty BV

Website

https://privaty.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Privaty BV is a Dutch AVG/GDPR privacy consultancy providing certified external Data Protection Officers (FG) and baseline compliance assessments. Founded 2017 and operating from Zoetermeer, Den Bosch, and Utrecht, the firm serves approximately 100 clients across Dutch education, government, healthcare, and commercial sectors.

Ownership category

akta.pro rank

Product category

Privacy Compliance Consulting (GDPR/AVG Advisory Services)

NAICS

Offices of Certified Public Accountants (541211)

akta.pro primary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Privacy compliance consulting
• GDPR advisory services
• External data protection officer
• Information security consulting
• AVG compliance assessments

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. External FG (Functionaris voor de Gegevensbescherming) Services: Privaty provides certified Data Protection Officers (FG) to organizations that are legally required to appoint one under AVG/GDPR. Services include advising on compliance, monitoring adherence, handling data subject requests, breach reporting, and coordinating DPIAs. Contracts are typically signed for 24 months to ensure the FG's independence as required by AVG. Revenue is generated through ongoing professional services engagements, billed on a contract basis.
2. AVG Compliance Baseline Assessment (Nulmeting AVG): Privaty conducts baseline compliance assessments for organizations to identify privacy risks and provide concrete recommendations for achieving AVG compliance. This includes questionnaires, interviews with responsible personnel, documentation review, and a detailed report with an action plan. This is a project-based consulting engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Privaty BV is a Dutch privacy and information security (IBP) consulting firm that provides certified external Data Protection Officers (Externe FG) and baseline GDPR/AVG compliance assessments (Nulmeting AVG) to organizations obligated under the AVG/GDPR. Its certified FG's act on behalf of clients to advise on compliance, monitor adherence, coordinate DPIAs, handle data subject requests, assess and report data breaches, and close processor agreements. The firm targets Dutch organizations in primary/secondary education, municipalities, healthcare, and the commercial sector, supported by an internal Governance, Risk and Compliance (GRC) methodology that measures and continuously improves client IBP maturity.

Product overview

Privaty is a GDPR/AVG compliance consulting firm offering two core managed services: Externe FG (External FG/DPO-as-a-Service) and Nulmeting AVG (GDPR Compliance Check). The External FG service provides certified Data Protection Officers who operate on behalf of client organizations, handling privacy matters, conducting audits, and serving as the contact point for supervisory authorities. The Nulmeting AVG service delivers baseline compliance assessments through questionnaires and interviews, identifying risks and providing actionable improvement roadmaps. Both services are designed for organizations in education (primary and secondary), government, healthcare, and commercial sectors, with a focus on organizations required by law to appoint a FG.

Differentiator

Problem solved

Functional benefit

Products and services

• Externe FG (FG-as-a-Service / External Data Protection Officer)

Quantifiable outcome

• Currently serving approximately 100 customers across education, government, healthcare, and commercial sectors

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Emerging players

• TrustArc: Privacy compliance SaaS provider offering GDPR/CCPR program management, assessments, and automation tooling—enabling in-house teams to handle work that today is outsourced to external DPO firms such as Privaty.
• OneTrust: Global privacy management software platform that automates DPIA, DSAR, consent management, and GRC workflows—adjacent technology that increasingly competes for the compliance budget that funds external DPO services like Privaty's.

Broad incumbents

• EY Netherlands: Big Four firm providing GDPR/AVG compliance, privacy program management, and DPO services in the Netherlands through its risk and advisory practice—broader portfolio but direct overlap in regulated verticals.
• BDO Netherlands: Major accounting and advisory network with a Dutch privacy/GDPR practice offering external DPO services, risk advisory, and compliance consulting—broader portfolio but overlapping on the FG-as-a-service offering.
• Deloitte Netherlands: Big Four firm with a dedicated privacy and data protection practice serving large Dutch enterprises and public-sector clients, including DPO-as-a-service, regulatory advisory, and GRC consulting—overlapping at the high end of Privaty's addressable market.
• KPMG Netherlands: Big Four firm with Dutch privacy advisory and managed services including DPO outsourcing, GDPR readiness, and data protection compliance—competing for the same regulated-entity clients as Privaty.
• PwC Netherlands: Big Four firm with a Dutch privacy and cybersecurity practice offering DPO outsourcing, GDPR/AVG advisory, and managed compliance services—competing for mid-market and enterprise clients in the same verticals as Privaty.

Direct peers

• Nalta: Dutch consultancy focused on information security and privacy (IBP) with AVG/GDPR advisory offerings, including external FG services, to clients in the Netherlands—closely comparable in scope and geography to Privaty.
• Privacy Management Group: Dutch privacy and information security firm providing external FG (DPO) services and AVG compliance advisory to public and private organizations, competing head-to-head with Privaty in the Netherlands.
• Privacy Company: Amsterdam-based privacy consultancy offering external DPO/FG services, DPIA support, and AVG/GDPR advisory to Dutch organizations—directly overlapping Privaty's core service line and target verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privaty