Grupo Pana

What Grupo Pana does

Grupo Pana S.A. is a privately held, authorized Toyota and Hino dealer headquartered in Santiago de Surco, Lima, Peru, operating eight physical locations across Lima, Callao, Moquegua, and Tacna for over 50 years. The company delivers the full automotive lifecycle through a single platform: new Toyota passenger and commercial vehicles, Hino trucks and buses (Serie 300 and Serie 500), certified seminuevos (pre-owned) retail, authorized maintenance and warranty service, genuine parts and accessories, and Toyota Gas (GNV/GLP dual-fuel) conversions. Around the dealer core, it has built an integrated ecosystem including Toyota Life financing (facilitated through MAF), Toyota Value prepaid-maintenance subscriptions, Kinto Share (short-term vehicle rental), Kinto One Fleet (corporate fleet management on a fixed monthly fee), Plan Taxi specialized financing, an En Parte de Pago trade-in program with free appraisal and notary handling, a Taller Móvil mobile workshop, and the Airlife cabin purification upsell.

Commercially, revenue is generated across one-time (new and used vehicle sales, conversions, trade-in facilitation) and recurring (aftermarket service, prepaid maintenance subscriptions, fleet management subscriptions, usage-based rentals, financing referral fees) lines. Go-to-market mixes physical dealership showrooms with the website, WhatsApp booking, a blog, social channels (TikTok, Instagram, Facebook, YouTube) and the GPodcast hosted by rally champion Lucho Alayza. Customer segmentation is hybrid: individual consumers (primary), corporate fleet operators, commercial transport buyers, taxi/ride-hail drivers, and short-term rental users — served through a mix of retail showroom, dedicated used-car retail, and enterprise field sales motions.

Technology integrations include the ClearMechanic workshop appointment platform, Toyota's Arene connected-car platform and Safety Sense ADAS vehicle integrations, and the Kinto mobility platform. The company is registered with Peru's consumer-protection virtual complaints book and has appointed a data protection officer. No AI/ML capabilities are evidenced beyond basic digital workflow tooling.

Name

Grupo Pana

Legal name

Grupo Pana S.A.

Website

https://grupopana.com.pe

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Pana S.A. is a Peruvian authorized Toyota and Hino dealer operating eight locations in Lima, Callao, Moquegua, and Tacna. It sells new and certified pre-owned vehicles, offers aftermarket service, parts, financing, fleet management (Kinto One Fleet), rentals (Kinto Share), and loyalty and conversion programs to individual and corporate customers across Peru.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago De Surco

HQ country

Peru

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory, Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles (cars, SUVs, pickups, hybrids) and Hino trucks and buses through dealership showrooms. Primary revenue driver with brands including RAV4, Corolla, Hilux, Fortuner, and others.
2. Seminuevos (Used Vehicle Sales): Sale of certified pre-owned vehicles through the Grupo Pana Seminuevos platform, with physical inspection and documentation verification.
3. After-Sales Service & Maintenance: Technical service, repairs, and periodic maintenance for Toyota and Hino vehicles. Includes prepaid maintenance plans (Cuponera Toyota Value), mobile workshop services, and Airlife cabin purification.
4. Genuine Parts & Accessories: Sale of original Toyota and Hino spare parts and accessories (aros, suspensions, tires, grilles, etc.) through parts department and the Accesorios platform.
5. Fleet Management (Kinto One Fleet): Monthly fee-based fleet management service for corporate clients covering maintenance, insurance, technical inspections, administrative fleet management, and vehicle tracking.
6. Vehicle Rental (Kinto Share): Flexible short-term vehicle rental allowing customers to rent Toyota vehicles for personal use, travel, or business needs on a pay-per-use basis.
7. Vehicle Conversion (Toyota Gas): Conversion of gasoline vehicles to dual-fuel systems running on GNV (natural gas) or GLP (propane), offered as both pre-installed on new vehicles and retrofits for existing vehicles.
8. Financing Facilitation (Toyota Life): Vehicle financing facilitated through MAF (Toyota Life), providing installment payment options to customers. Dealer earns referral/financing facilitation revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Grupo Pana is the official authorized Toyota and Hino dealership in Peru, selling new vehicles (cars, SUVs, pickups, hybrids) and Hino commercial trucks and buses. It also offers certified pre-owned vehicles (Seminuevos), authorized after-sales maintenance and repairs, genuine parts and accessories, vehicle financing facilitation (Toyota Life via MAF), short-term vehicle rental (Kinto Share), corporate fleet management (Kinto One Fleet), GNV/GLP dual-fuel conversion, mobile workshop services, and a cabin air purification service (Airlife).

Product overview

Grupo Pana is an official Toyota and Hino dealership in Peru operating a multi-product automotive portfolio. The core offering includes new Toyota vehicles (cars, SUVs, pickups, hybrids including GNV/GLP variants), Hino commercial trucks and buses, and certified seminuevos (pre-owned vehicles). Supporting services include maintenance (workshop, mobile workshop), genuine parts, and accessories. Mobility solutions include Kinto Share (car rental) and Kinto One Fleet (corporate fleet management). Ancillary programs include Toyota Value prepaid maintenance, Airlife air purification, Plan Taxi financing, and En Parte de Pago trade-in program. The company operates across multiple locations in Lima (Callao, San Miguel, Surco, Surquillo, La Victoria) and southern Peru (Moquegua, Tacna).

Differentiator

Problem solved

Functional benefit

Brands

• Kinto Share: Car rental service allowing customers to rent Toyota vehicles for flexible periods.
• Kinto One Fleet
• En Parte de Pago
• Toyota Value
• Toyota Life

Products and services

• New Toyota Vehicles Official Toyota dealership offering new automobiles, SUVs, pickups, and hybrid vehicles under Toyota del Peru. Full lineup includes RAV4, Corolla, Hilux, Yaris, Fortuner and other Toyota models sold through dealership showrooms.
• Hino Trucks and Buses Commercial vehicle dealership offering Hino trucks and buses including Serie 300 (Dutro) and Serie 500 (GH, FM, FC, FD, GD models) for cargo transport, logistics operations, and passenger transport.
• Seminuevos (Certified Pre-Owned Vehicles) Certified pre-owned vehicle program offering verified used Toyota and other brand vehicles inspected for physical, mechanical, and legal condition. Available through the Grupo Pana Seminuevos platform with financing via BBVA, BCP, BanBif, and MAF (Toyota Life).
• Kinto One Fleet Corporate fleet management solution for businesses offering comprehensive administration including preventive and corrective maintenance, insurance, technical inspections, administrative management, and vehicle tracking, all under a fixed monthly fee that converts variable costs to predictable expenses.
• Kinto Share Car rental service allowing customers to rent Toyota vehicles for flexible durations (daily or longer) at convenient locations. Operated under Toyota's KINTO mobility services brand.
• Toyota Maintenance Services Authorized Toyota maintenance and repair services including periodic maintenance per service booklet, technical service, and replacement parts using Toyota genuine components, preserving the manufacturer warranty.
• Hino Maintenance Services Authorized Hino maintenance including preventive maintenance, corrective repairs, and complimentary labor for first and second preventive maintenance services upon vehicle purchase.
• Taller Móvil (Mobile Workshop) Mobile maintenance service that brings certified technicians and tools to customer locations (home or office) to perform vehicle maintenance while preserving warranty coverage.
• Repuestos (Genuine Spare Parts) Genuine Toyota and Hino replacement parts for vehicle maintenance and repairs, available through the parts department for both Toyota and Hino vehicle lines.
• Toyota Accessories Original Toyota accessories including wheels, suspensions, tires, grilles, and model-specific accessory catalogs for Hilux, 4Runner, Land Cruiser Prado, Fortuner, RAV4, Corolla Cross, Yaris GR, Raize, Avanza, Rush, Agya, and Etios.
• Toyota Gas (GNV/GLP Conversion) Conversion of Toyota vehicles to dual-fuel systems running on GNV (natural gas) or GLP (propane), offered as both pre-installed configurations on new vehicles and retrofits for existing vehicles, with Toyota warranty coverage and approximately 45% fuel cost savings versus gasoline.
• Toyota Value (Prepaid Maintenance) Prepaid maintenance program offering scheduled maintenance services with benefits including complimentary washes, alignment discounts, air conditioning service discounts, technical inspection, 25-point inspection, mobile workshop access, and renewal incentives for registered Toyota Value customers.
• Airlife Cabin Purification Vehicle air purification service using molecular purification technology to eliminate 99.9% of germs, viruses, bacteria, and organic odors from vehicle interiors. Chemical-free technology using natural air components, priced at S/89.00 per 15-minute service.

Quantifiable outcome

• Airlife service eliminates 99.9% of germs, viruses, and bacteria from vehicle cabin
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Toyota del PerúcoreChannel Partner/ Reseller/ DistributorGrupo Pana is the official authorized dealer (concesionario oficial) for Toyota in Peru, representing the full Toyota vehicle lineup including cars, SUVs, trucks, and hybrid models. This is the primary brand relationship underpinning the entire business.
• Hino (Toyota Group)coreChannel Partner/ Reseller/ DistributorGrupo Pana is an authorized dealer for Hino trucks and buses, offering the full lineup of Serie 300 and Serie 500 trucks as well as Hino buses for passenger transport.
• KINTO (Toyota Mobility)coreStrategic or Co-development PartnerKINTO is Toyota's mobility services brand providing Kinto Share (short-term vehicle rental) and Kinto One Fleet (corporate fleet management). Grupo Pana operates these services under the Kinto brand as a certified partner.
• Toyota InsuranceminorGTM or Marketing PartnerToyota insurance product offered to seminuevos buyers as part of the comprehensive vehicle purchase package, providing vehicle coverage alongside the purchase.
• Lucho Alayza (GPodcast Host)minorOthers6-time Rally Caminos del Inca champion serving as host of the GPodcast, an automotive content program produced by Grupo Pana across social media channels.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Asbury Automotive Group: US franchised automotive retailer with new/used vehicle sales, finance, parts, service, and collision repair across multiple states — comparable integrated dealership model to Grupo Pana at larger scale.
• Sonic Automotive: US franchised automotive retailer with new/used vehicle sales, finance, parts, and service operations across franchised dealerships — overlapping business model with Grupo Pana though in a higher-income market.
• Inchcape plc: Global automotive distributor representing premium and volume brands across multiple emerging and developed markets, with distribution, retail, and after-sales operations comparable to Grupo Pana's authorized dealer model at much larger scale.
• AutoNation: US-based automotive retailer with full-service dealerships spanning new/used sales, financing, parts, and collision repair — overlapping business model with Grupo Pana but at materially larger scale and broader brand mix.
• Pendragon plc: UK automotive retailer operating franchised dealerships (including volume brands) with new/used sales, aftersales, and parts — analogous authorized-dealer business model to Grupo Pana at a different geography.
• Group 1 Automotive: US and UK automotive retailer operating franchised dealerships with new/used sales, finance, parts, and after-sales service — directly analogous to Grupo Pana's authorized dealer franchise model at greater geographic and brand scale.
• Lithia Motors: Large US multi-brand automotive retailer with new/used vehicle sales, finance, parts, and service operations across hundreds of stores — comparable diversified dealer model, though at substantially larger scale and in a more developed market.
• Vertu Motors: UK franchised automotive retailer operating dealerships across volume and premium brands with new/used sales, aftersales, and parts — comparable multi-brand authorized dealer model to Grupo Pana at similar mid-cap scale.

Emerging players

• CarMax: US used vehicle retailer with certified pre-owned focus, in-house financing, and trade-in capabilities — comparable to Grupo Pana's Seminuevos program and trade-in (En Parte de Pago) services, though at much larger scale and with proprietary digital infrastructure.

Direct peers

• Derco Group: Chile-based automotive group operating as authorized Toyota and multi-brand distributor in Peru and other Latin American markets, with new/used vehicle sales, after-sales service, and parts — directly comparable business model and brand portfolio to Grupo Pana.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@grupopanaoficial
• YouTubeyoutube.com/@grupopana
• Facebookfacebook.com/grupopana
• LinkedInlinkedin.com/company/grupopana
• Instagraminstagram.com/grupopana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Pana