The Alliance for Solar Choice

What The Alliance for Solar Choice does

The Alliance for Solar Choice (TASC) is a private nonprofit consumer advocacy coalition founded around 2012 and operational through 2025, with a general office at 225 Bush Street, Suite 1400, San Francisco, California. Its stated mission is to protect Americans' right to install and generate their own rooftop solar energy by mobilizing families, individuals, and communities against coordinated campaigns by monopoly utilities and fossil-fuel-aligned interests that seek to block consumer solar choice, impose discriminatory fees on solar customers, and weaken Net Energy Metering (NEM) compensation. The coalition positions itself as the consumer-side counterweight to the Edison Electric Institute's 'Disruptive Challenges' framework and traces its origins to utility opposition that began around 2012. It serves a horizontal mix of individual homeowners and families, small and medium businesses considering commercial rooftop solar, and an engaged consumer-advocacy community willing to take grassroots action.

TASC's product surface is a constituent mobilization platform rather than a technology stack. The coalition operates a website (allianceforsolarchoice.com) with advocacy content and sign-up calls-to-action, social media accounts on Facebook, X, and Instagram, an email newsletter program, and — as documented in its 2025 Terms — a recurring automated SMS/MMS advocacy and donation messaging program using short codes and an automatic telephone dialing system. There is no proprietary technology product, no app, no API, no patents or trademarks, and no disclosed data assets. The organization explicitly characterizes itself as an advocacy coalition, not a technology company.

Its business model is nonprofit and donor-funded, with two disclosed revenue streams: (i) annual organization memberships sold on a quote-based, non-publicly-priced subscription-recurring basis (prospective members are directed to [email protected]), and (ii) donations from individuals and supporters, including via the SMS opt-in program. Pricing is not publicly disclosed, no funding rounds or investors are reported, and no parent company or subsidiaries exist. The organization reports 11-50 employees and a domestic U.S. operating scope.

Name

The Alliance for Solar Choice

Legal name

The Alliance For Solar Choice

Website

https://allianceforsolarchoice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alliance for Solar Choice (TASC) is a San Francisco-based nonprofit consumer advocacy coalition that mobilizes U.S. homeowners, small businesses, and grassroots supporters to fight utility anti-solar campaigns and protect Net Energy Metering and rooftop solar choice rights.

Ownership category

akta.pro rank

Product category

Consumer Solar Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Business Associations (813910), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)

Keywords

• Solar energy advocacy
• Consumer solar rights
• Rooftop solar policy
• Renewable energy coalition
• Solar choice campaign

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Membership Dues: TASC offers memberships available to organizations and businesses, who pay dues to support the coalition's advocacy efforts for consumer solar rights.
2. Donations: The organization accepts donations from individuals and supporters who want to contribute to protecting consumer solar choice and energy freedom.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

The Alliance for Solar Choice (TASC) is a nonprofit consumer advocacy coalition that mobilizes families, individuals, and communities to protect and expand Americans' right to install rooftop solar. The coalition advocates for strong consumer solar policies such as Net Energy Metering (NEM), fights discriminatory utility fees on solar customers, and counters coordinated anti-solar lobbying campaigns by monopoly utilities and fossil fuel companies. It supports this work through organization memberships, individual donations, and grassroots mobilization via its website, email, and SMS/MMS messaging programs.

Product overview

The Alliance for Solar Choice (TASC) is a consumer solar advocacy coalition, not a traditional product company. The organization operates as a unified advocacy platform that brings together advocates to protect Americans' right to install and generate solar energy. TASC advocates for Net Energy Metering (NEM) policies, fights discriminatory fees on solar customers, and mobilizes communities against utility company anti-solar lobbying campaigns. The organization also offers memberships to organizations and enables citizen action through SMS/text messaging programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Solar Advocacy Coalition
• Organization Membership Program
• Recurring SMS/MMS Advocacy and Donation Messaging Program

Quantifiable outcome

• Nearly 10% of U.S. homeowners had installed solar as of 2023
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Natural Resources Defense Council (NRDC): NRDC is a major environmental advocacy organization that litigates and lobbies on distributed-solar and net-metering policy. It is far larger than TASC and addresses a broader portfolio, but it competes for the same foundation and donor dollars in the rooftop-solar advocacy niche.
• Sierra Club: The Sierra Club's Beyond Coal and Ready for 100 campaigns promote rooftop and distributed solar as part of a broader climate agenda. It is a much larger and more diversified environmental organization than TASC but operates in the same pro-distributed-solar advocacy space.
• Solar Energy Industries Association (SEIA): SEIA is the national trade association for the U.S. solar industry and the dominant solar advocacy voice at the federal level. TASC is more narrowly focused on consumer/rooftop solar rights and NEM policy, but both organizations lobby on overlapping distributed-solar issues and represent overlapping installer and member-organization stakeholders.

Emerging players

• Clean Energy States Alliance (CESA): CESA is a nonprofit coalition of state clean energy funds and agencies that supports state-level clean energy policy development, including distributed solar. While more of a state-aggregator than a consumer advocate, CESA works on overlapping NEM and shared-solar topics and is a peer in the broader solar-policy ecosystem.
• Sunrise Project (U.S.): The Sunrise Project operates a U.S. program that funnels philanthropic and coalition funding into state-level distributed-solar fights. It functions partly as a funder/convener that competes with organizations like TASC for influence in distributed-solar advocacy campaigns.
• The Solar Foundation: The Solar Foundation (now part of the Interstate Renewable Energy Council) historically tracked U.S. solar employment and produced the National Solar Jobs Census that TASC cites. It operates as a data- and education-focused complement to TASC's pure advocacy work and shares the same pro-solar policy stance.

Direct peers

• Solar United Neighbors (SUN): Solar United Neighbors is a grassroots rooftop-solar advocacy organization that helps households go solar and lobbies for stronger consumer solar rights. It is a direct functional peer to TASC in mission, member model, and target audience, though it also runs solar co-ops that TASC does not.
• Vote Solar: Vote Solar is a state-focused solar advocacy organization that fights for strong NEM and rooftop solar policies, directly mirroring TASC's core mission. The two organizations run parallel state-level campaigns and compete for the same advocacy narrative and member organizations.
• Environment America: Environment America runs state and federal campaigns supporting rooftop solar and opposing utility rate hikes on solar customers, closely paralleling TASC's advocacy priorities. Both organizations use grassroots mobilization, digital petitions, and SMS/email outreach to pressure state legislatures and regulators.
• Coalition for Community Solar Access (CCSA): CCSA is a coalition advancing community and distributed-solar policy across the United States, closely aligned with TASC's distributed solar focus. Both organizations engage in state legislative and regulatory advocacy, and both accept organization memberships as a primary funding model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alliance4solar
• Instagraminstagram.com/allianceforsolarchoice
• Xx.com/alliance4solar
• LinkedInlinkedin.com/company/the-alliance-for-solar-choice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alliance for Solar Choice