Cash Direct PTE LTD

What Cash Direct PTE LTD does

Cash Direct PTE LTD is a licensed moneylender incorporated in Singapore and headquartered at Vision Exchange, 2 Venture Drive #01-21, Jurong East. Founded in 2010 and operating under Ministry of Law Moneylenders License No. 89/2025, the company provides a suite of 11 unsecured loan products — personal, payday, wedding, medical, instant, business, debt consolidation, renovation, gig-economy (Grab/Gojek), bridging, and study loans — targeted at individual borrowers and small businesses in Singapore who are typically unable to access traditional bank credit, including those with poor credit history or low documented income. Since inception, Cash Direct has served over 7,486 borrowers with cumulative disbursements exceeding $92 million and reports a 92% on-time repayment rate among its client base.

The company's technology and distribution model is a hybrid: applicants initiate loans through the cashdirect.sg website using Singpass MyInfo for automated identity verification and form pre-population, then complete mandatory in-person document verification and contract signing at the single Jurong East office, with funds disbursed in cash or via PayNow upon approval. End-to-end approval is positioned as completing in under 30 minutes. Marketing relies on SEO-optimized website content, a financial education blog, Google reviews (4,005+ testimonials), and earned media features in The Motley Fool, Yahoo Finance, CNN Money, and Financial Times.

Cash Direct earns revenue through regulated monthly interest charges of 2-4% per month on reducing balances, one-time processing fees of 6-10% of principal, and capped late payment fees of up to $60 per month plus 4% late interest — all subject to Singapore's Moneylenders Act, which imposes a hard cap limiting total interest, fees, late charges, and late interest to no more than the principal loan amount. Ownership is private and undisclosed; the company has not raised venture or private equity capital and operates as a single-office, single-jurisdiction entity within Singapore's regulated moneylending sector.

Name

Cash Direct PTE LTD

Legal name

Cash Direct Pte. Ltd.

Website

https://cashdirect.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Cash Direct PTE LTD is a Singapore licensed moneylender offering 11 unsecured loan products — personal, payday, business, medical, wedding, and gig-economy loans — to individuals and SMEs unable to access traditional bank credit, operating from a single Jurong East office under Ministry of Law License No. 89/2025.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Cash Advance (Online & Storefront) (FSAKAMAC)

akta.pro secondary industry

Single-Payment Payday Loans (FSAKAMAA)

Keywords

• Licensed moneylending
• Personal loans
• Payday loans
• Debt consolidation
• Small business loans

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Monthly Interest Charges: Cash Direct charges monthly interest rates ranging from 2% to 4% per month on outstanding loan balances. Interest is calculated using the reducing balance method, where the monthly interest amount is based on the outstanding principal balance at the end of each month. This is the primary revenue stream.
2. Loan Processing Fees: Processing fees range between 6% and 10% of the principal loan sum, charged when the loan is granted. This is a one-time fee collected upfront.
3. Late Payment Fees: Late repayment fee capped at $60 per month for overdue payments. Additional late interest of up to 4% per month may be charged on overdue instalments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cash Direct is a licensed moneylender in Singapore that provides unsecured personal, payday, business, medical, wedding, renovation, debt consolidation, and gig-worker loans. Borrowers apply online via Singpass MyInfo and complete mandatory in-person verification at the Jurong East office, with approval possible in as little as 30 minutes. Funds are disbursed in cash or via PayNow once contracts are signed.

Product overview

Cash Direct PTE LTD is a licensed money lender in Singapore offering a comprehensive suite of personal and business loan products. Established in 2010, the company provides unsecured loans for various purposes including personal needs, weddings, medical emergencies, business capital, debt consolidation, home renovations, education, and gig economy work (Grab/Gojek). The product portfolio consists of 11 distinct loan types, all regulated under Singapore's Moneylenders Act with interest rates capped at 4% per month. The company differentiates itself through fast 30-minute loan approvals, online application with Singpass MyInfo integration, and flexible repayment terms up to 12 months (some extending to 24 months).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loan Unsecured personal loans for general financial needs of individuals in Singapore, with online application, 30-minute approval, and flexible repayment terms.
• Payday Loan Short-term loans tied to borrowers' monthly salaries, capped at one month's salary, designed to bridge temporary cash flow gaps and repaid on the next payday.
• Wedding Loan Specialized loan product designed to help couples manage wedding-related costs in Singapore, with flexible repayment options.
• Medical Loan Personal loan for medical expenses not covered by insurance or government healthcare schemes, with quick approval and disbursement for urgent medical needs.
• Instant Loan Fast-approval personal loan for urgent cash needs, with funds disbursed as quickly as within 30 minutes of approval for emergency financial situations.
• Business Loan Loans for small and medium enterprises (SMEs) providing capital injection for equipment purchases, working capital, and operational expenses; requires the business to be operational for at least one year.
• Debt Consolidation Loan Loan product that merges multiple existing debts into a single loan with one monthly instalment, simplifying repayment management.
• Renovation Loan Loan for home renovation and improvement projects, with repayment tenures of one to five years and flexible use for furniture, fixtures, and appliances.
• Grab/Gojek Driver Loan Specialized loan for freelancers and gig-economy workers such as Grab and Gojek drivers to finance vehicle purchase or cover operational costs.
• Bridging Loan Short-term loan designed to bridge financial gaps during property transactions or transitions, providing interim funding until longer-term financing is secured.
• Study Loan Education financing loan for tuition fees, professional courses, and skills upgrading, which may include deferred repayment features or grace periods.

Quantifiable outcome

• 92% of clients repay their loans on time
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Atome: Singapore-based BNPL and consumer credit platform. Competes indirectly for short-term, point-of-need consumer credit demand — relevant for funding wedding, medical, and retail purchases that Cash Direct also targets.
• Grab Financial: Singapore-headquartered super-app with consumer credit products (Grab PayLater, personal loans via partners) targeting gig workers and everyday consumers — partial overlap with Cash Direct's Grab/Gojek driver and salaried employee segments.

Direct peers

• Bugis Credit: Singapore licensed moneylender operating a similar licensed, online-and-storefront personal loan model with comparable interest-rate banding, competing head-to-head with Cash Direct for bank-rejected borrowers.
• CreditMaster Singapore: Singapore licensed moneylender offering personal, payday, and business loans with similar online application + in-person verification flow. Directly competes for the same subprime, fast-approval borrower segment as Cash Direct.

Broad incumbents

• DBS Bank: Singapore's largest bank offering personal, renovation, and debt consolidation loans. Overlaps with Cash Direct on personal loan use cases but operates from a depository base with prime credit underwriting, defining the institutional alternative Cash Direct positions against.
• OCBC Bank: Major Singapore bank with personal, payday-style, and renovation loan products. Functions as both a competitor for higher-credit borrowers and a benchmark for the rates and service levels Cash Direct must beat to win bank-rejected customers.
• MoneyMax: Singapore-listed (SGX) financial services group encompassing licensed moneylending, pawnbroking, and retail trading. Comparable to Cash Direct in licensed short-term personal credit, but with broader product mix, multiple outlets, and public-company scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cashdirect-sg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Direct PTE LTD