What Diversified Rack and Shelving does

Diversified Rack and Shelving is a family-owned industrial storage equipment distributor and installer founded in 1990 by Ron and Diana Longo and headquartered in East Windsor, New Jersey. The company supplies pallet racking systems (selective, drive-in, push-back, cantilever, teardrop, heavy-duty, and stack rack), industrial shelving (clip bolt, wide span, mobile, archive, tool die, wire, and metal), mezzanines, and safety accessories, selling both new and inspected used equipment. It serves warehouses, distribution centers, manufacturing facilities, and e-commerce/retail backrooms across the tri-state area of New Jersey, New York, and Pennsylvania through a direct enterprise field-sales motion with quote-based pricing. The company operates three warehouse locations totaling 333,000 square feet on more than 24 acres, supported by approximately 30 office staff (about half family members), 25-30 warehouse employees, and 10 subcontractor installation teams. Revenue is generated through hardware sales (new and used), professional installation, dismantling and relocation, custom CAD-based warehouse design, permit coordination, and a used-equipment buyback program. Advanced computing is limited to AutoDesk CAD software for layout, seismic, and code-compliance documentation; no AI/ML, APIs, or proprietary software platforms are part of the offering. The business is bootstrapped, privately held, and family-controlled, with no external funding, acquisitions, or partnership alliances disclosed.

Name

Diversified Rack and Shelving

Legal name

Diversified Rack & Shelving, Inc.

Website

https://diversifiedrack.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Diversified Rack and Shelving is a family-owned industrial storage equipment distributor and installer founded in 1990, supplying new and used pallet racks, shelving, and mezzanines to warehouses, distribution centers, and manufacturers across New Jersey, New York, and Pennsylvania.

Ownership category

akta.pro rank

Product category

Industrial Storage Equipment

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Misc Durable Goods (5090), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

• Warehouse storage solutions
• Pallet racking systems
• Industrial shelving supply
• Mezzanine installation services
• Material handling equipment

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Pallet Rack and Shelving Sales: Sale of new and used industrial pallet racks, shelving systems, and mezzanines. Both custom-configured new systems and inspected pre-owned equipment available. Major product categories include selective pallet racking, drive-in rack, push-back rack, cantilever rack, wire mesh decking, and various industrial shelving types.
2. Installation and Dismantling Services: Professional installation of rack and shelving systems, including dismantling and relocation services for facilities moving or reconfiguring. Services include proper anchoring, alignment, and safety inspections.
3. Warehouse Design and CAD Services: Custom warehouse layout design using CAD software, including permit preparation, seismic calculations, and code compliance documentation for township submissions.
4. Used Equipment Buyback: Purchase of used pallet racks and shelving from businesses downsizing or upgrading, then refurbishment and resale through the company's inventory.
5. Permit Services: Coordination and submission of warehouse racking permits, including building sub-code applications, sprinkler review coordination, and inspection scheduling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Diversified Rack and Shelving supplies new and used industrial pallet racking, shelving, mezzanines, and safety accessories, complemented by professional installation, CAD-based warehouse design, permit services, dismantling and relocation, and rack repair. The company primarily serves warehouses, distribution centers, and manufacturing facilities in the New Jersey, New York, and Pennsylvania tri-state region. Its integrated offering combines physical storage equipment with full project lifecycle services from layout planning through permitting and installation.

Product overview

Diversified Rack & Shelving is a family-owned industrial storage equipment company founded in 1990, serving the northeastern United States (NJ, NY, PA). The company operates as a single unified business offering a comprehensive portfolio of physical warehouse storage products and professional services. The core product lines include Pallet Racking Systems (selective, drive-in, push-back, cantilever, and specialty configurations available as new or used), Industrial Shelving (clip bolt, wide span, mobile, archive, tool die, wire, and metal shelving), Mezzanines (structural platforms with ladders, stairways, and guard rails), and Safety Add-Ons. These physical products are complemented by a full-service professional offerings layer including Installation, Warehouse Design, CAD Engineering/Layout, Dismantling & Relocation, Permit Services, Rack Repairs, and We Buy Racks. The company sells both new and used equipment, positioning itself as one of the largest suppliers of used industrial rack and shelving on the East Coast. The products work together as an integrated warehouse storage ecosystem—the physical racking and shelving systems are designed, installed, permitted, and maintained by the company's own service teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Pallet Racking Systems Heavy-duty pallet racking systems for warehouse storage, available in new and used configurations including selective, drive-in, push-back, cantilever, and specialty layouts for various inventory types and storage density requirements.
• Used Pallet Racks
• New Pallet Racks
• Drive In/Thru Rack
• Carton Pallet Flow Rack
• Push Back Rack
• Cantilever Rack
• Stack Rack
• Wire Mesh Decking
• Heavy Duty Rack
• Teardrop Pallet Rack
• Industrial Shelving
• Industrial Clip Bolt Shelving
• Wide Span Shelving
• Mobile Shelving
• Archive Shelving
• Tool Die Shelving
• Wire Shelving
• Metal Shelving
• Mezzanines
• Structures (Mezzanine Platforms)
• Ladders and Stairways
• Stair Cases
• Guard Rails
• Safety Add-Ons
• Installation Services
• Warehouse Design Services
• Dismantling and Relocation Services
• Permit Services
• CAD Engineering, Layout and Design Services
• Rack Repair Services
• We Buy Racks (Used Equipment Buyback)

Quantifiable outcome

• Vertical storage can double or triple storage capacity without adding square footage to the facility
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/diversifiedrack
• Facebookfacebook.com/diversifiedrack
• LinkedInlinkedin.com/company/diversifiedrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversified Rack and Shelving