EcoGen America

What EcoGen America does

EcoGen America is an independent solar advisory platform founded in 2016 by Trevor Guilday and headquartered in Hartford, Connecticut. The company connects residential homeowners with pre-vetted local solar installers across all 50 US states, Washington DC, and Puerto Rico. The core offering consists of three interconnected products: a Solar Evaluation Tool that generates feasibility scores and cost estimates from ZIP code and home details, a Quote Analyzer that validates installer quotes against live state-level market data to flag dealer fees and oversized systems, and an Installer Matching Service that pairs homeowners with pre-screened installers. The platform is supported by an extensive content library of state-specific guides covering solar costs, incentives, tax credits, rebates, and financing options for every jurisdiction served, plus a free 15-minute consultation with an Energy Advisor for homeowners who prefer human interaction over self-serve tools.

The company's underlying technology is positioned as proprietary processes rather than a proprietary technology platform. The installer vetting process rejects 40% of applicants based on license validity (e.g., ROC, TDLR), insurance coverage (GL and Workers Comp), minimum business tenure, complaint history, and operations team interviews. State-specific pricing baselines are tracked daily, including utility rate plans and net billing rules for major utilities such as APS/SRP in Arizona, FPL/Duke/TECO in Florida, Oncor/CenterPoint/AEP/TNMP in Texas, and Eversource/UI in Connecticut. No AI/ML systems, APIs, SDKs, patents, or third-party integrations are disclosed. The company operates with 1-10 employees and uses a product-led growth and direct-to-consumer go-to-market motion, relying on SEO-optimized state landing pages, content marketing, social media, and earned media coverage in NBC, USA Today, Business Insider, Yahoo Finance, and Bloomberg. EcoGen's first disclosed acquisition was ecoSolargy in May 2025, for an undisclosed amount.

EcoGen monetizes exclusively through referral fees paid by partner installers when homeowners proceed with a project through the platform, with the service being completely free for end users. The referral fee is drawn from the installer's marketing budget and does not increase the system price for the homeowner. No upfront costs, subscriptions, or transaction fees are charged to homeowners. The customer base is exclusively residential homeowners (horizontal segmentation), with no enterprise or commercial accounts. Cumulative reach is 12,000+ homeowners helped since founding, with a self-reported 4.8/5 customer rating. The company is privately held, founder-controlled, and has not disclosed any venture capital, private equity, or institutional investment.

Name

EcoGen America

Legal name

EcoGen America

Website

https://ecogenamerica.com/residential/ct

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

EcoGen America is an independent solar advisory platform connecting residential homeowners across all 50 US states plus DC and Puerto Rico with vetted local installers, earning referral fees from installer partners while providing free cost estimates, quote validation, and state-specific educational content.

Ownership category

akta.pro rank

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Referral Fees from Partner Installers: EcoGen earns a referral fee from installers only when a homeowner chooses to proceed with a project through their platform. This fee comes from the installer's marketing budget and does not increase the system price. They state pre-negotiated rates often save customers money compared to going direct. The service is 100% free for homeowners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

EcoGen America operates as an independent residential solar advisory platform that helps U.S. homeowners navigate the solar purchase process. It provides free feasibility scores, cost estimates, and quote validation through online tools, and matches homeowners with a network of pre-vetted local solar installers across all 50 U.S. states plus Washington DC and Puerto Rico. The platform monetizes through referral fees paid by installer partners only when a homeowner proceeds with a project.

Product overview

EcoGen America operates as an independent solar advisory platform that connects homeowners with vetted local installers through three interconnected services: the Solar Evaluation Tool (which generates feasibility scores and cost estimates), the Quote Analyzer (which validates quotes against market data), and an Installer Matching Service (which pairs homeowners with pre-screened installers). The platform is supported by state-specific Solar Guides by State covering all 50 U.S. states plus DC and Puerto Rico, as well as national Solar Guides by Topic on costs, incentives, financing, and company reviews. A free 15-minute solar consultation with an independent advisor is also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Evaluation Tool A self-serve cost and savings calculator that provides homeowners with feasibility scores, cost estimates, and installer matches based on ZIP code and energy profile. Homeowners enter their location, roof details, and average energy bill to receive free, transparent estimates of potential savings.
• Quote Analyzer A validation tool that analyzes solar quotes against live state market data to identify unfair pricing, hidden dealer fees, oversized systems, and contract red flags. Available to homeowners who have received quotes from solar installers and want to validate them.
• Installer Matching Service A nationwide network of pre-screened local solar installers matched to a homeowner's location and roof type. Installers are vetted for license validity, insurance coverage, complaint history, workmanship warranties, and operational quality; 40% of applicants are rejected.
• Solar Guides by State State-specific educational resources covering solar costs, incentives, tax credits, rebates, financing options, free solar programs, and installer reviews for all 50 U.S. states plus Washington DC and Puerto Rico.
• Solar Guides by Topic National-level guides on solar panel costs, incentives and rebates, ROI analysis (whether solar panels are worth it), financing options, free solar programs, and top solar company reviews.
• Free Solar Consultation A free 15-minute phone consultation with an independent advisor to review quotes, roof conditions, energy usage, and policy impacts with no obligation.

Quantifiable outcome

• 4.8/5 customer rating from homeowners
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Vetted Solar Installer NetworkcoreChannel Partner/ Reseller/ DistributorEcoGen partners with a network of pre-vetted local solar installers across all 50 states. Installers must pass a vetting process including license checks, insurance verification, complaint history review, and operations team interviews. 40% of applicants are rejected. Installers pay referral fees to EcoGen when homeowners proceed with projects through the platform.
• NBCminorOthersMajor media outlet that has featured EcoGen America for coverage on solar topics.
• USA TodayminorOthersMajor newspaper that has featured EcoGen America for coverage on solar topics.
• Business InsiderminorOthersBusiness publication that has featured EcoGen America for coverage on solar topics.
• Yahoo FinanceminorOthersFinancial news outlet that has featured EcoGen America for coverage on solar topics.
• BloombergminorOthersFinancial news outlet that has featured EcoGen America for coverage on solar topics.
• CT Green BankminorStrategic or Co-development PartnerCT Green Bank Smart-E Loan program partner. Earthlight Technologies recognized as 2025 CT Green Bank Smart-E top-performing contractor. Installers in Connecticut network must be RRES-approved and Smart-E Loan Program participants.
• TDLR (Texas Department of Licensing and Regulation)minorStrategic or Co-development PartnerEcoGen verifies TDLR Master Electrician status, TECL with $300K General Liability, and SB 1036 retailer registration for all Texas installer partners. TDLR Solar Retailer Registration requirement goes live September 1, 2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EnergySage: EnergySage is a leading online solar marketplace that connects homeowners with vetted installers for quotes and comparisons. It is the most directly comparable peer to EcoGen America given the same lead-generation and matching model targeting residential solar.
• SolarReviews: SolarReviews is a consumer-facing solar comparison platform offering installer reviews, cost calculators, and educational content. It overlaps directly with EcoGen America's homeowner advisory and matching services.
• Solar.com: Solar.com (operated by Aura Power) provides a national marketplace for homeowners to compare solar quotes from local installers. It competes head-to-head with EcoGen in the same lead-gen category.
• Pick My Solar: Pick My Solar is an online solar marketplace that aggregates quotes from pre-screened installers for residential customers, directly overlapping with EcoGen's matching and quote comparison model.

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): Angi is a broad home services marketplace that has expanded into solar lead generation among many other trades. It competes for the same homeowner intent as EcoGen but as part of a much larger, diversified platform.
• Modernize: Modernize operates lead-generation marketplaces across multiple home improvement categories including solar. It competes for the same residential solar homeowner traffic but with a broader portfolio beyond solar.
• Red Ventures (solar division): Red Ventures operates consumer-facing solar content and lead-gen properties through its media portfolio. It competes for solar homeowner organic search traffic similar to EcoGen but as part of a massive digital media conglomerate.
• Sunrun: Sunrun is one of the largest residential solar installation companies in the US and also runs its own lead-gen and consultation services. It competes indirectly with EcoGen for homeowner relationships and installer market influence.

Emerging players

• Aurora Solar: Aurora Solar provides software for solar installers including design, sales, and proposal tools. While it serves installers rather than homeowners directly, it competes for influence over the installer ecosystem that EcoGen depends on for referrals.
• Palmetto Clean Technology: Palmetto is a residential solar platform that combines lead generation, design, and installation services with a focus on clean energy. It overlaps with EcoGen's homeowner-facing services while adding vertical integration EcoGen is starting to pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/ecogenamerica
• YouTubeyoutube.com/@ecogenamerica
• Facebookfacebook.com/EcoGenAmericaSolar
• LinkedInlinkedin.com/company/ecogen-america
• Instagraminstagram.com/ecogenamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoGen America