Collier Turf Care

What Collier Turf Care does

Collier Turf Care Ltd is a privately owned UK distributor of grass seed, fertiliser, chemicals, wetting agents, irrigation products, and sports equipment to the sports turf and amenity industry. Founded circa 1970 and headquartered in Beeston, Norfolk, the company operates under the leadership of Managing Director Andrew Harding and Financial/Operations Director Nick Holmes, with a workforce of 11-50 employees. Its customer base spans golf courses, sports clubs, grounds maintenance contractors, local authorities, schools, landscapers, and domestic consumers, with technical support delivered through a BASIS/FACTS-qualified Technical Manager and affiliations with industry bodies including Amenity Forum, GMA, and STRI.

The company sells and distributes third-party brands including Barenbrug (Sport Extreme), Aquatrols (Zipline), ICL, Olmix (Greentiller, Melgreen), Viano (Mo Bacter Instant), Prestige Universal, Vitax, Barclay, and Harrod Sport, with exclusive UK distribution on certain ranges. Distribution occurs through a regional field sales team covering North-East and South-West England and a 24/7 e-commerce platform offering bespoke pricing, account management, and trade credit terms (21-day payment). The Resource Centre provides technical content, blogs, and digital catalogues, and the company maintains a 4.9-star independent review rating on Reviews.co.uk.

Revenue is generated primarily through one-time product sales via trade accounts and direct online purchases, with no subscription or SaaS component. Pricing follows unit pricing with free online delivery above £350; trade accounts operate on monthly billing with credit terms. The company holds no external funding, operates entirely within the United Kingdom, and has no disclosed AI, app, or proprietary technology layer.

Name

Collier Turf Care

Legal name

Collier Turf Care Ltd

Website

https://www.collier-turf-care.co.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Collier Turf Care is a UK-based specialty distributor supplying grass seed, fertiliser, chemicals, and irrigation products to sports turf managers, golf clubs, contractors, local authorities, and landscapers through field sales and e-commerce channels.

Ownership category

akta.pro rank

Product category

Turf Care Products Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Lawn and Garden Equipment and Supplies Retailers (4442), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Agricultural Services (700)

akta.pro primary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Grass seed supply
• Turf fertiliser distribution
• Sports turf products
• Amenity horticulture supplies
• Irrigation equipment retail

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of grass seed, fertiliser, chemicals, wetting agents, and irrigation products to sports and amenity customers. Revenue generated through trade accounts and direct purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Collier Turf Care distributes and retails turf care inputs — grass seed, fertilisers, chemicals, wetting agents, and irrigation equipment — to sports turf, amenity, and domestic garden customers. Sales are fulfilled through an e-commerce platform and a field sales team, with technical support delivered via an in-house Technical Manager and a Resource Centre.

Product overview

Collier Turf Care operates a B2B and B2C e-commerce platform across multiple shop categories: Turf Care Shop (grass seed, fertilisers, chemicals), Irrigation Shop, Sports Shop, and Lawn & Garden Shop. The company serves golf courses, sports clubs, contractors, local authorities, schools, landscapers, and domestic customers through its online retail platform and dedicated trade account services. Key product brands include Prestige Universal grass seed, Barenbrug Sport Extreme, Aquatrols Zipline wetting agents, and Viano Mo Bacter Instant fertiliser. The company also provides a Resource Centre with technical advice, guides, and catalogues. The platform enables 24/7 online ordering with bespoke pricing and account management for trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass seed

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered key supplier, core and key.

• Aquatrolskey supplierTechnology or IntegrationSupplier of wetting agent products (Zipline) for turf management applications, sold through Collier Turf Care e-commerce platform.
• Barenbrugkey supplierTechnology or IntegrationSupplier of grass seed products including Sport Extreme variety, a leading grass seed brand for sports turf applications.
• ICLkey supplierTechnology or IntegrationKey supplier brand of fertiliser and turf care products sold through Collier Turf Care distribution network.
• Olmixkey supplierTechnology or IntegrationSupplier of plant and soil health technologies including Greentiller biostimulant and Melgreen seaweed range. Olmix contributes technical content through their Territory Manager Dale Housden.
• Prestigekey supplierTechnology or IntegrationSupplier of grass seed products under Prestige Universal brand, available as exclusive product range through Collier Turf Care.
• Vianokey supplierTechnology or IntegrationSupplier of Mo Bacter Instant fertiliser product, a specialty organic fertiliser for turf management.
• Barclaykey supplierTechnology or IntegrationKey supplier brand of amenity products distributed through Collier Turf Care network.
• Harrod Sportkey supplierTechnology or IntegrationKey supplier of sports equipment including football and rugby posts, distributed nationwide through Collier Turf Care.
• Amenity ForumcoreStrategic or Co-development PartnerIndustry membership organisation with Technical Manager serving as voluntary Director. Shares industry commitment to Environmental Sustainability via education and legislative control to ensure only approved products reach end users.
• Vitaxkey supplierTechnology or IntegrationKey supplier brand of fertiliser and amenity products available through Collier Turf Care.
• BASIScoreStrategic or Co-development PartnerIndustry membership and training organisation for environmental sustainability. Provides education and product advice support through Technical Manager for BASIS & FACTS education.
• FACTScoreStrategic or Co-development PartnerFertiliser Advisory Certification and Training Scheme - industry training partnership providing product advice and support through Collier Turf Care Technical Manager.
• GMA (Grounds Management Association)keyStrategic or Co-development PartnerAffiliation with Grounds Management Association, the UK body for grounds management professionals.
• STRI (Sports Turf Research Institute)keyStrategic or Co-development PartnerAffiliation with Sports Turf Research Institute for technical expertise and research in sports turf management.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rigby Taylor: One of the UK's largest specialist distributors of sports turf and amenity products, supplying fertilisers, seed, chemicals, and equipment to golf courses, sports clubs, and grounds professionals. Directly comparable to Collier in customer base, product mix, and go-to-market through field sales and trade accounts.
• Headland Amenity: UK-based supplier of turf management products including fertilisers, wetting agents, and disease control solutions to the sports and amenity sector. Overlapping product categories (specialty fertilisers, biostimulants) and direct overlap in golf and sports turf customers make it a close comparable.
• Sherriff Amenity: UK distributor of professional turf care products including grass seed, fertilisers, and chemicals to golf courses, sports grounds, and landscape contractors. Comparable business model, supplier relationships, and customer segments to Collier Turf Care.
• Aitkens Sportsturf: UK-based sports turf supplier with a similar mix of seed, fertiliser, chemicals, and equipment for golf, football, and amenity customers. Comparable in size and specialisation to Collier, with overlapping supplier and customer networks.
• Keith Singleton: Smaller UK turf and amenity product distributor serving golf clubs and sports grounds with seed, fertiliser, and chemical inputs. Comparable niche distributor model, though with a more regional concentration of customers.
• Amenity Land Solutions: UK supplier of amenity and sports turf products including fertilisers, seed, and chemicals. Closely comparable in product mix, customer segments (golf, sports clubs, local authorities), and independent distribution positioning.

Broad incumbents

• ICL (Everris): Global specialty fertiliser manufacturer that supplies Collier via its key supplier partnership. A major upstream player in the same value chain, with a much broader global product portfolio spanning agriculture, horticulture, and turf/amenity.
• Barenbrug UK: UK arm of a leading global grass seed breeder and supplier, providing Sport Extreme and other turf seed varieties to Collier for onward distribution. Operates upstream in the same value chain but also sells direct to professional end markets in the UK.
• Syngenta (Turf & Amenity): Global agrochemical company with a dedicated turf and amenity product range (fungicides, insecticides, plant growth regulators). Competes with Collier's chemical offering as an upstream brand and via direct sales channels to golf and sports customers.
• Bayer Crop Science (Turf): Major agrochemical supplier whose turf products are distributed in the UK alongside Collier's own range. A large, broad-line incumbent competing on both upstream supply and direct-to-grower distribution in the amenity segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CollierTurfCare
• LinkedInlinkedin.com/company/collier-turf-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collier Turf Care