Beckmann

Name

Beckmann

Legal name

Beckmann GmbH & Co. KG

Website

https://beckmann-kg.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Home Garden Structures & Greenhouse Manufacturing

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Home greenhouse manufacturing
• Raised bed gardening systems
• Aluminum cold frames
• Rainwater harvesting barrels
• Garden accessories and tools

Headquarters

HQ city

Wangen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Beckmann generates revenue primarily through direct online sales of manufactured greenhouse and garden products via its e-commerce platform (beckmann-kg.de). Customers purchase one-off products at listed prices and pay for shipping. The company also sells gift vouchers (starting at €30) that can be redeemed for any product.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Beckmann manufactures and sells aluminum-framed greenhouses, cold frames, raised beds, rain barrels, composters, solar-powered garden accessories, and related garden structures direct-to-consumer through its own e-commerce store (beckmann-kg.de), an annual print catalog, and a physical showroom at the Wangen im Allgäu headquarters. Production takes place in-house in Germany, with the portfolio spanning over 25 distinct product categories under proprietary brand names (Allplanta®, Solanum®, Ernteglück) and backed by 10-year warranties on aluminum frames and polycarbonate glazing.

Product overview

Beckmann GmbH & Co. KG is a family-owned German manufacturer and online retailer specializing in greenhouses and garden products, with over 50 years of experience and own production in Wangen im Allgäu. The company operates as a single unified e-commerce platform offering a comprehensive portfolio of garden structures and accessories. Core products include multiple greenhouse lines (Typ Allgäu, Typ Allplanta, Typ Solanum) with aluminum frames and polycarbonate twin-wall panels, raised bed greenhouses combining the UHB and Solanum series with growing beds, standalone raised beds in larch wood and metal, cold frames (Frühbeete Typ Allgäu series), and rain water collection barrels. Supporting product lines encompass solar-powered garden equipment (irrigation systems, ventilation fans, lighting), plant protection structures, composting solutions, greenhouse accessories and replacement parts, garden tools, and seasonal offerings including gift vouchers and catalogs. The portfolio is characterized by German manufacturing quality with 10-year warranties on aluminum profiles and polycarbonate panels.

Differentiator

Problem solved

Functional benefit

Products and services

• Gewächshäuser (Greenhouses) Aluminum-framed greenhouses with polycarbonate twin-wall panels (Stegdoppelplatten) in the Typ Allgäu, Typ Allplanta®, and Typ Solanum® series, ranging from compact to large freestanding structures up to 409cm width. For home gardeners.
• Hochbeet-Gewächshäuser (Raised Bed Greenhouses) Hybrid products combining raised beds with integrated greenhouse covers, including Typ Allgäu UHB series and Typ Solanum VARIUS and COMFORT series; sizes from 200x197cm to 257x432cm. For ergonomic home gardening.
• Hochbeete (Raised Beds) Raised planting beds in larch wood, aluminum, or corrugated metal, including the Erntewunder, Erntefest, Lärchenholz-Hochbeete, and Wellmetall-Hochbeet Profi models. For ergonomic and urban home gardening.
• Frühbeete (Cold Frames) Aluminum cold frames with twin-wall polycarbonate panels, including Typ Allgäu Models 1, 2, 3, and FSH; adjustable windows, 10-year warranty on profiles and panels, and compatibility with automatic window openers. For season extension in home gardens.
• Regenfässer (Rain Barrels) Larch wood rainwater collection barrels with optional black liner, available in 420 and 600 liter capacities, including matching lids. For garden irrigation.
• Komposter (Composters) Composting bins including the Beckmann-Kompostsilo 1200 Liter (aluminum posts with pressure-impregnated pine wood boards) and the Aluminium-Komposter Robusto 1000 Liter. For home composting.
• Schutzdächer für Pflanzen (Plant Protection Covers) Protective covers for plants with aluminum frames and twin-wall panels, in Models 1 and 2 with various widths; includes climbing tube accessories. For crop protection.
• Solar-Artikel (Solar-Powered Garden Products) Solar-powered garden products including Solar-Umluftventilator (circulating fan), Solar-Säulenleuchte (pillar light), Solar-Wandleuchte (wall light), Solar-Wege- und Terrassenleuchte (path and terrace light), and Solar-Bewässerungssystem (drip irrigation system).
• Anzucht (Plant Propagation Equipment) Plant propagation equipment including the Aussaat- und Anzuchthaus (seeding house), Kultur-Regal (culture shelf), and Kultur-Tisch (culture table). For seed starting and propagation.
• Terrassen-Überdachungen (Terrace Roofs) Aluminum terrace roofing structures with polycarbonate panels for weather protection over patios and outdoor seating areas.
• Anlehnhäuser (Lean-to Greenhouses) Lean-to greenhouse structures designed to attach to existing walls or buildings for space-efficient cultivation.
• Gerätehäuser / Gartenboxen (Garden Storage Houses and Boxes) Outdoor storage structures for garden equipment and outdoor items, including the Garten- und Freizeitbox in various sizes.
• Carports Aluminum carport structures providing vehicle shelter.
• Kaminholz-Lager (Firewood Storage) Aluminum and wood structures for storing and protecting firewood outdoors.
• Tomatenhäuser (Tomato Houses) Specialized greenhouse structures for growing tomatoes with climate control features.
• Geschenk-Gutscheine (Gift Vouchers) Gift vouchers redeemable across the entire Beckmann product range, available in €30, €40, €50, and €100 denominations (and custom amounts), with unlimited validity; can be sent directly to recipients.
• Stegdoppelplatten / Aluprofile (Replacement Polycarbonate Panels and Aluminum Profiles) Replacement polycarbonate twin-wall panels and aluminum profiles for Beckmann greenhouse and cold frame products, with 10-year warranty on Longlife-Plus quality.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WEBSALE AGcoreTechnology or IntegrationWEBSALE AG provides the e-commerce platform technology powering beckmann-kg.de. This is a long-standing e-business technology partnership, with the website footer noting 'e-Business Technologie der WEBSALE AG.' The platform handles the full online shopping experience including product catalog, user accounts, cart, checkout, and payment processing.
• DHL Paket GmbHcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner for parcel delivery to end customers in Germany and Europe. DHL handles delivery notification via email and phone prior to delivery, per the privacy policy.
• Noerpel Kempten GmbHminorChannel Partner/ Reseller/ DistributorSecondary logistics partner for freight and heavier shipments, including Streckengeschäft (drop-shipment directly from manufacturers/wholesalers) where applicable.
• eKomi Ltd.coreTechnology or IntegrationeKomi provides third-party verified customer review infrastructure. After each purchase, customers receive an email request to rate products and the overall experience. Reviews are displayed on product pages and aggregated at the company level (4.8/5 stars, 40,000+ reviews).
• CRIF Bürgel GmbHminorOthersCredit reference agency used for identity and creditworthiness checks when customers choose invoice payment (pay later), helping to mitigate default risk.
• arvato infoscore GmbHminorOthersSecondary credit reference agency used alongside CRIF Bürgel for creditworthiness assessment when offering invoice payment terms.
• Riverty Services GmbHminorOthersDebt collection partner engaged when customer invoices remain unpaid despite prior reminders. Based in Gütersloh, Germany.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hornbach: European DIY/home improvement chain with extensive garden and outdoor category. Competes with Beckmann for greenhouse and raised bed purchases via its stores and online channel, but as part of a much broader assortment.
• OBI: Major German DIY and home improvement chain carrying greenhouses, raised beds, and garden structures. Competes with Beckmann on price, convenience, and assortment breadth, but is a broad-line retailer rather than specialist manufacturer.

Emerging players

• Gardena (Husqvarna Group): European leader in garden watering, irrigation, and tools. Comparable in irrigation technology overlap (Beckmann's solar irrigation) and shared home-gardener customer base, though not a direct greenhouse manufacturer.

Direct peers

• Keter: Global manufacturer of resin-based outdoor storage, garden furniture, and increasingly garden structures. Comparable in retail-channel home-and-garden category and overlapping on raised beds, storage houses, and DIY outdoor structures.
• Vitavia: European greenhouse brand specializing in aluminum-framed hobby greenhouses with polycarbonate or glass glazing. Closely comparable in product category, target customer (home gardener), and price band.
• Juliana Drivhuse: Danish manufacturer of premium hobby greenhouses and lean-to models, selling across Northern Europe. Direct peer in greenhouse product category with similar aluminum-frame, polycarbonate-glazed offerings aimed at home gardeners.
• Gärtner Pötschke: German mail-order and online specialist for plants, garden products, and accessories. Direct peer in the German DTC/mail-order gardening channel with overlapping target customer and product categories (raised beds, accessories, growing supplies).
• Rion (by Palram): Greenhouse brand under Palram selling hobby greenhouses and growing structures via e-commerce and retailers. Directly comparable product set (home greenhouses, cold frames, accessories) with similar e-commerce go-to-market.
• Palram Applications: Global manufacturer of polycarbonate and DIY greenhouse, lean-to, and storage structures. Direct competitor to Beckmann's core greenhouse and polycarbonate-panel category, with overlapping product technology (Stegdoppelplatten-style glazing).

Regional players

• Weka Holzbau: German manufacturer of wood-based garden buildings, carports, and storage solutions. Comparable in German home-garden structures category and overlapping on carports, garden storage, and DIY outdoor products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beckmann.kg
• Instagraminstagram.com/beckmann_gmbh_co_kg
• LinkedInlinkedin.com/company/ing.-g.-beckmann-kg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beckmann