Kuper
Kuper is a German family-owned industrial machinery manufacturer headquartered in Rietberg that designs, builds, and services veneer processing, planing/molding, and film wrapping machines for the international wood, construction, furniture, and craft trades industries, complemented by a multi-SKU spare-parts e-commerce shop and an AR-based remote-maintenance app.
- Company typePrivate
- Founded1933
- HeadquartersRietberg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kuper does
Kuper (legal entity: Heinrich KUPER GmbH) is a privately held, family-owned German industrial machinery manufacturer headquartered in Rietberg, North Rhine-Westphalia, with operations dating to 1933 and 101–250 employees. The company operates three core engineering divisions: Compound (veneer processing machinery — cutting, face veneer composition, core layer composition, and proprietary glue thread technology); Woodworking (modular planing and molding machines for solid wood processing); and Packaging (film wrapping machines, shrink tunnels, and side sealing stations for windows, doors, insulation materials, radiators, and furniture parts). Each division includes a Sondermaschinenbau (special machine engineering) capability for customer-specific configurations, leveraging a modular design philosophy that recombines proven components to deliver individualized machines.
Kuper sells to enterprise and mid-market customers in the international wood, construction, and furniture industries, including named accounts such as Pollmeier (wood processing) and Kuiper (luxury yacht building). Revenue is generated through three streams: one-time machine sales (customized industrial equipment), a spare parts and accessories e-commerce operation (KUPER-Shop at shop.kuper.de carrying 5,144+ products including parts for both Kuper and competitor brands like Altendorf, Brandt, Striebig, Holz-Her, Homag), and recurring service revenue (assembly and commissioning, technical hotline, inspection and maintenance contracts, and the FLUX Remote augmented reality service app). Distribution is direct via an internal sales team supported by three German service bases (Rietberg HQ, Freiburg, Berlin), a trilingual DE/EN/FR website with companion Insights Hub and Blog properties, and a presence at industry trade shows. The company holds ISO 9001 quality certification and is a member of VDMA, Tischler Schreiner Deutschland, Tischler NRW, and Initiative Furnier + Natur e.V. Management is led by Gerd Meurer (Managing Director / Geschäftsführer).
Kuper firmographics
Firmographics- Name
- Kuper
- Legal name
- Heinrich KUPER GmbH
- Website
- https://kuper.de
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kuper is a German family-owned industrial machinery manufacturer headquartered in Rietberg that designs, builds, and services veneer processing, planing/molding, and film wrapping machines for the international wood, construction, furniture, and craft trades industries, complemented by a multi-SKU spare-parts e-commerce shop and an AR-based remote-maintenance app.
- Ownership category
- akta.pro rank
Kuper industry classification
Industry- Product category
- Industrial Woodworking Machinery
- NAICS
- All Other Industrial Machinery Manufacturing (333248), Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- General Industrial Machinery & Equipment, Nec (3569), Special Industry Machinery, Nec (3559), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Veneer & Specialty Wood Products Trading (IMAMAIAL)
- akta.pro secondary industries
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)
Keywords
Where Kuper is headquartered
LocationHeadquarters
- HQ city
- Rietberg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Kuper business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Machine Sales: Sale of new and used machines including veneer processing, woodworking (planing/molding), and packaging equipment. Machines are highly customized to customer requirements.
- Spare Parts and Accessories: Online shop selling spare parts, tools, and accessories. The shop lists over 5,144 products across multiple categories including Kuper brand parts and other manufacturers (Altendorf, Brandt, Striebig, Holz-Her, Homag, etc.).
- Service and Maintenance: Assembly and commissioning, technical hotline support, inspections, maintenance contracts, remote maintenance services, and remote app support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online shop pricing with various product categories |
| Other | Pay-as-you-go | DPD Standard shipping rates within Germany |
| Other | Pay-as-you-go | TNT Express shipping rates within Germany |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Kuper product offering
Product offeringCore offering
Kuper manufactures, develops, and sells customized industrial machinery for veneer processing (Compound division), solid wood planing and molding (Woodworking division), and film wrapping/packaging (Packaging division) for the international wood, construction, and furniture industries. The portfolio is complemented by a comprehensive service ecosystem including the FLUX Remote App for AR-based remote maintenance, spare parts supply, assembly and commissioning, preventive maintenance contracts, technical hotline support, and an e-commerce shop selling spare parts and machines.
Product overview
Kuper is a quality leader in veneer and adhesive technology, planing and molding machines, and film wrapping machines for the international wood, construction, and furniture industries. The company's product portfolio consists of three core machine engineering divisions: Compound (veneer processing including cutting, composition, and glue technology), Woodworking (planing, molding, and edge processing machines), and Packaging (film wrapping, shrink tunnels, and sealing stations). These are complemented by a comprehensive service ecosystem including the FLUX Remote App for augmented reality remote maintenance, spare parts service, assembly and commissioning, inspections and maintenance contracts, and a dedicated technical hotline. The KUPER-Shop e-commerce platform serves as the retail channel for machines and spare parts.
Differentiator
Problem solved
Functional benefit
Products and services
- Compound (Veneer Processing Machinery) Veneer processing machinery including veneer cutting (Furnierzuschnitt), face veneer composition (Deckfurnier-Zusammensetzung), core layer composition (Mittellagen-Zusammensetzung), and glue thread technology (Leimfaden). Serves the international wood, construction, and furniture industries with intelligent machine combinations such as Clipper and Composer for maximum material yield. Also includes special machine engineering (Sondermaschinenbau) for custom requirements.
- Woodworking (Planing and Molding Machines) Planing and molding machines (Hobel- und Kehlautomaten/Hobel- und Kehlmaschinen) for solid wood processing with modular design for individual customization and maximum automation. Includes edge processing capabilities (Kantenbearbeitung) and special machine engineering (Sondermaschinenbau) for windows, strips, doors, and furniture manufacturers.
- Packaging (Film Wrapping Machines) Film wrapping machines (Folieneinschlagmaschinen), shrink tunnels (Schrumpftunnel), and side sealing and cutting stations (Seitenschweiß- und Trennstation) for packaging windows, doors, insulation materials, radiators, and furniture parts in the wood, construction, and glass industries. Includes special machine engineering (Sondermaschinenbau).
- FLUX Remote App Augmented reality remote maintenance application enabling virtual troubleshooting with KUPER experts via smartphone or tablet. Provides guided instructions through camera-based markers and arrows for fault diagnosis and tool adjustment, reducing machine downtime for industrial customers.
- Ersatzteile (Spare Parts Service) Original spare parts service for new and used KUPER machines with comprehensive spare parts management, offering nearly all standard parts in permanent stock for minimal machine downtime.
- Montage und Inbetriebnahme (Assembly and Commissioning) Professional on-site installation and startup services delivered by trained KUPER technicians, including staff training for optimal machine operation.
- Inspektionen und Wartungen (Inspections and Maintenance) Preventive maintenance packages and KUPER service agreements for predictive maintenance, including detailed inspection protocols and long-term production security for installed machinery.
- Technische Hotline (Technical Hotline) Telephone technical support for machine troubleshooting, diagnosis, repair orders, and spare parts inquiries staffed by qualified KUPER technicians.
- KUPER-Shop (Online E-commerce Platform) Online e-commerce platform offering new machines, used machines, and spare parts (over 5,144 items including Kuper brand parts and compatible parts from other manufacturers such as Altendorf, Brandt, Striebig, Holz-Her, and Homag).
Quantifiable outcome
- Maximum material yield through intelligent machine combinations like Clipper and Composer
- +1 more outcomes
Companies that use Kuper
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Kuper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kuper partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- VDMA (Verband des deutschen Maschinen- und Anlagebaus)minorKuper is a member of the German Mechanical and Plant Engineering Association (VDMA), the leading trade association for the mechanical engineering industry in Germany. Membership provides networking, industry representation, and standards participation.
- Tischler Schreiner DeutschlandminorKuper is a supporting member of Tischler Schreiner Deutschland (German Carpentry and Joinery Association), representing the interests of carpentry and joinery trades.
- Tischler NRWminorKuper is a supporting member of Tischler NRW, the North Rhine-Westphalia regional association for carpentry and joinery trades.
- Initiative Furnier + Natur e.V.minorKuper is a supporting member of the Initiative Furnier + Natur e.V., an organization promoting veneer and natural materials in the woodworking industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kuper competitors and assessment
Company assessmentBroad incumbents
- Biesse Group: Italian-based Biesse is one of the largest global manufacturers of machinery for processing wood, glass, stone, plastic, and metal, with a strong presence in furniture and construction. Comparable to Kuper as a broad-line woodworking machinery incumbent serving furniture and construction OEMs.
- Homag Group (Dürr): Homag is the global market leader in woodworking machinery and is part of Dürr AG, offering complete production lines for the furniture and wood-processing industries. Directly comparable as a broad-line incumbent serving the same customer base that Kuper addresses with its Compound, Woodworking, and Packaging solutions.
- SCM Group: SCM Group is an Italian industrial group producing a complete range of woodworking machinery, from panel processing to secondary operations, serving furniture, construction, and door/window manufacturers. Comparable to Kuper as a broad-line competitor across multiple woodworking sub-segments.
Emerging players
- Striebig: Striebig is a Swiss manufacturer of vertical panel saws used by carpenters and wood-processing shops. Already featured as a compatible brand in Kuper's e-commerce spare parts shop and serves a closely overlapping European craft and small-industry customer base.
- Leitz: Leitz is a German manufacturer of precision tooling systems for the wood, plastic, and metal processing industries. Comparable as a tooling-focused specialist adjacent to Kuper's machinery business and an established supplier to many of the same European woodworking customers.
Direct peers
- IMA Schelling: IMA Schelling manufactures industrial machinery for the wood, furniture, and panel processing industries, including cutting, edge processing, and sorting systems. Directly comparable to Kuper in planing, edge processing, and custom machine engineering for furniture and construction customers.
- Weinig Group: Weinig is a German manufacturer of solid wood and veneer processing machinery, particularly strong in planing, molding, and ripping saws. It directly overlaps with Kuper's Woodworking division and competes for the same furniture, window, and door manufacturers.
- Lantech: Lantech is a global manufacturer of stretch wrapping and load-securing machinery. Directly comparable to Kuper's Packaging division (film wrapping and shrink tunnels) for industrial packaging applications in construction components and furniture parts.
- Robopac (Aetna Group): Robopac, part of Italy's Aetna Group, produces industrial packaging machinery including stretch wrappers, shrink wrappers, and pallet handling equipment. Comparable to Kuper's Packaging division in film wrapping for building components and furniture manufacturers.
- Altendorf: Altendorf is a German manufacturer of sliding table saws and edge processing machines, primarily serving carpenters and furniture manufacturers. Already represented as a compatible spare-parts brand in Kuper's e-commerce shop, indicating close market overlap and complementarity.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kuper social profiles
Digital presenceKuper compliance and trust
Trust signalCompliance1 record
Kuper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuper leadership team
Management profileNumber of profiles
Profiles7 records
Kuper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuper
What does Kuper do?
Kuper manufactures, develops, and sells customized industrial machinery for veneer processing (Compound division), solid wood planing and molding (Woodworking division), and film wrapping/packaging (Packaging division) for the international wood, construction, and furniture industries. The portfolio is complemented by a comprehensive service ecosystem including the FLUX Remote App for AR-based remote maintenance, spare parts supply, assembly and commissioning, preventive maintenance contracts, technical hotline support, and an e-commerce shop selling spare parts and machines.
Is Kuper a public or private company?
Kuper is a private company. It is classified as family owned and is currently operating.
When was Kuper founded?
Kuper was founded in 1933. It employs 101 to 250 people.
Where is Kuper based?
Kuper is headquartered in Rietberg, Germany, in the Europe region.
How does Kuper make money?
Three revenue lines are on record. Machine Sales are the primary driver. The others are spare Parts and Accessories and service and Maintenance.
Who are Kuper's main competitors?
Broad incumbents on record are Biesse Group, Homag Group (Dürr) and SCM Group. Emerging players are Striebig and Leitz. Direct peers are IMA Schelling, Weinig Group, Lantech, Robopac (Aetna Group) and Altendorf.
Does Kuper have an API?
No public API is recorded for Kuper.
What industry is Kuper in?
Kuper's product category is Industrial Woodworking Machinery. Its primary akta.pro industry code is IMAMAIAL, Veneer & Specialty Wood Products Trading, with a secondary code of TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 333248 and its SIC code is 3569.