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Herrero

Full company profile

uuid002ds3v

Namestring
Herrero
Legal namestring
Herrero
Websiteurl
herrero.me
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Herrero is a full-service advertising agency headquartered in Mexico City's Roma neighborhood, providing brand marketing, creative content development, and social media management services to enterprise clients across Mexico. The agency's publicly named client roster spans a diverse set of industries including insurance (HDI Seguros), retail (El Palacio de Hierro), government statistics (INEGI), construction materials (Cemex), restaurants (Casa de Toño), fashion (Odetta), pharmacy retail (Farmacias del Ahorro), consulting (Grupo ISI), water utilities (Aguakan), and leadership education (LID Centro de Liderazgo). The geographic footprint is confined to the Mexican market with no documented international presence.

The firm operates with a small team of 1-10 employees structured around a defined leadership team including CEO Pedro Egea, Chief Value Officer Octavio Herrero, COO Christian González, Head of Media Adriana Barajas, VP Creativo Luis "Empe" Guillén, and Director of Client Services Giovanna Godoy. Its stated operating philosophy centers on adding value before billing, transparency, respect, and prioritizing measurable client results over industry awards. No proprietary technology platform, AI/ML capabilities, or digital products are disclosed—the business model is service-based creative and media work delivered through direct client engagement.

Herrero is a privately held company with no disclosed funding rounds, M&A activity, partnerships, or institutional investors. There is no public financial information, no evidence of headcount growth, and no signals of geographic or vertical expansion beyond the domestic Mexican market.

Short descriptiontext

Herrero is a Mexico City-based full-service advertising agency providing brand marketing, creative content development, and social media management to enterprise clients across insurance, retail, government, construction, restaurant, pharmacy, utilities, and education sectors in Mexico.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersRoma, Mexico
HQ citystring
Roma
HQ countrystring
Mexico
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
brand advertising, creative agency, media planning, marketing campaigns, social media management
Industry1 code
1Out-of-Home (OOH), DOOH & Ambient Advertising
CodeBPAFAAAIPrimaryYes
NAICS code1 code
  • Indoor and Outdoor Display Advertising54185
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Advertising Services
Social media profiles2 records
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Herrero is a full-service advertising agency based in Mexico City that provides brand marketing, creative content development, media planning, and social media management services for enterprise and government clients. The agency's core work centers on brand building, product launches, and consumer-centric advertising campaigns across multiple industry verticals.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Herrero is a traditional advertising agency based in Mexico City (CDMX, Roma neighborhood). The company operates as a full-service advertising firm that focuses on adding value to clients first, with an emphasis on brand building, product launches, and achieving objectives. The agency is led by a team including Pedro Egea (CEO), Octavio Herrero (Chief Value Officer), and Christian González (COO), among others. The source material describes the agency's philosophy and approach to advertising rather than enumerating specific named product offerings, modules, or technology products.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Herrero

Advertising Servicesherrero.me

Herrero is a Mexico City-based full-service advertising agency providing brand marketing, creative content development, and social media management to enterprise clients across insurance, retail, government, construction, restaurant, pharmacy, utilities, and education sectors in Mexico.

What Herrero does

Herrero is a full-service advertising agency headquartered in Mexico City's Roma neighborhood, providing brand marketing, creative content development, and social media management services to enterprise clients across Mexico. The agency's publicly named client roster spans a diverse set of industries including insurance (HDI Seguros), retail (El Palacio de Hierro), government statistics (INEGI), construction materials (Cemex), restaurants (Casa de Toño), fashion (Odetta), pharmacy retail (Farmacias del Ahorro), consulting (Grupo ISI), water utilities (Aguakan), and leadership education (LID Centro de Liderazgo). The geographic footprint is confined to the Mexican market with no documented international presence.

The firm operates with a small team of 1-10 employees structured around a defined leadership team including CEO Pedro Egea, Chief Value Officer Octavio Herrero, COO Christian González, Head of Media Adriana Barajas, VP Creativo Luis "Empe" Guillén, and Director of Client Services Giovanna Godoy. Its stated operating philosophy centers on adding value before billing, transparency, respect, and prioritizing measurable client results over industry awards. No proprietary technology platform, AI/ML capabilities, or digital products are disclosed—the business model is service-based creative and media work delivered through direct client engagement.

Herrero is a privately held company with no disclosed funding rounds, M&A activity, partnerships, or institutional investors. There is no public financial information, no evidence of headcount growth, and no signals of geographic or vertical expansion beyond the domestic Mexican market.

Herrero firmographics

Firmographics
Name
Herrero
Legal name
Herrero
Website
https://herrero.me
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Herrero is a Mexico City-based full-service advertising agency providing brand marketing, creative content development, and social media management to enterprise clients across insurance, retail, government, construction, restaurant, pharmacy, utilities, and education sectors in Mexico.
Ownership category
akta.pro rank

Herrero industry classification

Industry
Product category
Advertising Services
NAICS
Indoor and Outdoor Display Advertising (54185)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

  • Brand advertising
  • Creative agency
  • Media planning
  • Marketing campaigns
  • Social media management

Where Herrero is headquartered

Location

Headquarters

HQ city
Roma
HQ country
Mexico
HQ region
Latin America

Offices1 record

Markets served

Herrero business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Herrero product offering

Product offering

Core offering

Herrero is a full-service advertising agency based in Mexico City that provides brand marketing, creative content development, media planning, and social media management services for enterprise and government clients. The agency's core work centers on brand building, product launches, and consumer-centric advertising campaigns across multiple industry verticals.

Product overview

Herrero is a traditional advertising agency based in Mexico City (CDMX, Roma neighborhood). The company operates as a full-service advertising firm that focuses on adding value to clients first, with an emphasis on brand building, product launches, and achieving objectives. The agency is led by a team including Pedro Egea (CEO), Octavio Herrero (Chief Value Officer), and Christian González (COO), among others. The source material describes the agency's philosophy and approach to advertising rather than enumerating specific named product offerings, modules, or technology products.

Differentiator

Problem solved

Functional benefit

Companies that use Herrero

Customer profile

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Herrero technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Herrero partnerships and signals

Strategic signal

Recent moves3 records

Herrero competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Herrero social profiles

Digital presence

Herrero financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Herrero leadership team

Management profile

Number of profiles

Profiles6 records

Herrero funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Herrero M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herrero

What does Herrero do?

Herrero is a full-service advertising agency based in Mexico City that provides brand marketing, creative content development, media planning, and social media management services for enterprise and government clients. The agency's core work centers on brand building, product launches, and consumer-centric advertising campaigns across multiple industry verticals.

Is Herrero a public or private company?

Herrero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Herrero founded?

Herrero was founded in -1. It employs 1 to 10 people.

Where is Herrero based?

Herrero is headquartered in Roma, Mexico, in the Latin America region.

Does Herrero have an API?

No public API is recorded for Herrero.

What industry is Herrero in?

Herrero's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 54185 and its SIC code is 7311.

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