What Holzprofi Austria does

Holzprofi Austria GmbH is an Austrian specialty retailer and distributor of woodworking machinery, tools, and accessories, headquartered in Laakirchen, Upper Austria. Founded in 1992 (originally as Holzprofi Pichlmann GmbH), the company operates three physical showrooms across Austria — Laakirchen (headquarters), Pöllau in Styria, and Hofstetten-Grünau in Lower Austria — complemented by a Shopify-based e-commerce storefront at holzprofi.com. The product portfolio spans more than 30 categories including planing machines, circular saws, band saws, CNC portal milling machines such as the Holzprofi Maker CNC6090, wide belt and double-sided sanders, wood turning lathes, laser engraving machines, spindle moulders, dust extraction systems, painting systems, and forestry accessories, with publicly disclosed prices ranging from approximately 10 EUR for consumables to over 94,000 EUR for industrial equipment.

The company serves five primary customer segments: professional craftsmen (carpenters, joiners, cabinet makers), ambitious hobby woodworkers, farmers and agricultural operators processing their own timber, educational institutions running woodworking programs, and commercial workshops. Distribution combines direct-to-consumer online sales with in-person showroom consultations, weight-based freight shipping to Austria and Germany, and self-pickup at all three locations. Marketing and engagement channels include the Shopify storefront certified by Trusted Shops, an email newsletter, YouTube, Instagram, and Facebook accounts, plus annual house exhibitions (Hausmessen) at all showrooms and recurring training courses covering CNC operation, laser engraving, woodturning, and firewood processing. The company is privately held under Managing Director Christopher Detzel with no external investors or parent company disclosed, and the legal entity is registered at LG Wels (FN 564794 f, VAT ID ATU77315656).

Revenue is generated primarily through one-time product sales via e-commerce and the showrooms, with ancillary income from weight-based shipping fees and €20/€100 gift vouchers. Pricing is publicly disclosed for most SKUs, with high-value industrial machinery priced on inquiry; payment options include invoice, credit card, PayPal, Klarna, and advance transfer. The technology stack is conventional e-commerce (Shopify, Trusted Shops, standard payment gateways) with no disclosed proprietary software or AI/ML capability.

Name

Holzprofi Austria

Legal name

Holzprofi Austria GmbH

Website

https://holzprofi.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Holzprofi Austria GmbH is an Austrian specialty retailer and distributor of woodworking machinery, tools, and accessories, serving professional craftsmen, hobbyists, farmers, and educational institutions via Shopify e-commerce and three physical showrooms across Austria, with shipping to Germany.

Ownership category

akta.pro rank

Product category

Woodworking Machinery and Tools

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999), Other Building Material Dealers (44418)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Woodworking machinery
• Industrial woodworking equipment
• Wood turning lathes
• CNC portal milling
• Workshop power tools

Headquarters

HQ city

Laakirchen

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce sales of woodworking machinery and tools: Direct online sales of woodworking machines, tools, and accessories through their Shopify-based e-commerce platform. Products include planers, saws, CNC machines, dust collectors, sanders, lathes, and workshop equipment. The company also sells gift vouchers (20 EUR and 100 EUR denominations).
2. Freight and shipping services: Shipping revenue from logistics partnerships for delivering machinery (via freight forwarder) and small packages. Weight-based shipping rates to Austria and Germany, with small parts (up to 30kg) shipped via parcel service and larger machines via freight forwarder with delivery appointment scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Holzprofi Austria GmbH sells woodworking machines, power tools, and workshop accessories through an online shop and three Austrian showrooms. The product range covers 30+ categories including planers, circular and band saws, CNC portal milling machines, wood turning lathes, wide-belt sanders, spindle moulders, combination machines, laser engraving machines, dust extraction systems, and forestry accessories, targeted at professional craftsmen, hobbyists, farmers, commercial workshops, and educational institutions in Austria and Germany.

Product overview

Holzprofi Austria is a distributor and producer of high-quality woodworking machines and tools serving professional woodworkers, carpenters, farmers, trade workshops, educational institutions, and ambitious hobbyists. The product portfolio operates as a multi-category platform centered on woodworking machinery including CNC portal milling machines (Holzprofi Maker CNC6090), various saws (circular saws, band saws, miter saws), planing machines (surface planers, thicknessers, four-sided planers), turning lathes (Drechselbank), sanding machines (wide belt sanders, double-sided sanders), laser engraving machines, and spindle moulders. These core machines are complemented by essential accessories including dust extraction systems, cutting tools, abrasives, and forestry equipment. The company also offers training courses and workshops for CNC, laser engraving, woodturning, and firewood processing. Founded in 1992 (formerly Holzprofi Pichlmann GmbH), the company is headquartered in Laakirchen, Austria with additional locations in Pöllau (Styria) and Hofstetten-Grünau (Lower Austria).

Differentiator

Problem solved

Functional benefit

Products and services

• Holzbearbeitungsmaschinen (Woodworking Machines) Comprehensive range of woodworking machines including planing machines, circular saws, band saws, thickness planers, combined machinery, and four-sided planing machines for professional woodworkers, carpenters, and serious hobbyists.
• Akku-Handmaschinen (Cordless Handheld Power Tools) Battery-powered handheld power tools for woodworking applications, including cordless drills and other portable equipment.
• CNC Portalfräse (CNC Gantry Milling Machines) CNC portal milling machines for precision wood processing, compatible with various drawing programs via G-Code integration, with fourth-axis rotary capability.
• Drechselbank (Wood Turning Lathes) Wood turning lathes for shaping and turning wooden workpieces on a rotating axis, available in various sizes including the Holzprofi DB1624FU.
• Breitbandschleifmaschinen (Wide Belt Sanders) Wide belt sanding machines for efficient surface finishing of wood materials, including the Holzprofi Buldog series and the Holzprofi Duplex double-sided sander based on the Buldog 7 series.
• Formatkreissägen (Sliding Table Circular Saws) Sliding table circular saws for precise cross-cuts and angular cuts in wood processing, including the Holzprofi KS400.
• Laser Graviermaschinen (Laser Engraving Machines) CO2 laser engraving machines for cutting and engraving wood and other materials.
• Bandsägen (Band Saws) Band saws for curved and straight cuts in wood, including block band saws.
• Kombimaschinen (Combination Machines) Multi-function machines combining several woodworking operations such as planing, sawing, and moulding in a single unit.
• Tischfräsen (Spindle Moulders) Table-mounted spindle moulders for shaping and profiling wood edges, including the heavy-duty Holzprofi T100S.
• Brikettpresse (Briquette Press) Machines for pressing wood shavings and sawdust into combustible briquettes for fuel use.
• Absaugungen und Reinluftgeräte (Dust Extraction Systems) Dust extraction systems and clean air devices for maintaining air quality in woodworking shops.
• Lackieranlagen (Painting Systems) Painting and enamelling systems for finishing wood surfaces.
• Werkzeuge und Zubehör (Tools and Accessories) Comprehensive range of cutting tools, abrasives, drill bits, measuring instruments, Japanese saws, router bits, profile knives, turning tools, moisture meters, and other woodworking accessories.
• Forstzubehör (Forestry Accessories) Forestry tools including axes, splitting mauls, log turners, felling wedges, and moisture meters for timber and firewood processing.
• Gutscheine (Gift Vouchers) Gift vouchers available in EUR 20 and EUR 100 denominations for purchasing Holzprofi Austria products.
• Holzprofi Maker CNC6090 Own-brand CNC milling machine with fourth-axis rotary capability, G-Code integration for compatibility with various drawing programs, and robust construction for precision wood processing.
• Holzprofi DB1624FU Drechselbank (Wood Lathe) Own-brand powerful wood lathe with strong motor, stable construction, and variable speed control for shaping and turning wooden workpieces.
• Holzprofi Duplex Doppelseitige Schleifmaschine (Double-Sided Sander) Own-brand double-sided sanding machine based on the Buldog 7 series with fixed table design, suitable for production lines and processing solid wood, veneer, MDF, coatings and lacquers, priced at EUR 94,855.00.
• Holzprofi T100S Tischfräse (Spindle Moulder) Own-brand heavy-duty table spindle moulder with large table opening and stable formatting table.
• Holzprofi KS400 Formatkreissäge (Sliding Table Saw) Own-brand circular saw with large cutting height, scorer, and long formatting table for precise wood processing.
• EM4G Holzfeuchtemessgerät (Wood Moisture Meter) Precision moisture measuring device by Hans Schreiner for determining moisture content in wood, bamboo, tobacco, cotton, and paper with two measurement ranges (7-15% and 16-35%) and ±1% accuracy.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted Shops SEcoreTechnology or IntegrationIntegration of Trusted Shops trustbadge and review system for customer protection and review collection. Provides buyer protection services and verified customer reviews displayed on the e-commerce platform. The partnership enables Holzprofi to offer purchase protection and display quality ratings based on customer feedback.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Leitz: German manufacturer of precision tooling systems for wood processing including router bits, saw blades, and profile knives. Overlaps Holzprofi's tools/accessories category but focuses on consumable tooling rather than whole machines.
• Festool: German premium power-tool brand specializing in woodworking handheld tools (sanders, saws, routers) with strong professional carpenter following. Overlaps Holzprofi's cordless handheld power tool category but focuses on premium branded tools rather than full machinery line.

Broad incumbents

• Biesse Group: Italian manufacturer of machines and systems for processing wood, glass, stone, plastic, and metal with global footprint. Competes with Holzprofi in industrial CNC and panel-processing equipment categories, especially the Maker CNC6090 tier.
• HOMAG Group: German-based global leader in woodworking machinery and systems for the furniture and construction industries. Overlaps Holzprofi's planer/saw/CNC categories but operates at industrial-scale with integrated manufacturing and service rather than specialty retail.
• SCM Group: Italian industrial woodworking machinery group with broad portfolio including edge banders, CNC machining centres, and sanders. Competes in the same machinery categories Holzprofi sells, particularly the industrial-tier sander and planer SKUs.

Direct peers

• Mafell: German premium manufacturer of professional woodworking machinery including chain mortisers, sliding saws, and jointers. Competes directly in Holzprofi's professional-craftsman tier of planers, saws, and special-purpose machines.
• Dictum GmbH: German specialty retailer of woodworking tools and machines with both online and catalog distribution serving hobbyists and professionals across DACH. Closest pure-play distribution model comparable to Holzprofi's e-commerce plus showroom approach.
• Felder Group: Austrian manufacturer of woodworking machinery (format saws, planers, combination machines) with strong DACH presence. Most directly comparable as a fellow Austrian/German-speaking specialist competing in overlapping product categories from hobby to industrial tiers.
• Altendorf: German inventor and leading manufacturer of sliding table saws (Formatkreissägen). Directly comparable as a specialized sliding-saw brand competing in one of Holzprofi's core product categories (KS400 format saw).

Regional players

• Rockler Woodworking and Hardware: US-based specialty retailer of woodworking tools, hardware, and supplies with 30+ retail stores plus e-commerce. Compares as a multi-channel woodworking specialty retailer serving hobbyists and professionals, though operating in North America rather than DACH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HolzprofiAustria
• Facebookfacebook.com/HolzprofiAustria
• Instagraminstagram.com/holzprofi_austria
• LinkedInlinkedin.com/company/holzprofi-austria-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holzprofi Austria