Creative Benefits for Educators
Creative Benefits for Educators (CBE) is a Tallahassee-based benefits specialist, founded 1976, that delivers financial wellness — payroll-integrated lending, coaching, and credit monitoring — to Florida public-school educators and public-sector employees via the Florida Education Association and partner Kashable.
- Company typePrivate
- Founded1976
- HeadquartersTallahassee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Creative Benefits for Educators does
Creative Benefits for Educators (CBE) is a Tallahassee, Florida-based private benefits specialist founded in 1976, serving Florida public-school educators and adjacent public-sector employees. The company delivers a financial wellness benefits package — payroll-integrated lending, live financial coaching, and credit monitoring — primarily through a strategic partnership with Kashable, with Florida Education Association (FEA) union membership serving as the core distribution channel. Revenue mechanics are described as subscription/recurring, and CBE operates on a channel-partner go-to-market rather than direct-to-consumer sales, positioning itself as a benefits administrator and distribution intermediary rather than an originator of financial products.
CBE's product surface is built around three core offerings: affordable payroll-deducted lending that reduces reliance on high-cost credit, real-time financial coaching aimed at debt reduction and economic stability, and ongoing credit monitoring for educators. The platform is not a proprietary lending or credit technology itself; rather, CBE integrates partner (Kashable) infrastructure with union and employer payroll channels to deliver these services to a defined, captive Florida audience. The company also retains a broader insurance, financial, and consulting services portfolio from its 1976 origins, though current public-facing signals emphasize the financial wellness bundle.
The business model is a recurring, channel-driven benefits administration structure, monetized through subscriptions and partnership economics with unions and financial product providers. Customer concentration is anchored on a single state (Florida) and a primary segment (FEA-affiliated educators, with stated intent to extend to public-sector employees more broadly). The firm is small (11–50 employees) and privately held, with no disclosed funding, ownership structure, or financial performance data, and no detectable in-house technology, AI, or application assets beyond its public web presence.
Creative Benefits for Educators firmographics
Firmographics- Name
- Creative Benefits for Educators
- Legal name
- Creative Benefits for Educators
- Website
- https://cbeducators.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creative Benefits for Educators (CBE) is a Tallahassee-based benefits specialist, founded 1976, that delivers financial wellness — payroll-integrated lending, coaching, and credit monitoring — to Florida public-school educators and public-sector employees via the Florida Education Association and partner Kashable.
- Ownership category
- akta.pro rank
Creative Benefits for Educators industry classification
Industry- Product category
- Employee Financial Wellness Benefits Administration
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)
- SIC
- Personal Credit Institutions (6141), Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Financial Coaching & Budgeting Advisory (FSAEAAAH)
- akta.pro secondary industries
- Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Education Line of Credit (Education LOC) (FSAKAEAH), Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM)
Keywords
Where Creative Benefits for Educators is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Markets served
Creative Benefits for Educators business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Financial Wellness Benefits Administration: Creative Benefits for Educators provides financial wellness benefits programs to educators and public-sector employees. The company enables access to payroll-integrated lending solutions, financial coaching, and credit monitoring services through its partnership with Kashable, targeting the educator market with benefits packages designed to reduce reliance on high-cost credit.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Creative Benefits for Educators product offering
Product offeringCore offering
Creative Benefits for Educators administers a financial wellness benefits program for Florida public-school educators and public-sector employees, delivered through its partnership with Kashable. The offering centers on affordable payroll-integrated lending solutions, live financial coaching, and credit monitoring services, designed to reduce reliance on high-cost credit and improve the economic stability of educator households. Programs are distributed via union partnerships, principally the Florida Education Association (FEA).
Product overview
Creative Benefits for Educators (CBE) provides a comprehensive financial wellness platform designed specifically for educators and public-sector employees. The company partners with Kashable to deliver a suite of financial wellness solutions including affordable payroll-integrated lending solutions, live financial coaching, and credit monitoring services. These products work together to help educators reduce reliance on high-cost credit and improve their overall economic stability.
Differentiator
Problem solved
Functional benefit
Products and services
- Payroll-Integrated Lending Solutions Affordable lending solutions integrated directly with educators' payroll systems, enabling automatic repayment through payroll deduction and reducing reliance on high-cost credit. Targeted at Florida public-school educators and public-sector employees via the FEA partnership.
- Live Financial Coaching Real-time financial coaching services that help Florida educators manage personal finances, reduce debt, and improve economic stability. Delivered to FEA union members and public-sector employees as part of the financial wellness benefits package.
- Credit Monitoring Services Service that allows Florida educators and public-sector employees to track and monitor their credit status, supporting financial wellness and credit improvement goals. Delivered through the FEA partnership program.
Companies that use Creative Benefits for Educators
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Creative Benefits for Educators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creative Benefits for Educators partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KashablecoreKashable partnered with Creative Benefits for Educators to deliver expanded financial wellness solutions to Florida public-school educators and public-sector employees statewide. Through this collaboration, Florida Education Association (FEA) union members gain access to Kashable's affordable, payroll-integrated lending solutions, live financial coaching, and credit monitoring services. The partnership aims to help educators reduce reliance on high-cost credit and improve economic stability amid growing financial pressures across the profession.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Creative Benefits for Educators competitors and assessment
Company assessmentDirect peers
- Kashable: Kashable is CBE's strategic partner and a direct comparable: it provides payroll-integrated lending, financial coaching, and credit monitoring to employer workforces. Its offering overlaps almost one-for-one with the bundle CBE delivers to Florida educators, and it could itself bypass CBE to sell directly to Florida districts or unions.
- EdFed (Education Federal Credit Union): EdFed is a Florida-headquartered credit union serving the education community with loans, deposits, and financial wellness services. It competes with CBE for the same Florida educator wallet and historically partners with Florida teacher associations, making it the closest in-region competitive analogue.
Regional players
- SchoolsFirst Federal Credit Union: SchoolsFirst FCU is a California-based credit union built specifically for school employees and their families, providing lending, deposits, and financial wellness resources. It mirrors CBE's educator-focused mission but in a different (California) geography, making it a structural analogue rather than a direct Florida competitor.
Broad incumbents
- Public Partnerships (PPL): Public Partnerships is a large benefits administrator focused on public-sector and consumer-directed programs. While it operates more in human-services and self-direction benefits than financial wellness, it shares CBE's public-sector distribution DNA and is a plausible adjacent incumbent that could move into educator financial wellness.
- TIAA: TIAA is a large incumbent financial services organization dedicated to the academic, research, and education workforce. It offers retirement, banking, lending, and financial planning — overlapping substantially with CBE's educator financial-wellness value proposition, though at national scale and with proprietary products rather than a partnership-led model.
Emerging players
- BrightPlan: BrightPlan is an emerging financial wellness platform offering financial planning, coaching, and education tools to employers and their workforces. It is a comparable technology-led alternative to CBE's partnership-driven coaching bundle and could be adopted by Florida districts as a direct competitor.
- Origin Financial: Origin is a financial wellness platform delivering earned-wage access, savings, and financial education to employer workforces. It targets similar employee financial-stability pain points as CBE's Kashable-powered bundle and represents an emerging alternative for school districts evaluating financial wellness vendors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Creative Benefits for Educators social profiles
Digital presenceCreative Benefits for Educators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Benefits for Educators leadership team
Management profileNumber of profiles
Creative Benefits for Educators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Benefits for Educators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Benefits for Educators
What does Creative Benefits for Educators do?
Creative Benefits for Educators administers a financial wellness benefits program for Florida public-school educators and public-sector employees, delivered through its partnership with Kashable. The offering centers on affordable payroll-integrated lending solutions, live financial coaching, and credit monitoring services, designed to reduce reliance on high-cost credit and improve the economic stability of educator households. Programs are distributed via union partnerships, principally the Florida Education Association (FEA).
Is Creative Benefits for Educators a public or private company?
Creative Benefits for Educators is a private company. It is classified as unknown and is currently operating.
When was Creative Benefits for Educators founded?
Creative Benefits for Educators was founded in 1976. It employs 11 to 50 people.
Where is Creative Benefits for Educators based?
Creative Benefits for Educators is headquartered in Tallahassee, United States, in the North America region.
How does Creative Benefits for Educators make money?
One revenue line is on record: financial Wellness Benefits Administration.
Who are Creative Benefits for Educators's main competitors?
Direct peers on record are Kashable and EdFed (Education Federal Credit Union). SchoolsFirst Federal Credit Union is listed as a regional player. Broad incumbents are Public Partnerships (PPL) and TIAA. Emerging players are BrightPlan and Origin Financial.
Does Creative Benefits for Educators have an API?
No public API is recorded for Creative Benefits for Educators.
What industry is Creative Benefits for Educators in?
Creative Benefits for Educators's product category is Employee Financial Wellness Benefits Administration. Its primary akta.pro industry code is FSAEAAAH, Financial Coaching & Budgeting Advisory, with a secondary code of EDAAAJAN, Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors). Its NAICS code is 611710 and its SIC code is 6141.