Power of Art

What Power of Art does

Power of Art (legally Power of Art DMCC) is a Dubai-based venture studio and innovation consultancy founded in 2007, operating a 1–10 person team led by Managing Partner Mehrad Yaghmai. The firm serves three client tiers — aspiring entrepreneurs and bootstrapped startups (cash plus equity or revenue share), funded startups (equity-based or standard fees), and corporations and government entities (full professional fees) — across 11 industries, with 27+ named portfolio clients and a cumulative 3,824+ consultation hours delivered. Its service portfolio is organized into three divisions: Innovation as a Service (strategy, design thinking, market research, innovation consulting, pitch preparation, CTO-as-a-Service, StartArt resource optimization), Design Lab / Legitimize.me (startup legitimization and brand positioning), and Creative Studio / Studio Mr. White (creative design and branding). The firm also operates the Streams of Progress podcast and a Future Trends visualization platform as owned-media assets supporting top-of-funnel demand generation, and has made equity investments in portfolio companies including Qureos and MediaDodo.

Name

Power of Art

Legal name

Power of Art DMCC

Website

https://powerofart.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Power of Art is a Dubai-based venture studio and innovation consultancy serving startups, funded ventures, and corporations across MENA through strategy, design thinking, CTO-as-a-Service, and branding divisions, complemented by equity investments in select portfolio companies.

Ownership category

akta.pro rank

Product category

Startup Consulting & Innovation Advisory

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Content Production & Co-Creation Studios (BPAFAHAD)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Startup consulting services
• Innovation strategy advisory
• Venture studio services
• Design thinking consulting
• Technology advisory services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Advisory and consulting engagements billed on a fee-for-service basis. Engagements are structured differently per client tier: bootstrapped entrepreneurs pay a hybrid of cash plus equity/revenue share; funded startups may use equity-based or standard fee arrangements; corporations are billed at full professional rates.
2. Innovation Consulting Workshops: Innovation process thinking workshops delivered to internal corporate teams, either as one-off engagements or as part of longer-term cultural innovation mandates.
3. CTO-as-a-Service Retainers: Ongoing technical advisory and management retainer covering architecture planning, product management, code review, and technology development oversight. Billed as a managed service retainer.
4. Design & Branding Services: Brand identity, visual identity, pitch deck design, and e-commerce solutions delivered as project-based professional services, including through the Legitimize.me and Design Lab divisions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Power of Art is a Dubai-based venture studio that delivers innovation consultancy, startup advisory, CTO-as-a-Service, and creative design services to entrepreneurs, startups, and corporations. The firm operates through three divisions — Innovation as a Service, Design Lab (Legitimize.me), and Creative Studio (Studio Mr. White) — providing end-to-end support from ideation and market research through brand positioning, pitch preparation, and technical leadership.

Product overview

Power of Art is a Dubai-based venture studio that combines innovation consultancy, design thinking, and technology to solve challenges for businesses, governments, and society. The company operates through three main divisions: Innovation as a Service (core consulting), Design Lab/Legitimize.me (startup branding and legitimization), and Creative Studio/Studio Mr. White (creative design services). Their service offerings include CTO-as-a-Service, StartArt resource optimization, market research, design thinking workshops, innovation consulting, and pitch preparation. They also operate complementary platforms including Streams of Progress (podcast) and Future Trends (trend visualization tool), serving clients from aspiring entrepreneurs to well-funded startups and large corporations.

Differentiator

Problem solved

Functional benefit

Brands

• Legitimize.me: A program developed to help young startups establish themselves in the market and position their brand as a legitimate entity. Operates as the Design Lab division.
• Studio Mr. White
• Streams of Progress

Products and services

• Innovation as a Service Core consulting division offering innovation strategies, lean startup methodologies, corporate incubation programs, and future forecasting to help clients discover market opportunities and execute feasible solutions.
• CTO-as-a-Service A team-based alternative to hiring a single CTO, handling architecture planning, product management, technology development, code audit and review, and technical advisory across multiple concurrent workstreams for startups and small companies.
• Legitimize.me A dedicated program developed to help young startups establish themselves in the market and position their brand as legitimate entities through custom advisory, brand positioning, and tried-and-tested strategies.
• StartArt Resource optimization service for bootstrapped, seed-funded, or angel-backed startups to maximize limited resources across R&D, technology, and human resources.
• Market Research & Validation Methodological market research and validation services assessing markets, horizontal and vertical integrations to help clients refine ideas and build upon products or ventures.
• Design Thinking Design thinking service that brings design competencies to business and ideas, enabling interdisciplinary and collaborative culture to develop products that humans need and desire.
• Innovation Consulting Innovation consulting services working with entrepreneurs, startups and corporations to develop innovation solutions and deliver innovation process thinking workshops.
• The Art of the Pitch Pitch consulting service helping startups present their product and team successfully to investors for funding.
• Streams of Progress Podcast A podcast interviewing UAE change makers and leaders across various industries about their contributions to the UAE social and economic ecosystem, co-hosted by Managing Partner Mehrad Yaghmai and Matt Nobles.
• Future Trends Platform Dynamic visualization platform exploring future trends in Governance, Public Services, Demographics, Transport & Cities, Economics, Industry, Crime & Security, AI and Climate.

Quantifiable outcome

• $3.5M USD Series A raised by portfolio company Trukkin following Power of Art's investor-facing conceptualization work.

Named customers26 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• SheraaminorStrategic or Co-development Partner · 1 November 2019Sheraa (Sharjah Entrepreneurship Festival) is a UAE-based startup support organization. Power of Art worked with Sheraa's internal team and sister company Studio Mr. White on the 2019 Sharjah Entrepreneurship Festival brand theme design, developing new brand messaging with a mindfulness and balanced entrepreneurship angle.
• Studio Mr. WhitecoreOthers · 1 September 2019Studio Mr. White is a sister company within the Power of Art ecosystem, providing creative and design studio services. The two companies collaborate on client projects — notably the Sharjah Entrepreneurship Festival brand design work (2019) and the JPod project for Johnson & Johnson, which won a GITEX Award. Studio Mr. White operates its own independent brand at studiomrwhite.com.
• Dubai Future AcceleratorsmajorStrategic or Co-development Partner · 1 September 2019Dubai Future Accelerators is a flagship government-backed accelerator program in the UAE. Power of Art's portfolio company Qureos participated in Cohort 6 of the program. Power of Art's ecosystem relationship provides deal flow and investment advisory opportunities, while the accelerator provides startups with corporate partnership and scaling resources.
• STEP ConferenceminorGTM or Marketing Partner · 1 March 2018STEP Conference is a leading regional startup and technology conference in the UAE. Power of Art participated as mentors at STEP Conference 2018, with Managing Partner Mehrad Yaghmai conducting 1-on-1 mentorship sessions for STEP X (future technology track) and the team leading a group session on 'Startup Finances – How to Track & Optimize your Business Finances.'
• Dubai 100 Healthcare IncubatormajorStrategic or Co-development Partner · 1 May 2017Dubai 100 is a healthcare-focused incubator program in Dubai. Multiple Power of Art portfolio companies went through this program, including Zoi Health, AEvice, Curacel Health, and Rehality. The firm provided pitch deck, brand identity, and technical advisory services to program participants.
• Legitimize.mecoreOthersLegitimize.me is a dedicated division of Power of Art focused on helping young startups establish market legitimacy and brand positioning. Operates as a sub-brand with its own web presence (legitimize.me). Also features a client showcase including Curacel Health behind-the-scenes content.
• Dubai100majorStrategic or Co-development PartnerDubai100 is listed as a client and partner, indicating a deep working relationship. It is a startup incubator/healthcare program that has been a source of multiple portfolio client engagements for Power of Art, including Honeybird.
• GEMS Wellington International SchoolminorOthersPower of Art's Managing Partner was invited to speak at GEMS Wellington International School during Global Entrepreneurship Week 2019, engaging students from 5th to 12th grade on entrepreneurship topics.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global design and innovation consultancy pioneering design thinking methodology for corporates and startups. Comparable around design thinking workshops, innovation consulting, and brand strategy, though at significantly larger scale.
• Founder Institute: Global pre-seed accelerator operating in 95+ cities including Dubai, providing structured founder training and mentorship at scale. A larger, more standardized version of Power of Art's early-stage founder support.
• Startupbootcamp (SBC): Global accelerator network with industry-specific programs and corporate innovation partnerships. Comparable on structured startup-to-corporate pipeline building though at greater scale and geographic breadth.

Direct peers

• Mind the Bridge: Global advisory and venture building firm bridging startups and corporates with offices in San Francisco, Italy, and UK. Comparable positioning around corporate-startup innovation programs and structured consulting engagements.
• FasterCapital: Dubai-based online incubator and startup consultancy that takes equity in exchange for advisory and growth services. Directly comparable hybrid cash-plus-equity model and MENA startup focus.
• AstroLabs: Dubai-headquartered venture builder and digital skills accelerator offering founder support, corporate innovation, and growth programs across MENA. Directly comparable as a UAE-based startup services firm with embedded engagement model and ecosystem access.
• Brinc: Global venture studio and accelerator operating programs in MENA, Hong Kong, and beyond with embedded startup support. Comparable operating model of multi-service venture studio with both corporate and startup clients.

Regional players

• Flat6Labs: MENA-focused early-stage venture fund and seed accelerator running programs across Egypt, Tunisia, UAE, Saudi Arabia, and Lebanon. Comparable regional positioning and seed-stage founder support.
• Innovate ME: MENA-focused corporate innovation consultancy and venture builder. Directly comparable as a regional boutique offering corporate-startup innovation programs in the same geography.

Emerging players

• Sheraa (Sharjah Entrepreneurship Center): UAE government-backed startup support organization running the Sharjah Entrepreneurship Festival. Comparable regional ecosystem role and partial overlap on founder support services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/powerofartco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power of Art