PSAI

What PSAI does

PSAI is a French B2B industrial automation services company headquartered in La Grand Croix, Loire department, that has designed, built, and installed custom automation systems and electrical equipment since its founding in 1994. The company delivers end-to-end automation solutions covering functional analysis, electrical schematics design (using SeeElectrical Expert), electrical cabinet assembly and wiring, PLC and HMI programming, on-site commissioning, and post-installation maintenance. Its technical stack is built on partner platforms from Siemens (S7, Safety Integrated, S120 drives, WinCC, Step 7, Starter), Schneider Electric (M340, PL7 Pro, Unity Pro, Vijeo Designer, SoMove), Proface (HMI with GP-ProEX), and SEW Eurodrive (variable speed drives with Movitools), with no proprietary underlying technology. The company also operates a busbar bending machine supporting cabinets up to 3200A.

PSAI generates revenue through project-based professional services (custom automation design, electrical cabinet construction, PLC/HMI programming, installation) and recurring maintenance contracts that include both on-site service and remote maintenance (télémaintenance). Pricing is custom per project with no public rates; the modular offering allows clients to contract partial scopes (schematics only, wiring only, etc.), and multi-year contracts are accepted. Go-to-market is direct, sales-led, with inquiries handled via a website contact form and phone — there is no digital marketing, no reseller channel, and no disclosed marketing spend.

The customer base spans nine disclosed vertical niches: special machine manufacturers (the primary segment), paramedical/medical equipment, sawing equipment, industrial furnaces, pellet heating, overhead cranes, plastics processing, mechanical engineering firms, and carton packaging. The company operates exclusively in mainland France with a single headquarters location and a micro headcount of 1-10 employees. There is no institutional ownership, no parent company, and Pierre Soulier is named as Director of Publication and editor-in-chief.

Name

PSAI

Legal name

PSAI

Website

https://psai-automatisme.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

PSAI is a privately held French industrial automation integrator founded in 1994 that designs, builds, and installs custom PLC-based automation systems, electrical cabinets, and HMI solutions for special machine manufacturers and other niche industrial clients across France.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Services-Computer Integrated Systems Design (7373), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

SCADA/HMI Platforms (IMAGABAB), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation services
• PLC programming
• Electrical cabinet assembly
• Automation engineering
• Maintenance contracts

Headquarters

HQ city

La Grand Croix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Industrial automation project services: Custom automation system design, electrical cabinet construction, PLC/HMI programming, on-site commissioning, and installation services. Revenue is generated through project-based professional services with modular offerings (full projects or individual services like schematics or wiring only).
2. Maintenance contracts: Ongoing maintenance contracts including remote maintenance (télémaintenance) and on-site maintenance services for installed automation and electrical equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PSAI designs, builds, and installs custom industrial automation systems and electrical equipment for industrial clients in France. Its core offerings span functional analysis, electrical schematic design, control cabinet assembly and wiring, PLC and HMI programming across Siemens, Schneider Electric, and Proface platforms, on-site commissioning, and ongoing maintenance (including remote maintenance). The company also delivers bespoke engineering studies and consulting to identify hardware and control solutions tailored to specific applications.

Product overview

PSAI is an industrial automation company that designs, builds, and installs custom automation systems and electrical equipment for diverse industrial sectors. The company operates four interconnected service lines: Automatisme (industrial automation including PLC programming and control systems), Electricité (electrical cabinet assembly and wiring), Etudes (custom engineering studies and consulting), and Réalisations (completed project showcases). PSAI leverages partnerships with Siemens, Schneider Electric, Proface, and SEW Eurodrive for hardware components, and uses software tools including SeeElectrical Expert, Step 7, Unity Pro, and WinCC for development. Services span from functional analysis and schema design through to on-site commissioning, with offerings including maintenance contracts and remote maintenance capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Automation (Automatisme) Custom industrial automation solutions including PLC programming (Siemens S7/Safety Integrated, Schneider M340 with Unity Pro/PL7 Pro, Proface), HMI development (WinCC, Vijeo Designer, GP-ProEX), functional analysis, electrical schematic design, cabinet construction, pneumatic wiring, on-site commissioning, and remote maintenance for industrial machine manufacturers.
• Electrical Cabinet Assembly and Wiring (Electricité) Electrical cabinet assembly, wiring, testing, and on-site commissioning for electrical installers, distributors, electrical equipment manufacturers, and special-machine constructors, using equipment including a busbar bending machine rated up to 3200A.
• Custom Engineering Studies (Études) Technical and economic consulting, electrical schematic design using SeeElectrical Expert, specialized hardware research for specific applications, and PLC/HMI programming services delivered as standalone consulting or as the upfront phase of a full automation project.
• Maintenance Contracts (incl. Remote Maintenance / Télémaintenance) Ongoing maintenance contracts for PSAI-installed automation and electrical systems, including remote maintenance (télémaintenance) and on-site maintenance services to ensure continued operation and uptime of automated equipment.

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SiemenscoreTechnology or IntegrationTechnology partner providing PLCs (S7, Safety Integrated), HMIs (WinCC), variable speed drives (S120), and associated software (Step 7, Starter). PSAI works extensively with Siemens automation platforms.
• Schneider ElectriccoreTechnology or IntegrationTechnology partner supplying PLCs (M340 with Unity Pro, PL7 Pro), HMIs (Vijeo Designer), and variable speed drives. Key partner for Schneider automation ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SPIE ICS: French industrial services arm of SPIE providing automation, electrical engineering, and IT/OT integration for industrial clients. Closest direct comparable by geography, service mix, and customer profile to PSAI.
• Fives Group: French industrial engineering group with automation/integration practices serving similar end markets (furnaces, special machines, materials handling). Same customer verticals as PSAI at significantly larger scale.
• ATS Corporation: Global custom automation systems integrator designing and building production lines. Direct comparable by business model — design-build custom automation — though at much larger scale and global footprint.
• Omexom: VINCI Energies brand dedicated to energy and industrial infrastructure including automation and control systems. Direct competitor in the French industrial automation integration space.
• Cegelec: VINCI Energies subsidiary specializing in electrical and automation contracting for industrial sites across France. Competes directly with PSAI for industrial electrical cabinet and automation project work.

Broad incumbents

• ABB Industrial Automation: Global automation incumbent offering PLCs, drives, and systems integration services. Competes with PSAI on integration mandates and partner-channel influence with the same French industrial customers.
• Schneider Electric Industrial Automation: Schneider's industrial automation business supplies the M340, Unity Pro, and drives ecosystem PSAI integrates. Also competes for downstream system integration work across Europe.
• Siemens Digital Industries: Industrial automation software and hardware division of Siemens, PSAI's primary technology partner. Competes with PSAI for integration work while also supplying the underlying PLC/HMI/drive platforms.
• Rockwell Automation: Major global automation OEM with an extensive services and systems-integration business. Overlaps with PSAI's PLC/integration work as both a platform supplier and competitor for integration mandates.

Others

• Capgemini Engineering: Large engineering services firm with industrial automation and digital manufacturing practices. Adjacent rather than direct — competes at the high end of complex integration but does not match PSAI's small-OEM custom-machine niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSAI