Northern California Foot and Ankle Center of Santa Rosa

What Northern California Foot and Ankle Center of Santa Rosa does

Northern California Foot and Ankle Center of Santa Rosa is a private, physician-owned podiatric medical practice founded in 1980 and led by Dr. Walter D. Costa, operating from two clinical locations at 2281 Cleveland Ave, Santa Rosa, CA and 618 S Main St, Willits, CA. The practice provides comprehensive medical and surgical care for foot and ankle conditions to residents of Sonoma County and broader Northern California, with hospital affiliations at Sutter Santa Rosa Hospital, St Josephs Health Santa Rosa Memorial Hospital, and Adventist Health Howard Memorial Hospital enabling inpatient and emergency surgical access.

The service portfolio spans routine podiatric care (custom orthotics, gait analysis, nail and callus care), diagnostic imaging (on-site X-rays), wound care and limb preservation for diabetic patients, and a broad surgical menu including ankle arthroscopy, total ankle replacement, ankle fusion, fracture repair, Achilles tendon repair, bunion and hammertoe surgery, and reconstructive foot and ankle surgery. The practice also offers regenerative medicine and minimally invasive surgical techniques as advanced modalities, and supports patients with downloadable pre-operative, post-operative, and diabetic foot care educational materials.

Revenue is generated through fee-for-service clinical podiatric services billed primarily through major insurance plans (Anthem, Blue Cross, Blue Shield, Health Net, Cigna, Medicare, Tricare, United Health Care), with patient acquisition handled via direct appointment scheduling at the two offices and supported by a presence on Google, Yelp, Healthgrades, Facebook, Instagram, and TikTok. No funding rounds, acquisitions, parent companies, or institutional investors are disclosed.

Name

Northern California Foot and Ankle Center of Santa Rosa

Legal name

Northern California Foot and Ankle Center of Santa Rosa

Website

https://norcalpodiatry.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Northern California Foot and Ankle Center of Santa Rosa is a private, physician-owned podiatric practice founded in 1980, serving Sonoma County and Northern California residents from offices in Santa Rosa and Willits with comprehensive medical, surgical, and limb preservation foot and ankle care.

Ownership category

akta.pro rank

Product category

Podiatric Healthcare Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAIAL

Podiatry & Foot/Ankle Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAKALAG

Foot & Ankle

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Podiatric medical care
• Foot and ankle surgery
• Diabetic foot care
• Custom orthotics
• Wound care services

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Clinical podiatric services: Fee-for-service healthcare delivery including routine check-ups, diagnostic services, surgical procedures, and ongoing treatment for foot and ankle conditions. Revenue generated through patient visits, procedures, and insurance billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Northern California Foot and Ankle Center of Santa Rosa is a private podiatric medical practice that delivers comprehensive medical and surgical care for foot and ankle conditions. Services span routine check-ups, diagnostic imaging (X-rays), gait analysis, custom orthotics, wound care, diabetic foot and limb preservation, minimally invasive surgery, and reconstructive foot and ankle surgery across two office locations in Santa Rosa and Willits, California.

Product overview

Northern California Foot and Ankle Center of Santa Rosa operates as a single-location medical practice offering comprehensive podiatric care established in 1980. The practice provides a unified suite of medical and surgical services for foot and ankle conditions, including diagnostic imaging (X-rays), gait analysis, custom orthotics, wound care, and minimally invasive surgical procedures. Core surgical offerings encompass ankle arthroscopy, total ankle replacement, fracture repair, bunion surgery, and reconstructive surgery. The practice specializes in diabetic foot care and limb preservation, with ancillary services including regenerative medicine, trigger point injections, and nail/callus care. Patient education resources (pre/post-operative instructions, diabetic care guides) supplement the clinical services. The practice accepts major insurance providers including Anthem, Blue Cross, Blue Shield, Health Net, Cigna, Medicare, Tricare, and United Health Care.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Sutter Santa Rosa HospitalcoreOthersHospital affiliation for patient care coordination, providing surgical facilities and emergency services for podiatric patients requiring hospital-level care.
• St Josephs Health Santa Rosa Memorial HospitalcoreOthersHospital affiliation providing surgical and emergency care access for podiatric patients in the Santa Rosa area.
• Adventist Health Howard Memorial Hospital – WillitscoreOthersHospital affiliation serving the Willits office location, providing surgical and emergency facilities for patients in the Mendocino County area.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sutter Health: Large Northern California integrated health system that the subject practice is affiliated with for hospital-based surgical and emergency services. Represents a potential channel partner and broader competitive threat if it expands employed podiatry capacity.
• Dignity Health (CommonSpirit): Major U.S. hospital system operating St Josephs Health Santa Rosa Memorial, an affiliation partner of the subject. Comparable as a broad incumbent healthcare provider that competes for specialty outpatient volumes in the same region.
• Adventist Health: Multi-state health system affiliated with the subject via Howard Memorial Hospital in Willits. Comparable as a broad incumbent providing hospital-based surgical capacity and competing for outpatient specialty referrals.

Regional players

• Bay Area Foot Care: Multi-location podiatry practice serving the San Francisco Bay Area. Comparable in service mix and physician-owned operating model, with overlapping but not identical geography to the subject company.

Direct peers

• Foot & Ankle Specialists of the Mid-Atlantic: Large regional podiatry group practice offering medical, surgical, and orthotic foot and ankle services. Directly comparable in clinical offering and group-practice operating model, though geographically concentrated on the U.S. East Coast.
• Weil Foot & Ankle Institute: One of the largest podiatry group practices in the U.S., offering comprehensive foot and ankle medical and surgical care across multiple locations. Directly comparable in service mix (routine care, surgery, diabetic foot, orthotics) but at significantly greater scale.
• US Foot & Ankle Specialists: PE-backed podiatry platform aggregating independent practices across multiple states. Directly comparable business model (multi-location podiatry group with surgical and diabetic limb preservation services) and a likely acquirer profile for the subject company.
• Pivotal Health Podiatry: PE-backed multi-specialty platform with a podiatry focus, offering office-based and surgical foot and ankle care. Comparable in clinical scope and serves as another consolidator that could view the subject as a tuck-in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/norcalpodiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern California Foot and Ankle Center of Santa Rosa