ProEx Food

What ProEx Food does

ProEx Food, LLC is a Wisconsin-based, privately held original equipment manufacturer specializing in processing line equipment and automation solutions for fruit and vegetable processors, with a category-leading position in sweet corn processing and seed corn husking. Its product portfolio centers on the iNTELLIPRO family of digitally connected equipment, including the iNTELLIPRO HUSKER (available in Enduro, Select, and Elite tiers), iNTELLIPRO SAW, iNTELLIPRO SCANNING SYSTEM (patent-pending X-ray and image analysis with Wipotec technology), iNTELLIPRO ROBOTIC GREEN EAR SORTING, iNTELLIPRO ROBOTICS, and the iNTELLIPRO CONNECT Industry 4.0 platform. These are complemented by vibratory conveyors, blanchers, hoppers, conveyors, and other supporting equipment, which ProEx integrates with best-in-class third-party hardware from FANUC, Rockwell Automation, ABB/Codian, and Siemens into turnkey processing and packaging lines for sweet corn, seed corn, and potato processors. The company is headquartered in Menomonee Falls, Wisconsin, and operates a global footprint including a European sales and parts office in Warsaw, Poland, manufacturing or engineering presence in the United Kingdom, Lithuania, and Argentina, and a distributor and sales agent network spanning the Americas, EMEA, Asia Pacific, and Oceania.

ProEx generates revenue primarily through the sale of proprietary equipment and turnkey integrated processing lines, supplemented by spare parts for both ProEx and legacy equipment brands (Hughes, A&K Huskers, CCM Cutters) and custom engineering services. A subscription revenue stream exists through the iNTELLIPRO CONNECT and CONNECT+ tiers, which offer digital manuals, parts lists, data aggregation, dashboards, predictive maintenance, and energy tracking on a monthly billing cadence. Equipment pricing is quote-based and structured as multi-year contracts, and the go-to-market combines a direct enterprise sales team (covering the US/Americas/Australia/NZ from headquarters and EMEA from Poland) with channel partners such as WB Machinery, Vivid Image, Bridging International, Convex, Thelen, and Deutsch Group. Named enterprise customers include Bonduelle, Meijer, Seneca Foods, Nortera, Anthony Marano, and Lunys, indicating a focus on mid-to-large food processing operations that require custom-engineered, capital-intensive solutions.

Name

ProEx Food

Legal name

PROEX FOOD LLC

Website

https://proexfood.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ProEx Food, LLC is a Wisconsin-based OEM that designs and builds processing line equipment, robotics, and the iNTELLIPRO digital platform for sweet corn, seed corn, and vegetable processors worldwide.

Ownership category

akta.pro rank

Product category

Food Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241)

akta.pro primary industry

Agricultural Processing Equipment (On-farm) (IMAHACAL)

akta.pro secondary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Corn processing equipment
• Food processing automation
• Turnkey processing lines
• Industrial husking machinery
• Packaging line integration

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of proprietary food processing equipment including huskers, cob saws, conveyors, and processing machinery. Equipment ranges from individual machines to complete integrated lines.
2. Turnkey Line Solutions: Custom-designed, fully-integrated processing and packaging line solutions. Combines in-house equipment with global technology portfolio for complete turnkey installations.
3. Spare Parts: Replacement parts and spare parts for PROEX FOOD equipment and legacy equipment (Hughes, A&K Huskers, CCM Cutters).
4. Engineering Services: Custom design engineering, solution engineering, line design, integration, installation, and process design services.
5. iNTELLIPRO CONNECT Subscription: CONNECT+ tier includes subscription for data aggregation, analytics, dashboard reports, line performance insights, predictive maintenance alerts, and energy tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ProEx Food, LLC designs, manufactures, and integrates processing line equipment and automation solutions for fruit and vegetable processors, with a specialization in sweet corn and seed corn processing. The company sells individual machines (huskers, cob saws, vibratory conveyors, blanchers, sorters) as well as fully integrated turnkey processing and packaging lines, supported by its proprietary iNTELLIPRO digital platform combining IoT connectivity, X-ray/vision scanning, and robotics.

Product overview

PROEX FOOD is a premier Original Equipment Manufacturer (OEM) for fruit and vegetable processing machinery, specializing in turnkey integrated processing and packaging lines. The product portfolio centers on the iNTELLIPRO product group of digitally-connected equipment: iNTELLIPRO HUSKER for corn husking, iNTELLIPRO SAW for cutting, iNTELLIPRO SCANNING SYSTEM for X-ray/visual inspection, iNTELLIPRO CONNECT for Industry 4.0 digital intelligence, and iNTELLIPRO ROBOTICS for automation. These core digital-enabled products are complemented by supporting equipment including vibratory conveyors, blanchers, conveyors, hoppers, saws, cutters, and sorters. The company delivers complete processing lines for sweet corn (fresh tray-packed, vacuum-packed, cut/kernels, IQF), seed corn, and potatoes with design engineering, installation, and integration services. The architecture combines modular equipment that can be purchased individually or as fully-integrated turnkey lines, with the iNTELLIPRO platform providing digital connectivity and data intelligence across all equipment.

Differentiator

Problem solved

Functional benefit

Brands

• iNTELLIPRO: Digital technology suite including CONNECT (Industry 4.0 connectivity platform), ROBOTICS (robotic automation solutions), SCANNING (X-ray and imaging analysis systems), and digitally-enabled equipment products.

Products and services

• iNTELLIPRO HUSKER High-performing corn husker for sweet corn and seed corn processing with digital-connected options. Available in Enduro, Select, and Elite tiers with capacities from 2 to 16 lanes for fresh, processed, and seed corn applications.
• iNTELLIPRO SAW Modern cob saw for top and tail cuts and cobette segments of sweet corn. Features 200-300 ears per minute capacity, all-new cutter head, steel infeed chain, and blade maintenance system reducing blade replacement time from 1 hour to 5 minutes.
• iNTELLIPRO CONNECT Industry 4.0 digital intelligence platform providing connectivity, data aggregation, analysis, dashboards, maintenance alerts, document repository, and remote assistance for food processing operations. Available in Essentials (digital manuals, parts lists) and CONNECT+ (full data analytics) tiers.
• iNTELLIPRO SCANNING SYSTEM Patent-pending scanning system combining X-ray technology from Wipotec with proprietary software to scan and grade corn cobs prior to processing. Increases throughput by 15-25% by identifying damage and routing cobs to optimal processing paths.
• iNTELLIPRO ROBOTIC GREEN EAR SORTING Automated sorting system using vision system and delta robot to identify and remove green/unhusked ears of corn for re-processing. Integrates with iNTELLIPRO CONNECT for data collection and traceability.
• iNTELLIPRO ROBOTICS Fully-integrated robotic solutions for product handling, sorting, grading, tray packing, case packing, and palletizing. Works with FANUC, ABB/Codian, Rockwell, and Siemens hardware manufacturers.
• Vibratory Shaker Conveyors & Distribution Systems Hygienic vibratory conveyor systems for product transportation, distribution, and processing. Features IP69-rated drives, energy efficiency, and applications including IQF cluster busting, multihead weigher infeed, grading, and seasoning.
• Sweet Corn Processing Lines Turnkey, fully integrated sweet corn processing lines including tray-packed, vacuum-packed, cut/kernels, and IQF cob lines. Combines huskers, saws, cutters, blanchers, washers, and packaging equipment.
• Potato Processing Lines Fresh-cut, vacuum-packed potato processing lines including washing, peeling, cutting, and packing equipment with automation and robotic options.
• Blanchers & Coolers Industrial food blanchers including belt blanchers, immersion belt blanchers, and screw blanchers for vegetables, fruits, and other food items with temperature and belt speed controls.
• Conveyors & Platforms Food-grade conveyors and platforms manufactured in 304 stainless steel with options for single/multi-lane conveyors, diverters, elevators, inspection conveyors, and roller graders.
• Saws & Cutters Cutting equipment for sweet corn, broccoli, cauliflower, carrots, cucumbers, potatoes, and zucchini including cob saws, corn cutters, florretters, and green bean snippers.
• Hoppers & Dumpers Infeed equipment including big bag infeed, tote dumpers, truck dumpers, and receiving hoppers with metering conveyor feeders for various product loading needs.
• Integrated Control Systems Centralized HMI control systems integrated with Rockwell Automation/Allen-Bradley, Delta, and Siemens for unified line management with remote access capabilities.
• Spare Parts & Replacement Components Replacement parts and spare parts for ProEx Food equipment and legacy equipment including Hughes, A&K Huskers, and CCM Cutters.
• Design Engineering & Line Integration Services Custom design engineering, solution engineering, line design, integration, installation, and process design services for food processing operations.

Quantifiable outcome

• Throughput increase of 15-25% without adding labor or utility costs through iNTELLIPRO SCANNING
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FANUCcoreTechnology or IntegrationFANUC is a global leader in robotic technologies. PROEX FOOD is a FANUC integrator, integrating their robotics hardware into food processing and packaging operations for product handling, sorting, grading, tray packing, case packing, and palletizing applications.
• Rockwell Automation (Allen-Bradley)coreTechnology or IntegrationRockwell Automation is a best-in-class controls provider. PROEX FOOD is a Rockwell Automation/Allen-Bradley integrator, providing centralized control systems, HMIs, PLCs, and VFDs for integrated processing lines.
• WipoteccoreTechnology or IntegrationWipotec is a leading x-ray and optical manufacturer based in Germany with global support. Partnered with PROEX FOOD for the iNTELLIPRO SCANNING SYSTEM, providing the x-ray technology module for corn cob inspection.
• ABB / CodiancoreTechnology or IntegrationABB/Codian is a robotics manufacturer. PROEX FOOD works with ABB/Codian for robotics integrations in food processing operations, particularly for high-speed picking and packaging applications.
• SiemenscoreTechnology or IntegrationSiemens is a global technology company. PROEX FOOD works with Siemens for control systems and automation technology in integrated food processing lines.
• International Fresh Produce Association (IFPA)coreOthersPROEX FOOD is a founding member of IFPA, a global fresh produce supply chain association. Participation provides industry visibility, networking, and thought leadership opportunities.
• Midwest Food Products Association (MWFPA)minorOthersPROEX FOOD is a long-standing member of MWFPA, a regional food industry association serving the Midwest United States.
• International Trade Club of Chicago (ITCC)minorOthersCEO Ross Lund serves as a board member. Organization focused on international trade promotion in the Chicago area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cabinplant: Danish mid-sized OEM of processing and weighing/packaging equipment for fish, meat, vegetables, and ready meals; comparable in scale and category to ProEx on turnkey processing and packaging lines for vegetable/fruit processors, especially in Europe.

Broad incumbents

• Marel: Icelandic-headquartered OEM of food processing equipment, robotics, and digital solutions for meat, poultry, and fish; increasingly expanding into produce. Comparable as a turnkey equipment + digital + robotics player, though Marel is a large public company with very different scale.
• TOMRA Food: Global leader in optical sorting and grading for food; its sensor-based sorters and peelers overlap with ProEx's iNTELLIPRO SCANNING and ROBOTIC GREEN EAR SORTING, though TOMRA is a much larger public company serving produce, nuts, and protein.
• GEA Group: Large German industrial group providing centrifuges, separators, homogenizers, and full processing lines for dairy, food, and beverages; a broad incumbent that competes in the same turnkey processing line space as ProEx, particularly for prepared-vegetable and potato customers.
• Bühler Group: Swiss industrial group manufacturing processing equipment and complete plants for grain, food, and advanced materials; comparable in the food processing equipment and turnkey integration business though with a much larger scale and broader category footprint than ProEx.
• JBT Corporation: U.S. industrial company supplying food processing, liquid foods, and air transport equipment; its FTNON and ProJect lines compete with ProEx on fresh-cut produce and vegetable processing equipment, and JBT also bundles robotics and digital solutions.
• Key Technology (Novanta): Producer of optical sorting, conveying, and processing equipment for food processors; comparable to ProEx's iNTELLIPRO SCANNING and vibratory conveyor offerings, though it serves a broader produce/sortation customer base as part of Novanta.

Direct peers

• Heat and Control: Independent food processing equipment OEM designing and manufacturing integrated lines for snacks, prepared foods, and produce; comparable to ProEx as a privately held, mid-sized integrator serving global processed-food customers with turnkey solutions.
• Urschel Laboratories: Specialist manufacturer of industrial cutting, slicing, and dicing equipment for fruits, vegetables, and proteins; directly comparable to ProEx's Saws & Cutters and iNTELLIPRO SAW product line for processed-food processors.
• FAM (formerly Stork FAM): Belgian industrial cutting equipment OEM focused on high-capacity dicers, slicers, and processing lines for fruits and vegetables; comparable to ProEx on processing-line equipment for vegetable processors and similar integration with robotic and digital systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ProExFoodLLC
• LinkedInlinkedin.com/company/proexfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProEx Food