Sadguru Consultancy & Services

What Sadguru Consultancy & Services does

Sadguru Consultancy & Services is a Mumbai-based boutique indirect tax advisory practice founded in 2005 by Shri Rajan Mashelkar, a retired Superintendent of Central Excise with approximately two decades of departmental experience across Central Excise, Customs and Service Tax. The firm is qualified to represent clients before adjudicating authorities, Commissioner (Appeals) and CESTAT, and offers end-to-end indirect tax advisory covering GST compliance (registration, returns, audit support, reply strategy), customs and DGFT advisory, Central Excise and Service Tax legacy matters, 100% EOU consultancy, and litigation representation including SCN handling, appeals and hearings. Operations are anchored by the founder and partner Akshay Mashelkar, who handles day-to-day GST compliance and client follow-through.

The firm serves manufacturers, exporters, traders, service providers and hospitality businesses across India, with the primary segments being manufacturing and export-oriented enterprises that face complex GST, customs and DGFT exposure. The business model is straightforward professional services: engagement-based fees with a publicly disclosed ₹2,500 WhatsApp consultation entry point and quote-based pricing for advisory and litigation work. Distribution is direct — in-person consultations at the Goregaon (West) Mumbai office, phone, WhatsApp and digital inquiry forms — with no proprietary technology platform, no app, no API and no AI/ML tooling. Recent activity has centered on a website refresh and a Downloads & Resources portal aimed at improving inbound visibility and client preparation.

Strategically, the firm is a stable, founder-anchored micro-practice rather than a scaling advisory business: 1–10 employees, single office, no external funding, no partnerships, no M&A and no technology platform. The competitive position rests on the founder's regulatory credentials and litigation representation rights rather than scale, technology or distribution advantages, which inherently caps growth but supports premium positioning on serious matters.

Name

Sadguru Consultancy & Services

Legal name

Sadguru Consultancy & Services

Website

https://sadgurucenex.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Sadguru Consultancy & Services is a Mumbai-based boutique indirect tax advisory firm, founded in 2005, offering GST, customs, DGFT and litigation services to manufacturers, exporters, traders and service providers across India.

Ownership category

akta.pro rank

Product category

Indirect Tax Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ)

akta.pro secondary industry

Transfer Pricing & International Tax Services (BPAHABAI)

Keywords

• Indirect tax advisory
• GST compliance services
• Customs consultancy
• DGFT advisory
• Tax litigation representation

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consultancy Fees: Professional services revenue generated through advisory engagements, consultations, and ongoing compliance support. Fee structure includes a WhatsApp consultation priced at ₹2,500; other services appear to be quote-based depending on matter complexity and scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sadguru Consultancy & Services is a Mumbai-based, founder-led indirect tax advisory firm that delivers end-to-end professional services in GST compliance, Customs and DGFT advisory, Central Excise and Service Tax matters, and litigation representation. It serves manufacturers, exporters, traders, service providers, and hospitality businesses across India through office consultations, remote advisory, and structured compliance support.

Product overview

Sadguru Consultancy & Services is a single-service consultancy firm providing end-to-end indirect tax advisory services. Rather than a software platform or modular product suite, the firm offers professional consultancy services across multiple interconnected service lines centered on GST compliance and related indirect tax matters. The core service offering encompasses GST compliance (registration, returns, audit support, reply strategy), Customs and DGFT advisory, Central Excise advisory, Service Tax matters, 100% EOU consultancy, and litigation representation (notices, appeals, hearings, CESTAT representation). Services are delivered through a structured advisory process emphasizing documentation quality, timeline management, and departmental-facing interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• GST Compliance Services Comprehensive GST advisory covering registration, return filing, monthly GST return support, audit assistance, reply strategy planning, and ongoing compliance alignment for manufacturers, exporters, traders and service providers across India.
• Customs & DGFT Advisory Practical support for customs clearances, DGFT (Directorate General of Foreign Trade) procedural guidance, 100% Export Oriented Unit (EOU) consultancy, and regulatory compliance for importers and exporters.
• Central Excise & Service Tax Advisory Advisory services addressing legacy central excise matters, service tax issues, and transitioning businesses between excise and GST regimes.
• Litigation Representation Support for notices, Show Cause Notices (SCNs), appeals, hearings, and representation before adjudicating authorities, Commissioner (Appeals), and CESTAT, including documentation-backed response strategy.
• Audit Support Services Structured assistance for GST audits, departmental notices, queries, and recurring management follow-through with a documentation-first approach.
• WhatsApp Consultation Quick initial consultation service via WhatsApp for urgent matters, priced at ₹2,500, offering faster first contact for businesses requiring prompt review of notices, hearing dates, or audit timelines.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• EY India: Big-4 firm with an established indirect-tax and GST advisory practice serving large Indian and multinational corporates. Comparable in service offering (GST, Customs, transfer pricing, tax litigation) but operates as a broad multi-service incumbent.
• KPMG India: Big-4 advisory firm providing GST, Customs, international trade and tax controversy services to large enterprises in India. Comparable on indirect-tax advisory but with a significantly broader service portfolio and larger bench of specialists.
• Deloitte India: Big-4 advisory firm with a large indirect-tax practice covering GST, Customs, international trade and tax litigation across India. Overlaps with Sadguru on GST, Customs and litigation matters but serves a much larger enterprise and multinational client base.
• BDO India: Member firm of a global accounting network offering a full suite of indirect-tax services including GST, Customs, transfer pricing and litigation support. Broad incumbent competing for the same enterprise indirect-tax engagements, but operating as part of a wider advisory portfolio.

Regional players

• Vaish Associates Advocates: Full-service Indian law firm with a strong indirect-tax practice handling GST, excise, customs and service-tax litigation. Comparable on tax controversy and representation work, primarily serving clients through its Indian offices.

Direct peers

• Dhruva Advisors: India-focused tax and advisory boutique with a strong indirect-tax (GST, Customs, transfer pricing) practice serving mid-market and enterprise clients. Directly comparable as a specialist Indian tax boutique operating in the same GST/Customs advisory market as Sadguru, although with a broader service line and larger team.
• N.A. Shah Associates: Mumbai-based chartered accountancy firm offering indirect-tax advisory, GST compliance, audit support and litigation services to Indian corporates. Closely comparable as a Mumbai tax boutique with similar service mix and mid-market client profile.
• AKM Global: Indian tax, audit and advisory firm with a dedicated indirect-tax practice covering GST, Customs and international trade. Directly comparable on indirect-tax advisory services and target client base of Indian businesses.
• KGS Advisors: Indian chartered accountancy and tax advisory firm offering GST, Customs, international tax and litigation services. Comparable as a mid-sized Indian tax practice serving corporate and HNI clients with similar indirect-tax service lines.
• Lakshmikumaran & Sridharan: Large Indian law firm with a flagship indirect-tax practice covering GST, Customs, excise and service tax matters, including litigation before CESTAT and High Courts. Directly comparable on indirect-tax advisory and litigation representation; differs in being a much larger, multi-office firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadguru Consultancy & Services