Adfab

What Adfab does

Adfab was a French digital performance agency founded in 2011, specializing in performance digital marketing, design, and web development for B2B clients. Since 2019, Adfab has operated as a wholly owned, retained brand within Arneo (legal entity: ARNEO CONSULTING (RESP3CT), registered in Lyon, France), following a strategic consolidation that also absorbed AF83, Business Lab, Askin, and Brandonline to internalize multi-disciplinary digital capabilities.

Through Arneo, the entity now sits inside the Mantu group (joined 2023) and participates in a six-service-line digital agency offering: Digital Marketing, Web Development, Design & Creation, Data, Strategy/Consulting, and AI Services. The technology stack spans WordPress, Drupal, Symfony, Python, React, and NestJS for build; Shopify Plus and Magento for commerce; HubSpot for marketing automation; and Qdrant (vector database) plus Langfuse (observability) for the AI Chatbot and AI Recommendation Module deployed on arneo.io. Aptitud.ai, launched in June 2025, is a generative-AI-powered skills dossier tool for ESNs and recruitment agencies, representing the entity's first productized AI offering.

The business model is B2B project-based services delivered through direct client engagement, with no publicly disclosed pricing. Customers are enterprise and mid-market organizations across at least nine verticals including banking, finance, insurance, fashion, beauty, energy, industry, tourism, health, luxury, automotive, and e-commerce. Geographic reach spans France (Paris, Lyon, Marseille, Toulouse, Tours), Switzerland (Geneva), and Spain (Barcelona). The entity holds ISO 9001 and ISO 27001 certifications, renewed annually, which are a material procurement enabler in regulated sectors. No revenue, headcount, or ARR figures are disclosed.

Name

Adfab

Legal name

ARNEO CONSULTING (RESP3CT)

Website

https://adfab.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Adfab was a French digital performance agency (founded 2011) specializing in digital marketing, design, and web development. Since 2019, it has operated as an acquired brand within Arneo, a full-service digital agency under the Mantu group, serving European enterprise clients across nine verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Digital marketing services
• Web development
• Creative design
• Data analytics consulting
• Artificial intelligence solutions

Headquarters

HQ city

Bagnolet

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Core offering

Adfab was a digital performance agency providing digital marketing, web development, design/creation, data analytics, strategy/consulting, and AI services to B2B clients across sectors including health, luxury, automotive, banking, e-commerce, tourism, industry, energy, and fashion. Following its 2019 absorption into Arneo, the offering now sits within Arneo's full-service digital agency portfolio under the Mantu group.

Product overview

Arneo (formerly Adfab absorbed in 2019) operates as a full-service digital agency offering a unified platform of six core service lines: Digital Marketing, Web Development, Design & Creation, Data, Strategy/Consulting, and AI Services. Its product portfolio spans from strategic consulting and brand identity to e-commerce platform development and AI-powered tools. The named products/modules include Aptitud.ai (an AI skills dossier tool for recruitment), an AI Recommendation Module (personalized content suggestion engine), and an AI Chatbot (contextual navigation assistant). Arneo also develops custom e-commerce solutions across platforms including Shopify Plus and Magento, with integrated tools for CRM, ERP, logistics, and analytics.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Partnerships

One partnership is on record.

• ArneocoreStrategic or Co-development Partner · 1 January 2019Adfab was acquired and unified with Arneo in 2019 as part of a strategic regrouping. Adfab, along with AF83, Business Lab, Askin, and Brandonline, was brought under Arneo to enrich its value chain in design, performance digital, and technical development, enabling integrated end-to-end digital project delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Havas: French-headquartered global marketing and communications group operating creative, media, and digital agencies. Directly comparable as a French-rooted full-service competitor operating across Arneo's sectors (luxury, healthcare, finance) and geographies.
• Capgemini Invent: Digital innovation and transformation consulting arm of Capgemini. Comparable as a scaled French-headquartered consultancy delivering strategy, digital, data, and engineering services to the same enterprise client base.
• Accenture Song: Accenture's creative and digital experience practice (formerly Accenture Interactive). Competes directly for end-to-end digital transformation mandates blending strategy, design, technology, and marketing — Arneo's exact value proposition.
• Publicis Groupe: Global French-headquartered communications group offering advertising, digital, data, and consulting services. Comparable as the broader incumbent against which Arneo competes for French and European enterprise marketing/digital transformation budgets.
• Dentsu: Global advertising and digital services group with significant French operations (Dentsu Creative, Merkle). Competes for the same integrated brand + performance + media budgets Arneo targets.

Direct peers

• TBWA: Global creative advertising agency network with deep French presence (TBWA\Paris). Operates a similar full-service creative + digital model targeting enterprise clients in luxury, automotive, and consumer sectors.
• Ekstend Group: French independent digital agency group combining creative, digital marketing, and web development capabilities. Comparable as a French independent offering integrated brand + digital + tech services to mid-market and enterprise clients.
• Isobar: Global digital experience agency (Dentsu network) offering creative, commerce, and digital transformation services. Directly comparable on integrated digital agency model and enterprise client targeting.
• BETC: Paris-based creative advertising agency owned by Havas. Comparable as a French creative+digital agency serving luxury, retail, and consumer brands with integrated campaigns similar to Arneo's service mix.
• Makheia: Independent French digital and communication agency group offering brand, content, digital, and data services. Closely comparable mid-size French integrated agency operating in similar verticals and against similar enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adfab
• Xx.com/adfab
• Facebookfacebook.com/adfabstudio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adfab