Hestomed + Helbig

What Hestomed + Helbig does

Hestomed + Helbig is a privately held German wholesale distributor headquartered in Neuenstadt that supplies medical technology, practice supplies, and consumables primarily to professional rescue services (Rettungsdienst), ambulance providers, and emergency medical technicians. The company operates a B2B e-commerce storefront (hestomed-helbig.de) carrying roughly 4,400 SKUs across airway management, surgery and instruments, diagnostics, disinfection, hygiene, circulation, wound care, trauma, immobilisation, rescue and transport, emergency containers, filling sets, occupational safety and training, and also distributes third-party products from manufacturers such as Mindray, Flexicare, Hartmann, Schülke and SAM Medical.

Name

Hestomed + Helbig

Legal name

hestomed + helbig

Website

https://hestomed-helbig.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hestomed + Helbig is a privately held German B2B wholesale distributor based in Neuenstadt that supplies medical technology, consumables, and rescue equipment — including its own redfamily brand portfolio — primarily to German emergency medical services (Rettungsdienst) and rescue-service buyers via a ~4,400-SKU e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuenstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Equipment Sales: Sale of medical technology and consumables through e-commerce platform to emergency medical services, rescue services, and healthcare providers. Products include defibrillators, ventilation equipment, surgical instruments, diagnostic tools, wound care, hygiene products, trauma supplies, and rescue equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hestomed + Helbig is a German B2B wholesale distributor that supplies medical technology, practice supplies, consumables, and other medical products to emergency medical services (Rettungsdienst), rescue organizations, and healthcare providers through an e-commerce platform with more than 4,400 SKUs. The company also develops and sells its own redfamily brand products — including redpack rescue backpacks, redfix mounting systems, and redox gas regulators — designed specifically for professional rescue services, alongside third-party brands such as Mindray, Flexicare, Hartmann, Schülke, and SAM Medical.

Product overview

Hestomed + Helbig is a medical technology supplier and online shop serving emergency medical services (EMS/Rescue services). Their product portfolio consists primarily of their own brands (redpack rescue backpacks, redfamily mounting systems, bluesafe, redconnect) as well as third-party medical products across categories including airway management, surgery/instruments, diagnostics, disinfection, hygiene, circulation support, wound care, trauma care, immobilization, rescue/transport, emergency containers, filling sets, occupational safety, and training. The core own-brand offerings center on the redpack backpack system (with integrated RFID-NFC tag and redpack.check app for digital inventory management) and the redfamily series of equipment mounting solutions, while the shop also distributes branded products from manufacturers such as Mindray, Flexicare, Hartmann, Schülke, and SAM Medical.

Differentiator

Problem solved

Functional benefit

Brands

• bluesafe: Product brand referenced on main navigation.
• redpack
• redconnect
• redfamily

Products and services

• redpack rescue backpack product line Own-brand line of professional rescue backpacks and emergency equipment carrying solutions designed for use by emergency medical services and rescue personnel.
• redpack.basic Rescue Backpack Professional rescue backpack with a magnetic module fixation system (7x5 grid with 35 metal points), aluminum-reinforced frame, ergonomic shoulder straps, integrated reflective trapezes, and an RFID-NFC tag for digital inventory management via the redpack.check app. Intended for emergency medical services and rescue personnel.
• redpack.check App Mobile application for efficient equipment management of rescue backpacks, enabling quick inventory capture and regular equipment checks via an integrated RFID-NFC tag to increase operational readiness. Aimed at rescue services and EMS organizations.
• redfamily mounting and fixation systems Own-brand product family of mounting and fixation solutions for emergency equipment, including rail systems (redfix.rail), sliding solutions (redslide), gas supply regulators (redox), and device holders (redfix.Gerätehalter), developed and optimized for daily professional use in rescue services.
• bluesafe product line Own-brand product line of emergency medical equipment offered by Hestomed + Helbig for rescue and EMS customers.
• redconnect product line Own-brand product line of connectivity or integration solutions in emergency medical equipment offered by Hestomed + Helbig.
• Airway management product category Category of medical devices and consumables for airway management distributed by Hestomed + Helbig, including video laryngoscopes and related supplies from brands such as Flexicare, intended for EMS and rescue services.
• Defibrillators and ventilation equipment High-end distributed medical devices including the Mindray BeneHeart L1 semi-automatic defibrillator with integrated CPR feedback sensor (priced at €1,783.81) and the Dräger Oxylog 600 EMS ventilation device (priced at €26,775.00), intended for emergency medical services and rescue providers.
• Wound care, trauma, and surgical instruments Distributed consumables and instruments for wound care, trauma management, and surgical procedures — including the sterile Thorax-Drainage-Set, the SAM XT 700 Extremity Tourniquet (with patented TRUFORCE closure technology), and Hartmann Trauma Bandages — intended for EMS, rescue, and healthcare customers.
• Service & Wartung (service and maintenance) Service and maintenance offering for medical equipment sold by Hestomed + Helbig, supporting customers who purchase devices through the e-commerce platform.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• DEKRAcoreOthersQuality certification body providing ISO 9001 certification for the company's quality management system
• BfArM (Federal Institute for Drugs and Medical Devices)coreOthersGerman regulatory authority that registered the company as an authorized mail-order trader for human medicinal products via internet for Germany
• redfamily Brand PartnerscoreTechnology or IntegrationOwn brand family including redpack (rescue backpacks), redfix (mounting systems), redox (gas regulators), bluesafe, and redconnect. Products designed and optimized for daily professional use in rescue services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mölnlycke Health Care: Swedish medical supplies company with strong wound care, surgical, and EMS-channel presence across Europe. Comparable to Hestomed + Helbig as a branded medical consumables manufacturer selling into European EMS and acute-care channels, often through distributors.
• McKesson Medical-Surgical: Major US-headquartered medical-surgical distributor with broad EMS, hospital, and physician-channel offerings. Comparable to Hestomed + Helbig in serving EMS/professional rescue customers with mixed catalog of branded medical devices, consumables, and trauma supplies.
• Medline Industries: Large privately held medical device and supplies manufacturer/distributor with significant EMS and acute-care presence. Comparable to Hestomed + Helbig as a vertically integrated supplier of medical consumables and equipment to EMS and hospital customers.
• Patterson Companies: US medical and dental supply distributor with growing EMS/animal health exposure. Comparable to Hestomed + Helbig as a catalog-driven B2B medical distributor relying on long-tail SKUs and account-based selling to professional customers.
• Cardinal Health: Global medical products distributor with extensive EMS, hospital, and home-health offerings. Comparable to Hestomed + Helbig in distributing a broad medical catalog (devices, consumables, surgical supplies) to professional healthcare buyers.
• Henry Schein: One of the world's largest medical, dental, and EMS product distributors, serving healthcare providers globally. Comparable to Hestomed + Helbig as a multi-category medical supply wholesaler targeting professional healthcare customers via catalog/online ordering, though at vastly greater scale and breadth.
• Paul Hartmann AG: German medical products company specializing in wound care, hygiene, and surgical consumables, distributed in part through EMS channels. Comparable to Hestomed + Helbig as a supplier of branded EMS-relevant consumables (e.g., trauma bandages, hygiene products) into the German rescue market.
• Drägerwerk: German manufacturer of safety and medical technology, including ventilation (Oxylog), anesthesia, and patient monitoring widely used by German EMS. Comparable to Hestomed + Helbig in that several of its products (e.g., Oxylog 600 EMS) are distributed through Hestomed's shop, indicating channel overlap.
• Stryker (Emergency Care / EMS): Global medical device company whose Emergency Care division (including the former Physio-Control/LIFEPAK and Weinmann EMS lines) sells defibrillators, monitors, and EMS equipment. Comparable to Hestomed + Helbig in that Mindray and other EMS device brands compete for the same defibrillator/ventilation shelf space.
• B. Braun Melsungen: German-headquartered medical technology and pharmaceutical products company with a strong distribution footprint across German-speaking EMS and hospital channels. Comparable to Hestomed + Helbig in serving German EMS providers with branded consumables, infusion, and surgical devices.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hestomedhelbig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hestomed + Helbig