Polylang

What Polylang does

Polylang, operated by the French private limited company WP SYNTEX (registered in Bourgoin Jallieu, RCS Vienne 819 143 645) under Publication Director Frédéric Demarle, develops and maintains the leading WordPress multilingual plugin suite of the same name. The product family — Polylang (free), Polylang Pro, Polylang for WooCommerce, and Polylang Business Pack — enables WordPress site owners to publish and manage content, taxonomies, media, navigation, widgets, URL slugs, WooCommerce products/orders, and ACF Pro fields across 90+ languages, integrating natively with the WordPress core, REST API, and complementary plugins such as Yoast SEO, Jetpack, YARPP, and DeepL.

The technical architecture is deliberately bloat-free: it uses only WordPress built-in primitives with no additional database tables and no shortcodes, producing multilingual pages, language switchers, hreflang/open-graph SEO tags, and — in the WooCommerce extension — synchronized stock, prices, and order-language email routing without impacting Core Web Vitals. Advanced translation workflows (XLIFF 2.0 import/export, deep ACF Pro field translation, Site Editor and block-theme support, browser-language detection, URL slug translation, and a setup wizard) are positioned as the paid differentiators over the free tier. The free plugin, distributed via the official wordpress.org repository, reports 800,000+ active installations and a 4.7/5 rating across 2,957 reviews and is cited by enterprise users including Disney, Rakuten, the United States Department of State, UNESCO, Wikimedia, and Orange.

Commercial revenue is generated exclusively through self-serve annual subscription licenses for Polylang Pro, Polylang for WooCommerce, and the Polylang Business Pack, sold direct via polylang.pro with Stripe-processed digital downloads, EU VAT-inclusive pricing, 30-day refund support for failed products, and a documented 50% renewal pricing strategy. Distribution is anchored by top-of-funnel acquisition on wordpress.org, organic SEO on long-tail technical queries, an English-language knowledge base and blog, and informal agency/developer referrals; no formal reseller program exists. The company is bootstrapped, with no disclosed funding rounds, no parent company, no disclosed headcount, and no public revenue figure available in the source material.

Name

Polylang

Legal name

WP SYNTEX

Website

https://polylang.pro

Company type

Private

Operating status

Operating

Short description

Polylang, by French company WP SYNTEX, builds the leading WordPress multilingual plugin suite — free plus paid Pro, WooCommerce, and Business Pack licenses — serving SMBs, agencies, and WooCommerce merchants managing multilingual sites globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Villefontaine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Polylang Pro License: Premium subscription license providing automatic updates, premium support, advanced features (XLIFF export/import, URL slug translation, browser language detection, duplicate content across translations, ACF Pro integration, Site Editor support). License key valid for one year, renewable at 50% of new license price.
2. Polylang for WooCommerce License: Premium addon license for multilingual WooCommerce shops. Includes stock and price synchronization across translations, order language assignment, multilingual reports, and WooCommerce Bookings support. Sold as standalone addon or bundled with Polylang Pro.
3. Polylang Business Pack: Bundle combining Polylang Pro and Polylang for WooCommerce with additional enterprise-tier features for larger agencies and corporate customers managing multilingual WordPress sites.
4. License Renewal: License keys renew annually at a preferential rate (currently 50% of new license price). If not renewed, product continues to function but automatic updates and premium support are discontinued.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Polylang is a WordPress multilingual plugin suite that enables site owners to translate posts, pages, media, categories, tags, custom post types, custom taxonomies, widgets, navigation menus, products, and URLs into multiple languages. It offers a free version on wordpress.org alongside premium tiers (Polylang Pro, Polylang for WooCommerce, and the Polylang Business Pack bundle) with advanced features including XLIFF export/import, DeepL machine translation, ACF Pro integration, Site Editor support, and WooCommerce stock/price synchronization.

Product overview

Polylang is a multilingual WordPress plugin suite offering a tiered product portfolio: the free Polylang plugin provides core multilingual site capabilities for WordPress; Polylang Pro adds advanced features like unlimited languages, DeepL machine translation, XLIFF export/import, ACF Pro integration, and Site Editor support; Polylang for WooCommerce (compatible with both free and Pro) extends the platform specifically for e-commerce sites enabling full WooCommerce multilingual functionality including synchronized stock/prices and order language assignment; and the Polylang Business Pack bundles Polylang Pro with Polylang for WooCommerce at a discounted rate. All premium products require annual license key activation for automatic updates and premium support access.

Differentiator

Problem solved

Functional benefit

Brands

• Polylang Pro: Premium version of the WordPress multilingual plugin with advanced features including automatic updates, support, REST API integration, duplicate content feature, URL slug translation, and multisite support.
• Polylang for WooCommerce
• Polylang Business Pack

Products and services

• Polylang (Free) The free multilingual plugin for WordPress, distributed via wordpress.org. Allows users to create bilingual or multilingual WordPress content with support for translating posts, pages, media, categories, tags, custom post types, custom taxonomies, widgets, navigation menus, and URLs. Includes a basic language switcher, SEO-ready hreflang tags, and WordPress admin language filtering.
• Polylang Pro Premium version of the Polylang plugin with advanced features including unlimited languages, duplicate content across translations, URL slug translation, browser language detection, XLIFF export/import for professional translation workflows, DeepL machine translation integration, ACF Pro integration with Translate Once feature, WordPress Site Editor multilingual support with Navigation Language Switcher block, and priority premium support. Requires annual license activation.
• Polylang for WooCommerce Dedicated WooCommerce integration addon that works with Polylang or Polylang Pro. Enables fully multilingual WooCommerce stores: translates products, categories, tags, shipping classes, and global attributes; synchronizes stock, prices, SKU, weight, and dimensions across language translations; assigns languages to orders for customer email localization; supports product CSV import/export with language columns; integrates with WooCommerce Bookings for synchronized availability; and generates translated WooCommerce pages in 3 clicks.
• Polylang Business Pack Bundle combining Polylang Pro and Polylang for WooCommerce at a discounted price compared to purchasing separately. Provides all multilingual WordPress features plus full e-commerce translation capabilities for WooCommerce sites. Includes premium support, automatic updates, and all Pro features.

Quantifiable outcome

• 800,000+ WordPress sites use Polylang for multilingual content management
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationPolylang for WooCommerce is a dedicated addon that integrates Polylang with WooCommerce for multilingual e-commerce sites. It synchronizes stock, prices, and product attributes across translations, assigns language to orders for localized customer emails, and supports multilingual reports, CSV import/export, and WooCommerce Bookings. Sold as a standalone addon or bundled with Polylang Pro.
• StripecoreOthersStripe is the payment processor used for all transactions on polylang.pro. It handles secure credit card payments (Visa, Mastercard, American Express), fraud detection, and PCI compliance. Stripe collects device identifying information to operate and improve fraud detection services.
• Yoast SEOcoreTechnology or IntegrationPolylang includes extra code to ensure full compatibility with Yoast SEO, one of the most popular WordPress SEO plugins. This integration ensures hreflang attributes and multilingual SEO work correctly when both plugins are active.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/polylang
• GitHubgithub.com/polylang/polylang

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polylang