118100 AB
118100 AB operates 118100.se and the 118 100 phone line, providing Swedish consumers and businesses with directory lookup of names, phone numbers, and addresses via a proprietary national database.
- Company typePrivate
- Founded2006
- HeadquartersSolna, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
What 118100 AB does
118100 AB (legally 118 100 Sales AB) is a Swedish directory services company headquartered in Stockholm that provides contact-information lookup for individuals and businesses across Sweden. The company operates a dual-channel service: the 118 100 premium-rate telephone directory inquiry line and the self-serve web portal at 118100.se, which provides search across hundreds of thousands of Swedish businesses with names, phone numbers, addresses, and integrated map data. The underlying asset is a proprietary database described as covering nearly all Swedish businesses and adult individuals, with data sourced from multiple providers and governed by an opt-out mechanism routed through telephone operators. Source data on the company referenced as being launched in 2006 and rebranded from the prior "118 100 ahhaaa AB" entity.
The business operates a hybrid revenue model combining usage-based phone inquiry revenue (a 34 kr ex-VAT start fee plus 25 kr ex-VAT per-minute charge) and online advertising sold to Swedish businesses seeking visibility on the website. Marketing is sustained through 365-days-per-year TV and radio advertising that drives both phone calls and website traffic, supported by an advertiser self-service interface. The company serves two segments — Swedish consumers seeking contact information, and Swedish businesses seeking listings and advertising reach — across a single domestic market (Sweden), with no current evidence of geographic expansion or external investment. Operational trust is anchored by a Dagens Industri Gazelle Company recognition in 2009, and ongoing platform features such as an emergency-numbers reference page and business-listing management tools.
118100 AB firmographics
Firmographics- Name
- 118100 AB
- Legal name
- 118 100 Sales AB
- Website
- https://118100.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- 118100 AB operates 118100.se and the 118 100 phone line, providing Swedish consumers and businesses with directory lookup of names, phone numbers, and addresses via a proprietary national database.
- Ownership category
- akta.pro rank
Where 118100 AB is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
118100 AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Directory Inquiry Phone Service: Revenue from telephone directory inquiries charged via start fee and per-minute rates.
- Online Advertising: Revenue from advertisers promoting their products and services on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Telephone directory inquiry service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
118100 AB product offering
Product offeringCore offering
118100 AB operates a dual-channel Swedish directory information service providing contact details (names, phone numbers, addresses, map data) for persons and businesses. The service is accessible via a premium-rate telephone line (118 100) and a free web directory portal (118100.se), supported by an extensive proprietary database covering nearly all Swedish businesses and adults. Revenue is generated through per-call telephone charges and online advertising on the platform.
Product overview
118100 AB operates a dual-channel directory service consisting of 118100.se, an internet search portal launched in 2006, and the 118 100 telephone directory service. The platform provides contact information for persons and businesses across Sweden, including names, phone numbers, addresses, and map data. Users can search for businesses by category (such as hotels, restaurants, construction, tires, and auto repair shops) or by specific criteria, with the site indexing hundreds of thousands of Swedish businesses. The service also includes emergency number reference information and supports business accounts for companies to manage their listings.
Differentiator
Problem solved
Functional benefit
Products and services
- 118100.se Web Directory Free internet-based search portal providing contact information (names, phone numbers, addresses, and map data) for persons and businesses across Sweden. Targets Swedish consumers and businesses seeking contact details.
- 118 100 Telephone Directory Service Premium-rate telephone-based directory inquiry service accessible by dialing 118 100, providing information about persons and businesses. Charged via a start fee of 34 kr ex VAT and per-minute rate of 25 kr ex VAT. Targets Swedish consumers seeking phone-based contact information lookup.
- Business Advertising Service (Annonsera)
Companies that use 118100 AB
Customer profileSegments2 records
Ideal customer profiles2 records
118100 AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
118100 AB partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights1 record
118100 AB competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
118100 AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
118100 AB leadership team
Management profileNumber of profiles
118100 AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
118100 AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 118100 AB
What does 118100 AB do?
118100 AB operates a dual-channel Swedish directory information service providing contact details (names, phone numbers, addresses, map data) for persons and businesses. The service is accessible via a premium-rate telephone line (118 100) and a free web directory portal (118100.se), supported by an extensive proprietary database covering nearly all Swedish businesses and adults. Revenue is generated through per-call telephone charges and online advertising on the platform.
Is 118100 AB a public or private company?
118100 AB is a private company. It is classified as unknown and is currently operating.
When was 118100 AB founded?
118100 AB was founded in 2006.
Where is 118100 AB based?
118100 AB is headquartered in Solna, Sweden, in the Europe region.
How does 118100 AB make money?
Two revenue lines are on record. Directory Inquiry Phone Service is the primary driver. The others are online Advertising.
Does 118100 AB have an API?
No public API is recorded for 118100 AB.