Good Thinking

What Good Thinking does

Good Thinking, Inc. is a 501(c)(3) tax-exempt nonprofit integrated creative agency headquartered in Atlanta, Georgia, founded in 2011. The organization provides multidisciplinary storytelling, branding, and multimedia production services to social good organizations — including nonprofits, charities, legal aid groups, education initiatives, and environmental advocacy entities. Its service portfolio spans brand identity and graphic standards, website design and development, photography and film production, branded campaigns, animation, print materials, and end-to-end project management, organized around three operational phases: Discovery Services, Content Creation Services, and Project Management + Logistics.

The agency's underlying capability is a distributed collective of designers, writers, musicians, developers, illustrators, journalists, videographers, fine artists, photographers, and professors who deliver omnichannel campaign work for clients such as the State Bar of Georgia, the Southern Center for Human Rights, Georgia Appleseed, GreenLaw, Georgia CASA, the NEA Foundation, the Georgia Tech Kendeda Building, and Project EATS. Notable technical outputs include a Society of Illustrators Gold Medal-winning stop-motion animation produced with Red Nose Studios and information-experience systems for certified Living Building projects.

The business model is fee-for-service professional services priced below for-profit creative agencies due to nonprofit status, supplemented by reduced-cost and pro bono engagements. Go-to-market is sales-led and direct: prospective clients and creative professionals engage through website contact forms, with relationship-based conversion reinforced by design charrettes. Revenue is generated through multi-year project contracts with nonprofit and education-sector clients, with no public disclosure of financial figures. The organization reports 11–50 employees and operates without parent-company, private-equity, or institutional-investor ownership.

Name

Good Thinking

Legal name

Good Thinking, Inc.

Website

https://goodthinkingatl.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Thinking is a 501(c)(3) nonprofit integrated creative agency in Atlanta that provides branding, storytelling, and multimedia production services to social good organizations at reduced fees.

Ownership category

akta.pro rank

Product category

Creative Storytelling Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Nonprofit creative agency
• Brand storytelling services
• Multimedia content production
• Social impact communications
• Brand identity design

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Fees: Good Thinking is a self-supporting nonprofit company that provides storytelling services for the social impact sector through fees for services that are more affordable than for-profit companies can offer, while also providing living wage jobs for their team.
2. Pro Bono Creative Services: Founded in 2011 as a pro bono creative resource for local nonprofits, the organization continues to provide reduced-cost services to social good organizations as a qualified 501(c)(3) tax-exempt organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Good Thinking is an unconventional nonprofit storytelling agency that helps social good organizations find, produce, and broadcast compelling stories. It provides integrated creative services — including branding, writing, design, UX/UI, video, animation, photography, sound, and web development — organized around Discovery, Content Creation, and Project Management phases, delivered at fees more affordable than for-profit agencies.

Product overview

Good Thinking is an unconventional nonprofit storytelling agency that provides integrated creative services for the social impact sector. The company operates as a single unified service offering organized around three core phases: Discovery Services (investigation, documentation, brand audits, strategy, and charrettes), Content Creation Services (branding, writing, design, UX/UI, video, animation, photography, and sound), and Project Management + Logistics. The agency produces branded campaigns, photography and film production, website design and development, brand identity and graphic standards, and print materials and promotional design. Founded in 2011 in Atlanta, Georgia, Good Thinking serves social good organizations with fees more affordable than for-profit agencies while providing living wage jobs for their multidisciplinary creative team.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Services Discovery phase services including investigation, documentation, brand audits, strategy development, and collaborative charrette sessions to uncover organizational narratives and strategic direction for social good organizations.
• Content Creation Services Multidisciplinary content production including branding, writing, design, UX/UI, video production, animation, photography, and sound design for social good organizations.
• Project Management + Logistics End-to-end project coordination and logistics management for branded campaigns across digital platforms and media channels.
• Branded Campaigns Comprehensive brand campaign development for social impact organizations, producing work across all digital platforms and media formats.
• Photography & Film Production Professional photography and video production services including emotionally impactful portrait photography, documentary films, promotional videos, and animated content for social good organizations.
• Website Design & Development Custom website design and development services including UX/UI design, responsive web design, and digital experience systems for social good organizations.
• Brand Identity & Graphic Standards Brand identity development including logo creation, visual identity systems, brand guidelines, graphic standards, and information graphics for social good organizations.
• Print Materials & Promotional Design Design and production of print promotional materials including posters, brochures, print ads, fence banners, lawn signs, and commemorative materials for social good organizations.

Quantifiable outcome

• Project EATS booth attracted hundreds of Frieze Fair guests and world press attention with only $150 budget
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• International Living Future InstituteminorStrategic or Co-development PartnerPartnership for the Kendeda Building for Innovative Sustainable Design project at Georgia Tech. The building was designed to be certified as a Living Building by the International Living Future Institute.
• Lorenc+Yoo DesignminorStrategic or Co-development PartnerDesign collaboration for the Kendeda Building project. Lorenc+Yoo Design worked with Good Thinking to create visual identity and information experience system for the building.
• Frieze New YorkminorChannel Partner/ Reseller/ DistributorArt fair venue partner for Project EATS booth at Frieze New York 2019, one of the most exclusive art fairs in the world.
• Georgia AppleseedminorGTM or Marketing PartnerNonprofit client partner for brand refresh and website redesign work.
• Southern Center for Human RightscoreGTM or Marketing PartnerLong-term client partner since 2012 for brand identity redesign and ongoing storytelling work. Funding and casework expanded 33% since rebrand.
• State Bar of GeorgiacoreGTM or Marketing PartnerOngoing partnership for pro bono volunteer program campaign serving 40,000+ bar members.
• Georgia TechcoreGTM or Marketing PartnerPartner for Kendeda Building visual identity project, Georgia Tech's first Living Building in the Southeast.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Big Duck: Big Duck is a branding and marketing communications agency that works exclusively with nonprofits, offering brand strategy, identity, websites, and campaign creative — directly comparable to Good Thinking's integrated storytelling model for social impact organizations.
• M+R: M+R is a nonprofit marketing and fundraising agency helping nonprofits raise money, build audiences, and advocate through integrated campaigns, content, and digital strategy — closely aligned with Good Thinking's social-impact storytelling and brand campaign work.
• Forum One: Forum One is a digital agency specializing in web design, UX, branding, and content strategy for mission-driven organizations and associations, directly comparable to Good Thinking's web, UX/UI, and brand services for nonprofits.
• Blue State: Blue State is a purpose-driven creative, digital, and media agency for nonprofits, advocacy groups, and brands, with integrated campaign capabilities similar to Good Thinking's omnichannel storytelling work for social good clients.
• Heller Consulting: Heller Consulting provides technology, digital strategy, and CRM implementation services for nonprofits — overlapping with Good Thinking's nonprofit-services focus and digital experience offerings, though weighted more toward systems than creative.
• Alexander Haas: Alexander Haas is a fundraising and marketing counsel firm serving nonprofits with campaign strategy, brand work, and creative services — directly comparable to Good Thinking's nonprofit-focused brand revitalization and campaign production.
• Charity Dynamics: Charity Dynamics provides digital fundraising, advocacy, and marketing services for nonprofits, with capabilities in web, content, and campaign work that overlap with Good Thinking's brand and digital storytelling offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodthinkingatlanta
• Instagraminstagram.com/goodthinkingatl
• Xx.com/goodthinkingatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Thinking