IVC US
IVC US is a Mohawk-owned residential vinyl flooring brand, founded in 1997 in Dalton, Georgia, that sells Sheet Vinyl, Champion Sheet Vinyl, and Flexitec LVT products directly to homeowners via ivcfloors.com and to professional installers through Mohawk's PRO distribution network.
- Company typePrivate
- Founded1997
- HeadquartersDalton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What IVC US does
IVC US is a residential vinyl flooring brand and wholly-owned subsidiary/brand unit of Mohawk Flooring, headquartered in Dalton, Georgia, and founded in 1997. The company manufactures and sells resilient flooring products including Sheet Vinyl, commercial-grade Champion Sheet Vinyl, and Flexitec LVT (Luxury Vinyl Tile), organized around Wood Look and Tile & Stone Look aesthetics. Product positioning centers on waterproof protection, durable construction, and fashion-forward design intended to replace traditional hardwood and tile in moisture-prone or pet-active residential settings.
Operationally, IVC runs a direct-to-consumer e-commerce storefront at ivcfloors.com that allows homeowners to browse, filter by look and feature, and purchase flooring units, supported by installation guides, warranty documentation, and email-based customer support routed through a shared Unilin/Mohawk infrastructure. Revenue is generated via one-time product sales on a unit-pricing basis, with product-specific pricing that varies by format and look category and is not publicly disclosed.
The brand also serves the professional installer (PRO) segment through dedicated trade channels within the broader Mohawk distribution network, including Mohawk Group, Durkan, Daltile, Marazzi, Aladdin Commercial, and Builder + Multifamily. As a brand unit within Mohawk's diversified flooring conglomerate (which also owns Pergo, Quick-Step, Karastan, and Godfrey Hirst), IVC leverages parent-level manufacturing scale, sourcing, and distribution reach while maintaining a distinct residential vinyl flooring identity.
IVC US firmographics
Firmographics- Name
- IVC US
- Legal name
- IVC
- Website
- https://ivcfloors.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IVC US is a Mohawk-owned residential vinyl flooring brand, founded in 1997 in Dalton, Georgia, that sells Sheet Vinyl, Champion Sheet Vinyl, and Flexitec LVT products directly to homeowners via ivcfloors.com and to professional installers through Mohawk's PRO distribution network.
- Ownership category
- akta.pro rank
IVC US industry classification
Industry- Product category
- Vinyl Flooring
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Miscellaneous Plastics Products (3080), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Resilient Sheet Vinyl & Linoleum Flooring Retail (CRAIAGAF), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where IVC US is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Markets served
IVC US business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flooring Product Sales: One-time purchase of vinyl flooring products including sheet vinyl, LVT, wood-look, and tile-look flooring sold directly to consumers through e-commerce
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing - individual flooring products sold per unit/area |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
IVC US product offering
Product offeringCore offering
IVC US manufactures and sells resilient vinyl flooring products, including traditional Sheet Vinyl, commercial-grade Champion Sheet Vinyl, and Flexitec Luxury Vinyl Tile (LVT). The products are offered in Wood Look and Tile & Stone Look aesthetics and are sold primarily through the ivcfloors.com direct-to-consumer e-commerce site, with additional distribution to professional installers through Mohawk's PRO brand channels.
Product overview
IVC US offers a portfolio of resilient flooring products including Sheet Vinyl, Champion Sheet Vinyl (commercial grade), and Flexitec LVT (Luxury Vinyl Tile). Products are available in Wood Look and Tile & Stone Look aesthetics. All products feature waterproof protection and durable construction. The offering is organized as a single brand with multiple product lines differentiated by format (sheet vs. tile) and application (residential vs. commercial).
Differentiator
Problem solved
Functional benefit
Products and services
- Sheet Vinyl Traditional sheet vinyl flooring providing seamless waterproof protection for residential applications, available in wood and tile/stone visuals.
- Champion Sheet Vinyl Commercial-grade sheet vinyl flooring with a limited commercial warranty, designed for higher-traffic commercial environments while retaining the seamless waterproof performance of IVC's residential sheet vinyl.
- Flexitec LVT Luxury Vinyl Tile flooring featuring flexible installation, waterproof and durable construction for residential and light commercial use.
- Wood Look Flooring Resilient vinyl flooring line featuring realistic wood visuals with waterproof protection and durable construction, presented as a dedicated shopping category on ivcfloors.com.
- Tile & Stone Look Flooring Resilient vinyl flooring line featuring realistic tile and stone aesthetics with seamless, durable, waterproof performance, presented as a dedicated shopping category on ivcfloors.com.
Companies that use IVC US
Customer profileSegments2 records
Ideal customer profiles2 records
IVC US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IVC US partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mohawk FlooringcoreIVC operates as a brand under the Mohawk Flooring portfolio. Mohawk is a major global flooring manufacturer that owns multiple residential flooring brands including IVC, Pergo, Karastan, Quick-Step, and Godfrey Hirst. IVC benefits from Mohawk's distribution network, manufacturing scale, and brand reputation while maintaining its own product identity in the vinyl flooring segment.
Scale indicators1 record
Expansion highlights4 records
IVC US competitors and assessment
Company assessmentDirect peers
- Armstrong Flooring: Long-established U.S. manufacturer of resilient sheet vinyl and LVT flooring sold through flooring retailers and home centers, directly comparable to IVC's product mix and channels.
- Noah LVT / CFL Flooring: CFL Flooring (FirmFit, Noah) manufactures waterproof LVT and rigid core products and distributes through U.S. residential flooring dealers, directly competing with IVC on waterproof vinyl categories.
- Karndean Designflooring: Specialist LVT and design-led vinyl plank manufacturer serving residential and commercial markets with a focus on premium design visuals, a direct competitor to IVC's wood-look and tile-look LVT lines.
- Home Legend: Value-priced LVT and waterproof vinyl plank brand sold through home centers and online retailers, competing with IVC in the price-sensitive residential waterproof vinyl segment.
- Shaw Industries (Shaw Floors / Floorte): Shaw Industries (Berkshire Hathaway) manufactures and sells LVT and resilient flooring including Floorte, a direct competitor to IVC's Flexitec LVT and sheet vinyl in U.S. residential and PRO channels.
- Mannington Mills: Family-owned U.S. manufacturer of resilient vinyl sheet and LVT flooring, with a strong residential dealer footprint and overlapping waterproof/pet-friendly positioning comparable to IVC.
- COREtec (USFloors / Shaw): COREtec is a leading waterproof rigid core LVT brand owned by Shaw Industries, with strong consumer recognition and a similar waterproof/value proposition as IVC's Flexitec LVT.
Broad incumbents
- Mohawk Industries: IVC's parent company and a global flooring conglomerate offering LVT, laminate, hardwood, and carpet across residential and commercial markets. IVC is one of several Mohawk residential flooring brands.
- Tarkett: Global flooring manufacturer offering resilient sheet vinyl, LVT, and commercial vinyl solutions alongside other flooring categories. Overlaps with IVC in vinyl flooring and serves PRO/specifier channels.
Emerging players
- Pergo (Mohawk): Sibling brand within Mohawk's portfolio focused on laminate and now waterproof vinyl/laminate hybrids. Pergo overlaps with IVC in the waterproof residential flooring category and competes for shared Mohawk marketing and channel resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
IVC US social profiles
Digital presenceIVC US financial estimates
Financial estimateRevenue estimate
Valuation estimate
IVC US leadership team
Management profileNumber of profiles
IVC US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IVC US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IVC US
What does IVC US do?
IVC US manufactures and sells resilient vinyl flooring products, including traditional Sheet Vinyl, commercial-grade Champion Sheet Vinyl, and Flexitec Luxury Vinyl Tile (LVT). The products are offered in Wood Look and Tile & Stone Look aesthetics and are sold primarily through the ivcfloors.com direct-to-consumer e-commerce site, with additional distribution to professional installers through Mohawk's PRO brand channels.
Is IVC US a public or private company?
IVC US is a private company. It is classified as corporate owned and is currently operating.
When was IVC US founded?
IVC US was founded in 1997. It employs 11 to 50 people.
Where is IVC US based?
IVC US is headquartered in Dalton, United States, in the North America region.
How does IVC US make money?
One revenue line is on record: flooring Product Sales.
Who are IVC US's main competitors?
Direct peers on record are Armstrong Flooring, Noah LVT / CFL Flooring, Karndean Designflooring, Home Legend, Shaw Industries (Shaw Floors / Floorte), Mannington Mills and COREtec (USFloors / Shaw). Broad incumbents are Mohawk Industries and Tarkett. Pergo (Mohawk) is listed as an emerging player.
Does IVC US have an API?
No public API is recorded for IVC US.
What industry is IVC US in?
IVC US's product category is Vinyl Flooring. Its primary akta.pro industry code is IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber), with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 3080.