Apex Events Company

What Apex Events Company does

Apex Events Company (شركة فعاليات القمة) is a privately-held, full-service event management firm headquartered in Al Olaya, Riyadh, Saudi Arabia. Founded around 2010 and operating for over 15 years, the company delivers end-to-end event production services organized around six pillars: event management, audio-visual-lighting (AVL), logistics and operations, brand building and marketing, media production and PR, and in-house manufacturing and fabrication. Its AVL capability includes immersive technologies such as VR/AR, holographic screens, interactive lighting, 3D audio, and smart environments, and the firm maintains custom fabrication facilities for exhibition booths, pavilions, and stage infrastructure. The firm has completed 300+ projects and 50+ product launches, with a notable portfolio of Saudi government and large enterprise clients including the Riyadh Region Secretariat, Diriyah Gate Development Authority, the National Day Celebration Committee, King Faisal Specialist Hospital and Research Center, XCMG, Ritz Carlton, and Baylon Real Estate.

The business model is professional services: Apex generates revenue through custom-quoted, project-based fees for planning, design, coordination, on-site execution, AVL production, media production, and one-time fabrication work. The go-to-market is direct enterprise sales via phone, email, and a portfolio-led website, with no third-party distribution, public pricing, or self-service channels. The company differentiates through the combination of an in-house technology stack, custom manufacturing, and a 15-year creative track record, complemented by a sustainability program (BIGDAY) that emphasizes paperless operations, energy conservation, and reusable materials. Apex is privately held with no disclosed funding, investors, parent entities, or management team details publicly available, and it operates exclusively within Saudi Arabia with Riyadh as the sole documented operating geography.

Name

Apex Events Company

Legal name

شركة فعاليات القمة (Apex Events Company)

Website

https://apexsaudi.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Events Company is a Riyadh-based, privately-held event management firm serving Saudi enterprise and government clients with end-to-end event planning, AVL production, custom fabrication, and media services across 300+ completed projects.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (54185), Motion Picture and Sound Recording Industries (512)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYBPAFAGAB

Event Production & Technical Services (AV, Lighting, Staging)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYHSACADAB

Corporate Event Production & AV Services

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYTHAHAEAA

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

Keywords

• Event management services
• Audio visual lighting
• Corporate event planning
• Exhibition booth design
• Event production services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management and Execution Services: Full-service event planning and execution including conferences, exhibitions, product launches, and corporate events. Revenue is generated through professional service fees for planning, design, coordination, and on-site management.
2. AVL and Technology Services: Audio, visual, and lighting equipment provision and operation, including VR/AR experiences, holographic displays, and 3D audio systems
3. Manufacturing and Fabrication: Custom exhibition booths, stage design, and event infrastructure fabrication and installation
4. Media Production Services: Video production, live streaming, photography, and social media coverage for events

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Apex Events Company plans, designs, and executes corporate conferences, exhibitions, product launches, government ceremonies, and hospitality activations in Saudi Arabia. Its services span event management, audio/visual/lighting (AVL) production using VR/AR, holographic, and 3D audio technologies, logistics and operations, brand building, media production and PR, and custom manufacturing of exhibition booths, pavilions, and stages — delivered end-to-end under the BIGDAY sustainability program.

Product overview

Apex Events Company is an event management and experiential design company operating as a single unified service offering rather than a modular software platform. The company delivers a comprehensive suite of services organized around six core pillars: Event Management, AVL (Audio, Video, and Lighting), Logistics and Operations, Brand Building and Marketing, Media Production and PR, and Manufacturing. A proprietary sustainability program called BIGDAY underpins operations, incorporating paperless offices, energy conservation, and eco-friendly transportation. The company serves corporate clients, government entities, and hospitality sectors across Saudi Arabia, specializing in conferences, exhibitions, product launches, and cultural activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management (إدارة الفعاليات) Core event management service covering planning, design, meetings, conference, exhibition, and event solutions, including tourism experiences, marketing and communications, and environmentally sustainable event practices. Targeted at enterprise and government clients in Saudi Arabia needing turnkey event delivery.
• AVL — Audio, Visual and Lighting (الصوتيات والمرئيات والإضاءة) Audio, video, and lighting solutions including virtual reality (VR), augmented reality (AR), holographic screens, interactive lighting, 3D sound, and smart environments for corporate events, exhibitions, and product launches.
• Logistics and Operations (الخدمات اللوجستية والتشغيلية) Logistics and operational services including equipment rental, transportation and shipping, registration and ticketing, VIP/VVIP journey design, catering and hospitality, and custom transportation solutions for events.
• Brand Building and Marketing (بناء العلامة التجارية والتسويق) Brand development and marketing services to build and promote client brands in connection with their events and activations.
• Media Production and Public Relations (الإنتاج الإعلامي والعلاقات العامة) Media production and public relations services including video production, live streaming, photography, social media coverage, and AV services for events.
• Manufacturing (التصنيع) Custom design and manufacturing services including exhibition booths, pavilion construction, stage design, facility installation and management at event venues, with sustainable environmental practices.

Quantifiable outcome

• 300+ projects completed successfully
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• dmg events: Dubai-based B2B events and exhibitions organizer with deep MENA presence (Big 5, ADIPEC, MDLBeast). Directly comparable as a regional event services competitor chasing the same Saudi enterprise and government RFPs as Apex.
• Pico Group: Global experiential marketing and event management firm with full-service offerings including fabrication, AV, and brand activations. Comparable to Apex as a vertically integrated event production competitor serving enterprise and government clients.
• GL Events: French-listed global event services group covering exhibitions, venue management, and live event production. Comparable to Apex through its end-to-end event execution model spanning AV, staging, and fabrication.
• MCI Group: Swiss-headquartered event, association, and meeting management company with strong MEA footprint. Comparable to Apex as a full-service corporate event and conference organizer targeting enterprise and association clients.
• Sparks: North America-based experiential marketing agency producing brand experiences, conferences, and corporate events end-to-end. Directly comparable to Apex on integrated event production and AVL delivery for enterprise clients.
• Brands Events: UK-based experiential agency producing brand activation, conferences, and live events for global enterprise clients. Comparable to Apex as a full-service event production agency with AVL and creative capabilities.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency under IPG that designs and produces experiential marketing campaigns. Comparable to Apex through corporate event production and brand activation capabilities, though at significantly larger scale.
• Messe Frankfurt Middle East: German trade fair giant with a Dubai-based regional subsidiary running major exhibitions and conferences across MENA. Overlaps with Apex in trade show and exhibition execution services, though operates as venue and organizer of record rather than pure production vendor.

Regional players

• Flash Entertainment: Abu Dhabi-headquartered live events and entertainment company producing concerts, festivals, and major public events. Comparable to Apex on event execution capabilities within GCC, but with stronger consumer-event focus.
• Procom Middle East: UAE-based event management agency serving corporate clients across MENA with conferences, exhibitions, and brand activations. Comparable to Apex as a regional competitor in the same corporate event services space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/apextech20
• Facebookfacebook.com/apexsaudi
• LinkedInlinkedin.com/company/strategiea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Events Company