Furni

What Furni does

Furni (legal entity: Fast and Smart Furniture Trading L.L.C) is a UAE-based turnkey interior services company operating across Dubai, Abu Dhabi, and Ras Al Khaimah under Commercial License No. 1141964. The company delivers an integrated portfolio of residential services: Design Project (layout, mood boards, visualizations), Furnishing Service (procurement, delivery, assembly, utility setup), Renovation Service (in-house teams, permits, fit-out, project management), Snagging Service (developer defect inspection and re-inspection at handover), Furni AirCare (AC deep cleaning and disinfection with subscription option), and Villa Services (comprehensive villa/townhouse renovation including pools, facades, and landscaping). Value proposition rests on a single point of contact, fixed service fees per room count, zero markup on furniture/appliances/decor (open-book estimates with direct supplier links), and full remote project management via photo/video updates for off-site investors.

The underlying technology stack is not disclosed; delivery is executed by in-house renovation teams and project managers rather than a software platform. The business model is project-based professional services revenue: fixed design fees (1,800-3,500 AED), fixed service fees by room count (5,500-12,500 AED for apartments; 12,500 AED for villas/townhouses), unit pricing for snagging (1,900 AED per apartment) and AC cleaning (1,000 AED per unit), plus pass-through procurement of furniture, appliances, and decor. GTM is direct/sales-led via the furni.ae website, WhatsApp, Telegram bot, and phone, targeting mid-market residential property owners and remote investors in the UAE's three northern emirates. The company has completed 550+ projects with no disclosed funding, no institutional investors, and no parent company.

Name

Furni

Legal name

Fast and Smart Furniture Trading L.L.C

Website

https://furni.ae/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Furni is a UAE-based turnkey furnishing, renovation, and property-services company serving mid-market residential property owners and remote investors across Dubai, Abu Dhabi, and Ras Al Khaimah with fixed-fee, zero-markup design-to-move-in solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Turnkey Furnishing Services: One-time professional services for turnkey furnishing of apartments and villas. Fixed service costs based on room count, with separate charges for furniture, appliances, and decor items procured on behalf of clients. Open book estimates with direct supplier links and zero markup.
2. Renovation Services: Comprehensive renovation services including design, permitting, fit-out, and project management. Revenue generated through fixed design project fees and variable renovation costs based on project scope.
3. Property Snagging Services: Inspection services for new property handover. Fixed pricing per property type (apartments vs villas).
4. AC Cleaning Services (Furni AirCare): Deep cleaning and disinfection of air conditioning units. Unit-based pricing with discounts for multiple units and annual subscription options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Furni provides turnkey furnishing, renovation, interior design, property snagging (defect inspection), and AC cleaning services for residential apartments and villas in Dubai, Abu Dhabi, and Ras Al Khaimah. Service costs are fixed by room count, while furniture, appliances, and decor are procured at zero markup with open-book supplier-linked estimates. Projects are managed end-to-end, including design, permits, fit-out, delivery, assembly, final cleaning, and utility connections, with remote online monitoring for off-site property owners.

Product overview

Furni is a full-service turnkey furnishing and renovation company operating in Dubai, Abu Dhabi, and Ras Al Khaimah, UAE. The company offers an integrated portfolio of services including Design Project (mood boards, layouts, visualizations), Furnishing Service (furniture procurement, delivery, assembly, cleaning), Renovation Service (in-house teams, permits, quality control), Snagging Service (defect inspection and documentation), and Furni AirCare (AC cleaning and disinfection). The service model is built on fixed pricing by room count, transparent estimates without markups, and full online project management from anywhere in the world. Furni primarily serves residential properties including apartments and villas, with an average 14-day furnishing turnaround and 21-day average renovation timeline.

Differentiator

Problem solved

Functional benefit

Brands

• Furni AirCare: AC cleaning and disinfection service for residential properties in Dubai, offered as a standalone service.

Products and services

• Design Project Interior design documentation service providing mood boards, layout solutions, on-site measurements, designer meetings, wall and floor plans, built-in furniture drawings, and interior visualizations to prepare apartments and villas for move-in. Designed for property owners and investors in the UAE who need professional design packages before furnishing or renovating.
• Furnishing Service Turnkey furnishing service that procures furniture, decor, lighting, and appliances on behalf of the client, organizes delivery and assembly, and arranges final cleaning and utility connections (DEWA, internet). Fixed service fee is based on property size, with furniture/appliance/decor items priced separately at zero markup. Targets residential property owners and investors in Dubai, Abu Dhabi, and Ras Al Khaimah who want a move-in ready home within 14 days.
• Renovation Service End-to-end renovation service covering design execution, permit acquisition, material sourcing, contractor coordination, quality control, and design supervision. Uses in-house renovation teams licensed in Dubai and Abu Dhabi and provides weekly progress updates. Targets property owners needing fit-out work delivered turnkey, including remote investors.
• Snagging Service Property inspection service that identifies developer defects in newly handed-over apartments or villas, documents each issue in a detailed photo report, and conducts follow-up re-inspection after the developer has completed corrections. Priced at 1,900 AED per apartment with villa pricing on request. Targets buyers of off-plan or new-build UAE properties who need independent defect documentation.
• Furni AirCare (AC Cleaning) Deep AC cleaning and disinfection service that disassembles AC units, cleans fan coils, blowers, ducts, and drainage, and treats components for bacteria, mold, and odors. Available as a one-time clean or as an annual subscription covering two cleanings per year. Targets residential property owners and tenants in Dubai.
• Villa Services Comprehensive villa renovation and furnishing package covering design at 240 AED/m², turnkey renovation with permits, furniture and appliance procurement, custom kitchen and cabinetry, plus outdoor services including facade work, pool design, landscaping, and greenery. Targets owners of villas and townhouses in the UAE seeking a single contracted provider for both indoor and outdoor scope.

Quantifiable outcome

• 14 days from order to move-in ready for furnishing projects
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zen Interiors: Zen Interiors is a Dubai-based interior design and fit-out firm offering turnkey furnishing and renovation packages for apartments and villas in the UAE. Directly comparable to Furni in target customer (mid-market residential), service scope (design + furnishing + renovation), and geographic market.
• Interia: Interia is a Dubai-based interior design and contracting company providing turnkey interior design, renovation, and furniture packages for residential properties in the UAE. Overlaps directly with Furni's full-service residential offering and customer base.
• Switch Interior Design & Build: Switch Interior Design & Build is a Dubai interior design and fit-out firm offering turnkey design, renovation, and furnishing services for apartments and villas. Competes head-to-head with Furni on turnkey pricing and project timelines in the Dubai residential market.
• Algedra Interior Design: Algedra is an established Dubai-based interior design and fit-out company serving residential and commercial clients across the UAE and internationally. Comparable to Furni on design + execution + furnishing, though broader in scope including commercial projects.
• Casa Interior Design: Casa Interior Design is a UAE-based interior design and renovation company specializing in apartment and villa makeovers. Directly comparable service portfolio and target customer profile to Furni's turnkey residential offering.
• Design Haus Medy: Design Haus Medy is a Dubai interior design studio offering turnkey interior design, fit-out, and furnishing services for residential clients in the UAE. Listed as a partner in Furni's source materials, indicating direct market overlap and likely comparable customer engagement model.

Broad incumbents

• Luxury Living Group (Fendi Casa, Trussardi Casa): Luxury Living Group is a major global furniture and interior design brand group with operations in the UAE. Adjacent to Furni in the furnishing category but focused on luxury/upscale end, providing a competitive incumbent reference point in the UAE residential interior design market.
• Pottery Barn (Middle East): Pottery Barn Middle East is the regional arm of the established US home furnishings retailer, operating showrooms in the UAE. A broader incumbent in residential furnishings that competes with Furni on the furniture procurement side of its service offering, though without the integrated renovation/design execution.
• IKEA UAE: IKEA UAE is the dominant mass-market furniture retailer in the UAE with multiple stores and design services. A broad incumbent competitor on the furnishing procurement side; Furni's open-book supplier-link pricing model effectively references IKEA-style transparent sourcing as a baseline.

Regional players

• Snagging.me (UK / UAE snagging): Snagging.me is a property snagging and inspection services firm that has expanded from the UK into UAE markets. Comparable to Furni's snagging service line for new property handovers, representing direct overlap on the property inspection offering rather than the broader design/renovation suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/furni.ae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furni